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Eva Keiffenheim

How to Make Your Time Work for You

November 13, 2020 by Eva Keiffenheim


6 key principles for making the most of your time on this planet.

Photo by Collin Hardy on Unsplash

Plenty of people spend their time as if they’d never die. They say yes when they should be saying no. They get dopamine shots from social media instead of fostering deep human connections. They chase what they haven’t instead of enjoying what they have.

“I wish I could, but..” is one of the sentences you hear them say often. They waste their time on low-quality activities that don’t add happiness or meaning to their lives. And yet, you hear them complain about lacking time to pursue the things they always wanted to do.

As best-selling author Grant Cardone wrote:

“Most people have no clue what they are doing with their time but still complain that they don’t have enough.”

Many people could live better lives (if they made their time work for them), but instead, continue to repeat the same patterns all over again, which leaves them feeling unhappy, ineffective, and stuck.

But what if you made your time work for you?

How would that change your life, your relationships, your future?

What things and people would you say no to?

What activities would start doing?


1) Schedule Health Blocks in Your Calendar

When asked what surprised him about humanity the most, the Dalai Lama once said:

“Man. Because he sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then dies having never really lived.”

In our current economy, self-worth seems to be tied to productivity. Sitting curled up in a desk chair and answering emails is worth more than going to a yoga class. Making phone calls during our lunch break looks better than taking the time for a proper self-cooked meal. I used to feel guilty and unproductive when I cared for myself.

But prioritizing work over health is toxic.

We only have one body to live in. When it breaks or stops to function, we downgraded our life. That’s why putting your health first is one of the most important time management principles.

How to do it:

  • Schedule regular walking and stretching breaks.
  • Plan time slots for grocery shopping, cooking, and eating.
  • Block out non-negotiable time for sport sessions a week in advance.

2) Set Achievable To-Do Lists

Many people confuse to-do lists with wish lists. They write down any item that would love to have resolved without factoring in the time it takes. At the end of the day, they feel drained, restless, and anxious. In moments like this, it’s valuable to keep Shery Sanberg words in mind:

“You can only do so much. There are five more projects you want to do, but you pick the three that are really going to matter, and you try to do those really well, and you don’t even try to do the others.”

Don’t even try to do the others. You’ll soon realize life is more fun if you set realistic expectations. Instead of rushing after unachievable to-do’s, start living life at your own pace. Your life, your rules.

How to apply it:

  • Include time estimations after listing the to-do item.
  • Differentiate between must-dos and nice-to-haves.
  • Find fulfillment in knowing what can’t get done today will be done tomorrow.

3) Stop Prioritizing Work Over Relationships

Ryan Holiday, the guy that was hired by Benjamin Hardy and Tim Ferriss to improve their books, wrote recently:

“Many relationships and moments of inner peace were sacrificed on the altar of achievement.”

We fail to acknowledge that work-related achievements won’t make us happier or healthier. We cancel friend meet-ups because of tight work deadlines, skip a family call to complete another task, or skip vacation altogether.

While many of us think fame, fortune, and hard work will bring us happiness, science proves us wrong. Robert Waldinger, psychiatrist and professor at Harvard Medical School analyzed the longest study on human happiness. Having high-quality social connections is the best ingredient for long-term happiness. According to the study, good relationships even elevate our mental and physical health.

How to apply it:

  • Initiative regular meet-ups with the people you care about.
  • Postpone your work instead of social appointments.
  • Keep in mind that relationships, not achievements make us happy.

4) Reflect on Your Day Before Falling Asleep

One of the biggest mistakes people make when it comes to time is only looking forward. By not pausing to reflect, they don’t reap the lessons learned from past experiences. In a book on learning, neurologist Doug Larsen and neurosurgeon Mike Ebersold write:

“Cultivating the habit of reflecting on one’s experiences, making them into a story, strengthens learning.”

And Jack Mezirow, a former professor at Colombia University, adds:

“By far the most significant learning experience in adulthood involves critical self-reflection — reassessing the way we have posed problems and reassessing our own orientation to perceiving, knowing, believing, feeling and acting.”

How to apply it:

Every evening, before falling asleep, ask yourself:

  • What went well today?
  • How could I have spent my time better?
  • What strategies will I use tomorrow to use my time wiser?

5) Stop Saying Yes When You Should Be Saying No

We often forget that every ‘yes’ means a ‘no’ to a million other things. By saying no to 95% of all requests, you’ll make your ‘yeses’ a lot more meaningful.

“The difference between successful people and really successful people is that really successful people say no to almost everything.”

— Warren Buffett

How to apply it:

  • Remember that every “yes” means a “no” to a million other things.
  • Browse through respectful ways to say no and choose your favorite ones.
  • Know that saying no will become easier every time you do it.

6) Spend Less than One Hour on Your Phone

For a decade, I was among the 80% of smartphone users who check their phones within 15 minutes of waking up. I started every morning with thoughts about the news, my inbox, and other people’s social posts.

Our phones evolved to life-shortening devices that take our time without consent. Engineers did a great job of designing apps that capture our attention for as long as possible. Mechanisms like infinity scrolling, pull-to-refresh triggers, social validation cues, and push notifications to keep us glued to the screen.

Without realizing, many of us spend hours every day in front of your phone screen. Time that’d be better spend on meaningful activities. Since I limited my screen time to one hour a day, I reached my goals. And if I, a former tech-addict, can do it, so can you.

How to apply it:

  • Charge your phone outside of your bedroom.
  • Use flight mode whenever you do deep work.
  • Delete mail and social media apps (you’ll be faster from your desktop).

The Bottom Line

Making your time work for you doesn’t need to feel hard or exhausting. There are no complex techniques you need to master.

All it takes are six simple principles:

  • Schedule non-negotiable health blocks in your calendar.
  • Aim for achievable To-Do lists.
  • Make your relationships matter more than your work.
  • Reflect on your day when lying in bed.
  • Say no to things that dilute your focus.
  • Minimize the time you spend on your smartphone.

Your life your rules. Choose the ideas that resonate with you and screw the rest. Eventually, you’ll find a pattern that helps you maximize your time on any day.

And, remember what Steve Jobs said about his time on earth:

“For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.”


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Filed Under: 🎯 Better Living Tagged With: Productivity, Time management, Work From Home

Is It Time to Break Up With Your Résumé?

November 12, 2020 by Eva Keiffenheim


Follow your heart for true career freedom

Photo: Colton Duke/Unsplash

My parents didn’t go to high school or university. Luckily, they had no idea what a ‘good résumé’ should look like.

They didn’t stop me when I took a 6-month study break to work in India. Neither did they tell me to get a study-related job instead of selling gym memberships on Frankfurt’s sidewalks. As long as I paid for it, they supported my decision to pick an exchange semester location based on a climate graph.

But then, in 2015, everything changed.

A university friend said one of those sentences you can’t unlearn. You’ve likely heard it many times, in some variation, from your parents, study friends, or colleagues. It always goes something like this:

How will that look on your CV?

As a 23-year naïve girl, I used this question as a new compass. I studied like a freak, aced my exams, landed a prestigious internship in Shanghai, followed by a fancy FinTech job in Frankfurt. At the end of my master’s studies, I had built the perfect résumé and found myself interviewing for a consultant job at McKinsey.

But then, sitting in the Berlin Office, solving case studies, cognitive dissonance kicked in. Something didn’t feel right. Only later I realized the tension came from the inconsistency between my actions and beliefs.

So, I broke up with my résumé.

I followed my gut, didn’t take the prestigious job, and instead went for what my heart was telling me. Here’s what happens when you stop building your life for your CV.


1. People Will Try To Stop You

Many people never dare to break up with their CV. They’re afraid of mind-made struggles like not finding a job anymore, earning less money, ending up on the street, and so on.

When these worried people see a person break out of their mind-made prison, they start to rebel. They’ll start projecting their fears upon you and will try everything to stop you.

Stopping you can take many forms. You’ll hear countless counterarguments on why you shouldn’t deviate from the norm. You’ll be asked ridiculous questions. You’ll see many shaking heads once you take ownership of your life.

My parents tried to stop me from becoming a full-time writer. Even after I made a full-time income with writing, they continued to send me job offers. While I felt devastated at first, a friend made me realize their reaction wasn’t linked to my actions. Instead, my parents acted upon their internalized need for security and stability.

2. You Start to Question Yourself

Unless you’re a stone, these people don’t leave you indifferent. You’ll start to feel insecure and wonder whether your decision is the right thing to do.

I had a ton of self-doubt in the year following my CV break-up. I was even considering reapplying for that consultant job. But somehow, I outlasted my inner-critic.

Eventually, my parents stopped sending me alternative job offers. After a while, they even accepted my decision. Once they saw how confident I continued on my path, they lost interest in trying to stop me.

You might embark on a similar path and overcome your inner critic. Once you’ve tasted freedom, you can’t help but continue on your new way.

3. You Lose Some Friends

So you go on. And some people in your inner circle won’t be able to handle it. Your level of self-ownership will bust their excuses on the way they live their life.

To them, you’re dangerous.

Your actions demonstrate everybody has the power to create the life of their dreams. These friends can no longer tell themselves life will fall apart if they stop perfecting their resume. They can indeed quit their job before two years in or work half-time because there’s a creative career they want to pursue.

4. You Win New Friends

Once the people who can’t accept your decisions are gone, your emotional space frees up. You no longer hold on to people who want you to stay as you were. You’re available for new connections.

You’ll attract like-minded people. Your new tribe ultimately helps you overcome any remaining self-doubts.

You no longer feel insecure as you see more people made the decision you just took long before you. In sharing your experiences, you rise by lifting each other.

Your new friends will feel like an energy booster. Plus, they’ll lead you towards your unknown unknowns — destinations, mindsets, and lifestyles you never knew existed.

5. You Will Unlock Streams of Energy

What felt like a burden before suddenly becomes a joy. You’re looking forward to getting up. You love Mondays.

Once you dare to do your heartwork, work doesn’t feel hard anymore.

You might feel energy shoots that overwhelm you. There will be so many ideas new ideas flowing in. You don’t know where to start. But you don’t need to hurry. This new strain of energy is unlimited.


Will life be easy?

No. And yes.

You’ll still encounter hardships. You’ll have problems that initially feel unsolvable. There will still be tasks that bore you.

Plus, living in extreme self-ownership can also feel exhausting. You can’t blame anyone but yourself.

And yet, knowing that you made your life choices will add layers of freedom and energy to your life.

You’ll continue to reinvent yourself again and again.

Once you start living your life, you’ll never want to go back.

Stop making your decisions through the lens of your CV.

At the end of the day, you won’t need to justify your life for any recruitment or your parents. Instead, the only one who’ll judge your life is you.

So, what‘s the next choice you make?


The Mini Post-Grad Survival Guide

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Filed Under: 🎯 Better Living Tagged With: life lessons, purpose

How Ali Abdaal Uses Tech to Remember Everything He Reads

November 12, 2020 by Eva Keiffenheim


The seven-level system for books, podcasts, articles, and tweets.

Photo by Daniel Romero on Unsplash

As a UK based doctor, YouTuber, instructor, and podcaster, Ali Abdaal is one of the most productive people on the internet.

In one of his recent videos, Ali states that his additional income streams generate more than three times his income as a junior doctor in the UK’s National Health Service.

More than one million people follow his Youtube channel, and his e-mail list has more than 50.000 subscribers.

Despite his achievements, Ali remains a humble, reflective, fun person. Apart from Niklas Göke, he’s the one under 30 content creators I admire most.

In his recent video, he combines cognitive science with life hacks and shares the seven levels that lead to remembering (almost) everything we read.


Level 1: The way most people read

Many people are very passive while consuming content. They read through books and articles or listen to podcasts but don’t engage with the material. Soon, they forget what they learned.

Scientists call this our natural forgetting curve. We lose information over time when we don’t retain it.

Yet, many people continue to equate reading with learning. But this isn’t the case as my experience underlines.

Before building my first business, I had read dozens of books for each stage in the business lifecycle. Yet, as time went on, I forgot most of the advice I consumed. I was the perfect example of a level one reader.

At level one, we’re not using our brainpower. Reading in this way is mere entertainment.


Level 2: Take the next step after passive reading

At this level, you highlight everything you find interesting, either with a finger on your kindle, the trackpad on your browser or with a highlighter in your physical book.

While highlighting gives us the illusion of knowledge, it’s an ineffective learning method. Level two consumption still doesn’t improve your retention capacity.

As before, the natural forgetting curve will kick in, and as the days go on, you’ll soon have forgotten what you wanted to remember.

Yet, highlighting will become a great help if you use it as a learning strategy for levels three to five.


Level 3: Make your highlights work for you

Before we dive into how Ali does a systematic highlight revision, let’s see why it works from a learning perspective.

Our brain strengthens and consolidates memories of information it encounters regularly and frequently. With spaced repetition, you revisit the same information regularly at set intervals.

Science on learning has shown spaced repetition to be the most effective learning method to remember new content.

To use his highlights in a spaced repetition manner, Ali uses Readwise. It’s an online service that imports the highlights from your consumption tools. For blog articles, this might be Instapaper, for your podcasts Airr, and for your books, Kindle.

Once you’ve connected your inputs, Readwise sends you an email with 5 random highlights from your library. In one of his newsletters, Ali wrote:

“Since September 2018, the daily Readwise email is one that I’ve read religiously. Each day, I stumble upon wisdom that I chose to highlight in a previous life, and often I come across highlights from my favourite books that are spookily relevant to what’s going on in my life.”

I became a Readwise user a few months ago, but to be honest, I found the unorganized e-mail quotes pretty disturbing. Before diving into work, I don’t want to read my highlight from a book on slow sex. I unsubscribed to the daily email.

Yet, reaping the other Readwise benefits in level four kept me using this software.


Level 4: Find your holy storage palace

A highlight storage location is the golden nugget that can transform the way you read.

Remember that Readwise imports the highlights from your podcasts, articles, and books? Now you can export all the highlights into your favorite note-taking app.

By not only consuming but integrating the new knowledge into his working projects, Ali makes the most out of his time.

Here’s how I make Ali’s system work for me.

I connected my Readwise account to Medium, Twitter, Airr, and Kindle account. Every Sunday, I export the Readwise highlights to my Notion database. From there, I link the highlights to ideas for my podcast, articles, or business. In that way, I connect what I read to my current projects.

By sending your highlights to your Notion, Evernote, or Roam account, you’ll be able to work with the content you consume.


Level 5: Unlock the power of elaborative rehearsal

Elaborating means you explain and describe an idea in your own words. You consciously associate material you want to learn with what you’ve previously learned.

The more details and the stronger you connect new knowledge to what you already know, the better. By doing so, you’re generating more brain cues, and you’ll have an easier time retrieving new knowledge.

In his video, Ali says he regrets not elaborating on all the books he ever read. Here are the questions he now answers after reading a book:

  • How did you discover the book?
  • Who should read it?
  • How do you summarize the book in three sentences?
  • How did the book change you? (Life, behavior, thoughts, ideas that have changed as a result of reading the book)
  • What are your top three quotes?

Level 6: Become an expert for your content

Now, if you’ve reached level five, you’ll remember more than most content consumers. You’ll have evolved from a passive reader to a person who applies what they read.

If the content is excellent, and you want to take it one step further, you can write a literary summary. To do so, focus on the points that resonated. Your result will go as close to an entire book summary as it can get.

If you decide to go all-in, make sure to mentally recall what you want to remember instead of copy-pasting your highlights. By not recalling the information from your memory, you’ll skip the learning part.

What you want to do instead is to retrieve the concepts and ideas from your own memory. While writing your summary, try to use the simplest language you can. It was Albert Einstein, who said:

“If you can’t explain it simply, you don’t understand it well enough.”


Level 7: Connecting the dots to a bigger picture

Information vs. Knowledge by @gapingvoid

So this level is pretty complex, and even Ali admits that he hasn’t fully started using it. I had to research Evergreen notes for some hours to understand the concept behind it fully.

Evergreen notes are the modern way to organize slip-box, “Zettelkasten” notes. Originally, this concept was from Luhmann, an extremely productive academic who published more than 70 books and 500 scholarly articles in his 40 years of research.

In the Evergreen system, you spend most of your time doing deep work, like creating content and connecting the dots. Your note organization takes care of itself. Here’s how education designer Andy Matuschak describes them:

“Evergreen notes are written and organized to evolve, contribute, and accumulate over time, across projects. This is an unusual way to think about writing notes: Most people take only transient notes. That’s because these practices aren’t about writing notes; they’re about effectively developing insight: “Better note-taking” misses the point; what matters is “better thinking”. When done well, these notes can be quite valuable: Evergreen note-writing as fundamental unit of knowledge work.”

If you want to dive deeper, this blog entry is a good starting point.


In Conclusion

You might wonder whether content consumption needs to feel hard, challenging, and time-consuming. It doesn’t. If you see reading and listening as forms of entertainment and leisure, it’s fine to stay forever in the comfort of level one.

If, however, you want to get the most from what you read and use it for your life, you want to reach level five with everything you consume.

  1. Passive Reading
  2. Highlighting
  3. Systematic Highlight Revision
  4. A Central Highlight Storing Location
  5. Summarizing Key Principles with Elaborative Rehearsal
  6. Writing Literary Summaries
  7. Organize Your Life With Evergreen Notes

Life is a learning journey. By following Ali’s levels to remember everything you consume, you’ll soon find yourself on your path to wealth, and wisdom.


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Filed Under: 📚 Knowledge Management Tagged With: advice, learning, Reading

The Two Learning Curves First Time Writers Need to Master

November 5, 2020 by Eva Keiffenheim


It’s not only how you write but also what you write that matters.

Photo: Joshua Welch/Pexels

Many new writers start with an illusory superiority. Naïve as I was, I expected my first article to be a hit. Journaling, academic work, and well-rated high-school essays made me overestimate my writing ability. Together with all the other writers who start with overconfidence, I was on top of what social psychologists David Dunning and Justin Kruger label the ‘Mount Stupid.’

According to their research, incompetent people overestimate their own competence and, failing to sense a discrepancy between their performance and what is desirable, see no need to learn or improve. New writers know so little, they fail to see what they don’t know.

“We start at a disadvantage for several reasons. One is that when we’re incompetent, we tend to overestimate our competence and see little reason to change,” cognitive researchers Roediger & McDaniel write about this phenomenon. “To become more competent, we must learn to recognize competence when we see it in others, become more accurate judges of what we ourselves know and don’t know, adopt learning strategies that get results, and find objective ways to track our progress.”

Many new writers never get to this point. They quit after the disappointment of a bad performing first article. Or they gave up because of the daunting number of skills neccessary to become a prolific writer. While overcoming the first, I almost quit because of the latter. Comparing oneself to Niklas Göke, Michael Thompson, Ali Mese, or Megan Holstein can feel demotivating.

Yet, the few new writers that move past this point embark on an exciting learning path. Writing is one of the rare professions that offer a ticket to life-long learning. Here are the two learning curves that make writing worth mastering:

Curve 1: Learning how to articulate your ideas

Writing includes much more than writing. It’s not as simple as having an idea, writing it down, publishing, and watch it reach millions of readers. New writers often fail to acknowledge the micro-steps that are neccessary to move from idea generation to a well-articulated article.

Items on the first learning curve help new writers to organize their thoughts and pack them into a neat, coherent package:

  • content consumption as sources of inspiration
  • researching and applying for publications
  • a solid idea-to-paper process
  • writing clickable, non-clickbaity headlines
  • choosing article pictures
  • writing powerful introductions
  • engaging the reader using an appropriate style
  • editing articles including proofreading, writing flow, word choice, and grammar
  • formatting the article according to respective publication style guides

While the number of items might feel overwhelming, countless guides can help to gain mastery. For example, Cynthia Marinakos offers excellent advice on headline writing, Niklas Göke on the skill of captivating introductions, and Ali Mese provides a useful grammar cheat sheet.

How fast you move on this learning curve depends on your mindset and your discipline. After reading six books and taking three writing online courses, I’ve noticed a recurring statement: the only way to improve your writing is to write.

An open, learning mindset helps to digest and apply everything you learn from people more experienced than you and reach out to people you look up to. But a daily writing praxis is what makes you hone your craft.

Your speed on the first learning curve depends on mindset and consistency.

Curve 2: Becoming an expert in your writing areas

If you want it or not, you become an expert in the topics you write about. When you write about personal finance, you’ll know your way around money management. If you write about attention fragmentation, you might be able to recite a list of ten things you can do immediatly to minimize technological distractions.

When we write, we elaborate. “Elaboration is the process of giving new material meaning by expressing it in your own words and connecting it with what you already know,” cognitive researchers define. And elaboration, as this study showed, is one of the most effective learning strategies.

And as you become an expert on the topics you write about, it’s important to make a conscious choice. When you accept a writing client you don’t want to represent, you’ll soon find yourself in cognitive dissonance, meaning your actions don’t match your beliefs. You’ll represent something you no longer want to represent.

Nicolas Cole included a great tip for this learning curve in his current book on online writing. “In your first six months of writing online, you should be less concerned with “establishing” yourself and more focused on “discovering” yourself,” he wrote. Once you know what you enjoy writing about and see the data from what people want to read, you can move on.

“If you start writing about marketing strategies, but data tells you it’s your stories about being an angel investor people love reading most, you should pay attention to that. If you start writing sci-fi, but you discover it’s actually your historical fiction people are flocking to, data is trying to tell you something. If you start writing poetry, but you find your morning meditations are what get dozens of people to comment and engage with your writing, what are you going to do? Keep writing poetry? Once data enters the equation, this is where the “Who Do I Want To Be?” conversation gets interesting.”

— Nicolas Cole in The Art and Business of Online Writing

Closing thoughts

Writing is a life-long learning journey. It’s one of the rare jobs you (eventually) get paid for acquiring new knowledge.

Once you move up on both learning curves, writing will feel more natural. At the same time, one curve doesn’t go without the other. If you’re great at articulating your ideas but no expert in the topics you write about, you do not realize your full writing potential. The opposite is true as well: If you are a topic expert but don’t know how to articulate what you want to say, there’s no way you can get through to your readers.

To move from a new writer to a prolific writer, we must watch out for both learning curves. Fostering a growth mindset, learning from the best, experimenting, and deciding on a writing genre helps.

Whatever you’re doing, keep in mind: writing is one of those rare jobs where you get paid for learning. So, it’s worth doing the work it takes to improve your craft. Cambridge Editors’ Blog puts it best:

“Writing takes hard work and practice, just like everything else. If you want to be a good writer you need to put in the effort, plain and simple. And that means anyone can be a writer so long as they are willing to put in the work. It’s a comforting thought.”


My free weekly Learn Letter will give you tools and resources to accelerate your learning. If you’d like to accelerate your online writing, register here.

Filed Under: ✍🏽 Online Creators Tagged With: Writing

How to Build a High-Quality Website to Best Market Your Business Online

October 28, 2020 by Eva Keiffenheim


An affiliate-free beginner’s guide to wordpress.org

Wordpress Backend Site displayed on a Computer
Photo by Stephen Phillips — Hostreviews.co.uk on Unsplash

What do Snoop Dogg, Quartz, Alanis Morisette, the Obama Foundation, and Vogue have in common?

They all run their stunning sites on wordpress.org.

But you don’t need to be rich or famous to have a great website. Thanks to WordPress.org, you can build a beautiful, unique place to best market your business for less than $150.

Whether you’re a freelancer showcasing your portfolio, a founder building your brand’s identity, or a hustler trying to generate passive income with an e-commerce store—marketing your presence with a WordPress site is a great way to reach a broader audience.

In the past three years, I’ve built over 10 WordPress sites for entrepreneurs, start-ups, and e-commerce stores. Here’s how you can get started.


1. Choose Your Hosting Platform

First, you want to choose where to host your website. There are plenty of so-called hosting providers. A quick Google search will show you tons of providers that specialize in managed WordPress hosting.

You can compare choosing a web host to picking an apartment. How much space do you need? It’ll be more if you intend to run an e-commerce store with tons of items and less if you offer three types of yoga classes.

I’ve hosted websites with four different providers (world4you, Strato, Checkdomain, and GoDaddy). To be honest, they’re all very similar to each other. You can’t do much wrong as long as your choice includes managed WordPress hosting and has over 1,000 trustworthy user reviews.


2. Pick a Domain and Install WordPress

Once you’re set for a hosting platform, you want to buy a domain. A domain is the name of your site. When you look at www.medium.com, for example, the domain name is Medium.

From a marketing perspective, your domain should represent your brand. Picking a name that supports your communication can make your message more effective. This site allows you to explore your name’s availability on different marketing platforms.

If you haven’t bought a domain yet, go with your hosting provider. If you buy the domain with your host, you have everything done in one place. You save the step of transferring a domain to your existing provider.

Once you give your website a name, you want to install the general WordPress framework on this domain. Usually, installing WordPress equals a quick button-click and a confirmation email — that’s why you chose a managed WordPress host in the first place.

Now you’ve figured out the technical prerequisites, and you’re all set for the fun part.


3. Buy a WordPress Theme

This will make or break your website. With your host, you chose the size of your apartment. With your WordPress theme, you’re buying the furniture. While you will still be able to change cushions or your walls’ color, it’ll be time-intensive to buy a new kitchen or wardrobe once you live there.

Just like in real life, you want to spend some time buying your furniture. A WordPress theme is a one-time investment so that I wouldn’t factor the price into the equation. If you use the site for five years, there’s not much difference between a $30, $50, or $80 theme.

You pay for the programming service that’s been done for you. WordPress themes are the reason why you don’t need to code.

Three steps make picking the right theme easier.

  1. Find 3 websites you love and you want your website to look similar to.
  2. Browse WordPress theme marketplaces (like this one, this one, or this one) to research 3–5 WordPress themes that have templates with a similar look and feel.
  3. Compare your theme shortlist in terms of documentation (how intuitive are the how-to guides), user numbers (the more people use the template, the better), and reviews.

Once you’ve picked your favorite template, you can download the .zip file and install the theme in your WordPress backend.


4. Determine Your Corporate Identity

Corporate identity is the most crucial part of marketing your business online. These five parts make up your corporate identity, meaning the way you present yourself online: logo, typography, color palette, imagery, and iconography.

Logo

If you’re on a budget, you can use platforms like Canva to create your own logo. The better option is to find a freelance designer on UpWork or Fiverr to make a logo for you.

For the website, you want it as a .png file with a transparent background, ideally in two versions: one for a white background and one for a darker background.

Typography

There is an entire science behind the anatomy of typography and font pairing. Make it as complicated as you want.

A more pragmatic way than downloading and installing a very unique font on your WordPress theme is to pick a preinstalled font that is also a Google font. That way, you can use the font in all of your documents.

Color Palette

Similar to fonts, there is also a ridiculous number of marketers who discuss the meaning of specific colors. Again, spend as much time on it as you want. You can also hire a freelancer to do the color scheme for you.

Since I discovered this website, I love to do the color setting part on my own.

Imagery

Now this one is tricky. Just like your WordPress theme, images on your website make your website look unique and beautiful, or boring and cheap.

To get the best images, hire a photographer, or use high-quality stock images from sites like Pexels, Pixabay, or Adobe Stock.

Iconography

Most WordPress themes come with a stock of existing icons. If not, you can use platforms like thenounproject or undraw to come up with good icons.


5. Individualize Your Page

Once you figured your corporate identity, you can start customizing your page. Most WordPress themes come with a setup manual that tells you how to implement your logo, typography, color plate, imagery, and iconography into the page.

Apart from the built-in features of your template, you can add powerful plug-ins to improve your marketing. You can include a Mailchimp or ConvertKit Plugin to collect email addresses. If you connect Google Analytics to your page, you gain insights into your visitor’s behavior. Plus, plug-ins like Yoast will level up your organic search performance.

As 37% of all websites on the internet run on WordPress, developers are constantly creating and optimizing plug-ins for WordPress sites. Whatever you’re trying to build, a simple Google search will likely offer you a solution for your site.


In Conclusion

In 2020, building a unique website to market your business doesn’t need to be expensive, nerve-racking, or difficult.

On the contrary, it can be cost-effective, inspiring, and fun. Again, here are the five steps it takes.

  1. Choose your web-hosting provider.
  2. Pick a domain and install the WordPress CMS.
  3. Buy a WordPress theme.
  4. Determine your corporate identity.
  5. Individualize your page with plug-ins.

Starting and building a website takes work. But with a bit of time and a problem-solving mindset, you can make it work.

Filed Under: ✍🏽 Online Creators Tagged With: marketing, websites

These 5 Life-Changing Books Are Worth Every Minute of Your Time

October 25, 2020 by Eva Keiffenheim


Every single one can get through to you.

Photo by Karolina Grabowska from Pexels

These days, a lot of people focus on reading a specific number of books a year.

Yet, there’s a big fallacy in the quantification of reading. Mortimer J. Adler, an American philosopher, recognized this thinking error as early as 1940 when he wrote:

“In the case of good books, the point is not to see how many of them you can get through, but rather how many can get through to you.”

Not all books are created equal, and most of the books on our want-to-read lists are not worth our time. I know because in the +170 books I read since 2017, most were mediocre.

What follows is a collection of five cherry-picked, timeless masterpieces that are worth every minute of your time. Every single one holds the potential to get through to you.


Viktor Frankl — Man’s Search for Meaning

This one is tough to handle. But if you manage to get through the lines of cruel reality in German concentration camps, you’ll pick up incredible life lessons.

Yes, you’ll also learn about Frankl’s psychological theory, logotherapy, which contends that humans are motivated by the search for meaning, not pleasure (Freud) or power (Adler).

But this masterpiece goes far beyond understanding holocaust or psychological theory. It’s one of the rare books that will change your perspective on life.

‘Man’s Search for Meaning’ will teach you how you can choose your response even in unbearable circumstances.

Plus, as Viktor Frankl was 100% confident he would anonymously publish this book, his lines are self-detached and ego-free, making reading it even more relatable.

“When we are no longer able to change a situation, we are challenged to change ourselves.”


Paulo Coelho — The Alchemist

Coelho’s books were sold more than two million times in over 80 languages, and ‘The Alchemist’ is officially the most translated book of all time.

The key concept behind this book is to follow your dreams and let your heart guide you. This teaching sounds simple. Yet, the implicit hints towards the importance of your pasts give the book an additional depth.

Here’s a personal story to demonstrate the power of your past:

When I was a child, I wrote tiny stories on the pages of my Diddle diary every day. On my 13th birthday, I stopped this habit thinking it’s a childish thing to do. Fast forward to today, and I’m back on writing every day.

Reconnecting with your roots is a full circle of transformation. Because too often, we silence our deepest desires to follow society’s rules.

Yet, if your heart keeps on nudging you into another direction, you’ll only find happiness if you follow this pull. By reading Coelho’s classic, you’ll dare to listen to your inner voice and allow it to guide you through life.

“The secret of life, though, is to fall seven times and to get up eight times.”


Hermann Hesse — Narcissus and Goldmund

Literature Nobel Prize winner Hesse is best known for his books Siddhartha and Steppenwolf. And while all of his books revolve around an individual’s search for authenticity and self-knowledge, I loved this one the best.

‘Narcissus and Goldmund’ is a story of a young man, Goldmund, who quit a Catholic monastery school and wanders through Medieval Germany in search of life’s meaning.

The novel is both a journey and an awakening that will take you over the course of many decades and through brutally honest human emotions.

Even though this book has many layers — philosophy, existentialism, religion — it reads way easier than Hesse’s other books. And since the words are so relatable, this book will linger with you after it’s closing page and make you glad you’re a reader.

“I call that man awake who, with conscious knowledge and understanding, can perceive the deep unreasoning powers in his soul, his whole innermost strength, desire and weakness, and knows how to reckon with himself.”


John Strelecky — Big 5 for Life

It feels wrong to put a literary assassination attempt on the same list with Nobel Prize winners. But as the metaphor in ‘Big 5 for Life’ is so powerful, it will get through to you; I ask you to overlook its poor writing style.

So here’s the metaphor:

Imagine, somebody would catalog every one of your days, and on the day before you die, display the entire catalog in the museum of your life.

While this concept sounds romantic, the museum of life would look depressingly sad for an average person. From our 15 hours and 39 minutes awake time, most knowledge workers spend two thirds in front of screens.

So, after reading this book, you’ll reconsider how you spend every single minute of your time. You’ll understand the only shortcut to live the life of your dreams is to fill your days with activities worth portraying.

“Imagine what it would be like to walk through that museum toward the end of your life. To view the videos, listen to the audio, look at the pictures. How would you feel knowing that for the rest of eternity, that museum would be how you were remembered?”


Elizabeth Gilbert — City of Girls

If you didn’t like her previous novels ‘The Signature of All Things’ and ‘Eat Pray Love’ you still might love this one. It’s a wise women’s ode to female self-determination and sexual liberation.

City of Girls is set in the 40s in New York City and joyfully tells the story of an emerging adult born into a rich family. Surprisingly, the main character doesn’t follow social expectations but bluntly follows her free will.

This masterpiece is as close to multi-orgasmic as a book can get: once you start reading, you don’t want to stop anymore.

Gilbert’s writing is alive, intoxicating, vibrant, and lush. And by reading this page-turner, you’ll not only laugh out loud but also become motivated to live your best, authentic life.

“But I had never been an ardent fan of society, so I didn’t object to seeing it challenged. In fact, I delighted in all the mutiny and rebellion and creative expression.”

— Vivian in Elizabeth Gilbert’s City of Girls

In Conclusion

I won’t tell you knowledge is useless unless applied. I’ll also skip quoting Ratna Kusnur, who said, ‘Knowledge trapped in books trapped in books neatly stacked is meaningless and powerless until applied for the betterment of life.’

These masterpieces don’t require you to filter out action items to apply them to your life. These books are no self-help fluff.

Instead, these five books unfold their power because you read them. Their wisdom will stay with you long after finishing them.

So, what are you waiting for?

Pick the book that resonated the most with you, order it, start reading, and witness how the pages will get through to you.


Do you want to stay in touch? Join my E-Mail List.

Filed Under: 🎯 Better Living Tagged With: advice, Books

How to Start an NGO from Home

October 23, 2020 by Eva Keiffenheim


An actionable guide for purpose-driven businesses

Photo by Vlada Karpovich from Pexels

In December 2019, we couldn’t have known that founding a remote NGO would turn out to be the only way to bring an idea to life in 2020.

What started with a social media post from one of our co-founders turned into a fast-growing nonprofit organization with a 20 people team and a 28% user growth rate.

As we’re a digital match-making platform for equal educational opportunity, the pandemic didn’t harm us. On the contrary, we have a strong, growing demand from students with non-academic families and an even faster-growing supply of supporting mentors.

Our world needs more purpose-driven businesses tackling education, climate change, or other social challenges. And as this story will reveal, starting from home can be a great opportunity to found an NGO.

I’m one of the co-founders, and I’ve been working on the core-team since day one. Together with the other founders, we analyzed our story and came up with an actionable guide on how to remotely start and scale a purpose-driven idea.


1. Sharing the ‘Why’ and ‘What’ on LinkedIn

To start an NGO, other people first need to know about the idea. Simon Sinek’s classic golden circle is a great way to structure the initial social media post.

In this manner, our co-founder Kevin articulated his idea on LinkedIn. A post that eventually would reach more than 234.000 people.

“Being the first in my family to go to uni, I faced multiple headwinds as higher education was not considered to be something one should aim for and could afford. What started as an experiment ended up in six years full of studying and working in Cologne, Shanghai, Frankfurt, Bangkok, Munich, Lisbon, and Milan.”

After empathetically sharing the why — his personal, educational path — he stated what he plans to do to tackle the problem:

“In 2020, I want to further work on a platform that aims at building a community to connect those who want to study as the first in their family with those who already did it. Your family background should not predetermine your educational path!”

I asked Kevin how much time it took him to craft this post and whether he expected virality. “I thought back and forth how exactly I’d write what I mean,” he said, “but I didn’t expect to recruit an entire team for my idea.”

So while one can never plan the effects of a social media post, this example demonstrates the importance of clear communication. By putting some hours into crafting a meaningful, personal post with a clear why and an achievable what, it’s likely one finds people who want to join forces.

The quality of a post often increases in direct proportion to how much time we spend crafting it. That’s why it makes sense to put work into the initial message.


2. Gathering A Group of Like-minded People

A shareable and likable post is a great lever to recruit people who want to work on a solution. After his post, Kevin received countless comments and messages from people who wanted to support or team-up.

To capture the momentum, he created a closed LinkedIn group and added all people who expressed interest. In retrospect, this move was genius. The group formation turned passive bystanders into direct idea stakeholders.

Once in the group, I felt I was part of meaningful creation. And many others must have felt the same way. When Kevin suggested doodling a kick-off call, 30 people joined.

To structure the conversation, we used a collaboration tool like Miro. As the picture shows, we wrote down the vision, the required task forces, and a rough timeline.

Screenshot of Miro Board by Author

With a protocol follow-up in the LinkedIn group and the opportunity to contribute to the Miro board, all idea stakeholders started with equal alignment. Plus, the transparent co-creation set the tone for the next steps.


3. Building a Self-Selected Core Team

After forming a common understanding within the LinkedIn group, it soon became clear we couldn’t effectively work on a 150 people team. Kevin could have started a formal selection process. But he didn’t. Instead, the core team formed through self-selection.

In Germany, one needs 7 founders to register an NGO officially. But instead of starting a competition, the communication was clear: Those who have time, and the drive, will become part of the core team. Those who don’t will remain supports and receive regular updates within the LinkedIn group.

When I asked Kevin about the selection process, he said: “I think there were 3–4 people who didn’t end up in the core team. Not because we pushed them out, but rather because they didn’t want to or didn’t have the drive themselves.” Reflecting on the formation, he concluded: “Self-selection is really the crucial point.”

Self-selection made our team diverse. Since the core team formation, it’s been a key asset to have a lawyer, a techie, an HR expert, a visual wizard, a sales guru, students, business developers, and process and strategy consultants in our team. What unites us is the joint mission to tackle education equality by creating a scalable product for students with non-academic backgrounds.

Within the first 11 months since our launch, we bootstrapped the business. We didn’t need to pay for external services. Remote founding has the benefits of large network effects. As we bring 12 different circles of friends, there’s always somebody who knows a person with the skills required to solve our next problem.


4. Setting a Launch Date for the MVP

Once the founding team was set, and we settled on communication tools and regular touchpoints. We had a bi-weekly Saturday morning call to discuss our progress. Yet, three months in, we got off-track.

“We were in a phase where things got vague,” my co-founder describes. “We always tried to develop further, to improve processes, but at the same time, many people lost their motivation because we had been working for long without visible results.”

To regain our drive, Kevin set a launch date for our minimum viable product. With a clear going-life date in mind, our team got back on track. We launched a website, set up a mentoring process, developed marketing strategies, created content, and built a community.

Today, three months after our launch date, we’ve more than 200 mentors, 80 mentees, and crossed the 50 match mark.

Number of mentees, mentors, and total matches; Screenshot by Author

Struggles Along The Way

While many things went smoothly, there were three key obstacles along the way. Here are the things only hindsight can reveal.

#1 Implement Slack as a Communication Platform

For most of the early days, we had all of our discussions on WhatsApp. Many ideas were lost. We should have switched to Slack earlier.

#2 Protocols and To-Do Lists

As within many organizations, many of our meetings were unproductive. While the talk time felt nice, we struggled (and still do) to have a team-wide agenda, protocol, and to-do list system.

#3 Expectation Management

As there was no formal recruiting process, and all of us work voluntarily, we never discussed how much time we expect each team member to contribute.


Key Takeaways

Starting from home can be an advantage for building an NGO. It helps you find and team with people you didn’t even know existed.

It forces you to focus on finding a vision worth building instead of fantasizing about vague ideas on societal improvements.

After all, your idea takes off or sinks. To increase your chances of success, remember:

  1. A well-crafted LinkedIn Post (including why and what).
  2. The formation of a large pool of like-minded people.
  3. Building a driven, self-selected core team.
  4. Setting an MVP launch date to increase team motivation.

Starting and building an NGO from home can work. Yet, it also takes work.

But who’s gonna make it work, if not you?

Filed Under: 🎯 Better Living Tagged With: education, Entrepreneurship

5 Things Prolific Readers Don’t Do

October 22, 2020 by Eva Keiffenheim


Give up these bad habits to get the most out of your books.

Photo by Mark Cruzat from Pexels

While most people agree that reading leads to happiness and wisdom, only a few become prolific readers.

The majority feels discouraged when they learn Warren Buffett reads 500 pages a day, or Bill Gates retreats to entire reading weeks. They think they can’t make enough time to read.

Yet, these people commit a common thinking error. They confuse reading time with reading quality. Becoming a productive reader has little to do with the total hours you spend reading.

Over the last years, I became a book fanatic, and since 2017, I’ve read 173 books. And until this summer, I did so while working a full-time job and running a startup at +65 hours a week.

If there’s one thing I learned, it’s that prolific readers don’t focus on doing more of something, but rather avoiding common pitfalls. Here’s the complete list:


They Don’t Force Themselves Through Mediocre Books

We only have a limited number of books we can read before we die. While our life is ticking away, new books are published at light speed.

How many books will you read before you die?

This article uses a life expectancy calculator and data on US reading habits to calculate the numbers. A 25-year old voracious reader who finishes 50 books per year has only around 2950 books left to read in their remaining life.

The number alone might seem like a lot. But if you put it in perspective, you’ll realize it’s almost nothing. Because 2950 out of 129,864,880 books are around 0.000023.

And that’s why prolific readers don’t force themselves through mediocre books. They know not all books are created equal, and most of the books aren’t worth their time.

Patrick Collison, the self-made billionaire founder of Stripe, explains in a podcast interview:

At every moment, you should be reading the best book you know of in the world [for you]. But as soon as you discover something that seems more interesting or more important, you should absolutely discard your current book … because any other algorithm necessarily results in your reading ‘worse’ stuff over time.

Time is a limited resource, and if you waste your time with a mediocre book, you won’t have enough left for the great ones.

How to do it:

Stop reading mediocre books. Get comfortable with putting an unfinished book aside when you find a better one. Look out for and read the great books, the ones that hold the power to change your entire life.


Prolific Readers Don’t Forget What They Read

Ever wondered why the smartest people you know seem to remember everything they read? It’s because people who know a lot are also likely to remember more.

Scientists agree that we learn by relating new information to what we already know. And minds filled with previous knowledge have an easier time remembering new content.

Elon Musk once answered in an ‘ask-me-anything’ Reddit thread:

“Knowledge [is]… a semantic tree — make sure you understand the fundamental principles, ie the trunk and big branches, before you get into the leaves/details or there is nothing for them to hang on to”

So the question is, how do you start building your knowledge trunk?

The learning theory answer is called elaborative rehearsal. You make an association between the new information in the book and the information you already know. The more you elaborate, or try to understand something, the more likely you‘ll keep this new information in your long-term memory.

How to do it:

The best way to do so is to connect the new knowledge to what you already know, and in the best case, apply it in real life. Take notes while reading. Instead of keeping your books look new, use them to the fullest. The more you write in the margins, the more you’ll remember.


Great Readers Don’t Focus On One Book at A Time

In March 2018, I didn’t finish a single book. It’s not that I stopped reading. Instead, I only managed to read five pages of Harari’s Sapiens before falling asleep every night.

That’s why prolific readers don’t read just one book at a time. You don’t want to eat the same dish for breakfast, lunch, and breakfast. Why would you read the same book at different times of the day?

Our brains can handle reading different books. In fact, spaced repetition, meaning revisiting some concepts with some days in between, is one of the most effective learning methods.

So, reading several books simultaneously can improve the way you remember what you read. Plus, you’ll likely find useful intersections between various concepts. It was James Clear who said:

“The most useful insights are often found at the intersection of ideas.”

How to do it:

Read a few books at the same time. Start a new book before you finish the one you’re reading. Pick a content-dense book, like Sapiens, for learning mode and a lighter fiction book for a nighttime session.


They Don’t Get Distracted By Technology

Our world is distracting, and we’re tempted to shift focus at light speed. When phones are within a hand reach, it’s easy to switch tasks without even realizing it.

Some 2000 years ago, Stoic philosopher Seneca summarized how bad even the most intelligent people are when it comes to protecting their time:

“No person hands out their money to passersby, but to how many do each of us hand out our lives! We’re tightfisted with property and money, yet think too little of wasting time, the one thing about which we should all be the toughest misers.”

The average person spends over four hours a day on their device. If you spent half the time reading, with a reading speed of 250 words per minute and an average book length of 90,000 words, you’d finish more than two books a week. The equation is simple:

The less time you spend on your device, the more you’ll read.

In truth, we knew long before the documentary The Social Dilemma about social media’s harming effects. Yet, we fail to act upon our knowledge.

I struggled to change my phone habits for an entire year. But the journey was worth it. Once I abandoned my phone from my sleeping room and left it shut until 10 AM, I didn’t need to skip any activities to read 52 books a year.

How to do it:

You don’t need to try the digital detox apps like Forest, and Freedom. Instead, read Deep Work and Digital Minimalism and conclude that your best option is to switch off your phone whenever you want to focus completely.


Smart Readers Don’t Aim For A Number of Books

Most people confuse reading with progressing. They think reading a specific number will make them happier, healthier, and wealthier.

But no idea could be further from the truth. Reading is no fast-lane to wealth and wisdom. Instead, reading can even limit your achievements.

I know because I made this mistake.

Before building my first business, I had read dozens of books for each stage in the business lifecycle. But when it came to really starting, the biggest gamechanger was just doing it.

At some point, reading distracts you from acting. You’ll achieve more if you bump along without any books than you ever will reading and not doing anything.

So, prolific readers don’t have the goal to read a specific number of books for the sake of reading.

There’s a subtle difference between book hoarders, focusing on the total number of books they read, and prolific readers. Whereas book hoarders judge themselves by the number of books they own, smart readers judge themselves by what they got out of them and applied in real life.

Mortimer J. Adler put it best when he wrote:

“In the case of good books, the point is not to see how many of them you can get through, but rather how many can get through to you.”

How to do it:

Don’t confuse reading with acting. When you finish the book, ask yourself what to do with what you’ve just read. Apply the knowledge and put what you’ve learned into action items.


All You Need to Know

Letting go of these things isn’t difficult or exhausting.

On the contrary: Avoiding these common mistakes makes reading fun and worthwhile.

  • Don’t force yourself through mediocre books.
  • Take notes to remember what you read.
  • Read several books simultaneously.
  • Leave your phone shut whenever you want to read.
  • Apply what you read to your life.

Instead of feeling discouraged by all the ideas about becoming a prolific reader, enjoy experimenting at your own pace. Keep the habits that work for you and screw the rest.

Choose one or two new reading habits until you find a pattern that helps you on your journey to health, wealth, and wisdom.


Do you want to stay in touch? Join my E-Mail List.

Filed Under: 🧠 Learning Hacks Tagged With: Books, learning, Reading

The Feynman Technique Can Help You Remember Everything You Read

October 21, 2020 by Eva Keiffenheim


How to use this simple principle for you.

Photo by Phyo Hein Kyaw from Pexels

Books give you access to the smartest brains on our planet. And learning from the greatest thinkers and doers is your fast track to health, wealth, and wisdom.

Yet, reading per se doesn’t elevate your life. You can read 52 books a year without changing at all.

Social climber Dale Carnegie used to say knowledge isn’t power until it’s applied. And to apply what you read, you must first remember what you learned.

Nobel Prize-winning physicist Richard Feynman (1918–1988) was an expert for remembering what he learned. Bill Gates was so inspired by his pedagogy that he named Feynman, “the greatest teacher I never had.”


Why Most People Forget What They Read

Most people confuse consumption with learning. They think reading, watching, or hearing information will make the information stick with them.

Unless you’ve got a photographic memory, no idea could be further from the truth.

To protect ourselves from overstimulation, our brains filter and forget most of what we consume. If we remembered everything we absorb, we wouldn’t be able to operate in our world.

But most people act like their brains would keep everything. They focus on reading a specific number of books a year. By focusing on quantity, instead of learning, they forget anything they read. Ultimately, for them, reading is mere entertainment.

It was Schopenhauer who already stated in the 1850s, “When we read, another person thinks for us: we merely repeat his mental process.” So to learn, we need to think by ourselves.

A person who reads without pausing to think and reflect won’t remember nor apply anything they read.

You can spot these people easily. For example, they say they’ve read a book, but lack the words to explain their takeaways. Likely, they haven’t learned a thing from reading it.

Mortimer Adler put it best when he wrote: “The person who says he knows what he thinks but cannot express it usually does not know what he thinks.”

Luckily, there’s a way out of it. We can indeed learn from what we read. And we’ve known so for a long time.


How You Can Remember What You Read

Teaching is the most effective way to embed information in your mind. Plus, it’s an easy way to check whether you’ve remembered what you read. Because before you teach, you have to take several steps: filter relevant information, organize this information, and articulate them using your own vocabulary.

Feynman mastered this process like no other. The people of his time knew him for being able to explain the most complex processes in the simplest language. They nicknamed Feynman “The Great Explainer.”

If you’re after a way to supercharge your learning and become smarter, The Feynman Technique might just be the best way to learn absolutely anything. You can think of it as an algorithm for guaranteed learning.

The Feynman Technique is one method to make us remember what we read by using elaboration and association concepts. It’s a tool for remembering what you read by explaining it in plain, simple language.

Not only is the Feynman Technique a wonderful recipe for learning, but it’s also a window into a different way of thinking that allows you to tear ideas apart and reconstruct them from the ground up.

What I love about this concept is that the approach intuitively believes that intelligence is a process of growth, which dovetails nicely with the work of Carol Dweck, who beautifully describes the difference between a fixed and growth mindset. Here’s how it works.


The 4 Steps You Need To Take

In essence, the Feynman technique consists of four steps: identify the subject, explain the content, identify your knowledge gaps, simplify your explanation. Here’s how it works for any book you read:

#1 Choose the book you want to remember

After you’ve finished a book worth remembering, take out a blank sheet. Title it with the book’s name.

Then, mentally recall all principles and main points you want to keep in mind. Here, many people make the mistake to simply copy the table of content or their highlights. By not recalling the information, they skip the learning part.

What you want to do instead, is to retrieve the concepts and ideas from your own memory. Yes, this requires your brainpower. But by thinking about the concepts, you’re creating an effective learning experience.

While writing your key points, try to use the simplest language you can. Often, we use complicated jargon to mask our unknowingness. Big words and fluffy “expert words” stop us from getting to the point.

“If you can’t explain it simply, you don’t understand it well enough.”

— Albert Einstein

#2 Pretend you are explaining the content to a 12-year old

This sounds simpler than it is. In fact, explaining a concept as plain as possible requires deep understanding.

Because when you explain an idea from start to finish to a 12-year old, you force yourself to simplify relationships and connections between concepts.

If you don’t have a 12-year old around, find an interested friend, record a voice message for a mastermind group, or write down your explanation as a review on Amazon, Goodreads, or Quora.

#3 Identify your knowledge gaps and reread

Explaining a book’s key points helps you find out what you didn’t understand. There will be passages you’re crystal clear about. At other points, you will struggle. These are the valuable hints to dig deeper.

Only when you find knowledge gaps — where you omit an important aspect, search for words, or have trouble linking ideas to each other — can you really start learning.

When you know where you’re stuck go back to your book and re-read the passage until you can explain it in your own simple language.

Filling your knowledge gaps is the extra step required to really remember what you read and skipping it leads to an illusion of knowledge.

#4 Simplify Your Explanation (optional)

Depending on a book’s complexity, you might be able to explain and remember the ideas after the previous. If you feel unsure, however, you can add an additional simplification layer.

Read your notes out loud and organize them into the simplest narrative possible. Once the explanation sounds simple, it’s a great indicator that you’ve done the proper work.

It’s only when you can explain in plain language what you read that you’ll know you truly understood the content.


The Takeaway

We all know from our own experiences that knowledge is useless unless applied. But by forgetting what we read, there’s no way to apply it to our lives.

Montaigne pointed to this fact in one of his Essays where he wrote:

We take other men’s knowledge and opinions upon trust; which is an idle and superficial learning. We must make them our own. We are just like a man who, needing fire, went to a neighbor’s house to fetch it, and finding a very good one there, sat down to warm himself without remembering to carry any back home. What good does it do us to have our belly full of meat if it is not digested, if it is not transformed into us, if it does not nourish and support us?

The Feynman Technique is an excellent way to make the wisdom from books your own. It’s a way to tear ideas apart and rebuild them from the ground up.

Here are the four steps you want to remember:

  • choose a book, get a blank page and title it
  • teach it to a 12-year old in plain, simple language
  • identify knowledge gaps and reread what you forgot
  • review and simplify your explanation (optional)

Want to feel inspired and improve your learning?

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Filed Under: 🧠 Learning Hacks Tagged With: learning, Reading

This Is Why Fiction Should Move Up On Your Reading List

October 20, 2020 by Eva Keiffenheim


Here’s what research says

Photo by Michael Dziedzic on Unsplash

Do you feel reading fiction is a waste of your time?

You’re in good company: The most prosperous leaders suggest we should focus on non-fiction. Of the 102 books Bill Gates recommended over eight years, 90 were non-fiction. And from the 19 books Warren Buffett recommended in 2019, a mere 100% were non-fiction.

So, when it comes to reading, we are bought into the idea that reading for knowledge is the best reason to do so. Scientists, however, suggest that reading fiction outscores non-fiction on various levels.


Increased Emotional Intelligence

There are better ways to increase your EQ than reading Goleman’s non-fiction classic. In a Harvard study, researchers asked participants to either read fiction, non-fiction, or nothing. Across five experiments, those who read fiction performed better on identifying emotions encoded in facial expressions than the other groups.

“If we engage with characters who are nuanced, unpredictable, and difficult to understand, then I think we’re more likely to approach people in the real world with interest and humility necessary for dealing with complex individuals,” this studies’ lead author David Kidd, said in an interview.

Even if we don’t like to think about it, many of our social interactions follow given norms that are based on stereotypes. Meeting a teacher puts her in your brain’s default option for how teachers are like. This compartmentalization goes beyond professions, age groups, gender, and cultural background.

When reading fiction, however, we often experience a disruption of our expectations. The book forces us to bend our minds to understand the feelings or thoughts of a novel’s character, mainly if the character’s actions go against our pre-built stereotypes.

A 2014 study supports this mind-bending effect of fictional literature. Here, they found reading fiction leads to increased levels of empathy for individuals outside of your cultural community: “Reading narrative fiction appears to ameliorate biased categorical and emotional perception of mixed-race individuals.”

As a regular reader, you’ll likely remember a book that opened up your mind towards other cultures. After reading Tara Westover’s memoir, you’ll exactly understand how it feels to grow up in a Mormon family in off-grit Idaho. And on the opposite end, Elizbeth Gilbert’s latest novel allows you to experience life from a rich kid growing up in the 1940s, fighting her way to break free from social expectations, and finding her way to sexual liberation.


Better Decision Making

Again, we might think digesting the latest non-fiction books on decision-making will help us make smarter choices. Yet also, recent findings on the link between cognitive-closure and non-fiction reading prove us wrong.

By following logical, step-by-step guidance, we “reach a (too) quick conclusion in decision-making and an aversion to ambiguity and confusion,” researchers from the University of Toronto write in this study.

Individuals with a strong need for cognitive closure rely heavily on so-called early information cues. They are fixed on their opinion and struggle to change their minds upon newly presented information. People with closed minds also stop thinking about alternative explanations, making them more confident in their own initial and potentially flawed beliefs.

Fiction can reverse this effect: “When one reads fictional literature,” the scientists state, “one is encouraged to simulate other minds and is thereby released from concerns for urgency and permanence.” Surprisingly, the attributed benefit doesn’t depend on the quality of a text, but rather on the overall genre of literary non-fiction.

Professionals whose trainings depend on non-fiction, like lawyers and doctors, benefit the most from this effect. A physician, with an entire medical encyclopedia in her head, might (too) quickly identify a specific malady when additional symptoms point towards another one. Here, reading fictional books can help.

In the words of the researchers, “Given the suboptimal information processing strategies that result from the premature need for closure, exposure to literature may offer a pedagogical tool to encourage individuals to become more likely to open their minds.” In short, fiction can help us overcome cognitive closure and thereby, improve how we make decisions.


Why You Shouldn’t be Reading This

Finding scientific evidence for doing the things we enjoy is yet another form of internalized capitalism.

What if we allowed ourselves to prioritize joy over productivity?


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Filed Under: 🎯 Better Living Tagged With: Books, Reading

To Become a Super Learner, Avoid These Common Mistakes

October 20, 2020 by Eva Keiffenheim


Key insights from research on human learning and memory.

Photo by Edmond Dantès from Pexels

Scientists started to investigate learning theories in 1926. Yet, almost a century later, many of us fail to apply proven learning strategies.

This meta-study on learning, memory, and metacognitive processes has shown most learners hold outdated beliefs and commit errors that can even impair, rather than enhance, their learning effectiveness.

To be honest, I was prone to all of these errors during my Bachelor and Master studies. It wasn’t until I became a Teach for All teachers that I dug deep into learning research.

So, here are the four most common mistakes that prevent us from becoming super learners.

1) Using Mass Study Instead of Spaced Repetition

Many people continue to cramp too much content into a single learning session. They confuse consumption with learning and think the more they consume; the more will stick with them.

Unless you have a photographic memory, this belief is terribly wrong.

Our brains don’t work like a computer’s hard drive where you insert a memory stick and simply remember everything on it.

Instead, our brains work as a dynamic neuronal network. We learn by making new connections within this network. Scientists agree that we learn by relating new information to what we already know.

Through smaller learning units and regular breaks, we can better support the formation of these links. Researchers have shown that learning in portions is way more effective than cramping whatever you can into a single sitting.

If you want to learn a new language and study 50 new words on Monday, you’ll likely forget all new words by Thursday. To remember what you learn, you better split the amount into separate days, research says.

How to apply it:

Break major learning sessions down to several single ones. Use technology assistance for spaced repetition, like Anki for flashcards or Lingvist for languages.


2) Memorizing Facts Without Context

By memorizing facts without any context, you’re wasting your time. Whenever you study grammatic rules, name reaction in chemistry, or browse through year dates in history, you’re not learning smart.

To remember what we learn, we must link the input to our existing knowledge.

As established, our brains are a network of neurons. You can look at it like highways with intersections. And every time an intersection with a new highway is formed, you will remember more of what you learn.

The need for connecting knowledge is the reason why knowledgeable people learn faster. If you already have a large inventory in your mind, it’s easier to find a fitting dock for what you learn.

Instead of learning a word from its translation, it’s way better to form different sentences with it and think of everyday situations when you can use it.

Here’s an among learning scientists well-known example by professor Robert Bjork:

“One chance to actually put on, fasten, and inflate an inflatable life vest would be of more value — in terms of the likelihood that one could actually perform that procedure correctly in an emergency — than the multitude of times any frequent flier has sat on an airplane and been shown the process by a flight attendant.”

How to apply it:

Connect anything you learn to what you already know. The best question to do so is asking why something works that way. Then, try to use it in a real-life context and apply the knowledge to your life.


3) Sticking to the Same Learning Method

You’ve likely heard about the people who claim to be a visual or auditive learner. Yet, the hypothesis that specific learning methods are better for some people than they are for others is an outdated belief.

At most, learning types are a self-fulfilling prophecy. This means if you believe you can learn something in a specific way, your belief in the effectiveness of this method will promote your learning efficiency.

Instead, you want to do anything that helps you relate new knowledge to existing memory — no matter if that’s via listening to a podcast, writing a reflective essay, or teaching it to a toddler.

The wider your mix of methods, the greater your learning success.

Here’s what scientists say about our brain’s infinite capacity to learn through different learning techniques:

“In fact, storing information in human memory appears to create capacity — that is, opportunities for additional linkages and storage — rather than use it up. It is also important to understand that information, once stored by virtue of having been interrelated with existing knowledge in long-term memory, tends to remain stored, if not necessarily accessible. Such knowledge is readily made accessible again and becomes a resource for new learning.”

How to apply it:

Super learners focus on diversifying their learning techniques. You can do the same by experimenting with any of the following: practical exercises, rereading, note-taking, summarizing, questioning, teaching, self-testing.


4) Avoiding Test Situations

When we’re learning something we’ve not mastered yet, we tend to avoid every opportunity to test our new skills in real life. We fear we might embarrass ourselves by making mistakes.

Here’s a personal story:

I had been learning French for three years when my parents took me to France for a camping trip. On the way, we stopped at a McDonald’s to get lunch. My parents encouraged me to make the order, yet I refused. I was afraid my French would sound hilarious.

My fear of failure stopped me from improving my skills.

The act of recalling information provides a much greater boost to later retention than studying it for a second time. So, independent reproduction — like being asked to make a restaurant order in a foreign language — is essential to keep your knowledge in mind.

Plus, Richland et al. found that long-term learning benefited when participants were asked questions that they could not answer before studying text materials.

So, making errors appears to create learning opportunities. In the words of the scientists:

“Becoming maximally effective as a learner requires interpreting errors and mistakes as an essential component of effective learning rather than as a reflection of one’s inadequacies as a learner.”

How to apply it:

Seek situations where you can test your new knowledge. Don’t judge yourself for not getting everything right. Instead, focus on the learning benefit you get from making mistakes.

Conclusion

Learning is a journey, not a destination. And to learn more effectively, here’s what you might want to keep in mind:

  • Use space repetition instead of mass learning.
  • Embed new facts into context.
  • Experiment with diverse learning methods.
  • Seek test situations and embrace mistakes.

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Filed Under: 🧠 Learning Hacks Tagged With: learning, Learning Myths

4 Steps To Transform Your Kindle Into A Learning Device

October 20, 2020 by Eva Keiffenheim


How to get the most from your e-reader.

Photo by Perfecto Capucine from Pexels

Most people are e-reading enemies until they truly read their first e-book. I remained an enemy fifteen books in.

Building on my education expertise, I’d argue you can’t interact with your Kindle as you can with your physical book. You can’t dog-ear your favorite pages, scribble your questions in the margins, or sketch out the concept you just learned.

And while these arguments still hold true, technology-assisted learning makes most of them irrelevant. Now that I discovered how to use my Kindle as a learning device, I wouldn’t trade it for a paper book anymore.

Here are the four steps it takes to enrich your e-reading experience.


1. Highlight Everything You Want To Remember

No worries, I know researchers proved highlighting to be an ineffective learning tool. In fact, I join the canon against highlighting as a learning technique.

And yet, highlighting your e-book’s phrases is the necessary first step to create your learning experience. Here’s why.

First, highlighting will slow down your reading speed. This is a good thing, as researchers from San Jose State University have shown that people tend to skim through the pages when reading from a screen. But you don’t want to skim. You want to deep read the words in front of you.

Plus, your highlights form the original material for your learning experience. And this is also why, against common wisdom, you shouldn’t limit your highlights to a specific number. Instead, move your fingers over any piece of content you find worth remembering.


2. Cut Down Your Highlights In Your Browser

After you finished reading the book, you want to reduce your highlights to the essential part. Visit your Kindle Notes page to find a list of all your highlights. Using your desktop browser is faster and more convenient than editing your highlights on your e-reading device.

Now, browse through your highlights, delete what you no longer need, and add notes to the ones you really like. By adding notes to the highlights, you’ll connect the new information to your existing knowledge. You’re engaging in what learning theory calls elaborative rehearsal.

Using the Kindle Notes browser app saved me about an hour per book. Before, I browsed through all physical book pages to locate the pages where I added my thoughts. While this practice was fun, it didn’t add up to my learning experience.


3. Write a Quick Review To Summarize Your Insights

Now, trimmed down your highlights and elaborated on the best ones. Ideally, you only have the quintessence with some personal notes left. You’re all set for the learning fun.

The first thing you want to do is writing a quick review, for example, on Goodreads. While it’s nice to show you’re friends what you’ve read, this exercise is about testing what you remember.

Here are the three questions you want to recall from your memory:

  • How would you summarize the book in three sentences?
  • Which three things do you want to keep in mind?
  • Which concepts will you apply in your life based on your new knowledge?

Watch out to not copy/paste your highlights or building on other user’s reviews. If you don’t do the brain work yourself, you’ll skip the learning benefits of self-testing.

What you want to do instead is to retrieve the concepts and ideas from your own memory. By thinking about the concepts, testing yourself, you’re creating an effective learning experience.


4. Use Spaced Repetition to Remember What You Read

This part is the main reason for e-books beating printed books. While you can do all of the above with a little extra time on your physical books, there’s no way to systemize your repetition praxis.

But before I show you how you can connect your Kindle to a spaced repetition software, allow me to explain why this learning technique is so powerful.

Spaced repetition helps you prevent your brain from forgetting. Research has shown that repeating the same information ten times over different days is a better way to remember things than repeating the same information twenty times on a single day.

By revisiting the same things regularly at set intervals over time, you make the new information stick to your long-term memory. And that’s what makes spaced repetition one of the most effective learning methods there is.

Readwise (no affiliate, no partnership) is the best software to combine spaced repetition with your e-books. It’s an online service that connects to your Kindle account and imports all your Kindle highlights. Then, it creates flashcards of your highlights and allows you to export your highlights to your favorite note-taking app.


Buy Your Next E-Book While Reading A Great Book

All of the above is only useful if you read the right book at the right times. Books that hold the potential to improve your understanding of self, the world, or your entire existence.

And to find these kinds of books, you need to plan what you e-read.

Buying a book on your Kindle when you just finished a book and desperately need a new one is like going into a grocery store while starving. Everything will look delicious, and you will end up buying shit.

Out of the 129,864,880 books, there are, most will be, not worth your time.

So instead of following your Kindle book recommendations and compulsively buying a bestseller, keep ownership of your book selection. Goodreads, Gatesnotes, Ryan Holiday’s booklist, and Mortimer J. Adler’s appendix are a great place to start.


In Conclusion

While many people use e-readers these days, only very few turn them into learning devices. By following these steps, you’ll enrich your e-reading experience and get the most from what you read.

  1. Highlight everything you want to remember.
  2. Use the kindle notes page to cut down your highlights to their essentials.
  3. Write a quick Goodreads review to summarize your key learnings.
  4. Use Readwise to remember what you read.
  5. Buy your next e-book before finishing your current one.

Instead of feeling discouraged by all the ideas about how you can improve your learning experience, enjoy experimenting at your own pace. Keep the steps that work for you and screw the rest.

Choose one or two new e-reading habits until you find a pattern that helps you on your journey to health, wealth, and wisdom.

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Filed Under: 📚 Knowledge Management Tagged With: Kindle, learning, Reading

5 Simple Ways To Be Your Best Boss

October 10, 2020 by Eva Keiffenheim


About health, productivity, environmental design, and much more.

Image: Author

Working for somebody else is easy. Working for yourself isn’t.

As a solopreneur, no one ever tells you what you should or shouldn’t do. There isn’t a scenario where somebody comes to your desk and says, “Now listen up: you finish this task by the end of the day, and we’re good. Continue like this for another 8 months, and you’ll get your promotion.”

While the absence of such a boss motivated employees to become self-employed in the first place, there are new challenges that come with extreme self-ownership and freedom.

And unless solopreneurs figure out the most important one — how to become the best boss for themselves — they find themselves back working for somebody else faster than they think.

Here are five things that will prevent you from going back to employment. Fundamentally, each one can turn you into your best boss.


Set a Hard Limit for Your Maximum Work Hours

Working as long as you can is no way to get more done. Consistently working too much will make you less productive.

Economists call this invariable drop the ‘law of diminishing returns.’ After you reach an optimal level of capacity, adding an additional input will eventually result in an output decline.

So after you’ve reached your maximum amount of productive hours, any additional hour will worsen your work output.

This is why Henry Ford reduced the 48-hour workweek to 40-hours. In his experiments, he found 40 to be the optimum number of hours for highly-productive workers. Working beyond 40 hours a week meant their productivity dropped.

This applies to factory workers, a 60-hour online hustler could argue.

Recent findings show, however, the optimum workload for knowledge workers could be even lower. Grace Marshall and Cal Newport write in their respective books on productivity and deep work that our capability for hyper-focused knowledge work is far lower than we might expect.

How many working-hours a week will maximize your long-term producitivy?

4? 20? 35? Productive solopreneurs who want to produce their best work set a hard limit for their maximum working hours. They don’t work for work’s sake. Once they reached their maximum working capacity, they stop.


Work From Places that Inspire You

Two decades ago, the well-known academic journal Science, published a study called Do Defaults Save Lives? Researches demonstrated that default choices significantly affect organ donation rates in different countries.

Then, behavioral scientists Thaler and Sunstein dug deeper and came up with findings that, in 2017, brought them the Nobel Prize in Economics.

In essence, both findings show that ‘choice architecture’ can nudge people toward desired decisions. So the question for solopreneurs is:

How can you design your work environment to influence your desired behavior?

Environment design is a hidden secret that determines whether you enjoy your work. A lot of what we attribute to success is the result of our environment. As a solopreneur, you are free to choose the location of your work.

A blanket in the park? A rooftop café with a view over your city? The lobby of a hip hostel? Your dad’s office? A flex-desk in a fancy co-working space? The living room of your best friend?

If you want to be your best boss, make this choice a conscious one. Once you’re deliberate about designing your environments, you become the architect of your reality.

Or, as James Clear, author of Atomic Habits put it:

“Our behavior is not defined by the object in an environment but by our relationship to them. In fact, this is a useful way to think about the influence of environment on your behavior. Stop thinking about your environment as filled with objects. Start thinking about it as filled with relationships. Think in terms of how you interact with the spaces around you. For one person, her couch is the place where she reads for an hour each night. For someone else, the couches where he watches television and eats a bowl of ice cream after work.”


Design Your Personal Health Program

When you read through the routines of world-class performers, you see a common thread between their minds. Success seems to be intertwined with some form of physical and mental exercise.

Yet, too many self-employed working bees forget about this.

Whether it’s a sport, daily meditation, journaling, or going to the gym, being aligned with your mind and body will help you get through the mental marathons required to produce great work.

What habits will you schedule to protect your health?

As your best boss, you want to take ownership of your health. Just like Henry Ford wanted to keep his employees healthy, you want to look out for yourself. You’re generating 100% of your income, so you want to make your function.

Here’s how my health program looks like:

  • 5x Movement Sessions a Week (2x Yoga, 2x Gym, 1x Hike)
  • 7x 15-Minute Meditation a Week
  • 2x Sauna Visits a Month
  • 1–2x Health-Related Seminars a Month
  • 1x 60-Minute Shiatsu Massage a Month

To ensure there’s enough space in my calendar, I’ll block the activities 2–3 weeks in advance and make them non-negotiable.

Plus, instead of only thinking of exercise as a way of “getting fit,” I think of it as a routine that will help me excel in any aspect of my life.

By prioritizing your mental and physical health, you’ll become a better boss for yourself.

“The best investment you can make is an investment in yourself.”

— Warren Buffett


Build an Emergency Fund 6x Your Living Costs

As a solopreneur, you likely know how to make your money work for you. You know you shouldn’t save what is left after spending but spend what is left after saving. You know your salary won’t make you rich, but your spending habits will, and most importantly, you know the single best investment you can make is one in yourself.

But despite all your financial knowledge, have you ever worried about money instead of calmly sinking into your pillow?

I did. And it sucked.

As humans, we don’t like to lose things. Behavioral economist Daniel Kahneman names this ‘human loss aversion,’ meaning you prefer avoiding losses over acquiring equivalent gains. So the question is:

How much money do you need to break your fear of loss?

Once you build an emergency fund, 99% of your money worries will vanish. By having a safety net, you’ll still have something to live from if you lose a client or face a personal crisis.

Here are the three steps you need to take to build it:

  1. Open a separate account.
  2. Determine the money you need to survive for six months.
  3. Set an automatic transfer order and start saving.

Cherry Pick Your Co-Workers

Many people confuse solopreneurship with working alone. There’s a difference: Solopreneurs can choose whether they want to work alone or in a team.

Instead of being forced into a team and having to make friends with people you don’t look up to, they can decide whom to work with. They don’t need to make friends with co-workers they don’t respect.

Remember this rule of thumb: The 5 people you spend the most time with are a reflection of you.

If you surround yourself with people that are interesting, intelligent, warm, and driven, then those qualities will spill over to you.

So as a solopreneur, it’s even more important to take a look at whom you work with, as your self-selected co-workers are the people you spend the most time with.

With whome would you love to co-work?

Make a courageous move and reach out to them. If nobody comes to your mind, go to co-working spaces and cafés. By surrounding yourself with people you admire, you’ll enjoy your work even more.

Dr. Dre said it best:

“The people you surround yourself with can either be the rise or fall of your career.”


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Filed Under: 🎯 Better Living Tagged With: Work From Home

How Would You Spend Your Time if Money Was No Object?

October 8, 2020 by Eva Keiffenheim

Move closer to your authentic self.

Photo by Artem Podrez from Pexels

Knowing yourself doesn’t happen in an instant.

It happens through continuous inner work; by questioning yourself, and discovering single puzzle pieces to then, finally, putting the single pieces together to form a complete picture.

So, if you want to understand yourself, your values, your energy levels, or even your purpose on this planet, the question is not which books to read or which mentors to find. Instead, the question is:

“Which answers do I need to find that will allow me to discover the puzzle pieces that eventually, help me understand myself?”

1. What makes a ‘successful’ life for you? Why?

Most people never question their definition of success. They inherited their parents’ ideas, added a pinch of opinion when they finished school, and leave the picture untouched for the rest of eternity.

It takes courage to answer this question instead of blindly following society’s norms. More often than not, your answer sheds light on what psychologists call cognitive dissonance, meaning your actions contradict your beliefs.

You might have a specific success idea in mind but act in a way that pulls you away. Yet, once you take an honest account of your understanding of a successful life, you can adjust your actions.

Plus, according to this study, the definition of success varies over one’s lifespan. At 12, we want to be famous. At 17, own a fancy status symbol and five years later, accumulate all the money we can. In our mid-20s, success might equal a healthy lifestyle, and, after our phase of self-centeredness, we will equalize success with helping others.

And that’s what makes this question so powerful. By finding your answer in your current life phase, you’ll move one step closer to understanding yourself.

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”

— Mark Twain

2. How would you spend your time if you didn’t have to think about money?

This is a tough one. Earning money is the primary objective in our modern working world. By searching your answer to this question, you’ll explore spheres beyond your everyday orbit.

You won’t find your answer the first time you ask it.

But by revisiting this question, you’ll soon move past short-term vacation fluff. No, you don’t want to spend your life traveling through the Amazonas, joining Ayahuasca ceremonies while learning how to play the guitar.

That’s fine for a few weeks, or even months.

But you want to dig deeper.

What then? What comes after taking the vacation and seeing some new cultures? How would you spend your time if money wasn’t an issue? What would you be focusing on?

By thinking of answering this question, you’ll know more about your purpose than many people on this planet.

3. What gives you energy?

While the other questions were about deep thinking, this one is about observing. You want to take a closer look at your activities, environment, interactions, and objects.

The best way to find an accurate answer is a personal energy journal. For the next five days or so, make a list in your notebook (or whatever you’re using for your to-do list) and fill a simple, two-column table with the headlines activity and energy level.

Energy Tracker pictured by Author

Take an honest account of whether your activity elevated (+) or reduced ( — ) your energy level. Your answers to how you spend your days are the best insight, whether you’re engaging in the right kind of activities.

“For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.”

— Steve Jobs

4. Around which people do you feel like yourself?

Robert Waldinger, a psychiatrist and former Harvard professor, analyzed the longest study on human happiness and proved relationships to be the most important part of our lives.

In the 1930s, researchers invited 19-year-old sophomores from Harvard and teenagers from the poorest neighborhoods of Boston to take part. For over 75 years, scientists did interviews, medical tests, and checked up on their subjects every two years to see how they were doing.

While many of us think fame, fortune, and hard work will bring us happiness, Robert proves us wrong. He highlights ingredients for our health and well-being:

  • having social connections is better for our health and well being
  • having higher-quality close connections is more important for our well-being than the number of connections
  • having good relationships is not only good for our bodies but also for our brains

So, knowing around which people you feel like yourself is by far the most critical step in finding the puzzles of your life.

By getting your relationships right, by surrounding yourself with people you genuinely care about, you’ll eventually move closer to your true self.

Filed Under: 🎯 Better Living Tagged With: life lessons, purpose

If You Only Build a Few Habits in 2022, Build These

September 26, 2020 by Eva Keiffenheim


If you want to be your best self, here’s what you need to do.

Foto von Wallace Chuck von Pexels

How many new habits have you built this year?

Most people will answer this question with zero.

Because the majority stops learning once they leave formal education. They stick to outdated beliefs and trot along on their known life path.

And meanwhile, they complain. A lot.

They grumble about their lives. About working in jobs they don’t want, surrounded by people they don’t admire.

These people are so focused on their misery, and they forget one important truth: everybody can change.

We all deserve to live happy, healthy, and wealthy lives.

It’s in our hands whether we dare to step outside our known patterns and try something new. If you only build a few habits in 2020, build these.

1. Read One Book a Week

“In my whole life, I have known no wise people who didn’t read all the time — none, zero. You’d be amazed at how much Warren reads — and at how much I read.”

— Charlie Munger (Warren Buffett’s Business Partner)

Most people stop reading books once they leave high school. They might still read a lot. But text messages, e-mails, and news won’t make you wiser.

There’s a reason why Bill Gates, the second richest man in the world, took entire “think weeks” while being Microsoft’s CEO. He would travel to a small cabin and spend one week there alone, reading and thinking.

Books give you access to the smartest people on our planet. You can borrow the brains from ancient philosophers to modern business leaders. And, you can apply a book’s insights to your life.

Most of us can’t afford the luxury of disconnecting from life for an entire think week. But we can integrate reading into our everyday life.

I read one book a week for almost three years now, and it has changed my life for the better. And so can reading improve your existence.

Read one book a week, and you’ll find yourself on the fast track to a happier, healthier, and wealthier life.


2. Spend Less Than 1 Hour a Day On Your Phone

“Technology is a great servant, but a terrible master.”

— Stephen Covey

Most people forget how to protect their time. They give away junks of their lives to social media and entertainment apps.

They are constantly reacting to what’s happening around them and let other people dictate their days. By following the agenda of others, they’ll never live up to their potential.

To become successful, you want to do things unsuccessful people don’t do. By bringing the time you spend on your phone down to less than one hour, you’ll be doing what 99% of people are not doing.

Spending less than one hour on your phone will drastically improve your life. You’ll be reclaiming your time and taking control of your life.

If I had to choose one habit to build, it’d be this one. You’ll have so much of your life back.

In your newly won free time, you can create any other new habit you want to bring to your life — from building meaningful relationships to accelerating your career path.

Decreasing your screen time is hard, I know. But if I, a former Instagram addict, can do it, you can make this shift too.


3. Say Please and Thank You

“Gratitude turns what we have into enough.”

— Melody Beattie

This one is tiny, yet so powerful. Brené Brown wrote in her book on vulnerability that scarcity is our culture’s version of post-traumatic stress.

Most people live in constant fear of not being or not having enough. They feel they’re unworthy and unconnected. They wander around in continuous anxiety.

They wake up and think about what’s lacking: sleep, time, money. Scarcity seems to be hardwired in our culture’s DNA.

It’s up to us whether we let scarcity ruin our days. To embrace the richness of life, we need to internalize the concept of gratitude.

The good thing is we don’t need to visualize gratitude to become a grateful person. All it takes is saying please and thank you.

By paying attention to small incidents in life, you’ll, step by step, bring more gratitude into your life.


4. Learn to Touch-Type

“Typing faster will change your life.” 
 — Niklas Göke

Even if you aren’t a writer, you’re a typer. You send e-mails and type search queries on a daily basis. And even though most people spend several hours a day in front of their computers, they work at a snail pace.

They waste hours of their lives because they navigate around their keyboard using three fingers, instead of all ten. And, most of the time ⌘+C/V is the only shortcut they know.

You might question whether such tiny actions will make a difference in your life. I promise they will.

You’ll bring a 3-second action down to a 1-second action. And because you repeat those actions hundreds of times each day, you’ll save hours a day.

Yes, learning touch typing will at first slow you down. But ultimately, you’ll get your time back. By learning to touch type, you’ll save hours a day. You’ll 10X your productivity while clearing up space for your free time.

I type 107 words per minute — can you beat me?


5. Reveal Your Vulnerable Side

Perfectionism is an illness of our society. And it’s terribly dull. In her book about imperfection Brené Brown, pinned down the core of perfectionism.

Reading the following lines, I felt she was talking right to my heart:

“Perfectionism is a defensive move. It’s the belief that if we do things perfectly and look perfect, we can minimize or avoid the pain of blame, judgment, and shame. Perfectionism is a twenty-ton shield that we lug around, thinking it will protect us, when in fact it’s the thing that’s really preventing us from being seen.”

“Perfectionism is not self-improvement. Perfectionism is, at its core, about trying to earn approval.”

“Most perfectionists grew up being praised for achievement and performance (grades, manners, rule following, people pleasing, appearance, sports). Somewhere along the way, they adopted this dangerous and debilitating belief system: I am what I accomplish and how well I accomplish it. Please. Perform. Perfect.”

“Perfectionism is not the key to success. In fact, research shows that perfectionism hampers achievement.”

So let’s practice to share what we’re struggling with. Meaningful connections in relationships can only foster when you’re true to each other.

Let’s dare to be vulnerable. Yes, daring to be seen is risky, I know. We expose ourselves to external judgment. Yet, we can only experience the beauty and richness of life if we show up with all we got and let ourselves be seen.


6. Learn to Say No

“The difference between successful people and really successful people is that really successful people say no to almost everything.”

— Warren Buffett

We all know focus leads to greater success. Yet, most people dilute their focus by saying yes when they should be saying no.

Whether we are driven by the fear of missing out or by the urge of pleasing others, saying yes too often weakens our personality.

Because the more often you say yes, the weaker your yes becomes. If you have 10 nuggets a day and say yes to 10 different things, you can give each thing one of your nuggets. If you only say yes to one thing, you can give it all of your have.

Nuggets are your time and energy. You only have a limited amount. And saying no is a skill you can learn, a habit you can build.

When delivered with respectfulness and tact, a “no” can be a fast track to a focused, better life.


7. Build Resilience

“Do not judge me by my success, judge me by how many times I fell down and got back up again.”

— Nelson Mandela

2020 is a great year to practice resilience. With a global pandemic, we continue to have plenty of change in our lives.

Resilience is not about who we are, but about what we think. By using cognitive restructuring, we can reframe our thoughts about reality.

Resilience is not a fixed personality trait — as with most things in life, you can learn it through deliberate practice.

By training your mind to embrace the changes in life, you develop your muscle for overcoming obstacles. So let’s learn to persist in the face of struggle.


Pick What Resonates

You can live the life of your dreams.

And you’re capable of achieving a lot more than you think. By building these new habits, you can move one step closer to your best self.

All you need is to start with something.


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Filed Under: 🎯 Better Living Tagged With: Habits, life lessons

How To Do a Digital Detox to Reclaim Your Focus

September 20, 2020 by Eva Keiffenheim


Where your attention goes, your energy flows.

Photo by Pixabay on Pexels

It’s been 13 years since the invention of the iPhone, and by now, we’re well aware of the downsides of using too much technology.

We know digital devices can harm our physical and mental health. We’ve read the studies about social media and its association with anxiety, depression, and psychological distress.

And yet, most people continue to refresh their news feeds on LinkedIn, Instagram, or Facebook as if they didn’t know.

These people hijack their ability to do anything meaningful with their lives. While they feel they’re working, for example, they do nothing more than shallow work.

“Technology is a great servant, but a terrible master.”

— Stephen Covey

And while 99% of technology users distract themselves from the things that would change their lives for the better, you can decide here and now to take back control of your attention.

By doing a digital detox once in a while, you’ll set yourself up for a happier, healthier, and more meaningful life.

Here’s what it is, why you should do it, and how you can do a detox from the comfort of your home.


What is a ‘Digital Detox’?

A digital detox is a short-term intervention, and contrary to daily habits, is done once in a while. The duration is up to you (more on that in a few sentences).

During a digital detox, you quit your modus operandi. You stop relying on your brain’s default network. You step away from the screens and step into the clarity of your mind.

During a digital detox, you give your eyes and brain a break. You can use it as an opportunity to reduce stress. You can focus on social interaction in the physical world or use the space for inner work.


Why You Should Try A Digital Detox

By doing a digital detox, you’ll reap countless benefits along the way. And while they are powerful and simple in themselves, they have a positive impact on other areas of your life.

#1. You’ll Connect With Yourself

When you’re staring at your screen, you’re unable to feel your body.

While I love to write every morning for some hours, I’d be lying if I’d say my body loves it. I can’t connect with my body when I focus on a screen.

Any online stimulus, like a dopamine shot from a LinkedIn notification, can distract you from your body’s signals. We lose any mind and body connection.

By saying no to your screens, you’ll say yes to your body. You’ll not only notice how you feel but also have the time to do things that make you feel good.

Stop looking at your screen and start looking inside yourself. Connect with how you’re feeling and read your signs for change.

Paying attention to your feelings instead of your phone will upgrade the course of your life. Promise.

“Disconnecting from our technology to reconnect with ourselves is absolutely essential.”

— Arianna Huffington

#2. You’ll Live Your Days with a Clear Mind

Inner peace and joy come from living in the present moment. By refraining from technology, we create the environment to really enjoy and see what’s happening in front of us.

I checked my phone first thing in the morning for a decade. It wasn’t until I made the first digital detox that I experienced the power of not using technology.

Since then, I write every morning for three undistracted hours. And by undistracted, I mean no phone, no social media, no e-mail.

Our mind works at best when we give it space to unfold.

By using digital detox, you can realign your attention on what matters to you.

By leaving all your distractions shut, you’ll be able to center your focus on the things that bring meaning to your life.

“What we choose to focus on and what we choose to ignore, play in defining the quality of our life.”

— Cal Newport

#3. You’ll Protect Your Time

Too often, we give away our time without realizing it’s a highly restricted resource. Time is the most precious thing you have and it’s ticking away with every second.

Everything you consume, information, news, messages, notifications food, shape your days, and ultimately your life.

And while it’s easier than ever to let let Instagram, Netflix, or Youtube rob your time, these services won’t improve the quality of your life.

By doing a digital detox, you’ll be treating your time in a way that it deserves to be treated.

You control what you spend your days on. It’s you who determines whether you control technology or let technology control you.

“No person hands out their money to passersby, but to how many do each of us hand out our lives! We’re tightfisted with property and money, yet think too little of wasting time, the one thing about which we should all be the toughest misers.”

— Seneca

Photo by Sarah Dorweiler on Unsplash

How You Can Do a Digital Detox

So, you know about the meaning of digital detox and the benefits that come along with it. It’s time to apply this intervention to your life: How do you conduct a digital detox?


#1. Decide what you’re going to detox from

Before starting your detox, be clear about what you’re abstaining from. This will look different for everyone.

Here’s some inspiration of what I include in my digital detox:

  • Smartphone 
    This one is the game-changer. In my first detox, I tried to use it in flight mode to add some music to my time. Again, I was tricked into some other apps. 
    Every time I switch off my smartphone completely.
  • Computer
    While I use my computer mainly for work, I also include it in my digital detox. I didn’t want to have the temptation to open a side tab on LinkedIn to check a message quickly.
  • Kindle 
    This one is tricky. It’s not really a device that distracts me, but I feel I want to refrain from everything that has a screen. So no Kindle for me during my digital detox.

Once you have decided on what to detox from, you’re ready for step two.


#2. Set a specific time frame

This one is critical. Unless you have a clear goal in mind, you’ll find yourself on your computer and smartphone faster than you can imagine.

My first digital detox failed not only because of my smartphone’s flight mode but also because I wasn’t clear on this one.

I thought I’d go for on so long that it feels good.

Turns out this was a bad choice.

By setting a specific time frame, you have a clear goal in mind. For a starter, you can aim for 5 hours and gradually increase the length as it feels right for you (and as your work allows).

My digital detox range from 3 hours to 21 days. There’s no right or wrong duration. And any length is better than none.


#3. Plan what you’ll do instead

In the end, you’re not detoxing to punish you. You’re not using technology to reclaim your focus.

Here are some suggestions what you can do while fasting on your digital devices:

  • write a journal entry
  • take a bath
  • envision your 5, 10, 20-year future
  • create a vision board
  • clean your apartment
  • create some art
  • meditate
  • read a physical book
  • go out in nature
  • cook and eat with full presence
  • work out or stretch
  • write letters to people you love

Whatever you decide to do, make it something you genuinely enjoy.

And think about an offline treat you can do when you want to get up and pick your phone. Thereby, you’ll set yourself up for a successful digital detox.

“If we don’t create and control our environment, our environment creates and controls us.”

— Marshall Goldsmith


Final Note

In 2020 it’s a luxury to refrain from technology for a longer period. To do a digital detox:

  • Decide which devices you will detox from
  • Determine the duration of your detox
  • Map out what you can do instead

Yet, we’re so used to using our devices every minute that the idea can feel daunting first.

Don’t ever let any post make you feel overwhelmed because you’re not practicing all the suggested steps.

This article is here to help you live a more intentional life — not to let you feel bad.

Use these ideas as a source of inspiration and brainstorm what might help you to live a happier, healthier, and joyful life.


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Filed Under: 🎯 Better Living Tagged With: Digital detox, mindfulness

9 Free Writing Tools That Helped Me Make $4,167 In One Month

September 18, 2020 by Eva Keiffenheim


They can do the same for you.

Photo by Khachik Simonian on Unsplash

Let’s get this clear: Your writing won’t bring you money because of these tools.

Sitting down to write will make your writing better. With quantity comes quality, my writing coach continues used to say. And she was right.

I wrote my first Medium article on March 27. Since then, I have published 55 pieces with a >80% curation rate. In August, I earned $4,167 on Medium alone.

Screenshot by Author

And while these tools won’t turn you into a professional writer, they will level up your writing process.

Whether you’re struggling with headlines, keeping a writing routine, or are non-native speakers, these priceless tools will help.


1 Manage Your Articles With Trello

Trello is an idea keeper, a writing tracker, and a motivation booster. Here’s how I use my Trello Board, from left to right:

  • Medium Article Ideas
  • Working Projects
  • Articles Submitted to Publications
  • Articles Rejected by Publications that need Reediting
  • Articles Published

When to use it:

Your Trello board will be useful on five occasions.

  1. When an idea strikes you. Add the title or the idea as a new card to your very left corner. You can also access it from mobile. Write down everything that comes to your mind.
  2. When you start writing. Because of all the article ideas on your board, you’ll never have to worry about a blank page in front of you. When you start a new story, pick one of your ideas, drag them to the “Working Projects” column, and start writing.
  3. When you hit publish. This is a motivational booster. It feels great to move a working project card to the “articles submitted” column. In the card add a date when you expect to hear back. Thereby, you’ll see when you need to follow-up or submit your piece to another publication.
  4. When the publication publishes or rejects your piece. Being rejected is part of every writer’s journey. Move your card to “rejected” and improve your piece. Then, give it a new shot at another publication.
  5. When a publication publishes your piece. Boom! You’ll move your card from “submitted to publication” to “published.”
Screenshot by Author

2 Improve Your Headlines with Co-Schedule

Most writers ignore this fact. They write great content and bad headlines. Yet, readers will never read your writing if your headline isn’t catchy.

Nobody will read your article if your headline sucks.

I ignored this fact until I completed Benjamin Hardy, PhD’s online course writing course. He takes 20–30 minutes every time he writes an article. He’d jot down 10–30 headlines before he starts to write.

Headline writing is a craft. It leaves the reader asking questions and wanting more.

Headlines consist of a combination of words. And while there are great articles on headline hacks, this tool does a quick check-up for you.

When to use it:

Opinions vary on this one. I love to find the headline before I start writing. It’ll help me frame my idea in various contexts. Moreover, a clear headline will help you structure the content.

Screenshot by Author

3 Format Your Headlines With Title Case Converter

After you mastered the balancing act of crafting a headline that grabs the reader’s attention, you’ll want to format it. Many publications reject articles because of their first impression.

When to use it:

I use Title Case Converter before I paste the headline into my story.

Screenshot by Author

4 Look Beyond Unsplash Pictures

After you’ve leveled up your writing with a great and proper formatted headline, you want to make sure you choose an awesome picture.

Search images by emotions instead of keywords. Pick a picture that supports the feeling you’re trying to convey. Tim Denning is an incredible picture picker.

When you analyze his images, you’ll see he searches beyond Medium’s built-in Unsplash feature. Here’s a list of links to free high-quality stock images:

  • Pexels
  • StockSnap
  • Reshot
  • Pixabay
  • Flickr
  • Freepik
  • Burst

When to use it:

After you set and formatted the headline, and before you start writing.


5 Use A Leftover Graveyard To Edit Without Mercy

Excellent writing requires ruthless editing. A leftover graveyard is a simple tool for producing clear, dense, and solid writing.

It’s a simple text document containing every phrase that wasn’t good enough to remain in your piece but was too beautiful to be deleted.

With every passage, ask yourself: Does this add value for the reader?

If the answer is yes, keep what you wrote. If the answer is nay, move sections or words to your graveyard. Every time you doubt whether you should delete a sentence, cut the sentence out, and paste it into your leftover document.

When to use it:

When you do the editing after you’ve written your article.

Screenshot by Author

6 Engage Your Reader With Thesaurus

If you’re also a non-native English speaker, a synonym finder is a pure piece of gold. It’ll find words outside of your vocabulary and give you suggestions on how to use them.

By adding variety to your writing, you’ll make your texts more interesting.

When to use it:

I use it at the same time as the leftover graveyard. In my first round of editing, I’d cut out everything that’s not needed and look for words that make the writing better.

Screenshot by Author

7 Run a Health Check With Grammarly

Grammarly has gained a lot of popularity within the last year. And it’s well-deserved. This writing tool checks your writing for grammar and punctuation mistakes.

And, in the pro-version, it also offers suggestions on how to replace your words.

Yet, don’t let Grammarly ruin your copy. It’ll sometimes be very strict on suggestions and make you want to reach the 99, even though a 78 score might be more authentic and humane.

When to use it:

To ensure it’ll not change your message, only use it after your round of self-editing. A grammar health check will give your piece the final touch.

Screenshot by Author

8 Do A Second Audit With The Hemmingway App

Even though I love Grammarly, it’s not perfect. So anytime I submit a piece, I’d make it run through the Hemingway App and look for phrases that are very hard to read.

Most of the times, the very hard to read phrases contain some logical errors. I’ll try to split them into two sentences or change the overall structure.

By focusing on clear, logical writing throughout your entire article, you’ll attract more readers, and, after all, take your writing to the next level.

When to use it:

After you’ve run your writing through Grammarly and before you hit publish.

Screenshot by Author

9 Analyze Your Articles With an Excel Sheet

I first learned about this sheet in Sinem’s Medium Writing Academy. It’s a self-made excel sheet you can use after you publish your article. It serves as an analyzer and a motivator.

This sheet helps you to do more of what works well. Moreover, this system helps you keep track of the number of articles published, your curation tags, and the publications you’ve published with. You can use your sheet to set your writing KPIs.

When to use it:

Once a publication published your piece add all the details to the sheet. Once a month, add the stats and the numbers.

Screenshot by Author

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Filed Under: ✍🏽 Online Creators Tagged With: Tools, Writing

29 Keyboard Shortcuts That Will Save You One Hour A Day

September 13, 2020 by Eva Keiffenheim


To boost your productivity, stop using your trackpad.

Photo by Yingchih on Unsplash

Most people waste hours of their lives because ⌘+C/V is the only shortcut they use. I was one of those people and made time-wasting gestures like

  • using the trackpad to switch between active windows instead of ⌘-tabbing
  • scrolling the page instead of pressing the space bar
  • using the cursor to open a new browser window instead of using ⌘ + T

You might question whether such tiny actions will make a difference in your life. I promise they will.

You’ll bring a 3-second action down to a 1-second action. And because you repeat those actions hundreds of times each day, you’ll save an hour a day.

This advice primarly applies to Mac Users.

Navigate Through Your Browser In Lightspeed

Much of the work at our laptops takes place within a browser. And while the discussion on Safari vs. Chrome will likely continue forever, these browser commands work for both browsers.

⌘ + L

This one is so simple but so impactful. We’re continually visiting new websites and wasting our time with manual cursor navigation.

With ⌘ + L you select the address bar (the place in your browser where you type in any web address). Then, start typing the website you’re looking for, and select the right suggestion using the up/down arrows.

⌘ + T

This one opens a new tab for you. You can use this one anytime you want to open a new website inside of your existing browser window.

Once you opened a new tab, make sure to use ⌘ + L to type in your web address (instead of using your trackpad).

⌘ + N

This shortcut opens a new tab in a new browser window. I use this one anytime I start working on a new task.

Again, once you opened a new window, make sure to use ⌘ + L to type in your web address (instead of using your trackpad).

⌘ + ⇧ + T

This is a life-saver. It’s the ⌘+Z of your browser. It will open a tab you recently closed.

Whenever you accidentally closed a window, make sure to remember this shortcut.

⌘ + Option + ► or ◀

Navigate to the next and the previous tabs. This one is really powerful if you work with one monitor. It’ll guide you to the different windows in your browser, saving you three seconds each time you use it.

If you’ve never used this one, try it out now. You’ll be astonished about its simplicity and speed.

⌘ + 1…8

This one is also for tab navigation. You’ll navigate to a tab # (count form the left). For example, ⌘ + 1, will take you to the first tab in your browser.

I prefer to use the previous shortcut because I don’t want to use my brainpower to count which window I want to open. The only time I use it is when I am writing in a text document.

There are other ones like Ctrl + Tab or Ctrl + Shift + Tab to navigate between the tabs, but I’ll ignore them. It’s enough to know one option and stick to it.

⌘ + ⇧ + N

This opens a new private window for you. Yet, don’t confuse incognito windows with data privacy.

Still, this shortcut is useful when you’re searching for something you don’t want to appear in your browser history.

⌘ + Y

Open and close your browser history. This one is practical if you’re researching a lot. It’s way faster than clicking on settings and navigating manually to your history. ´

Spacebar

When you press the spacebar while reading, you’ll move your window down one screen. This one replaces endless scrolling.

Whenever you’re reading a text but are too lazy to scroll, you can use this one.

⇧ + Spacebar

This is just the opposite shortcut to the previous one. It will move your window up one screen.

⌘ + R

This is how you can reload a page. I only use ⌘ + R if a page isn’t loading, or if I need to sign up somewhere that needs meticulous timing.


Use These Shortcuts To Boost Your Writing Speed

Working at a screen makes you a daily writer. Whether it’s e-mails, text files, or presentations — you write all the time. Here are ten powerful shortcuts for text navigation and text selection.

Text Navigation

When using these shortcuts, you’ll navigate through your text like a writing ninja. Here are my five personal favorite time-savers when it comes to maneuvering within your text:

⌘ + Left Arrow ◀

Jump to the beginning of a line.

⌘ + Right Arrow ►

Jump to the end of a line.

Option + Right Arrow ►

Jump to the beginning of the current word

⌘ + Up Arrow ▲

Jump to the beginning of the entire text.

⌘ + Down Arrow ▼

Jump to end of all text.


Text Selection

Apart from navigating within a text, you’ll also need to highlight specific passages. This is powerful, while proofreading, researching, or editing.

The great news is you don’t need to remember new combinations. It’s the same logic as for text navigation. You just add a shift key to the above shortcuts.

Here are five shortcuts that will allow you to select words, lines, or entire documents quickly.

⇧ + ⌘ + Left Arrow ◀

Select text to the beginning of a line.

⇧ + ⌘ + Right Arrow ►

Select text to the end of a line.

⇧ + Option + Right Arrow ►

Select text to the end of the current word.

⇧ + ⌘ + Up Arrow ▲

Select text from the current cursor location to the beginning of all text.

⇧ + ⌘ + Down Arrow ▼

Select text from the current cursor location until the end of all text.


Basic Commands for Your Mac

Lastly, here are some basic commands you can use on your mac and multiple other programs.

⌘ + Z

Undo. This is the command we’d love to have in real life as well. By pressing ⌘ + Z you can undo what you just did. This shortcut will save your ass.

It works for many programs: Whether you’ve accidentally deleted a file, applied a video filter you don’t like, or erased pages of carefully crafted writing.

⌘ + W

Close. This is a universal keyboard shortcut for closing whatever window or file you currently have open.

⌘ + Q

Quit apps. When you click the red “x” in the top-left corner of an application window, it does not only take way too much of your precious time.

In fact, macOS won’t actually close the program altogether. Instead, it will minimize the app to the dock. By using ⌘ + Q you’ll quit your programs.

⌘ + ⇥

Switch between programs. Using ⌘ + ⇥ allows you to save time every time you switch between different programs.

Spotify → Browser → InDesign. Instead of searching for windows with your trackpad, this keyboard shortcut allows you to flip between apps without your hands leaving the keyboard.

⌘ + M

Minimize the front window. While ⌘ +Q was the shortcut for your red button, this one is for the yellow one. It won’t close but minimize your front window.

⌘ + P

Print. Simple and straightforward. Whether you’re in your browser or in a text document, this keyboard shortcut will open the print settings.

⌘ + A

Select all content. This one makes you select everything that’s one specific page. It’ll save you scrolling and highlighting.

⌘ + F

Find a word within the opened file. This shortcut allows you to quickly jump down to a specific part of a website or long document when you know what you are searching for.


Practice & Use What You Need

The best articles only improve your life if you apply what you read. Here’s how you can integrate the new shortcuts into your life:

  • write down your five favorite new commands on a piece of paper
  • place that physical paper next to your keyboard
  • keep it there for five days until you feel like you internalized the shortcuts

You don’t need a productivity coach to use your time effectively. Instead, you can save an hour a day by being smart about your keyboard.


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Filed Under: 🎯 Better Living Tagged With: Productivity, Time management

6 Negative Habits to Break to Help Stop Your Phone Addiction

September 11, 2020 by Eva Keiffenheim


If you want to reclaim your time, here’s what you need to do.

Photo by Andrea Piacquadio from Pexels

How often do you find yourself staring at your phone? If you’re like my former-self, your answer will go along the lines of “all the time.” No matter how hard you try to spend less time on your phone, your screen seems to glue your eyes to it. You can’t escape this magnetism. Phone addiction sucks.

End of 2017, Cal Newport inspired me to drastically reduce my screentime. Since then I’ve tested different approaches. I discovered the best way to stop phone addiction is by letting go of specific habits.

Here is a collection of behaviors you must break to minimize the time you spend on your phone. Every single principle helped me to reclaim my time. I hope it does the same for you.


Waking Up to Your Smartphone Alarm

When I woke up to my phone’s alarm, all social apps were only a fingertip away. Naturally, I let external information flow into my mind before I realized I did. I was among the 80% of smartphone users who check their phones within 15 minutes of waking up. I’d scroll through my Insta feed, read the news, or reply on Messenger before getting out of bed.

In 2018 I replaced my phone with an alarm clock. And this changed everything. Now, my phone charges outside of my bedroom. By using an alarm clock instead of your phone, you don’t need to exert your willpower muscle first thing in the morning. You’ll ease into your distraction-free morning. Or, as the humble genius Michael Thompson put it,

“Some mornings will be easy. The sun will shine, and you’ll feel good. Other days will be much darker. You can’t control everything that happens to you. You can, however, make some changes to wake up feeling a little bit brighter.”


Using Social Media Apps

I’m honest with you: I deleted all of my social media apps only to reinstall them a few weeks later. I needed to abandon them a second time until I finally stuck to it. Researchers continue to link social media usage to mental and physical illnesses like back pain, depression, anxiety, and even suicide-related thoughts.

If you’re trying to live a happier, healthier life, deleting your social media apps from your phone is the fastest track to get there. Removing social media from your phone will reduce the role these platforms play in your life. You can still access them through the desktop version. Yet you’ll soon realize you don’t need them as much as you thought. You won’t even miss them. In Cal Newport’s words:

“What we choose to focus on and what we choose to ignore, play in defining the quality of our life.”


Carrying Your Phone in Your Pocket

One of the critical habits I ignored for too long was carrying my phone with me all the time. When you’re phone is within a hands reach, you can’t withstand the temptation to check it. Smart engineers designed notifications to capture and hold your attention. When I quit taking my phone with me, the urge to check it stopped as well.

Leave your phone away from you whenever you can. Don’t take it with you when you meet friends, go to the gym, or go grocery shopping. When you’re at home, put your phone in silent mode on the window seat. In 2020, being unreachable is a luxurious treat. Take it whenever you can.


Relying On A Mobile To-Do List

A big mistake I made was using Wunderlist for my tasks. I sabotaged my plan for spending less time on my phone by needing the phone to be productive. End of 2017, I started to bullet journal. It was the first analog To-Do list I ever used. Now, I can never imagine to replace it with a digital equivalent. The system is simple, minimalistic, and distraction-free.

Any other offline To-Do list will likely do the same trick for you. By replacing your mobile tasks with a pen and paper, you’ll have one reason less to take your phones to your hands.


Turning On Notifications

In 2007 my heart jumped every time I saw an envelope on my Nokia 3410. It might have been my first boyfriend spending 0.19 cents to send me a 160-sign-short text. In 2020, a blank lock screen gives me chills. Not because nothing is happening in my life. It’s rather a feeling of freedom and the realization that I determine when and how I use my phone. Stephen Covey got it right when he said:

“Technology is a great servant, but a terrible master.”


Using Your Phone For Entertainment

Cellphone companies try to turn your phone into a television. They make deals with Netflix or offer data packages when you use certain streaming providers. While this is good for the companies profits, it’s you who pays the price. Time is the most valuable resource you have. Choose wisely how you spend it.

By deleting all entertainment apps, like games or streaming providers, you’ll be living your life, instead of staring at your screen. In the words of Ryan Holiday:

“Because it’s my life and it’s ticking away every second. I want to be there for it, not staring at a screen.”


The Bottom Line

You can end your phone addiction today. All it takes are a few decisions:

  • Get an alarm clock and charge your phone outside of your bedroom.
  • Delete all social media apps and only use a desktop version.
  • Keep your phone at home whenever you can.
  • Start an analog To-Do list.
  • Turn off all sounds and notifications.
  • Use other entertainment options than your phone.

Instead of feeling discouraged by all the ideas about what you should do to stop your phone addiction, enjoy experimenting at your own pace. Choose one or two new habits until you find a pattern that helps you to use your time in meaningful ways.


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Filed Under: 🎯 Better Living Tagged With: Digital detox, mindfulness

These 4 Concepts by Brené Brown Can Make You Shame-Resilient

September 8, 2020 by Eva Keiffenheim


And improve your emotional literacy.

Photo by Victor L. from Pexels

Shame is toxic. Again and again, researches demonstrate the link between shame and addiction, depression, eating disorders, bullying, and suicide. And even though we know about the harmful effects of shame, it continues to exist in our classroom, workplaces, and homes.

Chances are high you’re among thė 85% of people who have experienced a shaming incidence at school that was so devastating it forever changed how you perceived yourself.

During the past decades, Brené Brown dug into the shame trauma from thousands of people. She was able to identify a pattern all shame-resilient people have in common.

Brené demonstrates how all of us can better cope with shame. And the solution is easier than you think: expanding your emotional vocabulary.

Once you know the difference between the following four concepts — shame, guilt, humiliation, and embarrassment — you’ll be able to see and label your emotions as they arise. You’ll become resilient towards your feelings of shame.


Shame Is About Yourself

When we feel shame, we think we’re unworthy of connection. We might have done or not done something that makes us a worse human.

Brené defines shame as the painful feeling of believing we are flawed and, therefore, unworthy of love and belonging.

Here are common things we say to ourselves when experiencing shame:

“There’s something inherently wrong with me.”

“I screw up things, I am a bad person.”

“I’m so stupid for not studying.”

“I’m sorry, I am a mistake.”

When we’re experiencing shame, we want to run away from anything that’s causing this feeling. Shame leaves us paralyzed and makes us think we don’t add value to the world.

This feeling of unworthiness makes shame so toxic. It fuels our deep fear of being not good enough. Experience enough of it over time, and you’ll make yourself so small you may as well not exist.

“Shame erodes our courage and fuels disengagement.”

— Brené Brown in The Power of Vulnerability


Guilt Is About Your Choices

In contrast to shame, guilt is not self-focused. It’s about your actions, rather than your personality.

Brené defines guilt as feeling bad about something you have said or done or failed to say or do. When you feel guilty you’re holding your actions against your values and experiencing a psychological discomfort.

Here’s the self-talk we have while experiencing guilt:

“I can’t believe I didn’t study. Not studying was such a bad thing to do.”

“I’m a good person, but I made a bad choice.”

Do you spot the profound difference between shame and guilt?

While shame self-talk is self-destructive, guilt is action-focused, adaptive, and helpful.

When we see our actions don’t match our intentions, we feel uncomfortable. Yet, this psychological discomfort often motivates us. It steers us in a positive direction, without downgrading our self-worth.

“The difference between shame and guilt lies in the way we talk to ourselves. Shame focus on self, while guilt focus on behavior.”

— Brené Brown in Daring Greatly


With Humiliation, You Know You Don’t Deserve It

Humiliation is much better than shame since we don’t talk ourselves down. This feeling arises because of circumstances that have nothing to do with our actions.

Brown states the difference between humiliation and shame is that we don’t believe we deserve our humiliation.

Here’s your self-talk when you’re experiencing humiliation:

“This person doesn’t know how to handle things. I don’t deserve this.”

“This is unfair to do to me. It’s not my fault.”

A police officer recently stopped me and said I’d crossed a red light. Even though I attest to the fact the light was green, he made me pay 30€. I didn’t feel guilt or shame — I felt humiliated.

Shame and guilt can feel like humiliation, but with the latter, the “not-deserving” part helps us to not buy into the message. We won’t identify with what has happened to us.


With Embarrassment, You Know You’re Not Alone

Embarrassment is a feeling of discomfort and luckily, doesn’t last very long. When we have the courage to laugh at ourselves, moments of embarrassment can actually be fun.

What differentiates embarrassment from the other emotions is that when we do something embarrassing, we know we’re not the only ones who have done that thing.

Here’s what we think when something embarrassing is happening:

“That’s awkward, but I know I’m not the only one who has ever done that.”

“Ouch. I know this has happened to somebody else before.”

Shame makes us feel we’re all alone in this. When we do something embarrassing, it can even be hilarious shortly after the moment has passed. It goes away quickly, and it doesn’t make you question your self-worth.

The last time I felt embarrassed, I was wearing a white skirt, sitting in the library, and unexpectedly got my period. I felt awkward walking past other people with a red spot on my skirt. Yet, quickly afterward, I was able to laugh about it.

“If you own this story you get to write the ending.”

—Brené Brown in Daring Greatly


How You Can Cope With Shame

By now, you’ve figured out guilt, embarrassment, and humiliation are okay. Yes, these feelings are uncomfortable, but you can manage them.

What you want to be cautious of is the feeling of shame — the emotion which downgrades your self-worth and harms your growth mindset.

When you or your loved ones feel shame, there are two things you should do:

  • Be Self-Compassionate
    Treat yourself with kindness and talk to yourself like you would speak to someone you love or care about.
  • Offer Empathy
    Connect with the people around you, so they know they’re not alone in this struggle. Share your experiences with shame and make them feel understood.

Conclusion

Emotions are different for all of us. What’s shaming for me might be embarrassing for you. How you experience emotions depends on your story, your history, and your expectations.

Yet, by knowing the differences between shame, guilt, humiliation, and embarrassment, you’ll increase your emotional intelligence.

  • When you feel shame, you make the experience about yourself.
  • When you experience guilt, you know it’s about your behavior.
  • When you sense humiliation, you know you don’t deserve it.
  • When you feel embarrassed, it passes quickly and feels funny afterward.

Let’s get away from a culture of shame and embrace the power of self-compassion and empathy.


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Filed Under: 🎯 Better Living Tagged With: advice, life lessons

How a Leftover Graveyard Will Make You Edit Without Mercy

September 7, 2020 by Eva Keiffenheim


A simple tool for producing clear, dense, and solid writing.

Photo by Anna-Louise from Pexels

The first draft of anything is always shit, Hemingway used to say. And as a writer, your own experience will attest to the quote’s truth.

You know you need to be a merciless editor to get the best out of your articles. To seduce your readers, you need to distill the quintessence of your writing.

Yet, most of us are lousy editors. We’d rather clinch to the clutter in our pieces than deleting parts of our creations.

Humans avoid pain, so it’s natural we desist editing. It hurts. Deleting the words you carefully put on the paper feels like cycling backward.

There are two options to ease the ache. You‘re either fortunate enough to afford an editor or using a leftover graveyard.

I used the latter for my past 39 Medium articles. 35 were curated and resulted in over $4k Medium Partner Program income in August alone.

And as I feel much of the article’s performance is attributed to my leftover graveyard, I want to share this simple tool with you.

In the following lines, you’ll learn what it is and how you can set up your own.

What is a Leftover Graveyard

A leftover graveyard is a fancy name for a simple text document. It’s an archive containing every phrase that wasn’t good enough to remain in your piece but was too beautiful to be deleted.

A leftover graveyard’s sole purpose is to store all words and sentences you’re hesitant to delete. You cut out all fluff from your original piece and bury it in your graveyard. You’ll remove all the clutter as all your semi-rare sentences move to the document. Thereby, your leftover graveyard will make your writing more clear, dense, and solid.

It’s a psychological trick. You delete your words without deleting them forever. In case you miss your words or want to reuse them for other articles, you know where to find them.

I started with one big graveyard, but as I love to scroll through the graveyard’s to find inspiration, I split them into three different ones. I have one for business, one for love, and one for education.

Pictured by Author

How to Set Up A Leftover Graveyard

You don’t need any fancy tools to make your own one. All you need is a simple text document. I use a google sheet because the cloud makes it accessible from anywhere.

Here’s how my business graveyard looks from inside the document. You see sentence fragments that I cut off from writing a piece on spending less time on your phone.

Pictured by Author

Once you have the document set up, you’re ready to use it for your editing process.

How to Use It to Edit without Mercy

Your editing graveyard will fill with your first round of editing. That’s when you’ll start to burry your words. Every time you go over a written piece to improve it, open your leftover graveyard.

With every passage, ask yourself: Does this add value for the reader?

If the answer is yes, keep what you wrote. If the answer is nay, move sections or words to your graveyard. Every time you doubt whether you should delete a sentence, cut the sentence out, and paste it into your leftover document.

In case you miss the cutout part, you’ll be able to copy it back to your text anytime. When you feel something should be added, revisit your graveyard and take back sentences that add value for your readers.

Moreover, you can use this graveyard as inspiration when you’re crafting a new piece. I love to scroll through my leftover graveyard from time to add article ideas to my Trello board or to reuse sentence structures I haven’t used so far.

Final Words

Excellent writing requires ruthless editing. Using a leftover graveyard has helped me to make a full-time income from my writing. If that’s your goal, I hope this simple trick does the same for you.

By editing with a leftover graveyard, you’ll have the quintessence left. Your readers will want to read your articles until the end. Your writing, your rules. Use whatever works for you. Ultimately, you determine which process elevates your written words.


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Filed Under: ✍🏽 Online Creators Tagged With: Editing, Writing

7 Quotes By Ryan Holiday That Will Change How You Live Your Life

September 4, 2020 by Eva Keiffenheim



If applied, they can improve your entire existence.

Photo by Arthur Yeti on Unsplash

Most people introduce Ryan Holiday as the Marketing Director at American Apparel at age 21. Some would add that Benjamin Hardy, PhD, and Tim Ferriss hired him to improve their books.

I’d suggest we forget about his achievements in business. Instead, let’s think of Ryan Holiday as the philosophical translator of our time.

Thoreau once said, Philosophy is about solving the problems of life, not theoretically, but practically. That’s precisely what Ryan does. He makes ancient philosophy applicable to our lives.

Probably it’s because he read the same book 100 times over 10 years that he understands stoic thinkers — Epictetus, Marcus Aurelius, Seneca — like no other 1987-born person does.

In 2019, his wise lines on time management inspired me to change my life for the better. That’s why I bought and devoured his recent books: The Obstacle is the Way (2014), Ego is the Enemy (2016), and Stillness is the Key (2019).

And as I believe the insights from this book can change any life for the better, here are my favorite quotes, including why they are relevant and how you can apply them.


“Many Relationships and Moments of Inner Peace Were Sacrificed on the Altar of Achievement.”

Social networks allow us to connect with the world. Yet, they also allow us to compare ourselves with more than 3.6 billion people on this planet.

There will always be people in your network who achieve more than you do. So-called high achievers posting impressive job updates on LinkedIn. Or hustlers sharing intimidating morning routines on their Instagram stories.

Let’s take the hard truth: By comparing ourselves against the achievements of others, we will never feel real satisfaction. Because we’ll always be reminded of more: do more, earn more, own more, achieve more.

We add unachievable items to our ever-growing to-do lists.

We prioritize work over a walk with a friend.

We postpone family catchups.

And while we’re so focused on more, we often neglect our relationships and inner peace. At the end of the day, we feel burned out and empty.

How to apply this quote:

We can stop our hamster race by replacing the altar of achievement with an altar of compassion. When we go through the world with an open heart, there’s no room for ceaseless striving.

Let’s get comfortable with the concept of good enough. Doing something good enough trumps doing something perfectly.

Start a gratitude journal and focus on the abundance in your life. By jotting down the things you’re grateful for — physical and mental health, a caring partner, warm summer sun — there’s no space for unhealthy wanting.


“People Who Don’t Read Have No Advantage over Those Who Cannot read.”

I wish I could spend five minutes with my younger self. What I’d tell the young Eva is to read every damn day. I’d tell her books to carry the wisdom of humanity, and that life is better when you turn into an avid reader.

Wanting to live a happy life without reading books is the same as you wanting to learn a new language without looking at the vocabulary.

In any language, we need a vocabulary to form proper, meaningful sentences. And to live a meaningful life, we need insights and wisdom from ancient philosophers and the great thinkers of our time.

By reading books, we learn the vocabulary of life.

Books allow us to access the minds of the world’s greatest philosophers, humble startup founders, and war survivors. It’s in books where we find the greatest wisdom, the best advice for any life situation.

Yet, unless we read, we close ourselves from the benefits of any book. If we don’t read, we have no advantage over illiterate people.

How to apply this quote:

Make reading a habit. Seriously. Abandon your phone from your sleeping room and, instead, take a book to your hands. That’s how I read 52 books a year for two years.

In case you need extra motivation, go to a bookstore, or browse through Goodreads. Create a want-to-read list. Start a book club. Get inspired by avid readers, like Bill Gates.


“When Your Life Is Solely and Exclusively About Yourself It’s Worse than Not Fun — It’s Empty and Awful.”

With all the self-help fluff out there, it’s tempting to think the universe revolves around you. Many people treat self-improvement like a religion.

What they forget is that we don’t rise by lifting ourselves.

Instead, we rise by lifting others.

In 2013, I forgot about this essential principle. I thought I’d be better than any other person on this planet. I only consumed higher, further, faster content without reflecting on it.

And that’s why I love this quote so much. My own experience showed me it’s true. When you inflate your ego and make life all about yourself, you’ll feel empty and awful in the end.

How to apply this quote:

No matter where you’re in life, remember to be humble. Connect your presence to the lives of others. Center your activities around the needs of others.

Look out for tiny acts of care. Carrying a bag, offering help, doing things that need to be done, but that nobody else wants to do.

And no matter what you’re doing: Remember that you are no better or worse than any other being on earth.


“Give More. Give What You Didn’t Get. Love More. Despite Any Old Story. Try It, If You Can”

Huh? How the hell can you give what you didn’t get?

Too often, we’re slaves to our storylines. We feel we were deprived of something in our childhood — praise, love, encouragement. We secretly wish to reengineer how we grew up.

Yet, fantasizing about what should have happened only makes you feel worse. Regretting your past keeps you from enjoying the present. If you want the best, the world has to offer, offer the world your best.

How to apply this quote:

Stop pitying yourself. Ditch old stories that no longer serve you. Let go of any anger towards your caregivers. Lewis Smedes once said:

“To forgive is to set a prisoner free and discover that the prisoner was you.”

Free yourself from negative storylines and, instead, give what you didn’t get. Step by step, day by day, create the story of your present life.


“Mental and Spiritual Independence Matter Little If the Things We Own in the Physical World End up Owning us.”

This one is essential. When I prepared this article, most quotes resonated with me in terms of internal mindsets, this quote, however, goes beyond our mindsets.

Most of us own too much stuff. We spend money on things we don’t need to buy things that end up owning us.

Every material thing we own ties us down. Expensive phones come with insurance, big gardens with gardeners we need to pay, an urban jungle plant with a special treatment that’s required.

Everything you own blocks mental and physical space.

How to apply this quote:

Get rid of everything you don’t need: Clothes, decoration, food, clutter. Take an afternoon and a big box. Here’s an excellent visualization for every part of your house or apartment you can declutter.


“Leisure Is Not the Absence of Activity, It Is Activity. What Is Absent Is Any External Justification.”

Too often, we transfer the achievement mindset to our free time.

Do a fancy panty yoga session to tell your co-workers about it?

Or should you go to the gym to burn some calories?

Instead of allowing time for leisure, we put additional weight on our shoulders. We feel bad if we can’t keep up with the sports portfolio of our fittest friends.

Leisure doesn’t mean we should watch Netflix from the comfort of our homes. What it means is to enjoy activities in the absence of any external justification.

How to apply this quote:

Find a hobby you genuinely enjoy. An activity you don’t do to achieve something or to impress someone. Find something that you love doing.


“Always Think About What You’re Really Being Asked to Give. Because the Answer Is Often a Piece of Your Life, Usually in Exchange for Something, You Don’t Even Want. Remember That That’s What Time Is. It’s Your Life, It’s Your Flesh and Blood, That You Can Never Get back.”

We live in the misconception that we have plenty of time left. With a life expectancy of around 80 years, 20 minutes here and there seem infinitesimal.

Yet, when accumulated, those minutes turn to hours, into days, and ultimately your life. Seneca once wrote how stupid many of us are when it comes to time:

“No person hands out their money to passersby, but to how many do each of us hand out our lives! We’re tightfisted with property and money, yet think too little of wasting time, the one thing about which we should all be the toughest misers.”

I don’t like admitting it, but I used to fall into this group. I’d say yes to please the person asking. I’d give away hours of my lifetime to feedback a startup pitch, proofread documents, catch up with so-called friends.

Ryan Holiday reminds us to treat our time with intention. Because every time we say yes to something, we give away parts of our life. Time we give away will never be given back to us.

How to apply this quote:

Before saying yes to anything, think about whether you’d treat your life for it. If your answer is yes, go for it. If your answer is no, say no.

Remind yourself that saying no equals a yes to yourself. And when saying no, we can borrow the phrases from Ryan Holiday, who’s no, sounds like this:

“No, sorry, sounds great but I’d rather not.”

“No, I’m not available.”

“No, I don’t like that idea.”

“No, I don’t want that. I’d rather make the most of what I already have.”


Closing Thoughts

A glimmer of inspiration won’t matter if you don’t take action. And that’s what makes quotes so powerful: If applied, they can improve your life for the better.

  • Remember good enough is better than perfect
  • Make reading a daily habit
  • Center your life around the lives of others
  • Let go of unhelpful storylines and give what you didn’t get
  • Get rid of anything that blocks your mental or physical space
  • Engage in leisure activities you genuinely enjoy
  • Say no to things you don’t want to treat your life for

Always remember it’s not your actions that determine your self-worth. You are enough. You are always loved, no matter what you’re doing today.


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Filed Under: 🎯 Better Living Tagged With: advice, Books

14 Respectful, Yet Effective Ways to Say No

August 22, 2020 by Eva Keiffenheim


“Very successful people say no to almost everything” — Warren Buffett

Photo by Austin Distel on Unsplash

“The difference between successful people and really successful people is that really successful people say no to almost everything.”

— Warren Buffett

We all know focus leads to greater success. Yet, most people dilute their focus by saying yes when they should be saying no.

Whether we are driven by the fear of missing out or by the urge of pleasing others, saying yes too often weakens our personality.

The more often you say yes to something, the weaker your yes becomes. The more projects you take on, the fewer your available energy for every single of those projects.

To make a change in the world, you must learn to say no.

And while the first no seems daunting, it’ll become easier every time you say it. Just like anything in life, saying no is a skill you can learn.

And once you have a repertoire for “no’s” at your disposal, you can adapt and use them for your needs.

Here are 14 curated ways to say no with instructive examples on when to use them.

1. Thanks for reaching out. I appreciate the thought, but my priorities are elsewhere.

This no is clear and concise. You can use it for any casual invite or idea. When you feel the urge to help, you can also offer an alternative solution.

For example, if somebody is asking you for advice, point them towards a book you like, an article you wrote, or a podcast episode you recorded.

2. This sounds super exciting, but unfortunately, I can’t find the time.

The key to an effective “no” is not to get lost in over-explaining. Every extra justification will weaken your no.

Instead, make a straightforward statement. By saying you can’t find the time, you won’t open the room for negotiation.

While in truth, “can’t find the time” is a more respectful way to say, “I don’t find it important enough,” most people won’t question your reply.

3. I’m flattered you considered me, but regrettably, I’ll have to pass this time.

This one is my favorite “no” to hear. I got it countless times from speakers I requested while organizing a startup conference in Vienna.

I love it because the prase shows appreciation and leaves the door open for future opportunities. “This time” implies there might be the next time.

It’ll be more comfortable for the opposite person to accept your “no” when you leave the door open for future collaboration.

4. No thanks, I won’t be able to make it.

This one is short and requires confidence. The shorter your “no,” the harder it is to say. A brief, gracious “no” takes practice.

But once you dare to speak it out loud, you’ll be able to repeat it the next time.

5. Regrettably, I’m not able to. I can‘t set aside the time needed.

While still short, this way to say “no” demonstrates you thought the option through. It’s a great combination of logic and empathy.

You assessed the time that’d be needed to complete the ask and measured it against your available time. This “no” is a logical, thoughtful conclusion.

Yet, the use of “regrettably” demonstrates your empathy. You would have loved to, but you can’t.


“The wisdom of life consists in the elimination of non-essentials.”

— Lin Yutang


6. No, but I know someone that might be a fit for that. I’ll email you their information.

This one shifts the focus from your reply to a new person. This one works great when you don’t have a respectful reason to say no.

You let the other person know you can’t while still offering an alternative solution.

Instead of worrying why you said no, your counterpart would shift the energy towards the new option on the table.

7. I wish I could help you out, but already committed to other projects. I’ll let you know if something changes.

This phrase shows your competence. It demonstrates you’re clear about your priorities. At the same time, you offer empathy as you state you wish you could help.

It shows your yes is a hell yes. It shows when you say yes to something; your commitment equals 100%.

By briefly explaining your why the other person will understand and accept your respectful no.


“Nothing is less productive than to make more efficient what should not be done at all.”

— Peter Drucker


8. Thank you so much for asking. Can you keep me on your list for next year?

In this case, you say “no” without actually saying no. It indicates you can’t find the time this year but would be interested next year. You leave the door open and let the other know that you want to help.

Still, to get your help, the other side needs to check-in at another point. There’s a high chance the second check-in will never happen. At the same time, the other person will keep you in good memory because of your willingness to help.

9. I am unable to say yes due to commitments that leave me unavailable until the end of the month.

This is a combination of the previous answers. It combines a time-bound aspect with a reason why you can’t say yes right now.

Again, make sure you don’t overexplain. Doing so suggests that you feel guilty about the refusal. Instead, keep your response straightforward.

I got this “no” many times when asking young professionals to volunteer as mentors for kids who are the first in their family to study.

It’s a great way to say no, as you give back the responsibility to act to the person asking. Now, it’s in my hands to follow-up after the month.

10. I’m learning to limit my commitments.

While this might sound unprofessional coming from a 40-year old business owner, it’s a great phrase for a person early in their career. It shows that you’re learning.

By stating you’re trying to learn here, you’ll trigger a supportive reaction from the other person. By accepting your “no,” the other individual feels they helped.

11. No, I’m not the best fit for it.

You want the project to be successful, but you’re not the right person to help. You made a valid point by demonstrating that you have the best intention in mind.

I was grateful when a potential speaker for our conference sent me this response. Better, to know beforehand that a person is not the right fit than when it’s too late.

12. No, sorry, sounds great, but I’d rather not.

This is borrowed from Ryan Holiday. Again, this one takes some courage as you don’t offer any explanation for your “no.”

To be honest, I still need some practice before I dare to use this one, so I can’t give you any insights on your counterpart’s reaction.


“Always Think About What You’re Really Being Asked to Give. Because the Answer Is Often a Piece of Your Life, Usually in Exchange for Something, You Don’t Even Want. Remember That That’s What Time Is. It’s Your Life, It’s Your Flesh and Blood, That You Can Never Get back.”

— Ryan Holiday


13. I’m going to say no for now. I’ll let you know if something changes.

Again, this one leaves the door open. Yet, you only get back if something changes.

As a default, the other person will not hear from you again. Thereby, you don’t set unrealistic expectations. In case you get back, the other person will be delighted as she didn’t expect it.

14. No, thanks.

Short and effective yet challenging to master. Remember that a clear “no” can be more graceful than a vague or noncommittal “yes.”

Firm but friendly boundaries lead to greater satisfaction in your life.


Finally, here are common ways how NOT to say no.

  • I only say yes to very select opportunities, and unfortunately, this doesn’t meet my criteria. 
    Deed. No empathy here.
  • Let me think about that.
    This “nay” is a very weak answer. Neither yes, nor no.
  • I’d love to, but I’m already overcommitted.
    It sounds like you can’t prioritize and don’t have your shit together.
  • I’m going to have to exert my NO muscle on this one.
    Don’t make a “no” about yourself. The request is about the other person.
  • No, sorry, I’m not taking on new things.
    Instead of demonstrating focus, this makes you sound narrow-minded.

Practice Saying No

Saying no is a skill you can learn. And, when delivered with respectfulness and tact, a “no” can be the fastest way to success.

Remember that every “yes” means a “no” to a million other things. And by saying no to 95% of all requests, you’ll make your “yeses” a lot more meaningful.

Choose your favorite phrases, try some of them, and skip the rest.

By using them, you’ll, step by step, reclaim your focus and find yourself on your path towards a happier, wealthier, and more meaningful life.


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Filed Under: 🎯 Better Living Tagged With: Entrepreneurship, Time management

4 Growth Mindset Quotes That Will Change the Way You Learn

August 22, 2020 by Eva Keiffenheim


Pearls of wisdom from Carol Dweck.

Photo by LUM3N on Unsplash

Carol Dweck is America’s most influential researcher on motivation and mindset. She coined the term growth mindset — something all lifelong learners have in common.

She is a Psychology professor at Standford and also taught at Columbia and Harvard. Yet, you don’t need a Ph.D. to understand her work. She uses relatable language and basic logic to change the way we learn.

Dweck’s book shattered my wrong learning beliefs and changed my life for the better. People aren’t born smart. They become smart as a result of learning.

These quotes transform your life for the better by inviting more challenges and growth. Here are four curated mindset quotes that will open your heart and mind to the concept of a growth mindset and, in doing so, change the way you learn.


“When you make your best effort, you may be outscored, but you will never lose.”

Formal education teaches us to focus on the outcome. That’s why most of us judge our performance based on results: a grade, a score, a certificate.

Yet, what is far more important than achieving any result, is whether you made your best effort during the process.

Often, the outcome is influenced by factors you can’t control. You can’t control the end.

Instead, what you can always control is whether you did your best. As long as you focus on the effort, you’ll live your best self. And by giving your best, you’ll never lose — despite the outcome.

Derive your happiness and value from your effort. Focus on the process instead of the result.

How to do it:

Instead of asking whether you won, ask yourself whether you did your best. Have no fear of losing. If you lose but give your best effort, you’ll have nothing to regret.

Let go of controlling the outcome. Instead, focus on what you can control: your intention, your attitude, and your actions.

By doing the work, day in and day out, you’ll become better. And by focusing on one step at a time, you’ll win in life.


“Why waste time proving over and over how great you are, when you could be getting better?”

Let’s imagine you could choose to play tennis against two different players. If you pick the first player, you’ll win 3:0. If you select the second, you’ll lose 1:3.

Would you choose the game you win or the one where you learn?

Sure bets won’t make you better. Risk-free wins won’t add to your learning curve.

Babies never decide it’s too hard or not worth the effort. They don’t worry about making mistakes. They walk, they fall, they get up, and they learn.

Instead of seeking validation, seek challenges that make you fall. If you pick winning, you’ll inflate your ego. If you choose learning, you’ll learn for life. Only the later will steer you towards the path for success.

How to do it:

Ignore games and tasks. You can win quickly and perfectly. You won’t form new connections in your brain.

You don’t need to prove yourself that you’re perfect at something. Instead, get your shit together and try something new.

Seek learning opportunities. Look for challenges that make you grow. And while you’ll be struggling, remember the best learning happens outside of your comfort zone.


“When you already know you’re deficient, you have nothing to lose by trying.”

I wish I could read this quote to my younger self. As a teenager, I loved our piano. Yet, I never played it. I feared to destroy my illusion of being a perfect player.

Perfectionism hinders learning. The fear of making mistakes prevents you from trying.

When you know you’re not perfect, you’re humble enough to go ahead and try. You don’t fear to destroy your ideal self. Instead, you’re open to making mistakes and learning.

The geniuses, the world-class performers, became world-class because they weren’t afraid to fail. Instead of thinking they already knew it all, they were aware of their deficiency.

How to do it:

Know that you’ll never be perfect. When you know, there’s still so much to learn you don’t fear to try.

Once you accept that you’re deficient, you’ll get out of your way. You’ll start practicing and getting better.


“Real self-confidence is not reflected in a title, an expensive suit, a fancy car, or a series of acquisitions. It is reflected in your mindset: your readiness to grow.”

True intelligence means changing your opinion based on new insights. It’s staying open to new learning.

This is easier said than done. We grow up with a set of beliefs and values and surround ourselves with people who share our opinion.

The deeper we are on our island of knowledge, the more difficult it is to change your opinion when you’re faced with new ideas.

Yet, by having the courage to be open, we invite learning opportunities. Ultimately, this open-mindedness will accelerate our learning.

How to do it:

Beware of the four horsemen of a fixed mindset. Every time you find yourself in some of these thought patterns remind yourself to be open:

– I know it all.
– You’re wrong, I rule.
– Oh, I’ve heard of this concept before. 
– Nothing new for me.

The effort to think openly and embrace new ideas will be worth it when you’re able to take part in the benefits that come from opening your mind.


Final Thoughts

Most of the time, we make learning harder than it needs to be. Small shifts in our mindset can lead to happiness and fulfillment.

And while each of these mindset shifts can change the way you learn, you certainly don’t need to integrate all of them.

At the end of the day, your lifelong learning journey is defined by you.

Use these ideas as a source of inspiration and brainstorm what might help you to live a happier, healthier, and more fulfilled life.

And always keep Dweck’s words in mind who said

“When Do You Feel Smart: When You’re Flawless or When You’re Learning?”


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Filed Under: 🧠 Learning Hacks Tagged With: learning, mindset

How to Apply What You Read to Your Life

August 22, 2020 by Eva Keiffenheim


The best knowledge is useless unless applied.

Photo by Parth Shah on Pexels

In 2017, I read my first life-changing book. Since then, reading has become my favorite habit.

Yet, when I stumbled upon this quote by Ratna Kusnur some time ago, I started to question the power of books:

“Knowledge trapped in books neatly stacked is meaningless and powerless until applied for betterment of life.”

Admittedly, Ratna caught me right on the spot. Before building my first business, I had read dozens of books for each stage in the business lifecycle. But when it came to starting, the most significant impact was doing it.

Yes, reading can be the fast-track to a happier, healthier, wiser life. But unless you apply the lessons from the greatest thinkers to our lives, reading is mere entertainment.

Here’s a self-tested way to apply what you read to your life and thereby, lead a better life:

This advice doesn't apply to fictional books. It applies to reading non-fiction books for knowledge and practicality.

Choose the Right Book for Your Life Situation

“Knowledge isn’t power until it’s applied.”

— Dale Carnegie

You can’t apply irrelevant knowledge. By reading a book that has no connex to your current circumstances, there’s no way you can integrate new knowledge in your days.

I fell into this trap many times. I’d buy the books my mentors recommended reading. Back in 2016, I spent hours working my way through Ray Dalio’s Principles to realize that this book had no connection to my student life.

When you try hard to find applicable lessons, but you can’t find any useful advice, it’s not your fault. Instead, it’s either the wrong book or the wrong time for the book.

Bill Gates finishes every book he starts. Not because he forces himself through a bad book. Instead, he chooses with intent.

The clearer you know why you’re reading the book at hand, the more natural you find ways to integrate the learnings into your life.

How to do it:

Before starting any book, ask yourself:

Which big questions do you face in life, right now?

Which skills do you want to build?

If a book doesn’t promise to deliver on your topics, skip it. You won’t be able to use the lessons. Do your research before reading a book. Choose wisely, then, read thoroughly.

By picking the right content with the right timing, you’ll enjoy the words in front of you.


Create Action Items

“It’s not knowing what to do, it’s doing what you know.”

— Tony Robbins

Most persons on this planet read a book, have some “aha” moments and then, after finishing the book, forget everything they just learned.

Unless you think and act while reading, you’ll never integrate book lessons to your life. You will never revisit a specific concept later.

Yes, it does feel comforting to postpone action for later. But let’s be honest: By procrastinating your actions, you’re wasting your time.

Unfortunately, I write from experience. I’d say to myself: “Oh, what a great insight. I should do this. I’ll do it once I’m done with the book”. And then, the application part never happened.

Ouch.

Re-reading the same concepts again and again won’t improve your life. It’s the application of these concepts that will change your life forever.

If you don’t apply the knowledge you read at the same moment you read it, it will get lost. Unless you follow the advice from books and do something, even the smartest information is a waste of your time.

Once you started reading the right book, beware of procrastination. Instead, apply a book’s wisdom while you read. Stop at the page and integrate useful lessons into your life.

In High-Performance Habits, for example, we learn about the power of morning affirmations. I stopped during the chapter and recorded my own affirmations.

In Stillness is Key, Ryan Holiday explores the benefits of journaling. When he convinced me, I placed an empty notebook with a pen on my nightstand and started journaling the same evening.

How to do it:

If you stumble upon useful advice, create an environment that invites you to do what you’ve just learned.

Put an item on your to-do list or place an action item on a specific spot. If you read the 5 Languages of Love, try one out the same day. If you read Cal Newport’s Deep Work, start changing your work schedule tomorrow morning.

By forming action items from your books, you’ll make the most out of any book. You’ll be able to apply knowledge from books to your life.


Reread Life-Changing Books

“In the case of good books, the point is not to see how many of them you can get through, but rather how many can get through to you.”

— Mortimer J. Adler

Many people treat the number of books you read as the level of your wisdom. This logic is flawed. It’s not the number of different pages you can get through that will make you happier, wiser, and healthier.

When you focus on the number of finished books, you tend to rush through the content. With a goal of completion in mind, it’s easy to overlook meaningful passages.

By rereading a book, you can check which parts you applied and which sections you’ve forgotten. You can then focus your effort on the parts that need more application.

Ryan Holiday is an impressive example of the power of rereading. He read the same book 100 times over 10 years. Undoubtedly, this habit led to Ryan’s unparalleled understanding and three bestselling books.

How to do it:

Focus on the process of reading, not on the total number of books you’ve read. Revisit the books that have influenced you the most.

Books change as we do. You’ll be amazed at how many new things you can discover that you may have missed before.


Final Thoughts

Reading is the fastest way to expand your world view and improve your life.

Yet, don’t set your goal of reading a specific number of books per year. Instead, make sure you choose the right book for your life situation, create action items, and revisit life-changing books.

Mere reading expands your knowledge, but the application will change your life. Reading a few great books a year, with time for implementation, will make you happier, healthier, and wiser.


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Filed Under: 🧠 Learning Hacks Tagged With: Books, Reading

These 7 Books Will Improve The Way You Work

August 20, 2020 by Eva Keiffenheim

About productivity, mindsets, decision-making, and so much more.

Photo by Avel Chuklanov on Unsplash

Most people spend most of their life working.

Yet, only a few try to improve how they work.

By working only one percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done. This is what James Clear calls the accumulative advantage:

“What begins as a small advantage gets bigger over time. One plant only needs a slight edge in the beginning to crowd out the competition and take over the entire forest.”

Reading the right books is the simplest and fastest way to get one percent better each day.

And by learning and applying strategies from the smartest minds, you can improve how you work step by step.

I regret I didn’t make reading a habit earlier. Yet, since I realized the books’ potential, I read every day. Since 2016, I’ve read 161 books.

Here is the list of seven books that will change the way you work, including why they‘re relevant and when you might want to read them.


Barking Up the Wrong Tree by Eric Barker

This one is a fantastic meta-analysis of the latest scientific findings related to the Western idea of “success.”

Barker combines storytelling with science and shares how you can apply his findings to your work life.

If you question whether you’re on your right career path and look for bulletproof advice, this one is for you.

Most of Barker’s lessons are so simple yet effective that you will be astonished.

“Great mentors and great teachers help you learn faster. Not only should you care about your mentors; the mentors who really make you succeed need to care about you. When you relate to someone you look up to, you get motivated. And when that person makes you feel you can do that too, bang-that produces real results.”


Deep Work by Cal Newport

This book will improve how you work on various levels. After reading Deep Work, I stopped procrastinating and quit Instagram and Snapchat.

Deep work is a must-read for anyone doing any kind of work as it teaches you how to produce your best output. It’s also an excellent read for anyone who struggles to concentrate and achieve great results when life is distracting.

Cal Newport provides concrete, actionable advice on how to focus and engage in, what he calls, deep work. By putting deliberate thought into what you do, you’ll be less inclined to procrastinate.

“Who you are, what you think, feel, and do, what you love — is the sum of what you focus on.”


Ego is the Enemy by Ryan Holiday

I love Ryan Holiday. Especially his articles about managing your time management and developing better habits.

In Ego is the Enemy, he helps us to get a deeper understanding of who we are. After reading, you’ll understand the anatomy of our success and failure.

The book is not only packed with inspiration that will empower you to produce your best work, but also includes actionable advice on how to live your best life.

It’s an ideal read for anyone who is either early in her career or achieved success and wonders what to do next.

“There’s no one to perform for. There is just work to be done and lessons to be learned, in all that’s around us.”


Bad Blood by John Carreyrou

This one is quite different from the rest of the list, but there are a lot of life lessons to learn from this page-turner.

Bad Blood portraits the breathtaking rise and the surprising collapse of a unicorn startup in a way every reader can relate and form her own opinion.

I gasped out loud while reading this thriller-like business book as it shows what happens when a CEO and prioritizes ego above all else.

Bad Blood is worthwhile for anyone struggling with ethical questions or interested in the importance of honest work.

“The way Theranos is operating is like trying to build a bus while you’re driving the bus. Someone is going to get killed.”


The Making of a Manager by Julie Zhou

A consultant shared that she’d read and discussed this book at her Boston Consulting Group book club.

To be honest, I didn’t expect much. I thought it would go along the lines of other mediocre self-help fluff.

Turns out I was wrong.

Julie Zhou might turn into the Peter Drucker of our time. She shares everything from leading teams to managing oneself and nurturing culture.

Throughout the book, she asks powerful self-reflection questions and shares simple, yet applicable principles to excel at work.

This book is a growth bible for anyone who wants to step up from employee to a manager or recently got promoted to managing people.

“What opportunities do you see for me to do more of what I do well? What do you think are the biggest things holding me back from having greater impact?”


Tools of Titans by Tim Ferriss

The title sounds like clickbait, I know. But this book delivers on its promises as you access the brains of world-class performers.

I’ve read all books of Tim Ferriss but found this by far the most inspiring piece. Tools of Titans is an encyclopedia for personal growth and productivity.

The world-class performers in this book share all their strategies on how to become healthy, wealthy, and wise. This sounds like too much to cover in a single book, but the titans deliver the value.

“Losers have goals. Winners have systems.”


Mindset by Carol Dweck

If you’re only going to read one book on the list, you may want to choose this one. Why? It covers how to program your mind to excel at anything.

Dweck demonstrates how success in work, sports, and almost every area of human endeavor is influenced by how we think about our talents and abilities.

This book is a must-read for every person looking for personal growth. After reading this book, you’ll be able to integrate a growth mindset into your life, and you’ll see mistakes as valuable learning opportunities.

“No matter what your ability is, effort is what ignites that ability and turns it into accomplishment.”


Once you get enough of an answer to act on, stop reading, and start doing.

Applied knowledge is power.


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Filed Under: 🎯 Better Living Tagged With: Books, Entrepreneurship, Work From Home

3 Simple Ways to Declutter Your Mind

August 18, 2020 by Eva Keiffenheim


Give your brain a break and find joy in the present moment.

Photo by Glen Carrie on Unsplash

“If you take care of your mind, you take care of the world.”

— Arianna Huffington

Most people don’t prioritize mental health. They chase around, trying hard to take care of the world and, meanwhile, forget to take care of their mind.

To be honest, I was one of those people. In 2014, I ignored my inner wellbeing until I couldn’t have clear thoughts anymore. I wish my younger self would read this article.

Because even though most humans never give their brains a break, decluttering your mind is actually pretty simple. You need neither money nor much time.

Here are three simple yet powerful ways to ease your mind from any clutter.


Meditate To Let Go Of Your Inner Chatters

There’s a reason you get the meditation advice again and again: it works. Meditation is the single most effective tool for our time. It eases your mind as nothing alike.

For the longest time, I felt skeptical about meditating. My tipping point was Tim Ferriss’ Tools of Titans. In his book, most of the interviewed world-class performers rave about meditating.

To get into the habit, I downloaded the 10-day Headspace trial. Since 2016 I meditate first thing in the morning, every morning. Sitting down gives me unmatched freedom of mind.

I don’t meditate for the sake of meditation or to become a better meditator. I meditate to enjoy my life and all the moments in full presence.

“You can’t stop the waves but you can learn to surf.”

― Jon Kabat-Zinn

How to do it:

Put your fixed mindset aside and give it a try. Seriously. Download your app of choice and start meditating tomorrow morning. Give yourself ten days before you quit.

Ignore the voice inside your head that tells you you shouldn’t try new stuff and doesn’t like change. If you want a decluttered mind, there’s no way around meditation. Promise.

Use one of the step by step guides on how to make meditation a daily habit for life, and check out Calm, Headspace, or Insight Timer. Once you decided for an app and figured the best time to meditate is after waking up, just do it.

Your meditation muscle will grow day by day. By seeing your thoughts as thoughts and letting them go as they arise, you’ll find yourself calm and present throughout your entire day.

Sitting on your meditation pillow is the entryway to a more fulfilled, joyful life. It declutters your mind and frees you from worrying and thoughts.


Move To Make Your Body Sweat

We have all heard of the running evangelists who swear running their hours will free one’s mind that you need to go all in to experience the runner’s high.

Yet, you don’t need to be an avid runner to reap the benefits of movement.

All you need is to make your body sweat.

In fact, any movement that gets your heart pumping will free your mind. Jumping, tennis, high-intensity training, badminton, dancing, swimming, rope skipping — pick your favorite one and feel your heartbeat speed up.

Perspiration has impressive physical benefits. But the mental ones are even better. When you move, you’ll feel alive. The only way to reap those benefits, though, is just to move.

“Movement is the song of the body.”

— Vanda Scaravelli

How to do it:

Pick the type of movement you enjoy most and make it ridiculously easy to start with. Then set very achievable goals.

Let’s see how this works for dancing. First, create a playlist with ten songs that give you chills and jolts of energy. Create a playlist with your favorite power songs.

Then, put on your favorite clothes and set the intention to move in a way that makes you feel great. Set the achievable goal to dance to 5 of the songs. There you have your personalized, mind-clearing 15-minute workout.

Do this for you. Exercising is for you. This isn’t about anything else like the weight on your scale. It’s for you to let go of anything that bothers you. You’ll be rewarded with a fresh, decluttered mind.


Treat Sleep Like A Massage

You can’t have a calm mind when you’re sleep-deprived. Although research says we should treat sleep seriously, many people skip this easy, yet important mental health lever.

I think of sleep as garbage disposal. When our brains sleep, they clear out harmful toxins. The next day, we’ll feel fresh and ready for new input.

By sleeping less than 7–8 hours, you’ll harm your body. In case you’ve convinced yourself otherwise, keep the words of sleep scientist, Dr. Thomas Roth, in mind who said:

“The number of people who can survive on five hours of sleep or less without impairment, and rounded to a whole number, is zero.”

How to do it:

Set a bedtime alarm that reminds you to go to bed in the evening. For example, if you want to wake up at 7 AM and get 8 hours of well-rested sleep, your alarm should be set for 10 PM.

Then you’ll have a short period for disconnecting from your devices and reconnecting with yourself. By going to bed early enough, you’ll wake up full of energy.

Additionally, if you’re fortunate enough to have the possibility, take a nap during your day. A 20-minute midday nap before 3 PM will improve your coronary health and refresh your mind.


Final Thoughts

Regular meditation, exercise, and restful sleep are more powerful than any drugs. These habits will not only declutter your mind but boost your mental health.

Once you’ll experience the benefits you don’t want to stop. Because by taking care of your mind, you’ll find your way to live a happier, more joyful life.


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Filed Under: 🎯 Better Living Tagged With: mindfulness

What Are Your Big 5 for Life?

August 13, 2020 by Eva Keiffenheim


How to find and integrate your life goals.

Picture by JULIO NERY on Pexels

Imagine, somebody would catalog every one of your days.

No, not a shiny Instagram feed kind of catalog.

A plain book that portrays your days as they really are.

And in the final days of your life, all those day pages would be displayed in the museum of your life.

You’d walk through that museum on the day before you die. You’d see exactly how you spent your time, what you experienced, what you felt.

If today was your last day, what would be displayed in your museum of life?

Is what you see equal to what you would love to see?

While this concept sounds romantic, for most people, the museum of life would look pretty much the same.

An adult human is awake every day for 15 hours and 39 minutes. A knowledge worker spends 8 hours working on a computer and an additional 3 hours on their smartphone.

Most people don’t protect their time on earth, because they don’t know how they want to spend their days. They don’t know their big five for lives.

I was one of those people. I didn’t know what I was living for, what I was striving towards. But once I read John Strelecky’s book and defined them, my life changed.

You don’t need to read the entire book to define your big life goals.

Here’s precisely how you can use your big five for life to create the museum of a life you want to live, and not dream of living.


Find Your Big Five for Life

Unless you define your big five for life, you will always live the life others.

If you don’t know what’s your ultimate goal, you’ll navigate through life like a ship without a sail.

To be honest, I felt like a shipwreck when I learned about the museum metaphor in April 2018.

Indeed, I had some images of how I wanted my museum to look like: free, independent, loving, adventurous.

Yet, when I took balance from what would be portrayed, the picture looked different: overworked, stressed, distracted, unbalanced.

It’s in our hands to live the life we truly want to live.

No matter what your museum would look like today, you can change it with every hour, every decision you make.

Your big five are self-defined life goals. It’s a vision and guideline that you created for your life.

It’s something you can look at when you feel lost, or find inspiration when you’re feeling down. They serve as an anchor and lighting house.

When you know your big five, you’ll understand what makes life successful for you. They are the best tool to create the life you want to live.

Once you know how you want to spend your time, you won’t let it be taken away from you without your consent.

Only you know your answers. Only you know what success means for you. Health, relationships, work, knowledge, spirituality, travel, what’s behind these terms for you?

As your life, these goals are dynamic and can evolve. Don’t obsess over finding the perfect targets. You’ll be able to change them, like life changes.

“Imagine what it would be like to walk through that museum toward the end of your life. To view the videos, listen to the audio, look at the pictures. How would you feel knowing that for the rest of eternity, that museum would be how you were remembered?”

How to do it:

Get into your peak state. Take a good song, a piece of paper, and a pen, set a timer for ten minutes. Write down everything that comes to your mind reading the following question.

What five things would you like to see, feel, hear, learn, or experience, that will make your life a complete success?

Don’t edit yourself. The more, the better. Don’t stop before your timer rings.

Dream as big as possible and write everything that flows from your heart.

Then, go back to your answers and highlight your quintessence.


Integrate Your Big 5 For Life into Your Days

Defining your life goals was the hardest part. Once you know what you want, life will take care of the rest.

Yet, to let life bow into your goals, you must continuously remind yourself of them.

You wasted your time if you write your goals and never take a look at them.

After I wrote down my goals in my bullet journal in April 2018, I didn’t open the pages for some months. My goals hadn’t changed. But I ignored them and continued to live like before.

If you really want to change your life, you must remind yourself of change.

Since I placed my goals on the wall of my sleeping room, acting towards them feels natural.

One of my big 5 is “I foster a healthy mind and body to experience the multifaceted nature of our world.”

When the first thing I see every morning is my health goal, I’ll surely hit my meditation pillow for a 15-min semi-guided headspace meditation. I won’t negotiate with my mind whether I’d skip it or switch to a 5-minute meditation. I know why I do it.

Reminding yourself of your big 5 is the best way to integrating them towards your life.

“The hardest thing is the figuring out, ‘this is what I wanna do’. Once you know things will start to work.”

How to do it:

Once you’ve written down your big five, place them somewhere meaningful: your vision board, bullet journal, screensaver, Pinterest board, or whatever you look at every day.

Record your voice and read your life goals to you. Tell all the people around you. Opportunities will come as you dare to spread the word.


Final Thoughts

Unfortunately, there’s no shortcut to living the life you want to live. Yet, knowing and integrating your big 5 for life is the best shortcut you can get.

Step by step, they’ll bring you closer to the life you dream of.

By writing down your big 5 and looking at them every day, you’ll not only uplift your mood but also be able to be more intentional with your time.

If done correctly, knowing your big five for life will help you to spend your time and energy on tasks and projects that truly matter.

And at the end of your day, when going to bed before your sleep, ask yourself:

“Was today a great day for the museum of my life?“


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Filed Under: 🎯 Better Living Tagged With: purpose

How to Choose Your Next Great Book

August 13, 2020 by Eva Keiffenheim


Stop wasting your time with mediocrity.

Photo by Jeroen den Otter on Unsplash

Bill Gates finishes every book he reads. No, that doesn’t mean he forces himself through a bad book. Instead, he only starts reading the great ones.

How you might ask, can you know whether a book exceeds your expectation before you even start to read?

Unfortunately, there’s no bulletproof formula. Yet, there are a few simple steps that, if applied, will increase the chances of you reading only the greatest books.

My reading time changed once I followed these strategies. I no longer needed to be 100 pages in to realize I wasted my time. I no longer struggled to put a lousy book aside. I finally loved most of the >50 books I read in a year.

Not all books are created equal, and most of the books aren’t worth your time. Yet, some books have the power to change your life and make you healthier, wealthier, and wiser.

By avoiding mediocre books and choosing the greatest books, you’ll find yourself learning from the greatest thinkers that ever existed.

Here is exactly how you choose the right book for you in chronological order.


1) Search beyond bestseller lists

Yes, there’s Goodreads, and Gatesnotes, and so many other great lists indicating if you only read a few books in 2020, you should read these.

And while these lists have their raison d’être, they are only a snapshot of our time. Most of these lists contain the books from authors with the best marketing strategy, or the widest social media reach.

When you look for a great book, you should go beyond mediocre listicles. Search, for example, search through the appendix of Mortimer J. Adler’s classic How to Read a book.

If you look at human history, the chances are small that the greatest books were created in the past decade. The fundamental human problems seem to be the same in all ages: Justice, love, virtue, stability, and change itself.

Another excellent source for book recommendations are people you look up to, not necessarily living in our time. I love browsing through Ryan Holiday’s reading list.

“We may succeed in accelerating the motions of life, but we cannot seem to change the routes that are available to its ends.”

— Mortimer J. Adler

Questions to tick:

Have you looked for inspiration beyond the standard recommendations?

Do you trust or admire the recommendation source?

Which 5 books trigger your interest?


2) Do a two-minute author background check

As said, not all books are created equal. There are so many of them written by people who have never done what they’re writing. Mortimer J. Adler once said:

“The great books are the most instructive, the most enlightening.”

An author’s first-hand experience always trumps if-then scenarios.

Nobody can give you instructive, enlightening examples of things he or she has never experienced before.

Instead of judging a book by its cover, judge a book by the author’s background check.

Questions to tick:

Has the author life experience that undermine the book’s topic?

Is the author living by what s/he is writing?

Do other thoughtleaders support what s/he’s saying?


3) Check the table of content

Most people have never heard about this powerful strategy. To be honest, I didn’t know about it either. Since I know, I browsed through the table of content every time before I buy a new book.

A book’s title triggers your interest, captivates your attention. The table of content is more profound. It gives you a sneak-peak on what’s to come.

Once you’ve narrowed down your search to five or fewer potentially great books, inspect the table of content.

Not looking through the table of content is like buying a jacket without looking at the inside’s material. You won’t know what you get without taking a closer look.

Reviewing the table of content is the fastest, easiest way to judge whether a book delivers on its title. Knowing what a book is about before starting to read it will increase the likelihood of greatness.

Questions to tick:

Did you read through the table of contents?

Does the content (not the title) spark your curiosity?

Are you interested in learning what’s behind the majority of the chapters?


4) Read a 5-star and 1-star review

Some years ago, I’d read every book that had more than a 4-star rating on Goodreads. I even forced myself through a lousy book only because I thought I didn’t get the message.

For example, a super-smart friend recommended me The Truth. Goodreads suggested a solid 4.17 rating from more than 5k people. I finished the book even though it didn’t resonate with me at all. I felt I was listening to an emotionally immature adult.

There will always be books that you don’t like, but most people love.

By reading through the reviews, you can find out which type of people like a specific book. Sometimes, a strong opinion in a 1-star review makes me want to read a book while the arguments in a 5-star review make me abandon the book.

Questions to tick:

Do you sympathise with the characters writing 5* reviews?

Do you find yourself contradicting the opinions of 1* reviewers?

Can you find credible arguments to read this book?


5) Trust your gut

If you only force yourself through books, you don’t like you’ll end up thinking you don’t like reading altogether.

Ultimately, you’ll stop reading. And, by not reading a book, you don’t have an advantage over an illiterate person.

“The great books are the most readable.”

— Mortimer J. Adler

Pick the books you like.

Even if the above criteria match but you don’t like the book, don’t read it.

Mark Twain once said the great books were those everybody recommends and nobody reads, or those everyone says he intends to read and never does. I’d say he’s wrong.

The great books are the ones you genuinely enjoy reading. The ones that are the most readable for you.

“The great books are not faded glories. They are not dusty remains for scholars to investigate. They are not a record of dead civilizations. They are rather the most potent civilizing forces in the world today.”

— Mortimer J. Adler

Questions to tick:

Do you like the tone of voice?

Do you like the language and the content density?

Do you like the narrative?


Bottom Line

New books are written and published every minute. Yet, our lifetime decreases with every minute. We only have a limited number left of books we can read in our lives.

To stop reading mediocre books:

  • Search for recommendations beyond bestseller lists
  • Research the author’s background
  • Read through the table of content.
  • Skim through 5-star and 1-star reviews
  • Trust your gut

Do you want to connect? Join my E-Mail List.

Filed Under: 🧠 Learning Hacks Tagged With: Books, Reading

9 Reasons That Will Make You Want to Stop Checking Your Phone After Waking

August 7, 2020 by Eva Keiffenheim


You use your phone too early. Here’s how to stop it.

Photo by Marjan Grabowski on Unsplash

If you’re like 80% of smartphone users, you check your device every morning within the first 15 minutes after waking up. This is dramatic as the early hours of your day will make or break your life.

By checking your phone first thing in the morning, you condition your mind for distraction. Notifications and messages will make your thoughts bounce around like a ping-pong ball. You won’t be able to focus on your day ahead.

Throughout your day, your morning behavior repeats itself. By checking your phone too early in the day, you won’t be able to produce any deep work. You’ll get distracted and lose focus again and again.

Yet, you can reprogram your phone habits and thereby, free your mind. It’s in your power to take back control. Here are nine reasons that will make you want to stop checking your phone after waking up, including instructions on how you can make that change.


1. Start Your Day With A Clear Mind

You decide how to spend your time. You can start and end your day without glancing at your phone and, instead, focus on what matters to you.

“What we choose to focus on and what we choose to ignore, play in defining the quality of our life.”

— Cal Newport

Do you really want to wake up contemplating the latest post on your newsfeed?

By leaving your phone shut, you won’t be tempted to scroll through social media. Instead, you can start your day with a clear mind. By protecting your morning, you’ll start on your right foot.

I checked my phone first thing in the morning for a decade. It wasn’t until I read studies (like this one, this one, or this one) on the downsides of smartphone use that I abandoned my device from my morning hours. Since then, I make faster progress towards my life goals than I have ever imagined.


2. Finish Your Morning Routine Distraction Free

Your morning routine sets the tone for the day. You should do anything to protect these hours for yourself. By completing your routine without distraction every day, you’ll live your happiest life.

Yet, I can’t count the times I sat on my meditation pillow only to open my e-mail account instead of the headspace app.

Do you control your phone, or does your phone control you?

The problem is you can’t undo information input. What slipped through my phone into my morning routine found an entryway to my brain. You get in life what you’re willing to tolerate. Here’s how Benjamin Hardy, PhD, puts it:

“Most people tolerate spending huge amounts of their time on things that don’t inspire them because they aren’t clear on what they want. They aren’t clear on what they want because they haven’t begun acting right. Clarity and inspiration follow positive action.”

By not checking your phone after waking up, you create a distraction-free environment. There won’t be any “bing” during your morning routine, and you’ll quickly find yourself on the path to your happiest life.


3. You Can’t-Wait To Start Your Day

Reading messages from your co-workers after waking up can feel like a weight that ties you down. You might want to stay in bed rather than tackle the tasks ahead. Dr. Nikole Benders-Hadi, a psychiatrist, says

“Immediately turning to your phone when you wake up can start your day off in a way that is more likely to increase stress and leave you feeling overwhelmed.”

In the hour after waking, your head needs time to get in the rational state of your consciousness.

By checking your phone, your overwhelming your clear mind with external information. By starting your phone with messages from your colleagues, it’s no wonder you might want to stay in bed rather than getting up.

Yet, your phone doesn’t have to feel like a weight that holds you back. To start your days full of energy, you can make the decision right here and now to change your phone habits.

With phone-free mornings you’ll have focused, dedicated and creative time for yourself. Your morning will bring you intense energy of doing and creating.


4. Connect With The People Around You

With your eyes glued to a screen, it’s tempting to forget your surroundings. And by burying your face in your phone’s screen, you won’t be able to connect with the people in your home.

By disconnecting your phone, you connect with the people around you. You’ll experience the power of human bonds, and spending time with people in your early hours will help you live a happier life.

“Deep human connection is the purpose and the result of a meaningful life, and it will inspire the most amazing acts of love, generosity, and humanity.”

— Melinda Gates


5. You Have Time To Eat The Frog

By checking your messages first thing in the morning, it’s easy to focus on the tasks of others. Yet, giving your morning attention to reaction events will limit your productivity.

The messages and news of others distract you from your most important task of the day, leaving your “frogs” victim to procrastination.

“If it’s your job to eat a frog, it’s best to do it First Thing in the Morning. And if it’s your job to eat two frogs, it’s best to eat the BIGGEST one first.”

— Mark Twain

When you stop reacting to others, you can start to act on your agenda, eat your frogs first. When you get into the habit of doing your most demanding job before you check your phone, you become a person of action and discipline.

Spend your most precious time on your most valuable activities, and you’ll change the trajectory of your life.


6. Breakfast Will Become A Sensory Experience

With eyes glued to our screens, it’s impossible to enjoy eating. Eating with distractions will leave you unsatisfied.

When you eat, eat. The key to achieving satiety and satisfaction when eating is mindful eating. The more attentive you eat, the more you‘ll feel what your body needs.

Without your cell phone on your table, it’ll be easier for you to stop eating when you are full. Instead of focusing on your device, focus on your breakfast qualities:

  • Taste and smell: sweet, sour, salty, bitter
  • Temperature: warm, cold
  • Texture: hard, soft, creamy, liquid, tough, dry

By not reacting to messages early in your day, you’ll have time to enjoy your breakfast with all your senses.


7. You Read More Books

Charlie Munger, self-made billionaire, and Warren Buffett’s longtime business partner, once said:

“In my whole life, I have known no wise people who didn’t read all the time — none. Zero.”

Bill Gates read one book a week during his career and took a yearly two-week reading vacation throughout his entire career. Barack Obama read an hour a day while in office.

The less time you spend on your phone, the more you’ll read. You’ll notice that you have plenty of time during your mornings. You can start a new habit, like reading 15 minutes every morning before you react to other people’s agenda.

Changing my phone habits was the hardest part but also the most effective one. I didn’t need to skip any activities to read 52 books a year.

Decreasing my screen time enabled me to read more. Since I stopped checking my phone in the morning in March 2018, I read 116 books. And if I can do it, you can do it, too.


8. You Take Self-Responsibility

By regularly checking your phone, you condition your mind for self-interruption. Social media, e-mail or messaging will deliver other people’s opinions, requests, and advertising into your head.

By not checking your phone, you take back self-responsibility. You’ll be the one determining what to do with your day. Nothing can distract you from your agenda.

Leaving your phone switched off will feel hard at first because it’s easier to follow other people’s agenda. You can’t look at social to escape from boredom or discomfort.

Your ego will fight back, whispering you should check these urgent messages. But by turning your phone on later in the day, you’ll take back more self-responsibility.


9. You Connect With Yourself

In the years I woke up to my smartphone’s screen, I was unable to notice my feelings. At that time, there were deep and intense feelings in me. Yet, I paid more attention to my screen than to my emotions.

If I’d read my body signals instead of the words on my smartphone screen, I would have been better at making effective decisions.

Stop looking at your screen and start looking inside yourself. Connect with how you’re feeling and read your signs for change. Paying attention to your feelings instead of your phone will upgrade the course of your life. Promise.

Not letting your phone distracting you opens your mind up to fantastic possibilities. You’ll set yourself up for success. By connecting with yourself in the morning, you’ll get more insights and ideas than you know what to do with.

“Disconnecting from our technology to reconnect with ourselves is absolutely essential.”

— Arianna Huffington


Now, Set Up Your Environment For Change

By reading this far, you understood why you shouldn’t check your smartphone in the morning. But change doesn’t come from understanding. Change comes from taking action. It’s in your hands to live the life you want to live.

  • Set up everything in such a way that you won’t miss your phone in the morning.
  • Dig up your old alarm clock, or buy a new one.
  • Turn your phone off before going to sleep and charge your phone outside of your bedroom.
  • Pick the book you‘ll read tomorrow morning and place it in sight.
  • Put an empty notebook and a pen to the place where you’d put your phone.

Promise yourself you will switch on your phone only 3 hours after waking up, for the next seven days. The change you’ll experience will make you want to continue with your new habit.

Unplug yourself from the matrix of social media and information.

Instead, plug into your life.


Do you want to stay connected? Join my E-Mail List.

Filed Under: 🎯 Better Living Tagged With: Digital detox, mindfulness, Productivity

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