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Eva Keiffenheim

Three Books That Prevent You from Forgetting Cruel History

July 20, 2021 by Eva Keiffenheim


“Those who cannot remember the past are condemned to repeat it.” — George Santayana

Photo by Frederick Wallace on Unsplash

Last week I visited Auschwitz, the largest of the German Nazi concentration camps and extermination centers.

Looking at the piles of hair, I felt anger, sadness, and shame. I think about most parts of my countries recent history in disgust. I lack the words to talk about the Nazi time.

As a German, ignoring the past hundred years seems easier than facing them. Yet, I feel a responsibility to call these atrocities to our minds. So, here are three books to not forget our past.


1) Man’s Search for Meaning by Viktor Frankl

At the age of 39, Viktor Frankl was sent to a concentration camp. During imprisonment, he lost his brother, mother, and wife.

His memoir depicts the daily camp life and how the cruelties affected the mental state of its inmates who endure dehumanizing conditions. With the odds of 1 in 20, Frankl survives Auschwitz.

The book is hard to bear as it contains descriptions with graphic detail. When reading, you witness what concentration camp inmates have gone through.

“Human kindness can be found in all groups (camp guard or prisoner), even those which as a whole wit would be easy to condemn. “ — Viktor Frankl


2) The Boy in the Striped Pyjamas by John Boyne

This book is about Bruno, a young son of a Nazi officer, who lives in a house near Auschwitz. On his daily strolls, he meets another young boy behind a fence who turns out to be a Jew, imprisoned in the concentration camp.

One day, the Jewish boy asks his German friend for help to find his father. Bruno puts on a “Striped Pyjama” to disguise himself as one of the prisoners and enters the campground. Both boys will die in the gas chambers.

When I read this book as a teenager, I cried for hours. It made me care about history more than any high school lesson. Yet, there are flaws and plot holes about this story that you might want to consider before you decide whether to read it.

A 9-year-old boy would not survive over a year in a Nazi camp. After arriving on a cattle train to Auschwitz-Birkenau, officers sent children to the gas chamber.

This Holocaust survivor wrote about the book: “I was once myself a boy in striped pajamas and am a survivor of six German concentration camps. This book is so ignorant of historical facts about concentration camps that it kicks the history of the Holocaust right in the teeth.”

“What exactly was the difference? He wondered to himself. And who decided which people wore the striped pajamas and which people wore the uniforms?” 
— John Boyne


3) The Choice by Dr. Edith Eger

At age 16, the Nazis came to Edith Eger’s Hungarian hometown. They deported the Jewish family to an internment center, then to Auschwitz. Upon arrival, Joseph Mengele sent her parents to the gas chamber.

Edith Eger and her sister Magda survived multiple death camps. In 1945, American Troops found them barely alive in a pile of corpses on the camp’s liberation.

The book consists of four sections: prison, escape, freedom and healing. It’s a mixture of the holocaust, a personal memoir, and psychology.

She works through her terrible experience in Auschwitz and takes us through a journey of her healing. By drawing on her patients’ personal cases, she derives wise and powerful life lessons.

Unlike the previous two stories, Dr. Edith Eger’s historical description is uplifting. While Frankl’s ‘Man’s Search for Meaning’ carries profundity and a deep understanding of human psychology, Dr. Edith Eger, who has been 20 years younger than Frankl and one of his students, adds warmth and life experience.

‘The Choice’ is one of the most inspiring books I have ever read.

“We don’t know where we’re going, we don’t know what’s going to happen, but no one can take away from you what you put in your own mind.” — Dr. Edith Eger


Want to improve your learning?

Subscribe free to The Learn Letter. I read a book and 50 articles a week, and each Wednesday, you’ll receive the best in your inbox. This newsletter will make you find tools and resources that help you on your path to health, wealth, and wisdom.

Filed Under: 🎯 Better Living Tagged With: advice, Books

9 Influencers Worth Following That Tweet About the Future of Learning

July 15, 2021 by Eva Keiffenheim


A curated list of inspiring edupreneurs.

Created by the author via Canva.

Anything you read, watch or listen to shapes your thoughts. Hence, it’s worth paying attention to what you consume online.

I left teaching in Summer 2020 to make education fairer and better for as many learners as possible. Parts of what I do now includes connecting and reporting about education transformation.

Here’s a selection of thinkers who inspire me through their thoughts and projects on the future of learning.


1) Salman Khan

Salman Khan is the American educator who founded Khan Academy. His online education videos have been viewed more than 1.8 billion times. On Twitter, he shares ideas about bridging the digital divide and education transformation.

“Shying away from something where you are well suited to make a positive impact — especially because it is risky or can draw criticism or unwanted attention — is just as damaging as not realizing areas where your actions are counterproductive.”

— Salman Khan


2) Alain Chuard

Alain is the Founder & CEO of Prisma, a connected learning network that fully replaces regular school. Prisma didn’t transfer the core curriculum to the online world but created its own learning framework. On Twitter, Alain shares ideas on how to create learner-centric online schools./media/4dc1ab9cd7b5e747464e2f6d1a17abea


3) Richard Culatta

Richard is the CEO of ISTE — a community of global educators who believe in the power of technology to transform teaching & learning. He recently published the book ‘Digital for Good: Raising Kids to Thrive in an Online World’ and is a popular speaker on EdTech and innovation. On Twitter, he shares opinions on the digital divine and responsible device usage.


4) Ana Lorena Fabrega

Ana Lorena left teaching in 2019 to explore alternatives to traditional education. She’s now the Chief Evangelist at Synthesis, an online program partly initiated by Elon Musk. I love her Fab Friday newsletter, where she explores the future of education./media/57742cf1e5f6d6fdf684a7ed93cf0da0


5) Jelmer Evers

Jelmer is a history teacher, author and was nominated twice for the Global Teacher Prize. He is currently building an international teacher leadership network. If you understand Dutch, you can follow him on Twitter. Alternatively, watch his TEDx talk on flipping the education system.


6) Vlad Stan

Vlad is a serial entrepreneur and co-founder of Galileo — a global learning community for 8 to 18-year-olds. At its core, Galileo strives for self-directed (the freedom to choose what you want to learn) and self-organized (the freedom to design your daily schedule) education. Vlad tweets about homeschooling and EdTech./media/90cc016a4213594bfd498a8af5345e52


7) Saku Tuominen

Saku is the founder of HundrED — a not-for-profit organization that seeks and shares innovations in K12 education. I love to be inspired through their yearly global collection. Saku isn’t very active on Twitter, so instead, you might want to explore innovations curated by his company.


8) Wes Kao

Wes co-founded Maven, a platform for cohort-based courses. While MOOCs completion rate is just 3 to 6 percent, CBCs aim to improve completion rates through active, synchronous, hands-on learning. Wes published an excellent article on a16z and tweets about learning and thinking./media/98a3c16f3957046274b53bcbe649d16d


9) Jo Boaler

Jo is a professor of Mathematics education at the Standford Graduate School of Education and co-founder of youcubed. During my two years as a full-time Math teacher, her books drastically improved my teaching. On Twitter Jo shares insights on the growth mindset and mathematics.

“A lot of scientific evidence suggests that the difference between those who succeed and those who don’t is not the brains they were born with, but their approach to life, the messages they receive about their potential, and the opportunities they have to learn.”

— Jo Boaler


Want to feel inspired and improve your learning?

Subscribe free to The Learn Letter. I read a book and 50 articles a week, and each Wednesday, you’ll receive the best in your inbox. This newsletter will make you find tools and resources that help you on your path to health, wealth, and wisdom.

Filed Under: 🧱Transforming Education Tagged With: education, Ideas, inspiration

How Connected Learning Networks Shape the Future of Education

July 7, 2021 by Eva Keiffenheim


Learning innovation with Sora, Galileo, and Prisma.

Image created by Eva Keiffenheim via Canva.

Education visionary Sir Ken Robinson once said:

“Our task is to educate their (our students) whole being so they can face the future. We may not see the future, but they will and our job is to help them make something of it.”

Yet, many kids grow up in an education system that stems from the industrialized age. Most schools batch children by age and expect them to learn at the same speed with the same means.

Connected Learning Networks follow a new paradigm. The approach to learning is defined as “learning that is socially connected, interest-driven, and oriented towards educational, economic, or political opportunity.”

Here are three schools that build on Connected Learning Networks and how they might shape the future of education:

1) Sora — High school built for you

Sora is a virtual high school that aims to accelerate students toward their wildest dreams.

Teachers are no longer teachers who deliver lectures but so-called guides who challenge students, structure individual curricula, and facilitate learning.

Sora offers various learning formats:

  • Independent projects. Students follow their learning interests (e.g., computer science or 18th-century Victorian fashion) and work towards their project goal.
  • Learning expeditions. Live learning sessions (e.g., saving the coral reef and shellfish industry) happen three days a week. These expeditions have deliverables, and students are assessed based on a mastery scale.
  • Career tracks. Learning advisors help students design their school experience around their desired career track, e.g., engineering, design, or health sciences.

Here’s what a typical schedule at Sora looks like:

A Day at Sora
9:30am daily standup on discord
10:00am project work (e.g. programming a game or writing a book)
11:00am first learning expedition (e.g. history of buddhism)
12:00pm lunch break
12:45pm second learning expedition (e.g. saving the coral reef)
3:00pm afternoon checkpoint
4:30pm 1-on-1 check-in with experts to work through questions
5:00pm virtual club (e.g. movie club, school feedback sessions)

Tuition is $3,600 to $9,600 per year with flexible tuition options for families with a non-working parent or any extenuating circumstances.

The school was founded by Wesley Samples, Indra Sofian, and Garrett Smiley. They have work experience in venture capital, content marketing, as well as financial and entrepreneurship education.

Screenshot of Sora’s landing page.

I rate this approach 2/5 — Here’s why:

I love how Sora rethought curricula and moved away from a factory schedule. Their learning design can indeed foster self-directed learning enthusiasts.

What’s also great is the mastery-based curriculum where skill levels go along with learning science (e.g., 0 for exposure, 1 for recognition and recall, 2 for elaboration, 3 for application, and 4 for transfer).

Moreover, I like is their student focus. They state: “Schools suck because they are so far removed from the students that they serve. Our students know that we hear them, and though we make mistakes, they know that we all can learn from them.”

Yet, there are a few aspects that make me question Sora schools. First, their curriculum isn’t holistic. I can’t see subjects that focus on relationships, physical education, or arts.

Their site says, “relationships are one of the most important aspects of an education.” But a virtual book club isn’t enough to reinforce social skills.

Sora also lacks a clear roadmap to physical education. There’s the subject on an exemplary grade certificate. Yet, there’s neither a sports teacher on the team list nor a subject in their curriculum.

The online school doesn’t seem to offer art classes. It’d be great to take a more open approach to career tracks. Next generations need more than engineers, designers, and health scientists.

Sora seems like is the perfect school for parents who can’t wait for their students to join the high-achieving workforce.


2) Galileo — Online self-directed global school

Galileo is a global learning community for 8 to 18-year-olds. They offer live learning experiences and online courses.

At its core, Galileo strives for self-directed (the freedom to choose what you want to learn) and self-organized (the freedom to design your daily schedule) education.

Their mission is to improve the way we learn. Here’s how they do it:

  • Clubs such as Minecraft education, history clubs, coding, or theater clubs. These are ongoing teacher-led experiences where students connect and collaborate on topics of their interest. Students may join clubs on a week-to-week basis.
  • Nanocourses such as Logo design, artificial intelligence, space exploration, food innovation, or photography. They are 1-month project-based courses where the students learn a new skill. Students present their products during the final week of the course.
  • Bootcamps on game development, anthropology, or documentary making. There are two or three-month-long project-based learning experiences to inspire and give students a jump start on topics they want to learn about.

The school states the schedule looks different for every student, but here’s an example of how it might look like:

A Day at Galileo
9:00am daily check-in
9:30am 3D modeling club
11:00am Spanish club
1:00pm psychology crash course YT
3:00pm Math Khan - decimals
5:00pm Dance ballet

Their curriculum builds on existing solutions like Khan Academy, BrainPop, CodeCombat, Coursera, CrashCourse, or Duolingo. In addition, they invite mentors for inspirational speeches.

Tuition is $300 per student per month or $2000 per student a year (with a 20% siblings discount).

Kelly Davis and Vlad Stan founded Galileo. Kelly has taught in various countries throughout Asia, and Vlad is a serial entrepreneur.

Screenshot of Galileo’s landing page.

I rate this approach 3/5 — Here’s why:

The school’s founders share a noble motivation: “ We want you to be obsessed — or at least passionate — about the topic you are teaching, no matter if your passion is related to the core curricula or it’s just something completely different you pursued on your own.”

Galileo offers a holistic curriculum that includes dancing, singing, writing, languages, coding, maths, books, science. In addition, they provide more than 70 live learning experiences that go beyond economics and business skills.

Unlike Sora, they add a personal layer to online learning. They have student-led check-ins and local dojos — small, local, in-person learning experiences. So far, these local communities exist in Romania, Japan, the USA, Kenya, and Portugal.

They give people the opportunity to individualize their kids’ curriculum, and their team shares a passion for lifelong learning.

Yet, I’m not sure whether un- and deschooling with local dojos encompass the future of education is. So, while Galileo is an interesting niche product, I can’t see how this solution would work at scale.

Galileo seems like is the perfect school for world travelers and digital nomads who want to offer their kids connected, self-directed, world-class education.


“We have to personalize education, not standardize it.”

— Sir Ken Robinson


3) Prisma — The world’s first connected learning network

Prisma is a personalized, full-time online school for 9–14-year-olds. They reinvent learning.

Their vision is to create the world’s most effective and inclusive Connected Learning Network dedicated to preparing millions of kids for life and work in the 21st century.

Prisma offers various formats to their students:

  • Peer cohorts. A group that meets daily to collaborate, socialize, and learn with.
  • Coaching. Learning coaches meet and assist with learning on a daily basis.
  • Live workshops. A selection of virtual workshops that focus on communication, collaboration, and critical thinking. According to their website, these workshops are optimized for engagement.

For students, a typical schedule looks like this:

A Day at Prisma
10:00am standup
10:30am independent learning routines (e.g. math, English, arts)
12:00pm lunch
1:00pm live workshops (e.g. debates, strategy simulation, writing)
3:00pm projects
3:30pm coach-learner 1-on-1 (once a week)

Prisma didn’t copy and paste a bricks & mortar curriculum to online videos. Instead, they’ve custom-designed their learning content.

Unlike other programs, this school places a focus on inclusion: “Each learner, regardless of disability status, develops an individualized learning plan along with their Learning Coach and family.”

They do so by adjusting individual learning plans, for example, through more structure or learning accessibility.

The school enrollment works in 6 x 5-week learning cycles per year and costs $7415 a year. In addition, Prisma offers financial support options to support 40% of learners in each cohort.

Prisma was founded by serial entrepreneurs and parents Victoria Ransom and Alain Chuard. They built Prisma as a quest to reimagine school and for their children.

Screenshot of Prisma’s landing page.

I rate this approach 4/5 — Here’s why:

Prisma mastered many aspects I missed at Sora and Galileo.

Most importantly, their curriculum is holistic. They didn’t transfer the core curriculum to the online world but created their own learning framework consisting of:

  • Foundational knowledge (language literacy, numeracy, history, technology literacy, and science principles)
  • Powers (creativity, critical thinking, communication)
  • Perspectives (global perspective, empathy & compassion, mindfulness)
  • Practices (collaboration, design thinking, reflection, discussions, self-care)
  • Mindset (self-efficacy, emotional awareness, purpose, growth mindset, ownership & self-direction, love of learning).

Prisma also mastered to include physical education in a virtual learning environment. They acknowledge the difficulty of physical online education but have found three solutions that seem to work for their students:

  1. Live dance, yoga, and fitness instructors
  2. Fitness and other off-screen breaks that encourage movement
  3. Fitness badges by joining athletic endeavors in their local community

Moreover, they relied on learning evidence and eliminated grading: “There has been considerable research showing that grades reduce kids’ intrinsic motivation and encourage them to do ‘just enough’ rather than their best.”

I’d be curious what students say about the rather big group size with 50–70 learners per cohort and 12–18 learners per coach. In an online setting, this appears to make personalization difficult.

While their site states they’re a global online school, admission is only open to anyone who can operate in US time zones. So unless parents want to mess up with their child’s sleep cycle, Prisma is instead a US online school.

Prisma is the ideal online school for US homeschoolers and kids who don’t like traditional schooling.


In Conclusion

The application of Connected Learning Networks is still very young. Sora and Galileo started in 2018, Prisma in 2020.

These three online schools point us towards the future of education — personalized, global, and student-centered.

Yet, we mustn’t forget the entry barriers. To provide fair innovative learning experiences, all students need equitable access to devices, reliable wifi, and a safe place to learn.

Unless we focus on providing these resources to all students, Connected Learning Networks will further increase the digital gap among income levels.


Want to feel inspired and improve your learning?

Subscribe free to The Learn Letter. I read a book and 50 articles a week, and each Wednesday, you’ll receive the best in your inbox. This newsletter will make you find tools and resources that help you on your path to health, wealth, and wisdom.

Filed Under: 🧱Transforming Education Tagged With: education, Ideas, inspiration

The First 5 Steps to Unlock Roam Research’s Potential

July 6, 2021 by Eva Keiffenheim


And transform your personal knowledge management.

Image created by the author via Canva.

Roam is an online workspace for organizing and evaluating your knowledge.

Unlike linear cabinet tools, Roam allows you to remix and connect ideas, where each note represents a node in a dynamic network.

Just like Excel, Roam has a low floor but a high ceiling. You can use Excel for simple things like a grocery list, or you can run your entire business from one sheet.

Roam’s strategy is to attract people who are willing to invest time using a power tool. And the effort is worth it.

Once you know your way around Roam, you’ve unlocked the best tool for knowledge management. This article will teach you the first five steps to get started.


Step 1: Learn the most important shortcuts

Don’t waste your precious lifetime by navigating with your mouse.

With shortcuts, you’ll bring a 3-second action down to a 1-second. And because you repeat those actions hundreds of times each week, you’ll save hours. These are the Roam Research shortcuts I use every day:

  • [[ or # → Reference or create a new page
  • ⌘+ opt + 1 → Heading 1
  • ⌘+opt + 2 → Heading 2
  • shift+click → open page in the right sidebar
  • / → Show quick commands
  • tab → Indent block
  • shift + tab → unindent block
  • ⌘+ u → find or create a page
  • three formatting shortcuts:
Screen recording by the author.

How to apply this:

Within your first week, force yourself to use the shortcuts instead of using your mouse. While this will feel slow first, you’ll soon save hours every week.


Step 2: Always start on the daily notes page

Every time you open Roam, you will find yourself on the Daily Notes page.

Think of it as your entryway to work on your personal knowledge management system.

There’s no reason to be afraid of the missing folder structure — networked note-taking accelerates your learning. Here’s why.

Networked thinking includes interactions and relationships between thoughts. Because you don’t have to decide for parent topics, you’ll stumble upon interrelated ideas.

Image created by the author.

By seeing your daily notes page first thing whenever you open your Roam Research graph, you can focus on your thoughts and ideas instead of wasting brainpower on storage structure. In Roam Research, information is fluid and interconnected.

How to apply this:

Whenever you take a note on your daily page, make sure to add a label. For example, if you capture an idea relevant to one of your projects, add a hashtag with your project label and another one for the topic.

The next time you’re looking for your thoughts on the project, all you need to do is use ⌘+ u to see all your ideas in a single place.


Step 3: Unlock the power of bidirectional linking

You can create new pages with brackets [[]] and hashtags #.

Both commands have the same function, but they look different. You can use either one. All pages are tags, and all tags are pages. Here’s what it looks like:

Screen recording by the author.

Here’s an example of how you can use it on your daily page: I have a page called [[quote]] where I collect my favorite quotes. This morning, I saw a quote I liked and typed it into my daily notes. I added #quote behind it. When I now click on #quote (or [[quote]]), it shows up with all the other quotes I labeled with this tag.

Screen recording by the author.

Plus, what makes pages even more powerful is that Roam suggests links you haven’t referenced. So when I click on the “Unlinked References” on my [[quote]] page, I see potentially related bullets and can add them to my page by clicking “Link.”

Screen recording by the author.

This function is networked thought in action and the reason you don’t need folders. When you create a page Roam automatically adds all related blocks from your database as references to your page.

How to apply this:

Whenever you write a note, add a tag to connect it with existing notes. After a few weeks, you built an index for your personal library. Your Roam Research Graph will work as your second brain.


Step 4: Create templates

Templates save you time and make your structure consistent. To create a template, follow the following structure:

• TemplateName #roam/templates
• [[Template Title]]
• Your template's content

When you want to use your templates, you type ;; and the template name will show up.

Here’s what it looks like in my workflow when creating a permanent note for my Zettelkasten.

Screen recording by the author.

Another template I frequently use is the book summary template. Feel free to steal it.

• Book Summary #roam/templates
• [[**Book Summary Title** 📘 #learntrepreneur]]
• 📚 3-Sentence-Summary
• 💭 What I think about it
• 🤤 Who benefits from reading this book?
• 🧬 How the book changed my life
• ✍️️ Favorite Quotes

How to apply this:

Whenever you want a repeatable structure (e.g., reflection questions, note-taking templates, or metadata), create a template for it.


Step 5: Get clear about your intentions

Why are you using Roam Research? Do you want to build your second brain? Accelerate your writing process? Structure your thinking? Showcase a digital garden?

While the first four steps are necessary for any Roam Research endeavor, the next steps depend on your needs.

How to apply this:

Learn what you need to learn. Here are some suggestions on the next steps:

  • Writing → How to use Roam to outline an article in under 20 minutes.
  • Knowledge management → Building a second brain with Roam.
  • Learning in public → Creating a digital garden with Roam.
  • Personal development → How to use Roam as a self-therapy and journaling tool.

You can do a zillion things with Roam Research, but these five steps will help you get started. Then, if you feel curious, you can type / inside your database and discover more useful functions, such as TODOs, date pickers, sliders, and a Pomodoro Timer.

“Roam is simple but not easy,” founder Conor White Sullivan said in an interview. It’s worth sticking through the steep learning curve. May Roam Research be as useful to you as it is for me.


Want to feel inspired and improve your learning?

Subscribe free to The Learn Letter. I read a book and 50 articles a week, and each Wednesday, you’ll receive the best in your inbox. This newsletter will make you find tools and resources that help you on your path to health, wealth, and wisdom.

Filed Under: 📚 Knowledge Management Tagged With: learning, Productivity, roam

7 Easy Ways to Tame Your Inbox and Save One Hour Every Week

July 3, 2021 by Eva Keiffenheim


Make the most of asynchronous conversations.

Created by the author via Canva.

Emails kill productivity. They point your attention towards random tasks and distract you from focused work.

A McKinsey analysis showed we spend around 2.6 hours a day reading and answering emails. Data analysis from RescueTime revealed we check e-mails every 6 minutes.

If you spent the same time playing an instrument, you’d soon be a musician.

But for your inbox, the opposite is true — the more time you spend on e-mails, the less effective you become. That’s why inbox-driven workdays are a source of anxiety and stress.

Luckily, there are quick fixes you can use to tame your inbox and reclaim your attention. Here are seven things that help you become an effective email manager and save you hours every week.


1) Don’t use tags or folders

Managing your mail with folders is 9% slower than searching with keywords and 50% slower than searching for names.

When you archive your emails in different folders, you add an unnecessary step (deciding which and where to stare emails). Instead, use the search bar to find what you’re looking for (e.g., “from:hello@evakeiffenheim.com”).

Don’t create folders to deal with emails later. Instead, answer and archive directly, or reschedule the mail to reoccur in your inbox. Here’s how it works for G-Mail.

Screen recording by the author.

2) Follow the single touch rule

Many professionals keep e-mails in their inboxes (200 on average). But even if you only reread the subject lines from some of them, your brain will restart thinking about the issues.

Re-reading e-mails equal brain waste.

Instead, have a bias towards action. When you read an e-mail, always archive, delete, reply, or reschedule. Don’t let any mail you read linger in your inbox.


3) Anticipate the next move

As a project manager, checking your e-mails once a day for 20 minutes doesn’t work. 90% of a PM’s work is communication.

I currently lead an entrepreneurship education project. On busy days, I receive 60 and send 50 emails (this doesn’t include my personal and work e-mail account or replies to The Learn Letter).

Email statistics from my project management account for June. (Source: E-Mail Meter)

This got me thinking — is there a better way to reduce e-mail volume and stop information overload? There is. Here’s how.

Before you press ‘send,’ ask yourself which questions your recipient might have. Add the answers in your mail. When you anticipate your reader’s questions, you save time for both of you.

“To RECEIVE less email, SEND less email.” — Jeff Weiner


4) Delete the mail app from your phone

I used to check my email when walking up the stairs and while waiting in a line. But unless you’re working for an atomic plant, nothing is so urgent it’d require your immediate attention.

When you want to build muscles, your body needs rest days. Your muscles recover, and your nervous system regenerates. The same goes for your brain.

To get maximum focus during your working hours, you want enough time away from work. Plus, boredom brings benefits.

Deleting the mail app from your phone will prevent you from disrupting your break time.


5) Pause your inbox for most of your day

Compulsive inbox checks don’t go well with focused attention. Some reports suggest it can take people up to 23 minutes and 15 seconds to refocus after an interruption.

“You can’t get meaningful things done when you’re constantly going start, stop, start, stop.” — Jason Fried

I protect my focus is by using the pause add-on for Gmail. New emails only enter my inbox only during specific times. Alternatively, you can use BlockSite for Chrome to block your email provider during specific time frames.

Don’t be among the workers who check their mail every 6 minutes. Installing inbox zero and scheduling dedicated e-mail response windows can help.


7) Create calendar invites with a single click

Even if you use a scheduling tool like Calendly or Chilipiper, creating calendar invites is sometimes inevitable.

Luckily, you can save a minute each time using this built-in Gmail feature that converts an email into a calendar appointment.

All you need to do is clicking on the three dots and select ‘Create event.’ Then, Gmail will distill the information from your e-mail and add them to the email fields.

Screen recording by the author.

7) Use Parkinson’s Law to get more done in less time

According to Parkinson’s Law, “the work expands as to fill the time available for its completion.” You can use this principle for you.

Set a timer for 25 minutes and aim for inbox zero. Try to beat the clock. Repeat this twice or thrice a day. Making your email inbox a game against time will help you become more productive.


Final Thoughts

Sivanathan said in his TED Talk: “You cannot increase the quality of an argument by simply increasing the quantity of your argument.”

In a perfect world, everybody would follow this rule, and email would be more concise.

But until we’re in our perfect world, you can use the tips from above to become more effective at managing your e-mails. Thereby, you’ll save one hour every week.


Want to feel inspired and improve your learning?

Subscribe free to The Learn Letter. I read a book and 50 articles a week, and each Wednesday, you’ll receive the best in your inbox. This newsletter will make you find tools and resources that help you on your path to health, wealth, and wisdom.

Filed Under: ✍🏽 Online Creators Tagged With: Productivity, Time management, Work From Home

Antilibraries Are the Better Libraries

July 2, 2021 by Eva Keiffenheim


Here’s how they can accelerate your learning.

Photo by Pickawood on Unsplash

Do you ever feel guilty about the book staple you haven’t read? Polymath Nassim Nicholas Taleb says you shouldn’t:

“Read books are far less valuable than unread ones.”

Yes, you read it right. The pages you haven’t studied indeed add value to your life. Here’s why.

Antilibraries protect you from ignorance

When you just read a few books in your life, you’re likely aware of what you don’t know. But once you’ve read through some hundred books, you tend to become ignorant.

You might be too confident, too sure, and less aware of the things you don’t know. That’s where antilibraries come into play.

The books you haven’t read (and will never read) assemble your antilibrary.

They represent unknowledge and are the best cure for overconfidence. Nassim Nicholas Taleb writes:

“A private library is not an ego-boosting appendage but a research tool.”

Antilibraries help you overcome the biggest enemy

The illusion of knowledge — the things you think you know — is learning’s biggest enemy. The authors of the learning bible ‘Make it Stick’ write:

“The illusion of mastery is an example of poor metacognition: what we know about what we know. Being accurate in your judgment of what you know and don’t know is critical for decision making.”

Stuart Firestein, professor of Biology at Columbia University, adds an important point:

“We know a lot of stuff but of course there is more stuff that we don’t know. And not only is there more stuff that we don’t know — but the more we know, the more we increase the amount of stuff we don’t know, because there was all that stuff that we didn’t know that we didn’t know before. […]

An image I always like is of a circle of knowledge — but as the circle grows, as the diameter increases, so does the circumference that’s in contact with all that darkness outside the circle of light — that ignorance.”

When you’re convinced, you know something, learning something new means you have to change your mind.

People who don’t want to change their minds keep stuck in the same place. So overcoming our egos is one of the big learning challenges.

Antilibraries accelerate your learning

“You will never read all those books,” friends say when they look at my want-to-read list. The list grows by 2–3 books every day.

My friends are right. Even though I read 1–2 books a week, I will only get through some of them.

But that’s the point: My antilibrary is a constant reminder of what I don’t know. It helps me stay curious and humble. Psychologist Adam Grant writes:

“No matter how much brainpower you have, if you lack the motivation to change your mind, you’ll miss many occasions to think again.”

How to move forward

Don’t ever feel discouraged by the books you haven’t read. Instead, see them as a reminder to be humble and curious. Combined, they’re the essential ingredients for life-long learning.


Want to feel inspired and improve your learning?
Subscribe free to The Learn Letter. I read a book and 50 articles a week, and each Wednesday, you’ll receive the best in your inbox. This newsletter will make you find tools and resources that help you on your path to health, wealth, and wisdom.

Filed Under: 🧠 Learning Hacks Tagged With: Ideas, inspiration, Reading

This Quick Mental Model Can Improve How You Navigate Life

June 2, 2021 by Eva Keiffenheim


Understanding entropy changed the way I think.

Photo by DesignClass on Unsplash

“With every birthday, life gets more complicated,” my wise friend said last Sunday. When I asked why he replied:

“When I was a child, I thought the world made more sense the older you get. But with every year, the world becomes more complex. Life feels like a growing puzzle while you’re struggling to put the pieces into the right places.”

His words lingered with me long after the weekend. Does life get messier the older we get?

Murphy’s law says, “Anything that can go wrong, will go wrong.” But once you research further, you find a deeper truth.

While pieces might just fall into the right places, most of the time, they don’t. And that’s not bad luck.

This quick read will help you regain trust and support a calmer and happier life.

What You Should Know About Entropy

According to Dan Brown entropy is just a fancy way to say things fall apart. I disagree. Entropy is more than that.

Imagine you open a big puzzle and dump the pieces on your floor. What are the chances every piece will fall into the right places?

Theoretically, it’s possible. But the likelihood is close to zero. Unless you hit the jackpot probability, the pieces won’t fall in perfect order.

There’s a single state where everything falls in order but nearly infinite states in disorder. Congrats — you just grasped entropy’s quintessence.

Entropy is a measure of disorder and randomness for even smaller units than your puzzle pieces.

Physicist Ludwig Boltzmann says entropy is a measure of the number of possible arrangements of atoms and molecules of a system, that comply with the macroscopic condition of the system.

Entropy is about probabilities. And as time moves forward, more possibilities emerge.

The second law of thermodynamics confirms what my wise friend felt: entropy will always increase over time. Life gets more chaotic when you grow older.

“The increase of disorder or entropy is what distinguishes the past from the future, giving a direction to time.”

— Stephen Hawking

Believing life gets less messy with age is a waste of energy. The English scientist Arthur Eddington said: “ If your theory is found to be against the Second Law of Thermodynamics, I can give you no hope; there is nothing for it but to collapse in deepest humiliation.”

Now you know about entropy’s existence. But what does it mean for you?


What This Universal Law Means for Your Life

You can’t go back in time. You can’t reverse entropy and reduce complexity, uncertainty, and chaos. Entropy is present in every aspect of life.

Here’s a helpful metaphor by Tom Stoppard: “When you stir your rice pudding, Septimus, the spoonful of jam spreads itself round making red trails like the picture of a meteor in my astronomical atlas. But if you stir backward, the jam will not come together again. Indeed, the pudding does not notice and continues to turn pink just as before.”

For every step you take, most scenarios won’t bring you to your desired destination. Nevertheless, you can’t go back in time and reverse it.

A tidy room gets dirty; your computer breaks, your relationship ends, you lose a piece of your life’s puzzle. In all of these cases, life isn’t against you. It’s entropy at its best.

The question isn’t how to stop entropy. It’s how you navigate through life despite its existence.

“The ultimate purpose of life, mind, and human striving: to deploy energy and information to fight back the tide of entropy and carve out refuges of beneficial order.”

— Steven Pinker


How You Can Use Entropy to Your Advantage

Adopt John Green’s mindset: “Everything that comes together falls apart. Everything. The chair I’m sitting on. It was built, and so it will fall apart. I’m going to fall apart, probably before this chair. And you’re going to fall apart.

The cells and organs and systems that make you — they came together, grew together, and so must fall apart. The Buddha knew one thing science didn’t prove for millennia after his death: Entropy increases. Things fall apart.”

Don’t expect things to stay the way they are. Don’t feel like life’s against you when things become chaotic or complex.

Any disorder or chaos isn’t your personal mistake. It’s the universe’s default. Any order is unnatural, temporary, and subject to change.

Sounds scary? When you imagine the opposite, you see it shouldn’t. In a world without entropy, everything would always stay the same. Rooms wouldn’t get dirty, things wouldn’t break and people wouldn’t change.

Life would become predictable.

In a world without entropy, creativity and innovation wouldn’t exist.

Whether you run a business, have kids, or look for meaning in life —the next time you face a problem, know that life doesn’t work against you.

Once you know disorder is the default, you can decide how and where you want to use your energy to create stability.

Use attention and care to foster your relationship, clean your house so it won’t get messier, build an emergency fund so you’re forearmed against unpleasant surprises. Use energy to create your desired state of order.


Final Thoughts

My friend was right. Things get more complicated. With every birthday, the degree of disorder and randomness increases. Statistically, more things turn out different than your version of “right.”

But life doesn’t conspire against you. It’s only entropy doing its job.

This mental model helped me reach my goals and stop being so hard on myself. I hope it does the same for you.


Want to join a community of lifelong learners? Subscribe free to The Learn Letter. Each Wednesday, you’ll receive the best in your inbox. My newsletter will make you find tools and resources that help you on your path to health, wealth, and wisdom.

Filed Under: 🎯 Better Living Tagged With: advice, Ideas, life lessons

7 Tools That Make Working From Home More Productive

June 1, 2021 by Eva Keiffenheim


How you can focus on what matters.

Created by the author via Canva.

Maximizing productivity doesn’t mean minimizing leisure. Working more hours doesn’t equal getting more done. It just means you spend more time working.

Productivity isn’t about doing more. It’s about doing less. It’s about blocking distractions so you can focus and get things done.

Here are the tools I use every day to make most of my work time. Every single one can help you overcome procrastination traps, maximize focus and enter flow states.


1) Notion for Weekly Reflection and Planning

If you don’t set your agenda, somebody else will. Without a weekly reflection, it’s easy to be busy without doing what matters.

David Allen, a productivity guru and author of ‘Getting Things Done,’ writes: “The Weekly Review will sharpen your intuitive focus on your important projects as you deal with the flood of new input and potential distractions coming at you the rest of the week.”

I use the free version of Notion for my Sunday review. There are a few things I tick off to make the most out of my work week:

  • Plan my week in Google Calendar (including food and sport).
  • Review last week’s tasks in my Bullet Journal and set goals for the next week.
  • Empty my E-Mail inboxes to zero (reply, delete, or schedule).
  • Clean my Mac desktop and downloads folder to zero.

This end-of-week review takes me around 60 minutes. While a weekly review might feel like an additional burden, it’ll make your workweek more intentional and productive.


2) Your Phone‘s Flight Mode

Ever wondered why you get much work done on long-haul flights? It’s because no call, no message, no notification can distract you.

I tried app-blocking with apps like Freedom or Forest. But what worked best is charging my phone in flight mode outside of my bedroom.

My phone is in flight mode from 8 PM to 12 PM. I’ve been using this schedule for half a year, and it’s the single most effective productivity booster.


3) Noise-Cancelling Headphones for Flow States

Three hours of creative flow might be all you need to improve your career. Flow states helped me make a full-time income from writing by writing 12 hours a week.

And the best thing — flow feels like joyful, easy work.

Yet, flow is fragile. Noises like a knock on the door can break it.

When interruptions are flow state’s enemies, noise-canceling headphones are its alley. Once you put them on, it’s just you and full focus on the task ahead.

Whenever I want to get into flow, I put on my headphone, pick one song from my playlist, and listen to it on repeat.


4) Site Blocker for Distraction-Free Productivity

How often do you check social media? Whenever I faced a difficult thought, I’d check Gmail or LinkedIn.

I felt my behavior was in the way of great work, yet I couldn’t manage to change it. Red notification badges and infinite scrolling made me crave the next dopamine rush.

Compulsive social media checks will make your thoughts bounce around like a ping-pong ball. A study from Irvine University found it takes 20 minutes to refocus after distractions.

Chamath Palihapitiya, former Facebook executive, says: “We were not evolved to get social approval being dosed upon us every 5 minutes.”

For better productivity, fix your environment. If you don’t want to get distractions, use a site-blocker. I use this free chrome extension to block LinkedIn, Facebook, and Mail from 9 PM to noon.


5) Use FocusTimer to Practice Deep Work

Focused and uninterrupted creation time is your secret weapon to maximum productivity. Cal Newport coined the term Deep Work as “professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit.”

To unlock deep work and get more done in less time, you need practice. Learning to focus feels hard first. That’s why you want to start small.

After learning about deep work four years ago, I started with a single 20-minute block a day. Gradually I increased the duration. Now I’m at 3×50 minutes with 10-minute breaks in between each deep work session.

Once you can focus for more extended periods, your work’s quality and quantity improve.

To schedule these sessions, you can use any timer. I use the free BeFocused Timer for Mac. You can adjust the duration for breaks and deep work sessions.


6) Delete Any Messaging Apps from Your Devices

Instant messaging, including e-mails, can be addictive. I checked my email when walking up the stairs, waiting in a line, or waiting at a red light.

I disabled all phone notifications for more than three years and stuck to my flight mode schedule. Still, I found myself checking work-related apps like Gmail and Slack.

Nothing is so urgent it can’t wait until your back at your desk. When working from home, your computer is always within reach. Don’t take work-related communication with you on the couch or to your bed.

To get maximum focus during your working hours, you want free thinking when you’re not sitting at your desk. Deleting these apps from your home will prevent you from compulsive e-mail checks.


7) Virtual Co-Working with FocusMate

Focusmate is virtual coworking that helps you get things done. You work side-by-side with another worker somewhere across the globe.

You sign up and schedule your desired focus hours. When the time comes, you log into your account and turn on your video camera. You greet each other, communicate your goals for the session, mute your mic, and start working.

The tool can improve your productivity with accountability, commitment, and implementation intentions.

If you ever feel like you procrastinate too much, it’s not because your lazy or unmotivated. Often procrastination is caused by distraction. These tools helped me find focus and get things done. I hope they do the same for you.


Want to join a community of lifelong learners? Subscribe free to The Learn Letter. Each Wednesday, you’ll receive the best in your inbox. This newsletter will make you find tools and resources that help you on your path to health, wealth, and wisdom.

Filed Under: ✍🏽 Online Creators Tagged With: Productivity, Time management, Work From Home

Elon Musk Disliked His Kids’ Schools — So He Started His Own

May 29, 2021 by Eva Keiffenheim


Is he quietly revolutionizing education?

Image edited by the author (Source: Duncan.Hull — CC BY-SA 4.0)

“So you want to keep your kids away from regular schools?” a reporter asked Elon Musk in an interview.

You know Musk’s mindset: If he doesn’t like something, he builds his own versions — cars, rockets, highways, energy companies.

Musk replied: “I just didn’t see the regular schools weren’t doing the things I thought should be done. I thought, let’s see what we can do. Maybe creating a school would be better.”

In 2014, Elon Musk asked Josh Dahn, a former Teach for All Fellow and his kid’s teacher at the time, if he’d start a better school with him at SpaceX. Dahn agreed. The school Ad Astra, Latin for ‘to the stars,’ was born.


Ad Astra School’s Two Core Principles

Musk reimagined education on First Principles thinking: boil things down to their fundamental truths and reason up from there instead of reasoning by analogy.

Instead of accepting the prices of rockets, Musk asked himself, “What’s a rocket made of?” He listed the components and calculated the costs. He found that raw materials were nearly 100 times cheaper. He decided to build his own rockets instead of buying some.

For education, Musk came up with these two principles.

1) Batch children by ability instead of age.

Regular schools batch children by age, assuming it’s is the most important denominator. Traditional school systems expect students of the same age to learn at the same speed. Musk disagrees with age segregation:

“Kids have different abilities at different times. It makes more sense to cater the education to match their aptitudes and abilities.”

2) Don’t teach to the tool. Teach to the problem.

Ever asked a teacher why you learn something? Most answers don’t go beyond you’ll need this..someday. If the relevance isn’t clear, learning feels irrelevant.

Learning to use tools is pointless and boring unless those tools help you solve a real problem. Listing the tools you need to take an engine apart isn’t the same as trying to disassemble the engine yourself. By doing the work, you see the tool’s relevance as you go.


This EdTech Startup Scales Musk’s Ad Astra School

A few years later, Chrisman Frank, Dahn’s former colleague at ClassDojo, visited Ad Astra. He fell in love with one part of the school — Synthesis.

In 2020, Frank convinced Dahn to spin off Synthesis as a for-profit company. Frank’s vision was to scale the learning software and develop a generation of super thinkers. Here’s how it works.

Synthesis is a simulation-based learning experience built around complex team games. Students work through case studies, simulations, and game-based challenges.

While playing, kids teach themselves how to win. In the process, they learn new problem-solving skills. Two game examples:

  • Art for All. Students compete in an auction game for the best art exhibits. The simulation covers negotiation and covers mental models such as auction theory and the winner’s curse.
  • Fire! In this collaborative game, students fight forest fires with varying conditions. It covers mental models such as positive-sum vs. zero-sum games.

In a recent podcast episode Chrisman Frank, Synthesis CEO, and Ana Fabrega, Chief Evangelist, shared details about ‘the most innovative learning experience.’

Replacing Lectures and Books with Software and Games

Lectures remain the dominant teaching method in most schools. But they don’t allow for dialogue, discussions, and disagreement. Instead of training students to become active thinkers, schools train them to become passive listeners.

Books don’t train for problem-solving. From my time as a Maths teacher, I remember ‘real-world’ textbook examples. But students knew I had the right solution in my teacher’s book. Reality is more complex than right or wrong. Most schools teach students to follow the rules as opposed to thinking for themselves.

Synthesis doesn’t design simulations for content but for the experience. Simulations are complex and have no right answers. 18–20 kids work in groups with one facilitator. But facilitators don’t lecture. The student groups explore and learn game rules on their own.

The idea of the simulations is to change the way kids approach real-life problems and prepare them to navigate the complexity and chaos that comes with life.

Students make decisions that have consequences and meaning. They have to understand trade-offs and analyze their choices where there is no binary answer — and the teacher doesn’t have it either.

Expectations Outside Students’ Comfort Zones

Fleas can jump 8 inches high, but when put in a closed jar for three days, they will never again jump higher than the lid’s height. Their offspring mimics their parents and settles on the same height.

A school system’s low expectations are like flea training. Low expectations are a glass ceiling for children and one of the fastest ways to fail them.

Synthesis claims to have in-built high expectations that make kids step outside of their comfort zone.

At Synthesis, there is no teacher to ask for the correct answer when things don’t work. The students know the teaching team trusts to solve these challenges.

Fabrega says children crave complexity. She describes after a while; kids feel comfortable with all the uncertainty. Synthesis teaches kids to feel comfortable being uncomfortable.

Using the Super Mario Effect for Faster Learning

As a teacher, I fostered my student’s growth mindset. I planned entire lessons around it and focused on praising efforts instead of outcomes. I showed my students mistakes help us learn.

Yet, the system beat me. When a kid received a bad grade, they felt demotivated. When mistakes mean you get a worse grade I can’t blame children for trying to avoid them.

The question is: How can you frame a learning process so you’re not obsessed with failure?

Mark Rober, a former NASA engineer turned Youtube star, explored this question and says games are the answer: “The focus and obsession are about beating the game, not about how dumb you might look. And as a direct result of that attitude — of learning from but not being focused on the failures — we got really good, and we learned a ton in a really short amount of time.”

Rober continues: “It feels natural to ignore the failures and try again in the same way a toddler will want to get up and try to walk again or in the same way you want to keep playing Super Mario Brothers.”

Other research attests to the power of game-based learning. Synthesis applied this insight. They reframed the learning process and created game-based learning experiences.

The result: fear of failure isn’t a problem anymore.

Fabrega says: “When mistakes are not penalized, people are more likely to just keep trying. And if you keep trying, then naturally, you have more chances of eventually succeeding.”

“The more we can gamify the process of learning, the better.” — Elon Musk


Did Elon Musk Quietly Revolutionize Education?

Elon Musk did his thing again. He saw something that didn’t work well and changed it. From being unhappy with his kid’s obsolete education, he planted a seed to innovate the education sector.

The idea that our school system was built for the industrial age and the need for a paradigm shift isn’t new. Schools teach to follow instructions when reality has changed. Yet, systemic change is slow.

Musk’s assets and influence enabled people to rethink and rebuild learning environments. Their aspiration to put students’ learning experience front and center is great. If only half of what the kids say is true, Musk’s initiative is doing a great job on this.

Ad Astra recently changed into Astra Nova. Their philosophy is honorable: student centricity, a value for individual abilities, praising curiosity, and encouraging problem-solving and critical thinking:

“What if students were taken seriously and their time well spent? Astra Nova believes in meaningful student experiences across age levels and domains.”

I couldn’t agree more — there’s no reason any child should not enjoy learning.


Want to join a community of lifelong learners? Subscribe free to The Learn Letter. Each Wednesday, you’ll receive the best in your inbox. This newsletter will make you find tools and resources that help you on your path to health, wealth, and wisdom.

Filed Under: 🧱Transforming Education Tagged With: education, Ideas, inspiration

3 Binge-Worthy Books for Life-Long Learners

May 26, 2021 by Eva Keiffenheim


These resources can help you expand your brain.

Created by the author via Canva.

“Reading is a basic tool in the living of a good life,” Mortimer J. Adler said. I disagree.

Books don’t magically make you live the good life. You can read a book a week without changing at all.

Reading doesn’t help you per se — it’s reading the right books that can make all the difference.

No life skill can earn you greater dividends than learning how to learn. After reading more than 30 books on learning, these three are my favorite picks on meta-learning.

Every single one will help you understand how your brain learns. By doing so, you’ll make better decisions and find yourself on your journey to wisdom.


1) Make it Stick

Did you know rereading and highlighting are the most popular yet the least productive learning strategies?

Revisiting concepts and ideas might feel like learning because you recognize some of them. But you’re not learning. You’re trapped in an illusion of knowledge.

Mastering a text is different from recalling or remembering what you read.

“People commonly believe that if you expose yourself to something enough times, you can burn it into memory,” the authors write.

They also why it’s not worth it: “Rereading has three strikes against it. It is time-consuming. It doesn’t result in durable memory. And it often involves a kind of unwitting self-deception, as growing familiarity with the text comes to feel like mastery with the content.”

I used to think learning should feel easy. Slow and difficult meant unproductive. Turns out I was wrong.

Effective learning must feel hard: “Learning is deeper and more durable when it’s effortful. Learning that’s easy is like writing in sand, here today and gone tomorrow.”

‘Make it Stick’ doesn’t stop after dismantling learning myths.

The research group around neuroscientist Henry Roediger and psychologist Mark McDaniel spent ten years exploring learning strategies. Their goal was to bridge the gap between cognitive science and educational science.

Here are some powerful concepts from the book explores:

  • Your brain’s capacity is unlimited. Contrary to common belief, our brains are never full. The more we learn, the more we can remember. Learning is a virtuous circle. The more cues we have, the easier it is to encode new information to these cues. As long as you connect further information to existing brain branches, you can store much more than you think.
  • To learn, you first need to forget. I always thought forgetting is a character’s flaw. But it isn’t. Forgetting is necessary for new learning. That’s why spaced repetition is among the most effective learning strategies. You allow forgetting to occur and thereby strengthen your memory.
  • The power of reflection. Reflecting leads to stronger learning. To reflect, you need to retrieve, connect, and visualize earlier memories. Often, you mentally practice what you’d do the next time differently. That’s why regular thinking breaks are so valuable.

Last but not least, ‘Make it Stick’ summarizes six evidence-based, application-ready strategies that help you learn better and store new knowledge in your long-term memory.

The six strategies include retrieval practice (recall something you’ve learned in the past from your memory), spaced repetition (repeat the same piece of information across increasing intervals), interleaving (alternating before each practice is complete), elaboration (rephrasing new knowledge and connecting it with existing insights), reflection (synthesize, abstract, and articulate key lessons taught by experience), self-testing & calibration (answer a question or solve a problem before looking at the answer and identify knowledge gaps).

“Mastery, especially of complex ideas, skills and processes, is a quest. Don’t assume you’re doing something wrong if learning feels hard.”


2) The New Science of Learning

This book should be mandatory for students, teachers, and anyone who wants to learn. It’s based on state-of-the-art science about how the human brain learns. It will help you make learning more effective and teaches how you can retain knowledge and skills for a lifetime.

Similar to the ‘Make it Stick,’ the authors reveal common ineffective learning methods. The authors agree on many levels: “New learning requires a considerable amount of practice and a meaningful connection to other information in order to become a more permanent part of memory.”

To learn effectively, you need to use new information to form meaningful connections to other information. That’s why a multi-dimensional learning experience that involves many senses is effective.

Listen, talk, read, write, and think about the new material at hand to make learning more effective. The more work your brain does, the more connections you establish. And as you know, more connections increase the chances that you remember what you learn.

But it’s not only the learning itself that can improve your memory:

  • Sleep. During sleep, your brain cells shrink, and fluid can wash the toxins out. Sleep is your brain’s way of keeping itself clean and healthy. While sleeping, you strengthen the learning of your day.
  • Movement. Various studies attest to the importance of exercise for learning ability. Move your body to learn better.
  • Environment. A distracted brain can’t study. Prepare your environment for maximum focus. Go to a study room, turn off your phone, and eliminate any other distraction.

“Learning and memory have two key components: the learned object itself and the retrieval cue to find the learned object.”


3) How to Take Smart Notes

Do you finish a book or an article and think you’ve found great insights but don’t know what to do with them?

I read a lot, but I struggled to manage the input and my ideas for creative output. While writing an article, I often remembered I read something related but couldn’t find the source.

As Ahrens writes: “Having read more does not automatically mean having more ideas.”

Taking smart notes is the fast track to improve your productivity and creativity. Yet, most note-taking systems are ineffective.

This is one of the books that has forever changed the way I learn. Before, I didn’t know the difference between note-taking, note-making, and note-hierarchies.

‘How to Take Smart Notes’ transformed the way I store and manage what I read. It helped me realize a learning workflow can turn into a virtuous circle.

The idea is not to hoard knowledge but to develop ideas, arguments, and discussions, and the method he describes is called the slipbox.

Niklas Luhmann, a social scientist, invented the slipbox. He wrote 73 books and almost 400 research articles on various topics during his life, including politics, art, ecology, media, law, and the economy.

When someone asked him how he published so much, Luhmann replied, “I’m not thinking everything on my own. Much of it happens in my Zettelkasten. My productivity is largely explained by the Zettelkasten method”.

The slipbox is a fantastic learning tool as it forces us to use all the strategies known for effective learning.

When you read the book, you’ll marvel at sentences like: “We learn something not only when we connect it to prior knowledge and try to understand its broader implications (elaboration), but also when we try to retrieve it at different times (spacing) in different contexts (variation), ideally with the help of chance (contextual interference) and with a deliberate effort (retrieval).”

I love how Sönke Ahrens describes Luhmann’s Zettelkasten method and embeds it into the science of learning. It’s like “Make it Stick” applied to note-taking. This book will forever change the way you take notes.

“To seek as many opportunities to learn as possible is the most reliable long-term growth strategy.”


Want to feel inspired and improve your learning?

Subscribe free to The Learn Letter. I read a book and 50 articles a week, and each Wednesday, you’ll receive the best in your inbox. This newsletter will make you find tools and resources that help you on your path to health, wealth, and wisdom.

Filed Under: 🧠 Learning Hacks Tagged With: advice, Books, How to learn, learning, Reading

The Complete Guide for Building a Zettelkasten with RoamResearch

May 25, 2021 by Eva Keiffenheim



This is how networked thought transformed my writing process and cut my research writing time in half

Conceptual illustration of a person holding a drawing of a brain.
Purchased by the author via Canva.

“Are you sure reading all those books is worth your time?” my fiancé asked me last fall. He found a weak spot. I’d been contemplating my reading habits for quite some time.

While I knew how you could remember what you read, I felt my reading was inefficient.

I read a book, along with 50 articles a week, and encounter many interesting ideas. While I had a method to remember what I read, I felt my reading and creative workflow was inefficient.

But when it comes to writing, it often happened that I knew I read something about the topic somewhere. Despite my summaries, I struggled to recall where the information was, making it difficult to reference. I’d spend half an hour browsing through side notes in a book’s margins, digital notes, and bullet journals without a result. I’d continue without the information, frustrated.

So when my partner asked the question, my answer was unconvinced, “Reading is great. I just haven’t found the right system to work with it yet.”

That’s why something clicked when I first heard the term “Zettelkasten” in one of Ali Abdaal’s videos. Yet, I struggled to summarize the Zettelkasten — even Ali admitted that he hadn’t grasped it fully.

Whenever I’m hooked, I enter a tunnel. I watched and read every tutorial I could find on the internet, read the original German texts, studied Sönke Ahren’s how-to guide, researched coaches, and hired one. Since March, I also help my coaching clients set up their system.

I’m so in love with my Zettelkasten, my fiancé sometimes feels betrayed. These are the ways my digital brain has transformed my thinking, learning, and writing.

  • Increased productivity. I write and create faster. I no longer waste time searching for sources. Instead of using my brain to browse through books and digital bookmark notes, I have everything in one place. A research-based 1,300-word article used to take me three hours to write— with Zettelkasten, it takes me one and a half.
  • Original ideas. Whenever I write or research a topic, I browse through my Roamkasten and find what I’m looking for, plus connections between domains I hadn’t thought about in the first place.
  • Better thinking. New information challenges my thinking and helps me overcome cognitive biases. I gain a deeper understanding of everything I read.
  • Maximum retention. I have a place that stores everything valuable from what I watch, read, or listen to. It helped me develop my worldview by comparing evidence, ideas, and arguments.

What follows is a crisp description of how the Zettelkasten works and the exact system I follow to set it up in Roam. Everything you’ll need to set this up is in this article.

Table of Contents
1 Zettelkasten - What Is It and How Does It Work?
1.1 Luhmann’s Zettelkasten as fuel for his productivity
1.2 Zettelkasten's three types of notes
1.3 Zettelkasten's 4 core principles
2 Roam Research- What Is It and How Does It Work?
2.1 Roam's Value Proposition
2.2 RoamResearch functions you need for building a Zettelkasten
3 Roamkasten - How to Set up Your Zettelkasten in Roam
3.1 How to capture fleeting notes
3.2 How to take great literature notes
3.3 How to create permanent notes
3.4 Tying it all together in the index of the permanent note
4 How I Use the Roamkasten in My Writing Process
4.1 How I seek great content
4.2 How I block out consumption time
4.3 My automated capturing process
4.4 How I use new ideas for networked thought
4.5 How I write to learn

1. Zettelkasten — What Is It and How Does It Work?

What follows is a brief description of its origins, the four types of note hierarchies, and the key principles.

1.1 Luhmann’s Zettelkasten as fuel for his productivity

Niklas Luhmann was a social scientist and philosopher, and researchers consider Luhmann one of the most important social theorists of the 20th century.

During his life, he wrote 73 books and almost 400 research articles on various topics, including politics, art, ecology, media, law, and the economy.

When someone asked him how he published so much, Luhmann replied, “I’m not thinking everything on my own. Much of it happens in my Zettelkasten. My productivity is largely explained by the Zettelkasten method.”

“Zettel” is the German word for paper slip, “Kasten” means cabinet or box. During his lifetime, he wrote and kept 90,000 index cards in his slip box. All notes were digitized by the University of Bielefeld in 2019, and the original German version is available online. But this is what it originally looked like:

What the original Zettelkasten looked like.
Image created by David B. Clear (CC BY-SA 4.0)

1.2 Zettelkasten’s three types of notes

At its core, the Zettelkasten has different levels of note-taking. I wrote an entire article about the notes hierarchy. Here’s the quintessence of the three different note types:

Fleeting Notes: Fleeting notes are ideas that pop into your mind as you go through your day. They can be really short, just like one word. You don’t need to organize them.

Literature Notes: You capture literature notes from the content you consume. It’s your bullet-point summary from other people’s ideas. I create these notes for all books, podcasts, articles, or videos I find valuable.

Permanent Notes: When you create permanent notes, you think for yourself. In contrast to literature notes, you don’t summarize somebody else’s thoughts. You don’t just copy ideas but develop, remix, and contradict them. You create arguments and discussions. By writing your idea down, you put pressure on your thinking and transform vague thoughts into clear points.


1.3 Zettelkasten’s 4 core principles

You want to keep in mind a few core principles to make the most of your Zettelkasten.

1) Context and Connection. A note is only as useful as its context. A note’s true value unfolds in its network of connections and relationships to others. You don’t tag notes in the context you found them. Instead, tag them in the context in which you want to discover them. By connecting new notes with existing notes, you broaden your thinking.

2) The usefulness grows with time. When you store more, the connections and interlinks grow stronger. The Zettelkasten becomes more useful as it grows because you can discover related ideas you hadn’t thought of in the first place. As Sönke Ahrens writes: “The more content it contains, the more connections it can provide, and the easier it becomes to add new entries in a smart way and receive useful suggestions.”

3) Networked instead of hierarchical note-taking. The problem with traditional note-taking approaches (even with apps such as Notion or Evernote) is the linear structure. Ideas get locked in a folder and, with time, are forgotten. With the Zettelkasten, it’s different.

As Luhmann writes: “Given this technique, it is less important where we place a new note. If there are several possibilities, we can solve the problem as we wish and just record the connection by a link or reference.”

Can you see it’s the same number of thoughts but more connections?

Illustration shows linear thinking and networked thinking. Networked thinking includes interactions and relationships between thoughts.
Created by Eva Keiffenheim via Canva.

Networked thinking includes interactions and relationships between thoughts. Connecting notes leads to new ideas and better ways of thinking. As you will see in some minutes, the Roamkasten has an inbuilt feature (tagging and bi-directional linking) that will help you make more connections between individual thoughts. Thereby, you create a larger web of ideas.

Science supports the value proposition of networked note-taking. As researchers state: “Studies suggest that nearly all non-linear note-taking strategies (e.g. with an outline or a matrix framework) benefit learning outcomes more than the linear recording of information, with graphs and concept maps especially fostering the selection and organization of information. As a consequence, the remembering of information is most effective with non-linear strategies.”

4) Idea Serendipity. Because of the interconnection, the increased value with growth, and the networked note-taking, you tumble upon ideas you have never thought of. Day by day, the slip box will transform into an idea generation machine. You’ll be more creative as you find past ideas and new connections.

Luhmann writes: “The slip box provides combinatorial possibilities which were never planned, never preconceived, or conceived in this way.”


2. Roam Research — What Is It and How Does It Work?

2.1 Roam’s Value Proposition

Roam is an online workspace for organizing and evaluating your knowledge. Unlike linear cabinet tools, Roam allows you to remix and connect ideas, where each note represents a node in a dynamic network.

This leads to vast application opportunities. As Anne-Laure Le Cunff writes: “Roam Research is a tool powerful enough to manage an end-to-end writing workflow, from research and note-taking (input) to writing an original article (output).”

To give you a sneak peek of what you can expect, here’s an example of how I wrote this paragraph using Roam.

How the author wrote a paragraph using Roam.
GIF created by Eva Keiffenheim

Disclaimer: I'm not sponsored by Roam or Readwise. I pay for both tools 23$ a month (15$ for Roam and 8$ for Readwise). You can also work with TiddlyWiki (free and open-source), Obsidian, RemNote, Amplenote, and Org-roam. And alternative to Readwise is importing highlights manually. 

2.2 The only five RoamResearch functions you need for building a Zettelkasten

Think of Roam like Excel. It has a low floor but a high ceiling. You can use Excel for simple things like a grocery list and create a table. Yet, some functions allow entire businesses to run off Excel sheets.

“Roam is simple but not easy,” founder Conor White Sullivan said in an interview. Unlike Notion, Roam didn’t dumb down to the lowest common denominator. Roam’s strategy is to attract people who are willing to learn using a power tool.

Once you know your way around Roam, you’ve unlocked a programming language for personal productivity and development. Here are the five key things you need to know about Roam to set up your Zettelkasten.

#1 The Daily Notes

Every time you open Roam, you will find yourself on the Daily Notes page. Think of it as your entry door whenever you want to start working with your Zettelkasten.

If you’re used to hierarchical note-taking apps such as Notion, or Evernote, missing folders might feel weird first. But you’ll soon understand how this structure accelerates your learning.

You don’t need folders to store a specific note because you link them with each other. In Luhmann’s words: “We can choose the route of thematic specialization (such as notes about governmental liability), or we can choose the route of an open organization.”

Why it’s relevant: Whenever you capture something, just type it as a bullet in your daily notes page and use tags or pages to connect it with existing notes.

#2 Formatting text

These are the three ways I use Roam to format text: ^^highlighting^^, **bolding**, and making text _italic_. Here’s how it works with shortcuts:

Formatting text through shortcuts.
GIF recorded by Eva Keiffenheim.

Why it’s relevant: You’ll use these functions when you go through your literature notes or want to highlight specific parts of your text.

#3 Creating pages (and bi-directional links)

See how you can create new pages with brackets [[]] and hashtags #. Both ways have the same function; they just look different. You can use either one. All pages are tags, and all tags are pages.

Note: Pages are case-sensitive. For example, [[Brain]] and [[brain]] will exist as two separate pages, the one called “Brain” and the other “brain.”

Creating pages.
GIF recorded by Eva Keiffenheim.

This function is networked thought in action and the reason you don’t need folders. When you create a page Roam automatically adds all related blocks from your database as references to your page.

For example, I have a page called [[quote]] where I collect my favorite quotes. This morning, I saw a quote I liked and typed it into my daily notes. I added #quote behind it. When I now click on #quote (or [[quote]]), it shows up with all the other quotes I labeled with this tag.

The author shows their page called [[quote]] where they collect their favorite quotes.

Plus, what makes pages even more powerful is that Roam suggests links you haven’t referenced. When I click on the “Unlinked References” on my [[quote]] page, I see potentially related bullets and can add them to my page by clicking “Link.”

Roam suggests links you haven’t referenced.

Why it’s relevant: You will need pages to create your literature and permanent notes. Moreover, you’ll use them to find relevant references whenever you write or research something. Pages are the engine for bi-directional linking.

#4 Opening a sidebar

See how the sidebar opens by shift-clicking on a page. You can open as many pages on the sidebar as you like.

Opening a sidebar.
GIF recorded by Eva Keiffenheim.

Why it’s relevant: This is extremely useful when you research or write. When you’re working on one article, you can open the sidebar and find all the relevant pages. You can simply pull notes from them.

#5 Using Templates

To create a template, you can use the following structure:

• TemplateName #roam/templates
• [[Template Title]]
• Your template's content

When you want to use your templates, you simply type ;; and the template name will show up. Here’s what it looks like in my workflow when creating a permanent note.

Using templates when creating a permanent note.
GIF recorded by Eva Keiffenheim.

Why it’s relevant: You’ll use templates for your literature and your permanent notes. Templates save you time and make your structure consistent. I’ll share my templates with you in a bit.

Extra tweaks

There are way more things you can do with Roam, but these five functions are all you need for building your Zettelkasten in Roam.

Suppose you’re curious what else you can do type/inside your database. You’ll discover some more useful functions, such as TODOs and a Pomodoro Timer.

When you click on the question mark in the top right corner, you’ll discover more shortcuts. For future inspiration, you might want to bookmark RoamBrain’s resources. But as a start, I suggest you go with the above and ignore the rest.


3. Roamkasten — How to Set up Your Zettelkasten in Roam

Now you know how Zettelkasten works (see 1) and the key Roam functions to build your own (see 2). This part will outline how you can build your slip box in Roam.

3.1 How to capture fleeting notes

Fleeting notes collect the ideas from your mind as you go through your day. My fleeting notes are sometimes really short, like a single word. Fleeting notes serve as idea reminders. They don’t require a fancy workflow. You just need a way to capture them.

I use a simple notebook or add notes on the books I read, in my bullet journal, or my Kindle notes. A preinstalled notes app works as well. Alternatively, you can also use Roam on your smartphone.

Don’t stress about fleeting notes — they are simply your stepping stones for turning literature notes into permanent notes.


3.2 How to take great literature notes

Create these notes whenever you find something valuable in the content you consume. You can take literature notes from books, podcasts, articles, online courses, videos, or even conversations.

There are three rules for taking literature notes: make them brief, use your own words, and note bibliographic references.

Whenever I create literature notes, I follow the template’s structure. Feel free to copy and edit it in your own database.

To do so, I suggest you create a page called [[templates]]. You’ll have all templates in one place. Once you have the [[templates]] page, simply copy the following lines into it.

• LN 📙 Template #roam/templates
• [[
LN 📙 <BookTitle>]]
•
Author:: <Firstname Lastname>
•
Tags:: # (In which circumstance do I want to find this
note? What would I google for to find this note (not a
general single term), When and how will I use this
idea?)
•
Type:: #book #article #podcast #video #onlinecourse
•
Status:: #ToCreate #ToProcess #Reviewed
•
Recommended by:: <Firstname Lastname>
• Source::
• **What's interesting about this?**
•
• **
What’s so relevant it’s worth noting down?**
•

The “Tags” are crucial for your Zettelkasten’s quality. As stated in the core principles, a note is only as valuable as its context. I borrowed the questions in “Tags” from Sönke Ahren’s How to Take Smart Notes. They will help you create good cross-references.

Assign tags by thinking about topics you’re working on, not by looking at the note in isolation. By using helpful tags, you unlock the bi-directional linking power. Once you search for answers with a question in mind, the Roamkasten will give you all the answers and related ideas.


3.3 How to create permanent notes

You create permanent notes drawing inspiration from your literature and fleeting notes. Ideally, you create them once a day (I never meet that goal and feel super proud with 4–5 permanent notes a week).

When you write down a permanent note, make sure it contains only a single idea. If you have a train of thought, create multiple permanent notes. By using the principle of atomicity, you can better link your ideas.

When you create permanent notes, you don’t write a full paper. You write ideas. That’s how your permanent notes become reusable.

While your literature notes are bullets and fragments, your permanent notes should sound like written prose. A reader of your permanent note should understand it without reading the source that led to your idea.

If you’re a writer, the number of permanent notes you write in a day might be the single best metric to track your progress.

Again, here’s my template for your reference. I remove the #ToFile once I filed the permanent note with a number to my existing index, as I’ll show in 3.4.

• PN 📗 Template #roam/templates
•
[[PN 📗 X.x.X.X <Insert Note> ]]
•
References:: <Source> by <Firstname Lastname>
•
Keywords::[[permanent notes]] + #Tags (In which
circumstance do I want to find this note? What would I
google for to find this note (not a general single
term), When and how will I use this idea?)
•
Relevant other PNs:: (link PNs that relate to this
note: How does this idea fit your existing knowledge?
Does it correct, challenge, support, upgrade, or
contradict what you already noted?)
• #ToFile

In the beginning, I struggled to write permanent notes. I thought of them as a holy grail. But they aren’t — permanent notes are a work in progress.

Don’t be afraid to write them. You can change and update them whenever you want: what permanent really means is that they’re permanently useful to you.

Differences between literature notes and permanent notes.
Created by Eva Keiffenheim based on “How to take smart notes.”

3.4 Tying it all together in the index of the permanent note

As there are no folders, you need an index or register to keep an overview. In Luhmann’s words: “Considering the absence of a systematic order, we must regulate the process of rediscovery of notes, for we cannot rely on our memory of numbers.”

You can label your permanent notes as you like and build indefinite internal branches. As Luhmann writes: “We do not need to add notes at the end, but we can connect them anywhere — even to a particular word in the middle of a continuous text. A slip with number 57/12 can then be continued with 57/13, etc. At the same time, it can be supplemented at a certain word or thought by 57/12a or 57/12b, etc. Internally, this slip can be complemented by 57/12a1, etc.”

Here’s an example of the branching I use for my permanent notes in my notes index:

An example of the branching the author uses for permanent notes in their notes index.
Screenshot by Eva Keiffenheim.

“Every intellectual endeavour starts with a note.”

— Sönke Ahrens


4. How I Use the Roamkasten in My Writing Process

There are five steps to my creative workflow: seek, consume, capture, network, and write.

4.1 How I seek great content

My creative process starts with the search for great content. To do so, I rely on my friends’ recommendations and my curiosity. I also use content discovery tools like Feedly, Bookshlf, GoodReads, Refind, Inoreader, Flipboard, or Mailbrew. When you feed your brain with good content, it will develop good ideas.

4.2 How I block out consumption time

I block undistracted consumption time, mostly an hour of no phone book reading time before lunch and bed. That’s how I read around 50–60 books a year.

Yet, I don’t focus on quantity and keep Naval Ravikant’s advice in mind: “Reading a book isn’t a race — the better the book, the more slowly it should be absorbed.” Slow reading for deep learning helps you read better.

4.3 My automated capturing process

While reading, watching videos, or listening to podcasts, I always take a few notes (unless I’m reading fiction for fun). My inner metacognition dialogue sounds like “This concept relates to…,” “This argument conflicts with…,” “I don’t know how… .”

I take my notes within the source. I use my Kindle for book notes, Readwise for analog notes and web highlights, Textsniper for capturing text from images and slides, Reclipped for videos, and Airr for podcast notes.

I’m generous with my notes. According to evidence, the more notes you take, the more information you can remember. From my Readwise account, all highlights and notes are imported to my Roam database.

Created by Eva Keiffenheim via Canva.

4.4 How I use new ideas for networked thought

The imported highlights and notes within Roam serve as a starting point for creating literature and permanent notes. Whenever I finish a book, I sit down with my laptop and use the roam template for literature notes (see 3.2).

To make sure I don’t forget to work with my highlights, I customized my Readwise to Roam integration like this.

The author customized their Readwise to Roam integration.
Readwise export to Roam setup. (Screenshot by Eva Keiffenheim.)

Here’s the code I used for the Page metadata. Feel free to copy it (and let me know if you have some ideas for improvement):

{% if category == "tweets" %}
#twitter 🐦
{% elif category == "books" %}
{{"{{"}}[[TODO]]{{"}}"}} #ToProcess create literature notes for this book
{{"{{"}}[[TODO]]{{"}}"}} #ToProcess create permanent notes for this book
{{"{{"}}[[TODO]]{{"}}"}} #ToProcess write a summary for my blog and publish it
{% else %}
podcast or article
{% endif %}
Author:: [[{{author}}]]
Tags:: #readwisesync
Full Title:: {{full_title}}
Type:: #{{category}}
Recommended by::
Import Date:: {{date}}
{% if document_tags %}Document Tags:: {% for tag in document_tags %}#[[{{tag}}]] {% endfor %} {% endif %}
{% if url %}URL:: {{url}}{% endif %}
{% if image_url %}![]({{image_url}}){% endif %}

From this import, my Roamkasten process begins. I use the ;; to retrieve the literature note template (see 3.2). While and after creating literature notes, I create permanent notes (see 3.3). Whenever I’m done with this work, I tick off the TODOs from my import template.

4.5 How I write to learn

Writing to me means not only thinking but also learning, creating, evolving. It means getting at the deeper meaning of everything around me. For me, it’s the best way for life-long learning.

My entire writing process happens within Roam. I start by brainstorming ten headline ideas and let my mastermind groups pick their favorite ones.

On my daily notes page in Roam, I create a page for the chosen title and use the article template to get started. Here’s how I start my writing process almost every morning.

How the author starts writing an article using their Roamkasten.
How I start writing an article using my Roamkasten (Recording by Eva Keiffenheim).

I create an outline with subheads and then search for interesting ideas and thoughts to add to my articles by opening the sidebar.

Once I’m done writing (which typically takes two times 50 minutes), I copy the Roam text to this free tool to remove the markup language. Then, I copy the text into a new Medium story and go through two rounds of editing.


“Writing is not what follows research, learning or studying, it is the medium of all this work. […] Those who take smart notes will never have the problem of a blank screen again.”

— Sönke Ahrens


5. Final Thoughts

You won’t see the benefits within the first weeks. To reap them, your Zettelkasten must mature. But after some months, the power will unlock. Or, as Luhmann writes: “The slip box needs a number of years in order to reach critical mass. Until then, it functions as a mere container from which we can retrieve what we put in.”

In the beginning, you might ask yourself whether you’re doing it right. Even if you mix up some structures, it doesn’t really matter. The researchers who digitized Luhmann’s Zettelkasten found inconsistencies in his labeling and interlinking — his Zettelkasten was far from perfect and still made him one of the biggest scientific contributors of his time.

You’ll never again encounter a blank page and have no idea what to write about. Instead, you receive useful suggestions of previous ideas that you’ll have too much to write about.

If you follow the above steps, you can learn better, think better, publish more, and be more creative. My Roamkasten transformed my creative process. I hope it will do the same for you.

Filed Under: 📚 Knowledge Management Tagged With: learning, Productivity, roam, slipbox, tutorial

5 Proven Ways You Can Use Notion to Organize Life and Work

May 23, 2021 by Eva Keiffenheim



Productivity, life-long learning, relationships, and much more.

Image created by the Author via Canva.

I’ve been using Notion almost every day for the last year, and it has supercharged my creativity and organization.

Notion went live in 2016 and has since become a popular note-taking and organization tool with 4 million users in 2020. Here’s how I use it to improve my productivity, health, and organization.

1) Unlock the Power of a Weekly Review

If you don’t set your agenda, somebody else will. Without a weekly reflection, it’s easy to be busy without moving the needle. Productivity consultant David Allen wrote:

“The Weekly Review will sharpen your intuitive focus on your important projects as you deal with the flood of new input and potential distractions coming at you the rest of the week.”

Here’s how I use Notion to prepare for a productive and healthy week.

This end-of-week review takes me 60 minutes every Sunday evening. While a weekly review might feel like an additional burden, it’ll help you become more aware of how you live and spend your time.


2) Supercharge Your Learning with This List

Continuous learning is one of the most powerful habits you can build. Naval Ravikant once said:

“The most important skill for getting rich is becoming a perpetual learner.”

While life-long learning pays great dividends, many people stop learning after school. They don’t know how to learn or where to start.

A great motivator to continue learning is a long list of stuff you’ve always wanted to know more about. Similar to a want-to-read shelf, your want-to-learn list creates urgency. You’ll feel there’s so much you’re curious about and only limited time left to pursue your dreams.

Here’s how my want-to-learn list in Notion looks like.

Notion Want to Learn List (Source: Eva Keiffenheim)

Don’t worry if you start with a blank page. Repeatedly ask yourself what you want to learn to find the answers. You’ll go through the world with a beginner’s mind, and the list will grow organically.

You can then specify what you want to learn. When I click on ‘Playing the Guitar’ I’m directed to an overview page with 30 songs I want to learn. The emojis indicate whether I’ve started practicing the song (🌱), can play chords and rhythm (🌿), or even sing along while playing (🌳).

Notion Guitar List (Source: Eva Keiffenheim)

3) Get Inspired by Your Favorite Recipes

I used to be a lousy food planner. I always thought about what I wanted to eat when I was already hungry. I checked the fridge but then felt uninspired. Often, I settled for a mediocre random meal.

Thanks to my recipe collection, things changed. I included pictures, and they help me figure out what I’m craving. On Sundays, I drag the necessary ingredients to my shopping list.

Screen Recording by Eva Keiffenheim)

I filter the recipes by duration, seasonality, course, or theme. When friends come over for dinner, I have an easy time finding meals to cook.

Recipe Tags (Source: Eva Keiffenheim)

4) Offer Gifts that Improve Your Relationships

People have always exchanged gifts to show appreciation and improve interpersonal bonds.

Even though birthdays, religious traditions, and consumerism have kept this tradition alive, most of us struggle to give decent gifts. We have a lot on our plate, and finding a present can often feel like a burden.

I love delighting other people, yet I’ve been guilty of gifting random souvenirs.

Since I read Scott Stockdale’s idea of using spreadsheets, I became a better gift-giver. Here’s how the idea list looks like in my Notion (I changed the names and ideas because some of my friends will read this):

Notion Birthday Present Ideas (Source: Eva Keiffenheim)

Whenever I spend time with friends and have an idea for a gift they might love, I write it down. It helps me take the focus away from what the gift says about me to what it means for my friend.


5) Keeping Track with Your Ideas and Plans

Another way I use Notion is to track my ideas and plans. One strategy I borrowed from Janel is to use an idea hub for my newsletter editions.

Each Wednesday morning, I’ll browse through the following list, where I store everything that might be worth sharing with my subscribers.

Notion Newsletter Idea Hub (Source: Eva Keiffenheim)

All you need to do is note down any idea you come across into this table, then move your idea into a newsletter issue.

If you don’t run a newsletter, you can still use Notion to keep track of the projects you’re working on. Here’s how I use a simple kanban board for one of my bigger projects

Notion Kanban Board (Source: Eva Keiffenheim)

What I Don’t Use Notion For

There are a few things I don’t use notion for. Either because it lacks functionality or because there are tools that better fit my needs.

  • Idea Management. I stopped using Notion as an idea management tool. Instead, I switched to Milanote. The user interface helps me become more creative.
  • Food shopping. I don’t like the Notion App. Instead, I switched back to Google Keep. It syncs more reliably with my partner’s account, and the mobile version looks cleaner.
  • Personal Knowledge Management. For my creative workflow, I use a Zettelkasten note-taking system within RoamResearch. Through networked thought, it helps me build a second brain.
My outdated Readwise Notion connection. (Source: Eva Keiffenheim)

Final Thoughts

Use these proven ways to organize your life and work. The effort is worth it: you’ll save a lot of time and feel in control.

Here’s how to do it:

  • Create a weekly review process.
  • Elevate your learning with a want-to-learn list.
  • Eat your best meals thanks to your recipe collection.
  • Give better gifts.
  • Tracking your ideas and plans.

Instead of feeling discouraged by all the ideas about what you could do with Notion, enjoy experimenting at your own pace. Keep what works for you, and screw the rest.

Choose one or two new ways until you find a pattern that helps you on your journey to health, wealth, and wisdom.


Sign up for the Learn Letter and get weekly inspirations on reading, learning, and growth.

Filed Under: 📚 Knowledge Management Tagged With: Productivity, Time management, Work From Home

If Knowledge Is Power, Knowing What You Don’t Know Is Wisdom

May 22, 2021 by Eva Keiffenheim



Adam Grant’s principles can change the way you think.

Created by the author via Canva.

“When was the last time you changed your mind about something?” I send to all new online dating matches. I want to test whether they foster a flexible, curious mind.

Changing your opinion when presented with evidence or arguments is one of the most valuable skills you can have in the 21st century. In fact, it’s so relevant, well-known psychologist Adam Grant dedicated an entire book about it.

Bill and Melinda Gates say ‘Think Again’ is a must-read. If you’re willing to expanding your mind, you can learn a lot from this book. The following insights can improve your ability to rethink and change your mind.

Embrace Your Second Thoughts

“You can’t change your opinion all the time,” my parents used to say whenever I liked something that I previously disliked. “It makes you weak.” So whenever I changed my mind, I felt guilty.

Society values character traits such as decisiveness and having a strong opinion. It gives a sense of control and stability. But this thinking is flawed.

If I could talk to my younger self, I’d say changing your mind isn’t a bad character trait. It means you’ve got a flexible mind and are open to learning.

When you don’t allow for rethinking your opinions and updating your beliefs, you stagnate. You’ll stop challenging your ideas and numb yourself through life.

“Decisiveness is overrated,” Adam Grant writes, “but I reserve the right to change my mind.”

“We laugh at people who still use Windows 95, yet we still cling to opinions that we formed in 1995.”


The Smarter You Are, The Harder You Might Fail

In our world of information overload, your intelligence isn’t all that matters. In fact, your heightened ability to learn and think can be counterproductive. Recent research suggests the smarter you are, the harder it is to update your beliefs.

Most smart people lack intellectual humility — they’re unaware of what they don’t know. Here’s an example.

When you just read a few books in your life, you’re likely aware of what you don’t know. But once you’ve read a good deal, you become ignorant. You might be too confident, too sure, and less aware of the things you don’t know.

That’s why I love antilibraries, a collection of unread books. Antilibraries represent unknowledge. They’re a great cure for overconfidence and ignorance.

“You will never read all those books,” friends say when they look at my want-to-read list. They’re right. The list grows by two books every day. Even though I read two books a week, I will only read very few of them.

But that’s the point. My antilibrary is a constant reminder of what I don’t know. It helps me stay curious and humble.

If you want to learn something new, you first need the humility to see what you don’t know.

“If knowledge is power, knowing what we don’t know is wisdom.”


The True Purpose of Learning

Grant tells the story of Spanx founder Sara Blakely. While she knew she could turn her idea en idea for footless pantyhose into reality, she doubted having the right tools for it.

Blakely relied on her beginner’s mindset and learned as much as possible about prototyping and patent law. What made her successful was her confidence in learning anything she would need.

It’s your mindset, your views on your intelligence, and your abilities that determine how much you learn.

Researcher Carol Dweck highlights the differences between the two types of thinking. Even though her model falls prey to the binary bias, her categorization can help us understand the distinct mindsets.

People with fixed mindsets believe intelligence is a fixed trait. In contrast, individuals with growth mindsets, such as Sara Blakely, see intelligence as something that grows by acquiring knowledge and skills.

“The purpose of learning isn’t to affirm our beliefs; it’s to evolve our beliefs.”


The Potential Power of Imposter Syndrom

Many people bought into the story that you can become successful despite your doubts. But what if your doubts drive success?

Basima Tewfik led a study to explore this idea. She invited med students who were about to start their clinical rotations two times. On their first visit, the students answered a survey on impostor syndrome. They were, for example, asked how often they think stuff like “I am not as qualified as others think I am.”

A week later, she invited these med students to inspect patients (who were played by actors). Similar to their professional reality, the students diagnosed diseases and suggested treatments.

Twefik tracked whether the students made the right diagnoses and how they handled their patients.

Guess what: the students with stronger imposter syndrome did significantly better — they scored higher on empathy, respect, professionalism, and communication.

This evidence is new and has not yet been replicated among other studies. But we might have been wrong about judging impost syndrome as a weakness.

“Feeling like an impostor can make us better learners. Having some doubts about our knowledge and skills takes us off a pedestal, encouraging us to seek out insights from others.”


Final Thoughts

Philosopher Bertrand Russell wrote almost a century ago, “the fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.”

To not operate among the stupid, keep in mind to:

  • update your beliefs when presented with evidence and new arguments
  • remaining aware of what you don’t know
  • looking for ways to learn and evolve your beliefs
  • use your doubts to seek out insight from others

By valuing curiosity, learning, and mental flexibility, you will not only win my heart but also live a happier and wiser life.


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Filed Under: 🧠 Learning Hacks Tagged With: advice, Books, learning

This is How I Made My First $30,000 From Writing Online

May 15, 2021 by Eva Keiffenheim



7 beginner-friendly tips to get you started.

Photo by Julia M Cameron from Pexels

I published my first article in late March 2020. Since then, I made a full-time income from Medium and writing for clients that found me via the platform.

I had no prior writing experience, and English is not my first language.

Yet, I won’t say anyone can succeed. Writing is like running. You get better with practice, and almost anyone can do it. But how many of the people who fancy running end up running a marathon?

99% who read this will never start or quit too early. But if you’re in for the long-term, the following strategies and tips will help you make a solid income.


1) Is starting on a platform still worth it?

It depends on your answers to the following questions.

  1. Do you have an existing +10K follower base on any social media platform?
  2. Are you good at SEO or plan to learn it?
  3. Do you know how to code or want to build your website on a CMS like WordPress, Ghost, or Wix?
  4. Can you spare $2,000 to hire help in case you fail with SEO or programming?

If you answer yes to all of these questions, write a blog. Read this excellent guide by Natt Eliason, and stop reading this article now.

In all other cases, start on Medium.

Publishing is frictionless. You tap into an existing audience. Through publications, comments, and curation, you receive feedback on your writing. Data on reading time will give you additional insights. Plus, you don’t have to spend time finding sponsorships or affiliates for your website. You get paid based on the user’s reading time on your articles.

Even if Medium didn’t pay me a single cent, I’d write on the platform. I get thoughtful comments and 10–15 e-mail subscribers a day. I see the platform as a tool for learning and growing my business.

What you can do:

Create an account and enroll in the Medium Partnerships Program.


2) How to find endless ideas

When I wrote my first three articles, I feared I’d run out of ideas. But with a system in place, this won’t happen.

The more you create, the more creative you become. Research shows the best ideas will arise once you flow into the writing process.

Once you get the ideas, you want to capture them. Most of my ideas come while I write an article, read a book, or talk to friends. How I capture the ideas evolved over the months from Trello, to Notion, to Milanote.

v1 Idea Management on Trello March 2020 —July 2020 (Screenshot by author)
v2 Idea Management on Notion August 2020 —December 2020 (Screenshot by author)
v3 Idea Management on Milanote Jan 2021 —today (Screenshot by author)

But in the end, it’s less about the tool and more about a system. A lack of structure is a threat to creativity.

Thanks to the process of capturing everything on the go, I never start with an empty page. I know I have more ideas than I will ever be able to cover.

What you can do:

Pick your favorite tool and start collecting ideas today. What are you curious about? Do you have life lessons worth sharing? Any insights based on your studies or your profession? Write your first 10 article ideas and add a line or two. From now on, capture any idea.


“The essential ingredients for creativity remain exactly the same for everybody: courage, enchantment, permission, persistence, trust — and those elements are universally accessible.”

— Elizabeth Gilbert


3) The single metric you should measure

Unless you’ve written before, your first twenty articles will suck and not reach a broad audience. Don’t stress about it. Every good writer goes through self-doubt and the valley of despair.

The most important metric to measure is whether you created quality content. I found the Medium distribution guidelines very helpful for adding value to my writing.

Many first-time writers say they read and follow the guidelines when they don’t (me included).

How to spot it? They write journal-like entries instead of focusing on the reader. Burn the following advice from Medium’s editorial team into your mind:

“Does it add value for the reader? — Does it share new insights or perspectives? Offer an original take on a familiar issue? Does it stir emotions and/or thinking? Provide meaningful advice? Enrich a reader’s understanding of the topic? Does it feel like time well spent?”

Writing is different from journaling. Avoid using “I” too much. Posts are not about you but the reader. Always put the reader’s benefit first by putting yourself in their shoes. How can you derive actionable advice from your article? Where can you add more empathy for your reader?

Value creation is the single most important metric to focus on. Most successful writers I know went from a niche audience to a broader audience by focusing on the group of people they can truly help.

What you can do:

Study the distribution guidelines. Take notes. Read through the work of successful writers, such as Michael Thompson, Megan Holstein, and Niklas Göke.


4) Publish with big publications

Think about it this way: The official Headspace Youtube Channel with 425,000 subscribers would publish your article about meditating. You could reach almost half a million people without having to build this audience.

With Medium publications, you can do exactly that. Better Humans has almost 400,000 followers. If you publish an article with them, you can reach way more people than you would have ever reached by self-publishing.

Many writers feel demotivated by rejections and miss out on the power of publications.

You have to write quality content before big publications accept your work. Don’t feel angry if they don’t want you in the beginning. Your writing isn’t good enough yet.

I applied 9 times for Mind Cafe, 12 times to Better Humans, and 15 times to P.S.: I Love You before publishing with them. Some publications haven’t added me (yet). But I’ll try again and again.

What you can do:

Choose publications within your niche. Search for the top writers in your topic and look where the most successful articles were published.

Once you found your target publications read their submission guidelines and recent posts they published. Then, write quality content, and submit. Don’t feel discouraged by rejections. Be patient. Tapping into the existing audience is worth the wait.


5) Collect your reader’s emails

“You have to start collecting emails today,” Sinem Günel told me in one of our first coaching sessions.

I had just published my first article, and asking my 7 readers to sign up for a non-existing newsletter seemed hilarious.

But Sinem insisted: “Now is the right time to start one. If you’re trying to make money online, your email list is one of your biggest assets.”

A year and 1K+ subscribers later, I know she was right. Platforms change. Emails don’t. Your follower’s email address is their most permanent online identity.

What you can do:

Register on Convertkit, Mailchimp, Substack, or Mailerlite. I chose to go with Convertkit as it’s intuitive, free and helps me grow my audience. But again, the tool doesn’t matter that much. The important part is to get started.

Add a call to action at the bottom of each article. Until recently, my CTA was a fluffy “Do you want to connect? Sign-Up here”.

Don’t worry if you’re unsure about your newsletter’s content. I didn’t send a single email until six months in. But when I knew what I wanted to write about, I started with 400 subscribers.


6) Write headlines that make people click

Simple but sad: If your headline isn’t interesting, nobody will read your article. There’s so much great content that will never be read because the headline sucks. You can write the best blog post, but without a great headline, nobody will read it.

To succeed in online writing, you must learn to write great headlines. Writing headlines is unglamorous. That’s why many writers avoid practicing the craft.

But to make money with writing online, there’s no way around it. The best headlines make the reader curious, describe a transformation, offer a specific benefit, or a thought-provoking statement.

“I’ve written more than 15,000 headlines since I’ve started writing. Only one percent of them are really good. Those one percent of headlines I’ve written created 100 percent of my viral successes. Every single morning, I write down 10 ideas for headlines. […] I promise, if you don’t learn how to write good headlines, you’ll never have a career as a blogger. Never. So do it.”

— Ayodeji Awosika

What you can do:

Browse through your reading list and save the headlines that made you click. Write 10 headlines every morning before you start writing. Most writers never do it. By practicing, you gain a sustainable competitive advantage.


7) Use online tools to improve your writing

These tools won’t turn you into a professional writer; they will level up your writing process. These are the tools I use daily:

  • Improve your headlines with co-schedule
  • Format your headlines with Title Case Converter
  • Look beyond Unsplash pictures with Pexels, StockSnap, Freepik, or Burst
  • Run a health check with Grammarly or the Hemingway Editor
  • Look for alternative words with Thesaurus

Are you ready to increase your income?

Making money from online creation is a long-term game. You won’t see the desired results in the beginning. But if you keep working, you might suddenly hit a glass ceiling.

Progress is slow but exponential. Whenever you think about quitting, keep in mind, you’re in for the long term. Writing in 2021 isn’t hard.

Making money through writing works by providing value at scale. Here’s what to remember:

  • Enroll in the Medium partner program.
  • Collect every idea with your favorite tool.
  • Focus on creating value for the reader.
  • Pitch and publish with the big publications.
  • Start an email newsletter from day one.
  • Write ten headlines every day.
  • Use online tools to improve your texts.

Don’t waste time searching for a secret sauce. Use success stories as inspiration but don’t get lost in them. Creation is all that matters.

When looking at your metrics, don’t feel discouraged. Use data to analyze what works and do more of it. But apart from that, don’t agonize over low stats. Instead, spend all of your energy consistently creating user-centric content.

You’re not too late to the party. Today is the perfect time to start. Follow these steps and make a full-time living as an online writer.


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Filed Under: ✍🏽 Online Creators Tagged With: Entrepreneurship, Reflection, tutorial, Writing

Mastering the Diderot Effect Can Help You Stop Wanting More

May 11, 2021 by Eva Keiffenheim



How to get off the consumer escalator

Photo by Victoria Borodinova from Pexels

Have you ever wondered how your life would change if you received $50,000?

Denis Diderot, a French philosopher, had lived his previous 52 years in poverty. But in 1765, when an Empress of Russia wanted to buy Diderot’s books, everything changed.

From one day to another, Diderot got $53,000 plus a monthly income to spare. And so he did what any good philosopher would do — buying a new scarlet robe. And that’s when things started going wrong.

How the Diderot Effect Makes You Buy Things, You Don’t Need

Diderot’s new clothing was beautiful. In fact, it was so beautiful; everything else he owned looked misplaced. In his words: “All is now discordant. No more coordination, no more unity, no more beauty.”

So he bought things that matched his new robe’s beauty: a stunning rug from Syria, unique sculptures, a shiny kitchen table, and a magnificent mirror.

When you have money to spend, you see what Diderot calls “a void disagreeable to the eye. There was a vacant corner next to my window. This corner asked for a writing desk, which it obtained.”

Diderot’s behavior coined what we now know as The Diderot Effect. Buying new things can lead to a spiraling consumption of complementary goods. As a result, you crave for more and more things to feel happy and content.

Photo by Jeff Sheldon on Unsplash

Unlike Diderot, I never lived in poverty, but everything changed when my income quadrupled in 2020.

From one day to another, I had money to spare. While I followed my mentor’s recommendations and invested most of it, I also bought a lot of stuff. I upgraded my desk with a new monitor and noise-canceling headphones.

For the monitor, I also needed a better webcam. And for the webcam, additional cable clips, and sockets, so everything looked clean. I was trapped in a vicious consumer circle.

But even if you don’t get an unexpected sum of money, you likely feel other possessions should match your new possessions:

  • You buy a new suit and have to get a belt to match.
  • You buy a new phone and suddenly need insurance, a protective case, new headphones, or a second charger.
  • You upgrade a part of your home and suddenly need the new decor to match it.

Juliet Schor, a professor for sociology, compares the effect to an escalator:

“When the acquisition of each item on a wish list adds another item, and more, to our “must-have” list, the pressure to upgrade our stock of stuff is relentlessly unidirectional, always ascending.”


How to Get Off the Consumer Escalator

There are a few things you can do to break free from The Diderot Effect.

Awareness. If you realize you’re in the consuming spiral, you reclaim your decision power. Once you understand marketing mechanisms, you’ll likely stop buying luxury brands. Not because you’re wasting your money but because you’ll feel foolish doing so.

Self-imposed restraints. Voluntarily change your environment. Stay away from malls, catalogs, online shops, or shopaholic friends.

Durability. Buy things not because of novelty but in terms of how long they can help you. Once you are emotionally attached, it’s harder to replace them with new stuff.

Additional costs and tradeoffs. Before you buy something new, think about the implications and consequences. Does your current software run on a new computer? What else do you need if you acquire that thing you want?

Downgrading exclusivity. New things don’t reflect prestige but ignorance. As Juliet Schor says: “What if, when we looked at a pair of Air Jordans, we thought, not of a magnificent basketball player, but of the company’s deliberate strategy to hook poor inner-city kids into an expensive fashion cycle?”

Final Thoughts

Buying new things can make you dissatisfied with what you have. You’ll end up in a spiraling consumption pattern that has severe psychological and environmental impacts.

As Denis Diderot once said:

“My friends, keep your old friends. My friends, fear the touch of wealth. Let my example teach you a lesson. Poverty has its freedoms; opulence has its obstacles.”

If you’re serious about breaking the consumer spiral, start with the suggested steps and free yourself from the shackles of ever wanting more stuff you don’t need.


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Filed Under: 🎯 Better Living Tagged With: Ideas, inspiration, money

How To Unlock the Promise of Meditation

May 11, 2021 by Eva Keiffenheim




The benefits of meditation don’t come instantaneously—here’s how to make it a long-term habit and see real results

A woman smiles while sitting cross-legged on a yoga mat, meditating.
Image credit: Deagreez.

“When we do not expect anything, we can be ourselves.” 
— Shunryu Suzuki

Making meditation a daily habit was one of my goals for 2014. But a few months in, I still hadn’t managed to do it for more than two days in a row.

I was sitting in the middle of my room, eyes closed, trying to meditate. But my mind was racing, and my head hurt. I hated the silence. I tried this over and over again, but it never worked. I felt like a failure. In June 2014, I stopped forcing myself and ditched the goal altogether.

It wasn’t until I saw a TED talk by Matthieu Ricard about a year later that I considered a second attempt. Ricard earned a Ph.D. in molecular genetics but abandoned his scientific career and became a Buddhist monk and an interpreter for the Dalai Lama.

If you can spare 20 minutes, I recommend watching his talk on the habits of happiness. But if you can’t, here’s the quintessence:

“Well-being is not just a mere pleasurable sensation. It is a deep sense of serenity and fulfillment. […] The experience that translates everything is within the mind. […] Now, it takes time, because it took time for all those faults in our mind, the tendencies, to build up, so it will take time to unfold them as well. But that’s the only way to go. Mind transformation — that is the very meaning of meditation. It means familiarization with a new way of being, new way of perceiving things, which is more in adequation with reality with interdependence, with the stream and continuous transformation which our being and our consciousness is. [..] It’s more to say that mind training matters. That this is not just a luxury. This is not a supplementary vitamin for the soul. This is something that’s going to determine the quality of every instant of our lives. We are ready to spend 15 years achieving education. We love to do jogging, fitness. We do all kinds of things to remain beautiful. Yet, we spend surprisingly little time taking care of what matters most — the way our mind functions — which, again, is the ultimate thing that determines the quality of our experience.”

Ricard’s words touched me so much I gave meditation a second try. But like before, I struggled. A lot. I didn’t find the time, didn’t enjoy it, and couldn’t see the benefits the monk was talking about.

But this time, I didn’t quit. Ultimately I figured a practice that works for me. This article can help you find yours.

During the past six years, I meditated almost every day. My headspace app logs 15,500 minutes, and that doesn’t include the time I’ve meditated without using the app. I also once completed a ten-day silent meditation course where we meditated for ten hours every day.

Minutes meditated on the Headspace app.
Minutes meditated on the Headspace app. (Source: Author).

Meditation has changed many aspects of my life, such as:

  • Relationships. Meditating gave me more mental space, and I’m more present with the people around me. I feel more gratitude and empathy. I became a better partner, daughter, and friend.
  • Self-talk. I can let go faster of destructive thoughts and judgment. These thoughts still come, but I don’t get carried away by the train of thought. I can escape negative loops and choose most of my thoughts.
  • Mind-body connection. I can better read my body signals and have the mental space to follow them. I can differentiate whether it’s my ego talking or my body. For example, I can differentiate when it’s time to take a break vs. my mind wanting to quit.
  • Work. I can work for longer stretches of uninterrupted focus. I don’t procrastinate anymore. When I don’t want to do a specific task, I likely find the reason and act on it. I am also less reactive, which leads to better decisions.
  • Contentment. Meditation helped me let go of the things I can’t control. I’m less stressed because I understand stress is the difference between reality and how I want reality to be.

But there’s more than my personal account. A meta-analysis with more than 1,200 adults found meditation can decrease anxiety. Another study from the University of North Carolina showed individuals who completed a meditation exercise had fewer negative thoughts when seeing negative images than the control group.

But starting and sticking with a daily meditation habit is easier said than done. My impression is similar to Naval Ravikant: “Everyone says they do it, but nobody actually does. The real set of people who meditate on a regular basis, I’ve found, are pretty rare.”

So how can you build a meditation habit you stick with? This article will show you six mind shifts that helped me make it a habit for life. This is the article I wish I had read before trying.

What you get are the key insights from my long-term practice and the things I learned from books on meditation by Eckhart Tolle, Tara Brach, Thích Nhất Hạnh, Sadhguru, and Deepak Chopra as well as Jon Kabat-Zinn’s masterclass.


1. Transform Your Phone From Enemy to Ally

Whenever my phone isn’t on flight mode, I’m doomed to fail. Willpower doesn’t help. Red notification badges, infinite scrolling, and tiny dopamine shots make me check my phone impulsively.

Whenever I woke up and used my phone, I’d always end up in my emails. To-dos plopped into my head, and I’d grow too impatient to meditate. These mornings ultimately ended in self-judgment.

Environments shape our behavior. By checking our phones first thing in the morning, we condition our minds for self-interruption. Notifications and messages make thoughts bounce around like a ping-pong ball.

Dr. Nikole Benders-Hadi, a psychiatrist, says: “Immediately turning to your phone when you wake up can start your day off in a way that is more likely to increase stress and leave you feeling overwhelmed.”

Once you’re in the monkey mind zone, it’s tough to zone out into the zen mode. A study from Irvine University found it takes 20 minutes to refocus after distractions. That’s why meditation and impulsive social media checks don’t go well together.

Leaving your phone switched off will feel hard at first because it’s easier to indulge in the comforting noise and distraction. Your ego will fight back, whispering you should know what’s going on early in the day.

“The vast majority of push notifications are just distractions that pull us out of the moment,” Justin Rosenstein, the co-creator of the like button, said in an interview with Vice. “They get us hooked on pulling our phones out and getting lost in a quick hit of information that could wait for later, or doesn’t matter at all.”

What to do:

Put your phone on flight mode before you go to sleep. If you have an old device (I use my old phone), install nothing but your meditation facilitator (YouTube, a timer, or a meditation app). Alternatively, you can download whatever you need to meditate on your current device to have it available offline.

Don’t let your device get in your way. By keeping your phone on flight mode until you’ve finished your meditation, you’ll have the inner freedom and mental space to sit in silence.


2. Meditate First Thing in the Morning

In my first and second attempts, I learned that if I don’t meditate first thing in the morning, I won’t meditate all day.

Even with the clear intention to meditate during the day, skipping the practice is easy. Meditating never feels urgent. Any timebound to-do (even doing the laundry, in my case) can seem more important. When your mind is on full-speed working mode, pausing becomes harder and harder.

The earlier you meditate, the fewer the excuses to skip it. With your phone on flight mode, almost nothing can distract you. Over the years, I’ve met a few people who meditate every day, and all of them meditated in the morning.

What to do:

Think about the exact steps you will make tomorrow morning before you sit down to meditate. For me, it’s getting up, opening the window, oil-pulling, brushing my teeth, drinking a big glass of water, a full-body stretch, and then sitting down on my meditation pillow no matter what.

For you, the exact steps might look different, and that’s OK. Just make sure you know when you’ll sit down to train your mind.


3. Start With 3 Minutes a Day

When I started meditating, I set a timer for 20 minutes and forced myself to look at a candle. I tried to concentrate so hard, my head hurt.

If I had to name a single reason for quitting in my first attempt, it’d be trying too hard. Every session drained my energy and made me feel unwell, so I avoided meditating altogether.

No runner newbie pushes themselves through a 30-minute sprint. My goal of meditating for 20 minutes was unrealistic. I failed because of the goal rather than my willpower.

What to do:

When you start, 3 minutes can feel like a long time. Don’t push for more if you don’t feel like it. Take your time to extend the time to 5, 10, 15, or even 20 minutes of silence.

Even though I’ve meditated over 2,000 times, 15 minutes can still feel prolonged. Start small. Consistent baby steps are better than a single big leap.

Use a facilitator to get started. Meditation apps like Calm, Headspace, Waking Up, or Insight Timer can support you in building a robust habit. You can also start with guided meditations on YouTube such as this one, or this one.


4. You Don’t Need to Like the Practice

I don’t meditate for the sake of meditation or to become a better meditator. I meditate to enjoy my life and all the moments in full presence. I think of meditation similar to this quote by Abraham Lincoln:

“Give me six hours to chop down a tree and I will spend the first four sharpening the ax.”

Did he like sharpening the ax? Probably not. It’s a tiring activity that doesn’t really reward you while doing it. But when it comes to chopping the tree, you’ll be grateful you did it.

In the first two years, I almost always wanted the silence to be over. I thought about all the stuff I had to do instead of wasting my time. I remembered stupid things I said to someone some time ago. I felt a lot of impatience and regret.

But when the time was over, I often felt better than before. In the first years, meditating was a painful way to release pressure.

What to do:

Don’t expect to enjoy sitting down and meditating. Sharpening your mind can feel hard. We’re used to noise and a constant stream of input that sitting in silence can feel very hard.

Meditating is not about how you feel while doing it. It’s about the changes you feel during the rest of your day.


5. Thoughts Will Help You Practice

For a long time, I believed freedom of thought was the ultimate goal of meditation. Absolute inner silence. Zen.

I talked myself down every time thoughts crossed my mind. I felt like something was wrong with me. I thought my mind wasn’t made for meditation.

I was wrong.

The goal of meditation isn’t to get rid of thoughts. A wandering mind is human. In fact, you need your thoughts to meditate.

Without thoughts, you wouldn’t have any object of practice. They’re the weights in your mental gym. Your job is to return your attention away from them and back to your breath (or any other point of focus like a candle, a mantra, or a body part).

When I meditate, I follow my breath — inhales and exhales. Sometimes my mind will wander to thoughts or feelings. And when it does, I acknowledge them and come back to my breath.

This is the core of meditation. Catching yourself while being distracted. The more you practice, the better you’ll get at noticing when you’re unfocused.

“I’ve had a lot of worries in my life, most of which never happened.” 
— Mark Twain

What to do:

Think of thoughts as mental push-ups. The more thoughts you have, the more opportunities for exercise. Meditation helps you notice whatever is going on, become aware of it, label it, and then deal with it.


6. Practice for 3 Months Before You Look for Benefits

Do you go running three times and expect to be able to run a marathon? Nope. I didn’t get to experience any of the benefits five, ten, twenty, even thirty sessions in.

If you notice the upsides of meditation early, then congratulations! I’m happy for you. But if you don’t see any results, don’t quit.

In Big Magic, Elizabeth Gilbert shared a lesson from her favorite meditation teacher Pema Chödrön. According to Chödrön, the biggest problem with people’s meditation practice is they quit just when things are starting to get interesting.

Progress is slow and steady. Your mental muscles will grow day by day, but the results are invisible for quite some time.

What to do:

Be patient with your progress. Don’t quit because you don’t notice a change a few weeks in.

Whenever you feel like quitting, read inspiring meditation stories like the one of Yuval Noah Harari. In an interview with Tim Ferriss, he said without meditation, he wouldn’t have written his books.

“It’s not an escape from reality. It’s getting in touch with reality at least for two hours a day. I actually observed reality as it is, while for the other 22 hours I get overwhelmed by emails and tweets and funny cat videos. Without the focus and clarity provided by this practice, I could not have written Sapiens and Homo Deus.”


In Conclusion

Meditation is a highly effective tool to train your mind. A regular practice can help you let go of fear and anxiety, focus on the present moment, and find inner calm. Based on my experience, I’m convinced daily meditation is the entryway to a more fulfilled and joyful life.

When building a practice, it’s important to not be too hard on ourselves. Skipping meditation once in a while doesn’t matter. What matters is consistency. You’ll only return to your practice if you don’t judge or push yourself too hard.

Most importantly, it’s your practice. Your ritual can look different from mine or the guru’s recommendations. But once you find a habit that works for you, stick to it. If you do, you’ll feel the benefits within various areas of your life.

Filed Under: 🎯 Better Living Tagged With: health, meditation, tutorial

Feynman’s Favorite Problems Will Help You Discover Meaning in Life

May 10, 2021 by Eva Keiffenheim



And how I use a Roamkasten to work with mine.

Photo by javier gonzalez from Pexels

With 24 hours a day and limited days before you die, you’re facing a trade-off between how you spend and not spend your time.

Nobel Prize-winning physicist Richard Feynman was well aware of this dichotomy, and he developed a framework that helped him navigate through life.

If you ever wondered whether you’re using your time for the right things, this timeless idea will help you direct your attention to what matters most.

Richard Feynman’s Mental Framework

While most people find problems inconvenient, Feynman took a fresh approach. Through his lens, problems can give your life meaning and purpose. He once wrote:

“My approach to problem-solving is to carry around a dozen interesting problems, and a dozen interesting solutions to unrelated problems, and eventually, I’ll be able to make connections. […].

You have to keep a dozen of your favorite problems constantly present in your mind, although by and large they will lay in a dormant state.”

What Feynman intuitively described, learning scientists now call the diffuse modes. Without actively thinking, your subconsciousness works on problems.

It not only helped Feynman become a highly respected physicist but also other world-class performers, such as Stephen King.

King says he found the best ideas for his novels during diffuse mode thinking: “These were all situations which occurred to me while showering, while driving, while taking my daily walk and which I eventually turned into books. [..] It’s that sudden flash of insight when you see how everything connects.”

Once you know your favorite problems, you don’t need to work on them constantly. Your mind will look for answers while you’re focusing on something else.

In essence, your favorite problems are questions that help you get into an explorer mindset. When you read through other people’s ideas, you’ll unconsciously make connections to your favorite problems. Day by day, you’ll make progress on finding solutions.

“Every time you hear a new trick or a new result, test it against each of your twelve problems to see whether it helps. Every once in a while there will be a hit, and people will say, ‘How did he do it? He must be a genius!’”

— Richard Feynman


How to Find Your Favorite Problems

Your favorite problems can be anything — related to your work life, scientific questions, your love life, your health, wealth, or humanity as a whole.

The only important thing is to settle on problems you can contribute to. In a letter from 1966, Feynman wrote to his former student Koichi Manom:

“The worthwhile problems are the ones you can really solve or help solve, the ones you can really contribute something to. […] No problem is too small or too trivial if we can really do something about it.”

To find twelve worthwhile problems for your life, consider the following questions:

  • What are you curious about?
  • What have you always pursued?
  • What puzzles you about life and society?
  • Which problems you can’t stop thinking about?

Most of your favorite problems won’t have a single solution. The goal is not to be done with them. Your questions will stay with you or evolve, sometimes for years or even decades.


How I Work With My 12 Favorite Problems

To serve as guiding principles for your life, you’ll want to revisit your questions regularly.

I work with my problems by using a Zettelkasten with Roam. The Zettelkasten was invented by socioligist Niklas Luhmann. Thanks to the method, he published 70 books and 500 scholarly articles.

I’ve been using a digitized version of Luhmann’s system for four months. I can already see how it’s improving my writing, thinking and helping me find answers to my 12 favorite problems.

Understanding and implementing the system takes about five to ten hours, but here’s the quintessence of Zettelkasten’s notes hierarchy:

  • Fleeting Notes
    Fleeting notes are ideas that pop into your mind as you go through your day. They can be really short, just like one word. You don’t need to organize them.
  • Literature Notes: 
    You capture literature notes from the content you consume. It’s your bullet-point summary from other people’s ideas. I create these notes for all books, podcasts, articles, or videos I find valuable.
  • Permanent Notes: 
    When you create permanent notes, you think for yourself. In contrast to literature notes, you don’t summarize somebody else’s thoughts. You don’t just copy ideas but develop, remix, and contradict them. You create arguments and discussions.

My 12 favorite problems serve as a filter for my permanent notes. Whenever I develop my opinion, I think about how it relates to my favorite problems.

Here’s a snapshot of my current permanent notes page on my first favorite problem — How can I help education evolve so it ignites kid’s curiosity and creates a lifelong love of learning?

Permanent notes in Roamkasten for my first favorite problem. (Source: Author).

By using your favorite problems as guiding questions for your permanent notes, you will start to get answers. Plus, you’ll revisit your questions regularly.


In Conclusion

Writing your interests as a dozen questions will help you clarify what you’re truly after and making better decisions.

By keeping a list of problems, you can decide what you want to read, watch, or listen to. Feynman’s framework can work as a system of filters and turn consumption into contribution.

All you need to do is write down your 12 favorite problems and keep them in the back of your head, e.g., through integrating them in your Zettelkasten.

As you capture information to find answers to your favorite problems, you will start to see patterns of interest and find more meaning in life.


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Filed Under: 🎯 Better Living Tagged With: advice, life lessons, purpose

7 Signs You’ve Internalized Capitalism

May 6, 2021 by Eva Keiffenheim


Societal structures have shaped the thoughts we tell ourselves about productivity, rest, enjoyment, relationships, and growth.

Photo by Keith Lobo from Pexels

Do you ever lay down thinking you didn’t achieve enough?

If you worry about being worthless, it’s likely because you’ve adopted a toxic thought pattern — often without realizing it. As Dr. Emilia Roig writes:

“Capitalism is to us like water is to fish. We do not notice that it surrounds us.”

If you’ve internalized capitalism, you‘ll never come to a point where you feel like you’re good enough. Your hard work won’t lead to happiness.

The following list will help you know if you’ve internalized capitalism — and what you can do about it if you want to change.

1) Your self-worth is tied to your productivity.

When was the last time you watched Netflix without feeling guilty?

Society values busyness and productivity. It’s easier to measure your worth by what you do instead of who you are. Your self-worth depends on your performance.

Psychologist Nikita Banks writes: “It is this idea that to be unproductive is sin, and as such, this idea that you must always be producing is in direct relation to your worthiness.”

With the internet full of productivity porn, it’s hard not to judge yourself for being unproductive. But when you equate your self-worth with productivity, you will never experience inner peace.

“The glorification of hustle culture reinforces the belief that being busy and productive is the key to happiness.”

— Lee McKay Doe


2) You feel guilty when you do something enjoyable.

Do you do things purely for fun? I feel guilty whenever I do something without any productivity goal. I have the inherent fear that pleasure will wreck me.

When you’ve internalized capitalism, you always put aside pleasure and focus on making the most out of your time. Daydreaming is for losers. You’re on the eternal quest for the next achievement.

But being busy is not better. With productivity as a default, more productivity isn’t the right way to go. When work is all you do, it ultimately becomes meaningless — overwork for too long, and you’ll ultimately burn out.

Many workaholics I know have eating disorders or addiction issues. They seek energy from external resources like food or drugs to keep running. But short-time highs only throw them further out of balance, and they crave for the next high.

I’m not against hard work. Yet, too much of it comes at a high cost. A balanced life is a happy life. And to live in balance, we need enjoyable tasks as much as we do need work.

“Hard work is important. So are play and non-productivity. My worth is not tied to my productivity but to my existence.”

— Glennon Doyle


3) You prioritize work over health.

Have you pushed yourself to work when your body was recovering from an illness? A capitalist society holds people responsible for their well-being. If you can’t work, it’s your fault.

You feel unproductive when you go to the doctor. You’re mad at fluctuating energy levels and work out to be more productive. You expect to work like a robot. There’s no room for ups and downs.

Only prioritizing health when it prevents you from working is a clear signal for internalized capitalism. You only take care of your health to avoid not being able to function.

I’m unlearning that doing more, faster, and better makes you happier. I try to stop sacrificing my health and striving for ‘high-performance’. But despite I know faster-better-more isn’t the key to a fulfilled life, my inner voice still asks, is it?

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

― Howard Thurman


4) You equate rest with laziness.

I grew up in a hard-working German middle-class family and internalized sentences like:

  • Never put off till tomorrow what you can do today. 
    (Was du heute kannst besorgen, das verschiebe nicht auf morgen.)
  • Work hard, play hard.
    (Wer abends lange feiern kann, kann morgens auch schaffen.)
  • “You can’t make something out of nothing.”
    (Von nichts kommt nichts.)

Many people normalized and remember these thoughts as if they were our natural behavior. We even stopped questioning them.

You force yourself to keep productive while your inner world tells your body sends the signals it’s enough. You only deserve a break when you’ve worked so hard that you now deserve it.

You have to earn your downtime. You judge everybody who doesn’t work hard enough. You think it’s your own mistake if you struggle to achieve your tasks.


5) Activities exist in hierarchies.

Reading a historical fiction book vs. taking an online course — which one do you find more valuable?

Capitalism offers opportunities to individuals — but only to those who work hard enough. Dr. Emilia Roig compares capitalism with a race where people compete against each other under the same conditions.

The race is unfair. There are people who, no matter how hard they work, can’t reach the finishing line. “Everyone can do it” is an easy excuse to make by people who had privileged starting conditions.

Internalized capitalism downgrades all activities that don’t make you win the race. What doesn’t contribute to making money or improving yourself is a waste of your time.

You’re trapped in a logic of material productivity and competition. Things and actions that value love, enjoyment, empathy, mindfulness, understanding, and care have less value.


6) You prioritize work over relationships.

Individualistic orientation is at the heart of advanced capitalism. You are responsible for yourself. With an entire society valuing self-sufficiency, most people don’t allow themselves to need people or ask for help.

Researchers confirm what we instinctively feel. Robert Waldinger, psychiatrist and former professor at Harvard Medical School, shared in a TED Talk how relationships are essential for a healthy, happy life.

Yet, many people don’t put their relationships first. They work long hours instead of caring for their friends. Forgetting a text message once or skipping a friend meet-up twice doesn’t matter.

But if you always put work first, it’ll pile up. You’ll lose friends one after another. Working instead of fostering friendship decreases wellbeing.

It’s human connection that adds meaning to our lives, not accomplishments.

“Many relationships and moments of inner peace were sacrificed on the altar of achievement.”

— Ryan Holiday


7) You optimize for personal and monetary growth.

Almost everything we see in life should be optimized. A look on the scales is a hint for working on your weight. The look in the mirror a reminder to improve your skin. The number of daily steps a hint to walk more.

Whatever we see is an invitation to optimize.

As Hartmut Rosa writes, “Mountains are to be climbed, exams to be passed, career steps to be taken, lovers to conquer, places to visit, and taking photos (‘you have to see it’).”

In the 1930s, John Maynard Keynes suggested people stop striving for more as soon as their needs are met. Once they reach this point, they prefer to live the good life.

But his theory was wrong. Even though economies reached all-time highs, people don’t work less. In ‘How much is enough?’, Edward and Robert Skidelsky describe how the rich world has so much less leisure than Keynes suggested.

Why? Material desires are limitless. Accumulating capital and optimizing our well-being is a cornerstone of capitalism. You see your growth trajectory, and you want more.


In Conclusion

Societal structures have shaped the thoughts we tell ourselves about productivity, rest, enjoyment, relationships, and growth. This article is not about anti-capitalism or praising any other economic system. Instead, it’s an invitation to question the status quo.

I won’t lie — it’s difficult to unlearn internalized capitalism. Even when you’ve accepted productivity, money, and achievement won’t make you happy, changing your thoughts and behavior is tough. Yet knowing these signals will raise your awareness.

Whenever you spot internalized capitalism, remember that you’re enough — no matter what you do or don’t do. You’ll find yourself living a happier, healthier, and freer life.


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Filed Under: 🎯 Better Living Tagged With: life lessons, purpose, Reflection

My Life Became Richer the Day I Stopped Chasing Passive Income

May 4, 2021 by Eva Keiffenheim


It’s worth questioning the beaten track.

Author at an EU conference about innovation in education. (Source: Heinnovate, 2018).

“You’re never going to get rich renting out your time,” Naval Ravikant says. “Earn with your mind, not your time.”

And it’s true: people can become wealthy by establishing systems that make money independent from time. They build products with no costs for selling additional units such as books, online courses, media, movies, and code.

And so I did. When I became self-employed last summer, I said no to trading my time for money. I declined freelance gigs and job offers from previous clients and focused on building scalable online income streams.

Within a few months, I made 4x the amount of my previous full-time teaching job. Yet, something felt odd. After two months of a $10,000+ income, I felt less happy than before. Passive income didn’t make me as happy as I thought it would. Here’s why my life became richer the day I stopped optimizing for passive income.


Activities exist in hierarchies.

When you focus on building passive income, your time becomes your most valuable resource. Pretending your time is worth $1,000 can make you 100x more productive.

You hire freelancers and focus on the strategic tasks that push your business forward. You evaluate how you can use your time in the best way to multiply your returns without putting in more hours — but it comes at a cost.

Chasing passive income will downgrade all activities that don’t push you towards your goal. You’re trapped in a logic of material productivity, competition, and greed for money. Things and actions that value love, enjoyment, empathy, mindfulness, understanding, and care have less value.

You won’t be able to enjoy a hobby such as reading because you’ll become obsessed with work.

“There is no value in life except what you choose to place upon it and no happiness in any place except what you bring to it yourself.”

— Henry David Thoreau


Passive income makes you greedy.

In the 1930s, John Maynard Keynes predicted that people stop striving for more as soon as their needs are met. Once they reach this point, they prefer to live the good life.

But his theory was wrong. Even though economies reached all-time highs, people don’t work less. In ‘How much is enough?’, Edward and Robert Skidelsky describe how the rich world has so much less leisure than Keynes suggested.

Why? Material desires are limitless.

Once you make a few thousand bucks a month, you don’t retire and live the good life. You see your growth trajectory, and you want more.


Maximum income ≠ maximum impact.

The people most in need are not the ones who drive your sales. By focusing on and optimizing for your target audience, you overlook those who need help but can’t pay for it.

In ‘I spend, therefore I am,’ Philip Roscoe argues that the justifications of economics make you set aside any social or moral obligations. Instead, you act within a limited, short-term definition of self-interest.

This mindset is responsible for the gravest problem we face: the empathy gap.

The ones who belong to the dominant groups — white, heteronormative, without disability, cis-gender — don’t learn to develop empathy for those who do not belong to the norm.

And maximizing income with digital products widens this gap. You lose touch with reality. You’re not challenged to question your worldview. Instead, you remain in a neat online bubble.

When I think back on my best workdays, they don’t include screens or income. The happiest moments always happened with people around me — helping the local community or doing things nobody wanted to do.


Passive income delays doing what you want to do.

When you’ve built passive income streams, you can do whatever you want with your life. But why not do what you want in the first place?

Oh, yes, right. You first need to ‘achieve it’ before you can allow yourself to do what you love.

Optimizing for passive income is like taking a consultancy job. You take it because of the promises that await you after you made it. But taking any job is not about what you’ll get as a result. It’s about who you become on the way.

Chasing after passive income is just another way for delaying the most important question: How do you want to spend your life?

Once I answered this question, my priorities shifted. I work 5–10 hours a week for an education NGO without earning a cent. I traded time for money and accepted a part-time project for fostering entrepreneurship education at schools.

Does that mean I don’t know the value of my time? On the contrary — I know what I want to do with my life: improving education.


You tie your self-worth to your net worth.

With internalized capitalism, it’s easier to measure your worth by what you have instead of who you are. Your self-worth depends on your performance.

The online world celebrates people for making a specific amount of money a month. But when you seek external confirmation, you lose sight of what really matters.

Instead of running in the corporate hamster wheel, chasing promotions, you’re chasing the next number. You built the very hamster wheel you wanted to escape. In the pursuit of passive income, it’s easy to forget what you truly live for.

On days I made $400+, I felt great. On the other days, I didn’t. And in both cases, I looked for ways to accelerate monetary growth. But as Edward Abbey says:

“Growth for the sake of growth is the motto of the cancer cell.”


In Conclusion

Do I want people to stop chasing passive income? No. But we should stop idealizing it. The passive income chase can be destructive. It can make you self-centered, greedy, unhappy, and possessive of time.

Focus on finding a job you genuinely enjoy. And if that means working in a kindergarten — by all means — please do it. You’d be my hero.

True heroes are the ones who are generous with their time. The ones who give back to society without expecting anything in return.

Whether your goal is passive income or not, it’s about you finding your own way. But I bet you won’t lie in your death bed regretting the dollars you didn’t earn. What you might regret is supporting a system that discriminates against minorities.

My life became so much richer the day I stopped chasing passive income. I hope yours will too.


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Filed Under: 🎯 Better Living Tagged With: Entrepreneurship, life lessons, Reflection

How Better Non-Fiction Books Would Look Like

May 3, 2021 by Eva Keiffenheim

Using learning design to make knowledge stick with us.

Ali Pazani/Pexels

By inventing the printing press in 1440, Johannes Gutenberg made books scalable. Since then, our means to record, store, and access text information haven’t changed much. The 1993 invention of PDFs and the 2010s commercialization of e-books didn’t innovate the medium itself. Books still consist of words forming paragraphs and chapters.

I love reading. In the past months, I explored evidence-based reading strategies and avid readers’ habits like Bill Gates, Richard Feynman, and Ali Abdaal. It wasn’t until I discovered Andy Matuschak’s blog that I grasped the limited nature of the medium itself.

Andy Matuschak is a software engineer, designer, and researcher who helped build iOS at Apple and led R&D at Khan Academy. He works on technologies that expand what people can think and do. After reading his evergreen note systems and his exploratory ed-tech solutions, you might agree with me on his humble brilliancy. The quotes in this article are from his essay on books.


Why Books Don’t Work

Books are designed on the flawed assumption that people absorb knowledge by reading sentences. Your own experience might show learning doesn’t work that way.

How much can you truly remember from your last read non-fiction book? What can you recall from ‘Thinking Fast and Slow,’ ‘Sapiens,’ or ‘Good Economics for Hard Times’? Andy describes what we often recognize in conversations about non-fiction books.

“But just as often, as I grasp about, I’ll realize I had never really understood the idea in question, though I’d certainly thought I understood when I read the book. Indeed, I’ll realize that I had barely noticed how little I’d absorbed until that very moment. “

He describes what cognitive scientists call the illusion of knowledge. Often, we feel like we understood something, while in truth, we barely grasped a concept. Many of us fail to connect the dots to facilitate deep understanding. Reflecting on his inability to remember content from non-fiction books, Andy writes:

“All this suggests a peculiar conclusion: as a medium, books are surprisingly bad at conveying knowledge, and readers mostly don’t realize it.”

So, Charlie Munger, Warren Buffett, Barack Obama, Oprah Winfrey are wrong when they praise books’ power? Don’t we expand our minds by reading through pearls of wisdom of philosophers, business leaders, and humble geniuses?

We might. But we aren’t as effective as we wish.

When we look at how humans learn, we find books don’t work in our favor. Words on paper build on a concept called transmission — the idea that knowledge can be directly transmitted from pages to the reader’s mind.

No idea could be further from the truth. Our brains don’t work like recording devices, and we barely learn through consumption.

This isn’t the mistake of authors who don’t write great content — it’s the nature of the book medium itself. What helps us better understand and remember what we read?


How to Make Books Work For You

Thinking about thinking helps readers understand and better remember new knowledge. Here’s how meta-cognition while reading would look and sound like according to Andy:

“The process is often invisible. These readers’ inner monologues have sounds like: “This idea reminds me of…,” “This point conflicts with…,” “I don’t really understand how…,” etc. If they take some notes, they’re not simply transcribing the author’s words: they’re summarizing, synthesizing, analyzing.”

He describes a truth we often forget. Learning is not visible and works best when it feels slow and difficult.

Non-fiction books don’t have built-in learning mechanisms. Readers need to plan, execute, and monitor how they think and engage with the book’s ideas and principles. They have to do the meta-learning work on their own.

Thinking about thinking is challenging. It tasks time, practice, and effort. And as this peer-reviewed study shows, many people struggle to meta-learn while reading. Adults overestimate their reading comprehension. Andy states:

“When books do work, it’s generally for readers who deploy skillful metacognition to engage effectively with the book’s ideas.”


How Better Books Would Look Like

Books that work for us would build on existing insights from learning theory and cognitive science. How can we design mediums to nudge us into meta-learning habits?

We know that effective learning strategies include retrieval, elaboration, spaced repetition, interleaving, self-testing, and reflection. A better medium would design the user’s journey around it.

Andy’s book “Quantum computing for the very curious” is the first effort towards a better composition. Reading his medium doesn’t feel like reading a book. The explanatory text is tightly woven with brief interactive review sessions to exploit the ideas they introduced.

“Reading it means reading a few minutes of text, then quickly testing your memory about everything you’ve just read, then reading for a few more minutes, or perhaps scrolling back to reread certain details, and so on.

Here we have self-testing, a tool that helps you overcome the illusion of knowledge. Spaced repetition is also part of the book’s design:

Reading Quantum Country also means repeating those quick memory tests in expanding intervals over the following days, weeks, and months. If you read the first chapter, then engage with the memory tests in your inbox over the following days, we expect your working memory will be substantially less taxed when reading the second chapter.

Lastly, Andy’s book also includes the practice of interleaving — a switch of a topic before a completed task. Alternate working on different problems feels more difficult as it facilitates forgetting, a process needed to make information stick to our long-term memories.

What’s more, the interleaved review sessions lighten the metacognitive burden normally foisted onto the reader: they help readers see where they’re absorbing the material and where they’re not.”

While this is an interesting idea towards improving written information, the future of books is still unresolved. Current books don’t work in favor of human memory and learning. So, how do you change your reading game to make non-fiction books stick?

Filed Under: 🎯 Better Living Tagged With: Ideas, Reading

Ethos, Pathos, and Logos Can Help You Win Any Argument

April 30, 2021 by Eva Keiffenheim


How Aristotle’s rhetoric helps you get what you want.

Photo by cottonbro from Pexels

When was the last time you tried to persuade someone? Whether you’re pitching your business, convincing your kid to do their homework, or negotiating a better deal — persuasion is all around us.

And while most people assume that their either naturally bad or good at it, winning arguments is a skill you can learn. What follows are the most valuable principles I learned in my first year of philosophy studies.

Around 2300 years ago, Aristotle wrote about the three drivers of persuasion: ethos, logos, and pathos. Most rhetoricians regard his work as “the most important single work on persuasion ever written.”

Here’s what these three appeals mean and how you can use them to master the art of persuasion.

“Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker [ethos]; the second on putting the audience into a certain frame of mind [pathos]; the third on the proof, provided by the words of the speech itself [logos].” — Aristotle


Ethos: Your Attributes and Credibility

Let’s assume two non-menstruating men want to sell you a menstruation product. As a menstruating person, would you trust them?

Probably not. (When this happened in the German version of Shark Tank a few weeks ago, the guys went out of business soon after that.)

If your audience doesn’t find you trustworthy, likable, or knowledgeable, your words don’t matter. When trying to change someone’s opinion, you have to be credible.

Ethos, a Greek word meaning character, is the verbal equivalent of all your degrees and years of working experience.

As a speaker, your character should reflect your credibility. According to Aristotle, this can happen through phronesis (useful skills & practical wisdom), erete (virtue & goodwill), and eunoia (goodwill towards the audience)

How you can do it:

Give examples of why listeners should trust you. Do you have relevant credentials or experience? If so, talk about it early on.

Your appearance can also improve your ethos. Dress professionally and use your clearest and most confident voice.

Lastly, listen to the other side. Show empathy and really try to understand. When you do, stress your common ground before you get into the next part.


Pathos: Your Words’ Emotional Dimension

Humans connect with emotions, not facts. That’s why emotions have the power to change opinions. Your audience is likelier to believe what you say when they care.

Pathos means a speaker should deliver their message in the right emotional environment. In Aristotle’s words, speakers should be “putting the hearer into a certain frame of mind.”

But doing it is easier said than done. According to the philosopher, understanding the goals of your listeners is essential for deciding which emotion you want to evoke.

How you can do it:

First, learn as much as you can about your audience. What do they care about? What triggers them? What are their hopes, their fears?

Once you know, add the emotional dimension to your message — through storytelling, striking pictures, or emotionally charged words.


Logos: Your Message’s Logic and Presentation

If your argument doesn’t make sense, has no supportive evidence, or a coherent structure, persuasion is out of reach.

A good argument follows the rules of composition. Logos appeals to the argument’s sense and rationality.

“If ethos is the ground on which your argument stands, logos is what drives it forward: it is the stuff of your arguments, the way one point proceeds to another as if to show that the conclusion to which you are aiming is not only the right one but so necessary and reasonable as to be more or less the only one.”

— Sam Leith

How you can do it:

Whenever possible, substantiate your arguments with logic or evidence. Do your homework before you’re trying to convince someone.

Aristotle had an extra tip for using logos effectively. Your reveal will be even more convincing by encouraging your listeners to reach their own conclusion (moments before you come to the same one).


In Conclusion

One of the best ways to get better at winning arguments is by borrowing this concept that stood the test of time.

Good arguments rely on one or two of these appeals, but the most effective ones use all three.

Knowing ethos, logos, and pathos is one of the most useful ways to change your listeners’ opinion. But there’s more: knowing them will also help you identify weak or manipulative arguments.

If you really want to become a better persuaded, these are the three steps you want to remember:

  • Ethos — establishing your authority to make an argument.
  • Logos — making a logical point.
  • Pathos — connect with your audience emotionally.

These principles are powerful. Use them wisely. The most brilliant people I know keep an open mind, listen and change their opinions when proved wrong.


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Filed Under: 🎯 Better Living Tagged With: advice

The Butterfly Effect: How Tiny Changes Massively Impact Outcomes

April 25, 2021 by Eva Keiffenheim


Embrace the chaotic nature of life.

Image by Pixabay on Pexels

Have you ever wondered how things would have gone differently if you tweaked your starting condition just a tiny bit?

Tiny changes can lead to entirely different results.

In 2013 I failed my undergrad studies’ most important exams by 0.25 points. I had to wait for six months before I was allowed to retake it. I was furious and disappointed. I doubted my aptitude and looked for things to do instead of studying.

I paused my studies for a year and worked for a startup in India, a German bank in Shanghai, and an education project in Argentina. These experiences shaped my drive for education and entrepreneurship — the things I work for now.

But what if I hadn’t failed the exam? I would have followed the beaten track, doing an internship at KPMG or PWC and pursue a corporate career. A minimal change in the starting conditions (such as 0.25 points in an exam) can have a tremendous effect on the outcome.

Understanding the butterfly effect can alter your perspective on decision-making and predictability.


The Butterfly Effect — And Why Nobody Can Accurately Predict the Weather

“You could not remove a single grain of sand from its place without thereby … changing something throughout all parts of the immeasurable whole.”

— Johann Gottlieb Fichte

Many people have heard of the butterfly effect because of the American science fiction film from 2004. Ashton Kutcher travels back in time to change his troubled childhood.

But only a few know that the movie misinterprets the effect. The storyline suggests you can calculate the effect with certainty, but nothing could be further from the truth.

The butterfly effect is about the unpredictability of specific systems.

The concept is called the butterfly effect because a small act like a butterfly flapping its wings and cause a typhoon. And while the metaphor is exaggerated, small events can be a catalyst depending on starting conditions, as Lorenz’s discovery shows.

Edward Lorenz, a meteorologist, mathematician, and professor at MIT, discovered the Butterfly Effect while observing his weather prediction model in the 1960s.

He entered initial conditions slightly different from each other into his computer program (0.506 instead of 0.506127). As a surprising result, these tiny differences led to completely different predictions. A tiny change in initial conditions had created a significantly different outcome.

“I found that the new values at first repeated the old ones, but soon afterward differed by one and then several units in the last decimal place, and then began to differ in the next to the last place and then in the place before that. […] The initial round-off errors were the culprits; they were steadily amplifying until they dominated the solution.”

— Edward Lorenz in The Essence of Chaos.

A small error at the start can magnify over time (Source: Created by Author).

“It’s impossible for humans to measure everything infinitely accurately,” says Robert Devaney, a mathematics professor at Boston University, in an interview with the Boston Globe. “And if you’re off at all, the behavior of the solution could be completely off.”

So what Lorenz showed is that even if we think we have precise initial conditions, certain systems aren’t predictable. That’s why meteorologists can’t predict the weather beyond a few weeks.

Lorenz concluded that most weather predictions are inaccurate because we never know the exact starting conditions. In essence, the butterfly’s wing is a symbol of an unknown change.


Examples of the Butterfly Effect that Changed the World Forever

But there’s more to this effect than my statistics exam and inaccurate weather predictions. The butterfly effect can change history, and knowing these examples helps will help you be more realistic about forecasts and decision-making.

Franz Ferdinand

In 1914 a gunshot reshaped the world. It was June 28, and Archduke Franz Ferdinand had just escaped a bomb attack aimed at his car. To save Ferdinand from further attacks, the driver was supposed to change the route — yet he didn’t get the message and took a wrong turn. Franz Ferdinand and his wife were killed, which set off a chain of events that led to World War I.

What if the driver would have gotten the message?

Covid-19

The World Health Organization supports the hypothesis that the Covid-19 outbreak started through a transmission from a living animal to a human host.

What if there were no living animals in the Huanan Seafood Wholesale Market?

Adolf Hitler

In 1907 and 1908, he applied for art school but was rejected twice. Historians and scholars argue that these rejections formed him from an aspiring bohemian artist to the human manifestation of evil. We don’t know how things would have gone, but for sure, humanity would have been better of if Hitler spent his lifetime drawing watercolors.

What if the Academy of Fine Arts in Vienna accepted young Adolf Hitler as a student?


Final Thoughts

Even though we love to think we can predict outcomes by our actions, the butterfly effect shows we can’t. Seemingly insignificant moments can shape entire destinies.

We want our world to be comprehensible, but nature proofs us wrong. Our world is chaotic and can change from moment to moment. We’d love to use science to make precise predictions and get clear answers about the world we live in — yet science suggests we can’t.

Science can help us understand the universe, but as the butterfly effect shows, it does so by unraveling the limits of our understanding.

Yes, we can aim to create excellent starting conditions, but we don’t have the power to predict the outcome.

Small imprecisions have a significant impact — our world is unpredictable. If there’s one thing to be learned here, it’s that we can stop obsessing over outcomes.


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Filed Under: 🎯 Better Living Tagged With: Ideas, inspiration, life lessons

6 Habits Worth Building to Improve as a Knowledge Worker

April 25, 2021 by Eva Keiffenheim


Deliberate practice will help you advance in your career.

Photo by fauxels from Pexels

To get better runners run, writers write, musicians play. So all knowledge workers need to do is know?

Quite the opposite is true. The things you think you know — the illusion of knowledge — are the biggest enemies of improvement.

When you’re convinced to know something, learning something new means you have to change your mind. But people don’t want to change their minds; a principle psychologists call cognitive laziness.

“We laugh at people who still use Windows 95, yet we still cling to opinions that we formed in 1995,” Adam Grant writes in Think Again. “We favor the comfort of conviction over the discomfort of doubt.”

But if knowing is counterproductive to improve as somebody who gets paid for thinking, what is it then that makes you better? The following habits can help you improve as a knowledge worker.


Work and think through writing.

Nobel Prize-winning physicist Richard Feynman wasn’t a writer. Yet, he wrote — a lot. In an interview about his journals, a reporter asked: “And so this represents the record of the day-to-day work.” But Feynman rejects: “I actually did the work on the paper.”

The reporter doesn’t believe Feynman: “Well, the work was done in your head, but the record of it is still here.” But Feynman says: “You have to work on paper, and this is the paper. OK?”

Many people still don’t get what Feynman tried to explain to the reporter: Writing is working because it facilitates thinking. When you write, you tie yourself to your train of thought.

You’ll also get more creative. Research shows the best ideas will arise once you flow into the writing process. So the more you create, the more creative you become.

Don’t know where or how to start? Block time-slots in your calendar, use a journal or empty document, and answer one of these prompts:

  • Which problem needs to be solved? What do you know about it?
  • What are you not seeing right now?
  • Which idea can’t you stop thinking about?

Build a personal knowledge management system.

A personal knowledge management system (PKM) helps you seek, consume, capture, connect, and apply whatever is kept in your head. Well-implemented it’s the career booster.

While most PKMs are kept private, some thinkfluencers learn in public. My favorite examples include Andy Matuschak’s working notes library, Maggie Appleton’s Digital Garden, or Luhmann’s digitized slip box.

Luhmann was living proof for an effective system. During his life, he wrote 70 books and 500 scholarly articles. He said this was only possible because of his Zettelkasten, the German word for slip box.

For the past years, I experimented with various note-taking systems — outlining, sketchnoting, mind-mapping, Notion workflows, and BulletJournals — before I finally settled on Zettelkasten.

I’ve been using the Zettelkasten with Roam for three months, and I can already see how it’s improving my reading and thinking.

A Zettelkasten can work as an idea-generation machine. You discover related ideas that you hadn’t thought of in the first place. As your notes grow, you will start seeing patterns. These patterns can serve as the basis of your original work.

On each slip are either literature notes (your synthesis of other people’s ideas) or permanent notes (your original thought).

Writing permanent notes is tough. You have to distill the quintessence from your thoughts. That’s why it’s also a great metric for tracking your progress as a knowledge worker.


Seek constructive feedback, always.

Feedback is the fuel for improvement but getting feedback is tricky. Most people don’t like to get direct feedback. Whenever you ask, “What can I do to improve,” you’ll likely receive a polite but fluffy “you’re doing so well, there’s nothing I can think of.”

Jane Park shared a great trick in Forge. Instead of asking people to criticize you, ask them about your shared goal: “Can you help me make this better for us?”


Use proven reading principles.

Do you ever finish a non-fiction book and worry whether reading is a time-waster? If you feel like a book can’t help you improve, it’s likely because you don’t know about crucial reading principles.

Reading non-fiction takes anywhere from six to nine hours — a significant time investment. These hours aren’t wasted if you read for entertainment.

But if you carve out the hours from a busy day to read books like Thinking Fast and Slow, you’re likely looking for something more than joyful reading time.

To make reading effective, you need to factor in the two components of learning and memory: the learned information itself and the so-called retrieval cue that helps you find the material you learned.

Here’s how you can do it.

  1. Elaborate. Use your own words to explain what you read and connect it to things you already know. After reading an interesting sentence, scribble your thoughts on the book’s page or your note-taking app.
  2. Retrieve. You learn something not only when you connect it to what you already know (step one) but when you try to access it. So after finishing a book, map out a summary from your memory.
  3. Space out self-testing. The more time has gone since you read a book, the more difficult it is to recall it. But by revisiting your summaries once in a while, you likelier remember what you read.

“What I know for sure is that reading opens you up. It exposes you and gives you access to anything your mind can hold.”

— Oprah Winfrey


Teach to learn.

You learned something new, but you struggle to explain it to other people? You likely don’t know what you think you know. Mortimer Adler said: “The person who says he knows what he thinks but cannot express it usually does not know what he thinks.”

So the best self-test to check whether you genuinely understood something is to explain and teach it to others — your co-workers, your family, your friends.

Pick the topic you want to remember, pretend you explain the content to a 12-year old (as simply as you can). Identify where you struggle to explain and fill your knowledge gaps by rechecking the original source.


Self-reflect and learn from experience.

After workshops, podcasts, public talks, interviews, I take a piece of paper and draw to columns: what went well and even better if. Then, I fill them with everything that comes to my mind.

We don’t have to be visibly active to learn. Progress starts with self-awareness. If we aren’t aware of a problem, we can’t improve. Here are two questions worth answering by Julie Zhuo, a former Facebook VP:

  • When you remember your last success, what were the traits that enabled you to succeed?
  • What are the three most common pieces of advice from your team or boss on who you can improve?

The key to managing yourself is understanding your strengths and weaknesses. And a great way to do this is by reflecting — the active decision to think about your past.

Or, as researchers put it: “Reflection is the intentional attempt to synthesize, abstract, and articulate the key lessons taught by experience.”


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Filed Under: 🧠 Learning Hacks Tagged With: Habits, learning, life lessons

Adler’s Four Levels of How to Read a Book Will Improve Your Reading

April 19, 2021 by Eva Keiffenheim


Get the most out of your books.

Library in Stuttgart, Germany. (Source: Juan Urdaneta on Flickr)

Books give you access to the smartest brains on our planet. And learning from the greatest minds is your fast track to health, wealth, and wisdom.

But reading per se doesn’t improve your life. You can read a book a week without changing at all.

It’s about what and how you read that will improve your life’s quality and enhance your mind. Mortimer Adler, a famous philosopher, and prolific reader, used to say:

“In the case of good books, the point is not to see how many of them you can get through, but rather how many can get through to you.”

I read a book a week for more than three years now, and I always look for ways to improve my reading. Recently, I reread Mortimer Adler’s classic ‘How to read a book,’ where he shares great advice. Here are the four levels of reading and how to apply them:


Level 1: Read like a first grader.

This level of reading because it’s what you learned as a kid in elementary school.

How to do it:

If you can read these words, you’ve probably mastered the level of basic reading. Congrats!


Level 2: Become an inspectional pre-reader.

Think of this level as a quick chat you have with the author. Instead of devoting ten hours to a book only to discover it had not much to say to you, you can use inspectional reading to avoid it.

The goal is to determine whether you should read the entire book, a few chapters, or nothing at all.

Before I learned about these levels, I was among the people who’d dive straight into a book. I wouldn’t bother to read the table of contents or the preface. I started to read from front to back, unknowingly wasting a lot of time.

You don’t owe the author anything. Dare to skip pages or even chapters. A non-fiction book’s sole purpose is to help you grow by answering your questions or introducing valuable ideas.

And here’s where becoming an inspectional pre-reader can help you. You do this step before you start reading. The goal here is to decide within around 10 to 30 minutes whether a book is worth your time.

How to do it:

Set yourself a time limit of 10–30 minutes and complete the following four steps for every time-intense non-fiction book you plan to read.

  1. Look at the cover and skim the preface. When doing so, you’ll get a feeling for the book’s category.
  2. Read the table of contents. Which chapter is most relevant to you? Read a few paragraphs from the chapter to grasp whether the book meets your expectations.
  3. Identify the main points. After steps one and two, you have an understanding of the book’s most important points. Look at the pivotal chapter to the argument and check the structure and connection. Does it resonate with you? Read a paragraph or a page, and figure out if you want to read the book.

Level 3: Know how to analyze any non-fiction book.

Yay! You’ve found a book worth reading. Thereby, you moved past the quick chat from the second level and started an intense conversation with the author.

Once you chose your next great book, the effortful part begins, also called active reading.

When I first learned about this level, I sighed. Why would I put even more time into reading? Analyzing a book seemed like slowing me down.

But the opposite is true. Effortless reading is like writing in the sand, here today and gone tomorrow.

While reading, most people think they understand the texts they read. But understanding doesn’t work like this. As scientists write in ‘The science of successful learning’: „Mastering the text is not the same as mastering the ideas behind them. “

“The more effort the better.”

— Mortimer Adler

To really master the ideas behind a text you need to think about what’s being said. You want to deploy your metacognition. What does the author want to say? How does it relate to what you already know? What context can you think of to apply the arguments?

Take notes along the way. Expand on your notes the deeper you dive into the arguments. Make reading a conscious effort because that’s how you will remember most of what you read.

How to do it:

Answer these three questions every time you read a book.

  1. What is the book about as a whole? Look at the cover at the table of contents and write down the answer in your own words.
  2. What is being said in detail, and how? This is where you want to use your metaknowledge and rephrase the critical argument.
  3. Is the book true, in whole or in part? Critical thinking and constructive criticism will help you put the book into perspective. You could answer this question only if you mastered the previous two.

Level 4: Unlock the power of syntopical reading.

This level is pretty hard. I’ve only done it once so far, and it only makes sense if you want to explore a specific topic or research question in depth. Level four is not about a single book but about how the books you read relate to each other.

The aim isn’t to understand one single book but to understand an entire subject. By deploying syntopical reading, you can compare their arguments, explore research questions and draw a knowledge map.

“With the help of the books read, the syntopical reader is able to construct an analysis of the subject that may not be in any of the books. It is obvious, therefore, that syntopical reading is the most active and effortful kind of reading.“

— Mortimer Adler

From a learning perspective, this level is terrific. To learn something, you need the information itself and its relation to what you already know. So-called memory cues help you access information when you need it.

How to do it:

Determine the subject and collect all the books you read related to it. Then, find the relevant passages of the books and rephrase them in your terms.

While summarizing the key ideas, focus on your questions instead of the author’s answers. Only pick the arguments relevant to your questions.

Once you’ve collected the key points from all the different books, order them in relation to one another.

Lastly, analyze the discussion. Even if you’re not a writer, an article can be the best tool to do this.

Research shows the more you create, the more creative you become. The best ideas and connections will arise once you flow into the writing process.


Final Thoughts

Following Mortimer Adler’s levels seems complex. But these principles make reading worthwhile and help you get more from your books.

  1. Read at the elementary level.
  2. Use inspectional pre-reading to pick the best book for you.
  3. Become an effortful reader by answering the three key questions.
  4. Deploy syntopical reading whenever you want to dive deep into a topic.

Instead of feeling discouraged by all the ideas about what you could do to improve your reading, enjoy experimenting at your own pace. Keep the ideas that work for you and screw the rest.

Choose one or two new ideas until you find a pattern that helps you on your journey to health, wealth, and wisdom.

“Reading is a basic tool in the living of a good life.”

— Mortimer Adler


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Filed Under: 🧠 Learning Hacks Tagged With: Books, learning, Productivity, Reading

The Creator’s Guide to Optimizing Your Day for Productivity, Focus, and Health

April 15, 2021 by Eva Keiffenheim


Make your time work for you.

Photo: Designecologist/Pexels

When I started working for myself a year ago, I felt bombarded with suggestions on structuring my days. I was overwhelmed by conflicting advice and struggled to find a balance between hustle and rest.

This is the article I wish I’d had when starting to work for myself. I skipped the self-help fluff and distilled what made my days such a massive force for achievement and joy.

The following structure helped me earn a consistent +$5K monthly income, generated through writing, podcasting, and consulting.

You may not like all of these suggestions, or you might have great routines for some areas. If so, skip the paragraph. Your life, your rules. This article has only a single purpose: helping you, dear creator or solopreneur, getting smart at building your thing and excelling at whatever you’re doing.

The ten building blocks of creator days. (source by author)

A morning routine to set you up for success

Many people talk themselves down when they don’t check all of their morning routine boxes. I was the same. Unless I did oil-pulling, drank a glass of warm water, took a cold shower, meditated for at least 15 minutes, journaled about my dreams, visualized my goals, and practiced 20 minutes of yoga, I felt like a failure.

When a routine feels like an obligation, it misses the point. There’s not the perfect routine. Your morning routine is less about what you do than why you do it. Design a routine around your goals.

But this doesn’t mean you need to follow the same pattern every day. If you get up and feel like going for a walk, do it. If you don’t feel like journaling, skip it.

The best results often come from a combination of structures and intuition. Adjust your routine to your needs, and wants and don’t judge yourself on checking the boxes.

Probing questions to ask yourself:

  • What’s the first thing you do in the morning?
  • Which activities help you get excited for the day?
  • Are there any habits you can do to feel fresh and awake before you open your laptop?

A calendar setup that will make you thrive

If you ever feel like you have too many things to do and not enough time to do them, it’s likely because your calendar isn’t set up for success.

As a creator, time is your most valuable resource. To make the most of it, learn to master a respectful no and use time blocking.

Time blocking is a simple productivity trick people like Elon Musk use. While a to-do list shows you what you need to do, time blocking reveals when you’re going to do it.

The technique works because it’s designed for focus. When you work towards one goal at a time, you are more productive than splitting your attention across various projects.

Plus, when you know you have time set aside later for checking messages, you’re less likely to give in to hooking mechanisms and random e-mail checks.

A time-blocked week in my calendar (Source: Eva Keiffenheim).

My high-level priorities include writing, reading, eating good food, moving my body, and client work. These time blockers are non-negotiable. Even in a work-intense week, I won’t skip the sports and food blocks because that’s how I keep my balance.

When you see in your calendar the time that’s blocked for existing projects and your thinking time, you’re less likely to say yes to other people. You take ownership of your time. Y

“In this day and age you cannot call something distracting unless you know what it’s distracting you from.”

— Nir Eyal

Probing questions to ask yourself:

  • What’s the proportion of calendar events you created vs. events other people invited you to?
  • Which meetings can be replaced by a call, an email, or a shared document?
  • How can you integrate time-blocking to focus on your high-level priorities?

Deep work is your most valuable skill

If you can create three focused hours of uninterrupted creation time, you solve most of your time management issues. Because once you’re in deep work and focus on one thing for an extended period, you produce your best work.

Cal Newport says Deep Work is “professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit.”

From an 8-hour workday, how much do you really work? Your best work does not emerge from the total time spent but from the intensity of focus. Here’s the equation:

High-Quality Work Produced = (Time Spent) x (Intensity of Focus)

To get into deep work, choose a space free of distractions. Then, determine how much time you’ll devote to the task ahead. For a start, aim for 10–15 minutes. After a few days of deep work, your ability to focus on one task will increase.

Probing questions to ask yourself:

  • How much time do you do deep work during a day?
  • Do you protect your deep work sessions with time blocks in your calendar?
  • What’s your deep work structure? (Will your phone be off or on? Will you let yourself check the internet? How will you measure a session’s success (pages read, lines coded, words written)?

Cultivating helpful phone habits

If you’re like 80% of smartphone users, you check your device every morning within the first 15 minutes after waking up.

By checking your phone early in the day, you condition your mind for distraction. Notifications and messages will make your thoughts bounce around like a ping-pong ball.

Throughout your day, your morning behavior repeats itself. By checking your phone too early in the day, you won’t produce any deep work. You’ll get distracted and lose focus again and again.

According to this study from Irvine University of California, it takes 20 minutes to refocus after distractions.

As a self-employed creator, you have the ultimate freedom over your days. No boss can schedule an unproductive meeting at 9 AM. Protect your time by cultivating smart phone habits (pun intended).

My phone is in flight mode from 8 PM to 12 PM. I’ve been using this schedule for half a year, and it’s the single most effective productivity and health booster. It helps me focus on my tasks and makes my mind calm down.

Probing questions to ask yourself:

  • Do you control your phone, or does your phone control you?
  • Do you charge your phone at a place you don’t see it?
  • During which hours do you want to be available for calls and other people’s requests?

Quality breaks you need to take every day

Did you ever finish your workday realizing you haven’t moved away from your chair for the past 4 hours? In our work culture, many people see breaks as a luxury. But to find long-term joy in your workdays, you need them.

Luckily breaks don’t need to be complicated. A study compared break lengths of 1, 5, and 9 minutes, and even the shortest break made workers feel better.

To take regular breaks, I use Be Focused. The timer starts in 50-minute intervals for my writing sessions and reminds me to take a 10-minute break. When it rings, I stop whatever I’m doing and move away from my screen.

This is how what I typically do during my breaks: Drink a cup of water. Make a tea. Practice the guitar for a few minutes. Dance and shake to a song. Take a short walk outside. Puzzle. Prepare lunch or dinner. Sit down to meditate. Clean the bathroom. Stretch. Take a long walk outside and call a friend.

The list is endless. Your breaks might look completely different. But take them. Scheduling meaningful breaks inside your days will help you enjoy your workdays and prevent you from overworking.

Probing questions to ask yourself:

  • How often do you take breaks during a working day?
  • Have you scheduled breaks in your calendar?
  • Do you have non-negotiable playtime for undirected exploration?

Focus on learning and knowledge expansion

Knowledge is power. That’s why learning can improve any life. Yet, only very few people make learning an ongoing habit.

No life skill can earn you greater dividends than learning how to learn. We can’t expand our time, but we can expand our minds. Learning is the virtuous circle that can help you create the life of your dreams.

Reading is the easiest way to learn every day. Books are to the mind what exercise is to your body. They make you discover truths about the world and yourself. Page by page, they help you live a happier life.

Reading is liberating. Freedom means choosing from a set of options. The more options you have, the freer you are. But most people don’t know about all their options. And that’s where reading kicks in. It helps you explore options you never knew existed.

So, read outside of your specific field. Say less and ask more and better questions. Let curiosity guide you to learn something new.

I reserve time to read books, newsletters, listen to podcasts, take online courses, join learning communities, attend educational conferences, and take notes after exciting conversations.

“The most important skill for getting rich is becoming a perpetual learner. You have to know how to learn anything you want to learn.”

— Naval Ravikant

Probing questions to ask yourself:

  • Which three skills do you want to learn this year?
  • What’s the ratio between spending time on social media vs. learning something helpful?
  • Does your calendar reflect your learning goals? Do your learning activities align with your goals? If not, how can you adapt?

Unlock the power of reflection

“Most people are other people,” Oscar Wilde once said. “Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation.”

Whenever I have a spare moment, I try to fill it. I listen to podcasts, read books, have a conversation with my beautiful boyfriend, answer messages, or hop to the next task in my bullet journal.

And while these activities can be enjoyable and add energy to my life, they have a marginal return on thinking utility. After a certain point, every additional minute of doing decreases the ability to think for yourself.

When we’re so busy doing, we don’t spend single second thinking. Entire days go by without a single deep thought. At the end of your life, you realize you’ve lived the life of others.

“We do not learn from experience. We learn from reflecting on experience.”

— John Dewey

Before learning from Warren Buffett, Bill Gates said he had every minute packed and thought that was the only way you could do things. Bill concludes Warren taught him the importance of giving himself time to think and reflect.

Reflection is the active decision to think about your past. Researchers define reflection as the intentional attempt to synthesize, abstract, and articulate the key lessons taught by experience.

I integrate reflection every Sunday. They are the most valuable 60–90 minutes I spend every week. Here’s how my Sunday reflection checklist looks like:

My weekly reflection in Notion (Source: Eva Keiffenheim).

Probing questions to ask yourself:

  • Do you have a daily, weekly, and yearly review in place?
  • Do you block time to think about what you achieved instead of moving forward?
  • Do you have a habit of asking yourself after each completed job “what went well” and “even better if”?

Design your environment for desired behavior

I long believed that I need motivation and willpower to adopt new habits. But both resources are limited. When I first read the following section by James Clear, I realized I overlooked one of the most critical factors in building desired behavior:

“Our behavior is not defined by the object in an environment but by our relationship to them. In fact, this is a useful way to think about the influence of the environment on your behavior. Stop thinking about your environment as filled with objects. Start thinking about it as filled with relationships. Think in terms of how you interact with the spaces around you. For one person, her couch is the place where she reads for an hour each night. For someone else, the couches where he watches television and eats a bowl of ice cream after work.”

When you design the right environment for your desired habit, you link the habitat to the desired habit. That’s why it makes sense to design an environment around the person you want to become.

If you want to write every day, your environment’s essential elements are a computer, site blockers, noise cancellation headphones, and a distraction-free place to write. That way, you turn into the architect of your reality.

“If we do not create and control our environment, our environment creates and controls us.”

— Marshall Goldsmith

Probing questions to ask yourself:

  • Is your physical workspace supporting you? (screen at eye level, daylight, a healthy seating position).
  • Is your digital workspace setting you up for success? (which apps are installed, do you use site-blockers, tools to manage your knowledge)
  • Do you keep your phone and distractions away during your deep work session?

End-of-day shutdown rituals

If you work in an office or co-working space, you can skip this. Your natural shutdown ritual is leaving the building and heading home.

If you, however, are among the 50% of people in the US who work from home, a shutdown ritual is crucial for your mental health.

After a full day, it’s challenging to calm down and get ready for the evening. In the early days of my self-employment, I found myself working until late. Sometimes I replied to mail or watched online courses when I knew I should be calming down.

This works if you do it once in a while. But after a few days working long evenings, you have to search for the energy and enthusiasm to create great content. A shutdown ritual will improve your remote work productivity.

“A shutdown ritual is a set routine of actions that you perform at the end of each work day to finalize your day and signify that your work day is done.”

— Cal Newport

A great shutdown routine ensures that you review incomplete tasks, goals, or projects and you confirm that you have a plan you trust for its completion, or you wrote it down somewhere you’ll see it at the right time.

Your end-of-work-day ritual can have different elements: updating all to-do lists, review the calendar for tomorrow, writing a plan for the next day, closing every tab on your computer, leaving your working desk.

Before dinner, I take 5–10 minutes to go through my Bullet Journal and review the daily log. I tick off To Do’s, move them to the next day, and add items with a look on my weekly goals and my calendar. I close all computer windows and leave my desk.

Consciously ending your workday gives you a beautiful feeling that everything you needed to do is done or schedule.

Probing questions to ask yourself:

  • Do you wrap up your day and plan for the next one?
  • How do you know your workday is over?
  • What reminds you to start your shutdown ritual? (time, feeling, alarm)

Evening routine

According to the National Sleep Foundation, 45% of Americans state poor or insufficient sleep affected their days at least once in the past seven days.

But even if you’re among the lucky ones who fall asleep quickly, a proper evening routine can improve your focus, well-being, and health.

As with the morning routine, there’s not the perfect evening routine. Do whatever feels good for you.

My evenings vary, but most include some of the following activities: having a friend over for dinner, foam roll, guitar practice, calling a friend, cooking, talk to my fiancé, or go for a walk. The only constant thing is that I put my phone into flight mode and go to bed around 9 PM.

Probing questions to ask yourself:

  • What helps you sleep better and relax?
  • Which activities do you enjoy in the evening?
  • What’s the last thing you want to do before sleeping?

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Filed Under: ✍🏽 Online Creators Tagged With: Digital detox, Productivity, Time management, Work From Home

The More You Learn the Richer Your Life

April 14, 2021 by Eva Keiffenheim


Three ways to make learning a daily habit

Photo by Meryl Katys from Pexels

Naval Ravikant once said:

“The most important skill for getting rich is becoming a perpetual learner.”

And while life-long learning pays great dividends, many people struggle to make it a habit for life. They never learned how to learn or don’t know where to start.

Continuous learning is one of the most powerful habits you can build. The following three ideas will spark your desire to learn and help you make learning a habit you’ll stick with.


1) Create your want-to-learn list.

The best motivator to continue learning is a long list of things you want to learn in life. Similar to a want-to-read shelf, your want-to-learn list creates urgency. If you don’t realize the first two items on it, you’ll never get to all the other things you dream about.

Ask yourself, ‘What do you want to learn before you die?’ and note your answers in your journal or note-taking app. I use a simple table in Notion to collect my want-to-learns. Here’s a sneak-peak of how it looks like:

Notion Want to Learn List (Source: Eva Keiffenheim)

Don’t worry if you don’t have many learning desires in mind. The ideas will flow once you start looking for answers, and your list will grow organically.

When you write down what you want to learn, think beyond online skills. While it’s nice to know how to start and grow your newsletter, the world will become richer when diversifying your skillset.


2) Follow your curiosity.

When was the last time you did something out of pure curiosity? With full calendars, there’s not much time for undirected exploration.

Many people optimize their days for focused mode thinking — through deep work, flow states, and other work sessions. Learning can happen during focused attention. But the diffused mode is equally important.

Diffused thinking only occurs when our minds can wander, for example, during a shower or while going for a walk. While this feels like taking a brain break, our mind continues to work for us.

While you gaze through the window, your subconsciousness consolidates knowledge. It connects the dots. Stephen King writes his best novel ideas came to him while driving, showering, or walking:

“Pow! Two unrelated ideas, adolescent cruelty, and telekinesis came together, and I had an idea.”

Give your mind regular breaks and make space for exploration. Follow your curiosity — it will drive discovery. It’s the ultimate fuel for your desire to learn.

An excellent way to follow your curiosity is by asking yourself every evening, ‘Did your day help you cultivate curiosity?’


3) Ban your cell phone from the bedroom.

What if developing learning habits is about what you should do less of rather than more of? The smartest way to start learning every day is by identifying the patterns that hold you back. All you have to do is eliminate them.

If you charge your phone in your bedroom, you’re missing one of the most significant learning opportunities — reading before sleeping.

Once you ban your phone from your bedroom, you’ll realize learning is way easier than you thought.

“What I know for sure is that reading opens you up. It exposes you and gives you access to anything your mind can hold,” Oprah Winfrey once said.

And it’s true. Reading gives you access to the brightest brains on earth. Learning from the most remarkable people is the fastest way to become not only wealthy but also wise.

If I had to name a single learning habit that improved my life, it’d be reading. Books made me wealthy, transformed my sex life, expanded my worldview, and improved the way I work.

Follow your curiosity and order a few books that resonate with you. Replace your pre-sleep phone scrolling with reading, and witness how the pages will get through to you.


In Conclusion

Following these steps isn’t complex or exhausting. On the contrary: These ideas make learning fun and worthwhile.

  • Start and grow your want-to-learn list.
  • Use your curiosity as a guiding principle.
  • Replace your phone with a book.

Instead of feeling discouraged by all the ideas about what you could do to turn learning into an ongoing habit, enjoy experimenting in your rhythm. Think for yourself and keep the things that work for you.

Choose one or two new learning habits until you find a pattern that helps you on your journey to health, wealth, and wisdom.


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Filed Under: 🧠 Learning Hacks Tagged With: Ideas, inspiration, learning

A Former Facebook VP Shares Lessons to Manage Your Team Better

April 14, 2021 by Eva Keiffenheim


Ideas that can help every entrepreneur achieve more.

Photo by John Ray Ebora from Pexels

Most management books are self-help fluff by people who’ve never done what they’re preaching. So when a fellow founder recommended Julie Zhuo’s The Making of A Manager, I didn’t expect much.

Turns out I was wrong.

Zhuo’s book is a bible for entrepreneurs who want to help their team achieve better outcomes. I wish I’d read this book before founding my first company. Reading it would have helped me avoid many pitfalls.

What follows are the top four lessons from the book with actionable questions on how to use them.


Use these 3 pillars for stellar 1-on-1 meetings

These meetings are an essential lever to building healthy relationships with your team. Zhuo recommends doing a weekly 1-on-1 with every person that reports directly to you.

These 30-minutes should feel a bit awkward — because that’s how you realize you’re in the meaningful zone. Strong relationships don’t arise from superficial small talk. Instead, talk about mistakes, confront tensions, and share your fears and hope.

But meaningful conversations don’t arise naturally. You need to prepare, or as Zhuo writes:

“It’s rare that an amazing conversation springs forth when nobody has a plan for what to talk about. I tell my reports that I want our time together to be valuable, so we should focus on what’s most important for them.”

When you prepare, think about your report’s top priorities. How can you help? Moreover, list the feedback that will help your co-worker succeed. Lastly, sharpen your understanding of what ‘great’ looks like.

The main goal of these 1-on-1 meetings is to help your report. What would help them be more successful in what they’re doing? Don’t look for status updates but focus on topics that are hard to discuss in a larger group. Once you’re in the 1-on-1, three pillars will make them valuable.

Identify:

  • What’s top of mind for you right now?
  • What priorities do you think about this week?
  • What’s the best use of our time today?

Understand:

  • What does your ideal outcome look like?
  • What’s hard for you in getting to that outcome?
  • What do you really care about?
  • What do you think is the best course of action?
  • What’s the worst-case scenario you’re worried about?”

Support:

  • How can I help you?
  • What can I do to make you more successful?
  • What was the most useful part of our conversation today?”

Appreciation can work as fuel. Make sure also to reinforce good behavior. Kind words about your co-worker’s unique strengths will help both of you achieve your goals. You know you’ve held a great 1-on-1 if your team member found it highly useful.


Transform average meetings into great ones

Even as an entrepreneur, most meetings suck. They’re part of any work culture, no matter how small or large your company might be. Yet, most meetings are highly unproductive.

“Meetings are a blight of big companies and almost always get worse over time. [..] walk out of a meeting or drop off a call as soon as it’s obvious you aren’t adding value. It is not rude to leave; it is rude to make someone stay and waste their time”

— Elon Musk in an email to his staff

While most of us can’t simply walk out of meetings, we can be more respectful of each other’s time. Zhuo’s tips transform average meetings into great ones.

Great meetings should be simple and straightforward. They have a clear purpose and lead to clear outcomes. But having a meeting agenda is not enough. Besides, you need a picture of the desired outcome.

If you schedule a meeting to make a joint decision, make sure every attendee can give their opinion (either through speaking, commenting, or voting). Focus on making the time valuable for everyone involved but don’t get lost in details.

In my team’s last meeting, I put “decide on communication tool for teamwork” on the list. I estimated 10 minutes for this discussion. Yet, two co-workers held strong opinions about the different tools, and it became clear that we wouldn’t reach an agreement. At the same time, the other four team members involved were indifferent.

Instead of letting this discussion take up the entire meeting time, I asked the two for a brief get-together after the meeting. By removing anything from the agenda that didn’t concern all of the attendees, your co-workers will know you respect their time.

Another way to make your meetings more valuable is by being vulnerable. A way to foster opposing opinions is by acknowledging that you don’t know everything, Zhuo writes.

Acknowledging your shortcomings with your team will foster a growth mindset. Dare to say when you don’t know an answer and ask for your team’s ideas. Apologize when you made a mistake. Share your learning goals with your team.

Lastly, think about which meetings can be replaced by a call, an email, or a shared document? When Zhuo realized her weekly stand-ups were repetitive, she replaced the meeting with a weekly e-mail.


Use reflection to manage yourself better

The key to managing yourself is understanding your strengths and weaknesses. And a great way to do this is by reflecting — the active decision to think about your past. Or, as researchers put it:

“Reflection is the intentional attempt to synthesize, abstract, and articulate the key lessons taught by experience.”

We don’t have to be visibly active to learn. Progress starts with self-awareness. If we aren’t aware of a problem, we can’t improve.

I do a yearly reflection every December and another every month, but Zhuo’s input inspired me to do it more regularly. Here’s a checklist of questions you can ask (and my answer to them):

  • How would the people who know and like you describe you in three words?
    inspiring, thoughtful, empathetic
  • Which three qualities are you really proud of?
    open-minded, generous, mindful
  • When you remember your last success, what were the traits that enabled you to succeed?
    getting-things-done mentality, reflection, vision
  • Which positive feedback have you received most commonly from your co-workers or chef?
    growth mindset, motivating, efficient
  • Whenever your worst inner critic sits on your shoulder, what does she yell at you for?
    wanting to make it right for everybody, holding back my opinion, not trying hard enough
  • If you could ask a fairy for three gifts you don’t have yet — what would you ask for?
    persuasiveness, patience, courage
  • What are the things that trigger you?
    people with overconfidence and inflated egos, not being accountable, the ideas other people don’t appreciate my work
  • What are the three most common pieces of advice from your team or boss on who you can improve?
    dare to disagree with popular opinions, share achievements with others, be less direct

If you’re unsure about your strengths and weaknesses, ask the people around you for feedback. Once you have your answers, you can work best with the resources you have.

In the words of American philosopher, psychologist, and educational reformer John Dewey:

“We do not learn from experience. We learn from reflecting on experience.”


Moving Forward

As with all business advice, pick the lessons that best help you in your situation. Focus on the principles that make a difference in your company.

  • Use the three pillars of identifying, understanding, and supporting to make every 1-on-1 meaningful.
  • Transform average meetings into great ones by removing the ones you don’t need and welcoming contradicting opinions.
  • Get better at managing yourself by using reflection as a learning tool.

Without application and action, the best advice is worthless. If you, however, apply one principle at a time, you’ll realize how these small decisions accumulate and lead to changes in your company.


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Filed Under: 🎯 Better Living Tagged With: advice, Books, leadership

These Five Tweaks Will Help You Grow Your Newsletter

April 11, 2021 by Eva Keiffenheim


Running a newsletter is another opportunity to provide value at scale so make sure you do it right

Photo by Nicole De Khors from Burst

“You have to start collecting emails today,” Sinem Günel told me in one of our first coaching sessions.

I had just published my first article, and asking my 7 readers to sign up for a non-existing newsletter seemed hilarious.

But Sinem insisted: “Now is the right time to start one. If you’re trying to make money online, your email list is one of your biggest assets.”

A year and 1K+ subscribers later, I know she was right. Platforms change. Emails don’t. Your follower’s email address is their most permanent online identity.

Whether you run a newsletter or are about to start one — the following tips will accelerate your newsletter’s growth.

1) Build a High-Converting Newsletter Landing Page

Many creators rely on their e-mail provider’s pre-built landing pages. But by sticking to the default option, their newsletter looks like any other. Potential subscribers might bounce off.

Take a look at these two landing page examples. For Daily Writing Habits, Nicolas Cole used the default Substack landing page; for BrainPint, Janel built a customized landing page with Carrd.

Daily Writing Habits vs. BrainPint (Source: created by author)

With an existing follower base, the Substack default option will still work for you. If you, however, start from scratch, there are a few things that can help you achieve higher conversion:

  • social proof such as a subscriber testimonial that highlights your newsletter’s value or relevant personal proof (e.g., Janel’s “I read 150+ articles each week”)
  • actionable wording for your subscribe button (e.g., join the community, subscribe for free, unlock the secrets)
  • examples of previous newsletter issues

Your landing has one goal: make your visitor sign up for your newsletter. Add anything that supports the goal. Remove everything that doesn’t, including other products or services, social media share icons, links to other websites, and bland filler fluff.


2) Optimize Your Newsletter Welcome Mails

First impressions matter. Within seconds the other person forms an opinion about your writing. Here’s how you can use the 50% average open rate for welcome emails to make a great first impression:

  • Choose an engaging subject line. 
    (Hint: A specific Welcome to the [Name Of Newsletter] community is always better than the generic Thanks for subscribing).
  • Thank your new subscriber for signing up.
  • Explain your newsletter’s content and frequency.
  • Link to other social media channels.
  • Provide an overview of your best articles or newsletter issues.
  • Optional: Add a question to engage your new subscriber.

What follows are two welcome emails by content creators who’ve mastered the welcome mail.

An excellent welcome email by David Perell. (Screenshot by author).
Another great welcome email by Janel from BrainPint. (Screenshot by author).

3) Include Social Share Options

An efficient way to grow your subscriber base is by making existing subscribers spread the word. Here’s how Anne-Laure from the Maker Mind applies social share options in her weekly Maker Mind newsletter.

Anne-Laure Le Cunff in Maker Mind. (Screenshot by author).

By adding social share options, you offer an easy way to share your content on other social media platforms.

All you need to do is create social links with free sites like this one or this one (for Twitter). Here’s a text template that you can copy or adjust:

I subscribed to [your newsletter landing page]by [@your twitter handle] and joined fellow [your newsletter's community name].
Looking forward to receiving valuable [your value proposition].

4) Engage Your Audience By Asking Great Questions

In his book, Superfans, Pat Flynn describes how you can transform your audience into loyal followers. In essence, it’s all about relationship building. And a great way to build relationships is by starting a conversation.

The easiest way to do so is by asking questions. You can ask for opinions and feedback. Or you can learn more about your subscriber’s needs and wants by sending something along the lines of What is your number one challenge when it comes to [topic of your newsletter]?

When you get answers, make sure to be helpful. By returning every handshake, you start building relationships. Plus, you will be surprised to learn things you haven’t thought about before.

An additional benefit of asking questions is deliverability. When a person replies to your email, your next mail will land in their inbox instead of the spam folder.

“Learn the language your audience uses — especially how they describe their pains, problems, and needs — and put it into action.”

— Pat Flynn


5) Leverage Your Social Media Accounts

This advice might sound trivial, but using your social media can help you grow your newsletter list. I neglected this trick until I heard Janel’s talk about self-promotion in a Newsletter mastermind./media/1d560191dd4ba9bd5f7f375d1aaddde9

Twitter

Add your newsletter link on your profile’s bio section. Your visitors will see your page as one of the first things. Additionally, you can tweet your newsletter’s value proposition and pin it on your profile page.

Facebook

Add your newsletter link as a website to your profile’s bio. Go to your page, click on ‘edit profile’ and navigate to ‘update your information. In ‘contact and basic information, you can add a link to your newsletter’s landing page.

Medium

You can link to your newsletter in your Medium bio. Additionally, you can write a CTA at the bottom of your articles. These are some of my favorite examples from fellow writers:

  • “Wonder Tools is a useful free newsletter focused on sites and apps that make life a tiny bit better. Written by a former Time Magazine reporter who now teaches journalism, it’s for anyone who doesn’t have time to test every new site or app but wants to know what’s most useful. Subscribe free here.” — Jeremy Caplan
  • “Want to improve your health, one habit at a time? My newsletter will help you to create the momentum you need to move towards a healthier and happier future.” — Ashley Richmond
  • “Join the Self-Letter, a weekly email that helps you learn more about yourself, embrace your creativity, and make money while you live in alignment with your personal values.” — Julia Horvath
  • “Get access to exclusive self-improvement and relationships content, subscribe to my free newsletter here.” — Sira M.

Final thoughts

Running a newsletter is another opportunity for providing value at scale. If you want to grow your subscriber base, consider doing these five things:

  1. Creating a high-converting newsletter landing page.
  2. Optimizing the first impression.
  3. Leveraging existing subscribers by adding social share options.
  4. Building relationships by asking great questions.
  5. Displaying your newsletter on various social media profiles.

Sign up for the Learn Letter to get weekly inspiration on reading, learning, and growth.

Filed Under: ✍🏽 Online Creators Tagged With: audience, newsletter

Zettelkasten’s 3 Note-Taking Levels Help You Harvest Your Thoughts

April 3, 2021 by Eva Keiffenheim

Your guide to fleeting literature and permanent notes using Roam

A spiral staircase
Photo by iSAW Company from Pexels

Taking smart notes is the fast-track to improve your productivity and creativity. Yet, most note-taking systems are ineffective.

Niklas Luhmann, a notable sociologist, was living proof for a system that is effective. During his life, he wrote 70 books and 500 scholarly articles. He attributes his success to a note-taking system called the Zettelkasten, which is the German word for slip box (Luhmann’s system was done on index cards or “slips,” stored in boxes, and later digitized).

I read a book and 50 articles a week. But I struggled to manage the input and my ideas for creative output. While writing an article I often remembered I read something related. But whenever I went searching in my Trello idea board, Bullet Journals, or Notion folders I struggled to find what I was looking for.

I’ve been using his method for two months, and I can already see how it’s improving my reading and thinking. By using the three note-taking levels, I not only generate more ideas but also discover new ones I hadn’t thought about. The creative workflow for my articles, podcasts, and clients finally feels efficient.

Thanks to the system I write and create faster; for instance, a research-based 1800-word article used to take me four hours — with Zettelkasten, it takes me two. Whenever I prepared a speech I spent days going through related journal entries and books. Now I open topic-related Roam pages and have all the ideas in one place. I even stumble upon thoughts I didn’t consider in the first place.

To implement the system, I watched and read tutorials, studied Sönke Ahren’s classic, researched coaches, and hired one. And while much of the existing content is great, it fails to distinguish between different note types.

This is the tutorial I wish I’d had when setting up my slip box. I skipped the technical how to get started in Roam advice (because there are great tutorials) and instead focused on what’s made my Zettelkasten such a huge force for changing my knowledge management.

Level 1: Fleeting Notes

Fleeting notes are ideas that pop into your mind as you go through your day. They can be really short, just like one word. You don’t need to organize them. They just serve as reminders of your thinking.

These notes have no value except as stepping stones for turning literature notes into permanent notes. You discard the fleeting notes once you transformed them into permanent notes (more on that in level 3).

The only important thing here is to have an easy way to capture them. I use a simple notebook, but a preinstalled notes app works as well.

Level 2: Literature Notes

You capture literature notes from the content you consume. It’s your bullet-point summary from other people’s ideas. I create these notes for all books, podcasts, articles, or videos I find valuable.

How to take proper literature notes

There are three rules for literature notes: make them brief, use your own words, and note bibliographic references.

Sönke Ahrens adds another rule. He recommends being extremely selective in what you capture. I’m not. For deciding what I convert into literature notes, I ask myself:

  • What is interesting about this?
  • What’s so relevant it’s worth noting down?

By transforming consumed content into literature notes, you’re using one of the most effective learning strategies. When you elaborate, you rephrase new information in your own words and connect it to existing knowledge. You’ll make it more likely to remember what you read.

Researchers from the University of Otago, New Zealand, showed the more you write down, the more you can recall the information later. So don’t try to keep the notes too short — be generous in the way you elaborate and find the length that feels good for you.

How to create meaningful references

In traditional note-taking settings, the idea is to file new information based on the context you found it. I kept a Notion page for notes on productivity, another one for notes on writing, and so on.

But with Zettelkasten, the categorization is more efficient. A note is only as useful as its context. A note’s true value unfolds in its network of connections and relationships to others.

You don’t have to use your brain anymore to find separate ideas from different books related to each other. In a Zettelkasten, you don’t file notes in the context you found them but in the context in which you want to discover them.

“Making good cross-references is a matter of serious thinking and a crucial part of the development of thoughts.”

— Sönke Ahrens

Here are two questions to ask yourself when you create references for your literature notes. Answering them will help you make good cross-references:

  1. In which circumstance do I want to find this note?
  2. When and how will I use this idea?

Thereby, you assign keywords by thinking about topics you’re working on, not by looking at the note in isolation. I cross-reference my literature notes by using #tags in my Roam database.

Level 3: Permanent Notes

Permanent notes are the real value-adders. You create them by looking through your fleeting and literature notes. Ideally, you create them once a day.

Both Sönke Ahren and Andy Matuschak say a knowledge worker’s productivity should be measured by the number of permanent (or evergreen) notes they write in a day.

“If you had to set one metric to use as a leading indicator for yourself as a knowledge worker, the best I know might be the number of Evergreen notes written per day.”

— Andy Matuschak

How to create permanent notes

In the beginning, I felt confused about permanent notes: When should you write one? Which ideas are worthy enough? And what length should they have?

As a rule of thumb, I now create permanent notes about every topic I’m curious about or working on. When you’re in doubt, ask yourself whether you’re curious to explore your idea further.

When you create permanent notes, you think for yourself. In contrast to literature notes, you don’t summarize somebody else’s thoughts. You don’t just copy ideas but develop, remix, and contradict them. You create arguments and discussions.

While your literature notes are bullets, your permanent notes are written prose. A reader of your permanent note should understand it without reading the source that led to your idea.

Your future self should understand every permanent note in its own context and directly use them for content creation.

Each permanent note contains only one single idea. When you create them you don’t write a full article. You write ideas. That’s how they become reusable.

“Write exactly one note for each idea and write as if you were writing for someone else. Use full sentences, disclose your sources, make references, and try to be as precise, clear, and brief as possible. “

— Sönke Ahrens

Once you write an article or a book about a specific topic, you don’t start with a blank page. Instead, you search for permanent notes relevant to your topic.

Since I used the Zettelkasten, my writing time almost halved. Before, it took me around three and a half hours to write a research-based 1500-word article. With this note-taking system, it takes me two.

The reason for the time reduction is the built-in idea suggestion mechanism. Whenever I write about a topic, I stumble upon related thoughts. All I have to do is connect my permanent notes into coherent texts.

How to connect permanent notes

The Zettelkasten becomes more useful as it grows because you discover related ideas you hadn’t thought of in the first place. But to find the right ideas at the right time, you need to do proper housekeeping.

“Notes are only as vaulable as the note and reference networks they are embedded in.”

— Sönke Ahrens

When recording a new permanent note, always think about linking that note to existing ideas and concepts. To do so, ask yourself questions like:

  • How does this idea fit your existing knowledge?
  • Does it correct, challenge, support, upgrade, or contradict what you already noted?
  • How can you use this idea to explain Y, and what does it mean in the context of Z?

The relationship between literature and permanent notes

When I first started, I was confused about whether to create permanent notes for each literature note. And, if that’s the case, what to do if I don’t have any new ideas I can add to the literature note?

I create permanent notes by going through my literature and fleeting notes and searching for ideas, principles, or concepts that I want to explore further. I let curiosity guide me. Sometimes my idea is truly original. Other times it’s just a reference to the original source added with a personal anecdote.

Permanent notes are no holy grail — but a work in progress. Don’t be afraid to write them. You can change and update them whenever you want: what permanent really means is that they’re permanently useful to you.

Created by Eva Keiffenheim based on “How to take smart notes.”

Final Thoughts

Creating a personal knowledge database can feel difficult. First, the many options and tutorials confuse you. Then, building a system slows down your consumption speed.

But if you’re a knowledge worker or content creator and some of this sparked your curiosity, I’d urge you to follow your impulse.

A Zettelkasten can work as an idea-generation machine. You discover related ideas that you hadn’t thought of in the first place. As your notes grow, you likely start seeing puzzle pieces for the bigger picture. This picture can serve as the basis of your original work.

May this article support you in taking your note-writing system to the next level.

Filed Under: 📚 Knowledge Management Tagged With: learning, Productivity, slipbox

Stephen King’s 8 Tips Can Improve Your Writing and Editing

March 30, 2021 by Eva Keiffenheim


A guide from one of the greatest authors.

Photo Credit: Wikimedia Commons, edited by Author

For the last 12 months, I’ve been absorbing advice from world-class writers.

One of the most useful books I read is Stephen King’s On Writing. He describes his writing journey and applicable lessons he learned along the way.

To date, King published 62 novels and is among the richest authors of our time. Here are his best tips.

1. You can learn only by doing

“You don’t need writing classes or seminars any more than you need this or any other book on writing. […] You learn best by reading a lot and writing a lot, and the most valuable lessons of all are the ones you teach yourself.”

— Stephen King

Every successful writer follows a writing schedule. King writes every morning. But the time doesn’t matter. What matters is that you sit down and write.

I read his book, searching for a secret sauce. But there’s none. If his success teaches us one thing, it’s that there are no shortcuts. You have to read a lot and write a lot.

2. Use rejections as resilience practice

“By the time I was fourteen (…) the nail in my wall would no longer support the weight of the rejection slips impaled upon it. I replaced the nail with a spike and went on writing.”

— Stephen King

As a young boy, King put the nail in his wall to collect the publisher’s rejection slips. But he didn’t look at it and feel discouraged. Instead, he used these slips as reminders for trying harder.

We all face rejection and failure. What differentiates the mediocre from the most successful writers is they never stop. Rejections don’t matter. But our reaction does.

Whenever you read a publisher’s ‘no,’ remember young King. Persistence ultimately pays off.

3. You should be the only person to judge your work

“I kept hearing Miss Hisler asking why I wanted to waste my talent, why I wanted to waste my time, why I wanted to write junk!”

— Stephen King

A movie inspired King to write his first commercial stories. After a cinema visit, he summarized the thriller on paper. He then printed the story and sold copies at his school. Another time, he wrote some not-so-kind words about one of his teachers for the school paper.

Both times teachers denounced his writing. They asked him to stop. When he didn’t, they sent him to work for a journal. King’s first paying job as a writer was the sports paper for a small-town.

Based on the teacher’s words, he depreciated writing horror stories. He thought of them as something serious people don’t do. Yet, he trusted his instincts and continued. If King followed his educator’s advice, he would have never become a world-class author.

Don’t stop because other people tell you to quit. There’s only one person who should choose what to do — you.

4. Treasure your relationships

“Writing is a lonely job. Having someone who believes in you makes a lot of difference. They don’t have to make speeches. Just believing is usually enough.”

— Stephen King

Carrie is King’s first published novel. But when he wrote the first pages, he didn’t like what he saw and tossed them into the bin. His wife found the pages. She was curious how the story of the 16-year-old girl with telepathic power would continue and urged King to continue.

Your loved ones believe in you when you fail to believe in yourself. Relationships provide crucial mental support for writers.

5. Master the art of deep work

“There should be no telephone in your writing room, certainly no TV or videogames for you to fool around with. Eliminate every possible distraction.”

— Stephen King

Cal Newport wasn’t born when King published his first novels. But likely, King’s work routine served as inspiration for ‘Deep Work.’

He creates a distraction-free environment. He banned his telephone, TV, videogames, and even YouTube from his writing space. That’s how King writes 2,000 words a day. He creates a 180,00 words novel in three-months.

If you get three focused hours of uninterrupted creation time, you solve most of your time management issues. Because once you’re in deep work and focus for an extended period, you immerse yourself in the activity in front of you.

When I write an article with LinkedIn open and my phone within reach, it takes me 5–6 hours. When I’m undistracted, I finish in 2–3. The equation is as follows:

High-Quality Work Produced = (Time Spent) x (Intensity of Focus)

6. Diffused thinking is as important as focused thinking

“Pow! Two unrelated ideas, adolescent cruelty and telekinesis, came together, and I had an idea.”

— Stephen King

To tackle any large task, our brains use the diffuse and focused mode. They have different purposes and to do your best work you need both of them.

We often optimize our days for focused mode thinking, for example, through deep work, flow states, and other highly productive sessions. Much of the learning process happens in this focused mode of thinking.

Yet, the diffuse mode is equally valuable. It only occurs when our minds can wander, e.g., during taking a shower or going for a lonely walk. Without actively thinking, our subconsciousness works on problems. While we feel like taking breaks, our mind continues to work for us.

King shares that the best novel ideas occurred to him while showering, driving, and taking his daily walk. Give your mind regular breaks. Your creativity will thank you for it.

7. 2nd Draft = 1st Draft — 10%

“The shorter the book, the less the bullshit.”

— Stephen King

On one of his rejection slips, an editor gave him invaluable advice. He wrote to him: “You need to revise for length. Formula: 2nd Draft = 1st Draft — 10%.” Here are some easy fixes for how to do it:

  • Replace adverbs with stronger verbs: The women said silently. → The women whispered.
  • Delete unnecessary “that’s” whenever you can. He feared that his brother loved the sandwich. → He feared his brother loved the sandwich.
  • Exchange nouns for verbs: He made the decision to meditate daily. → He decided to meditate daily.

Kill needless words and shorten long phrases. Or, as King says: “Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.”

8. Use the first words that come to your mind

“One of the really bad things you can do to your writing is to dress up the vocabulary, looking for long words.”

— Stephen King

It’s tempting to dress up your vocabulary. But when we try too hard, our writing becomes unnatural. It might even feel unrelatable.

Don’t disguise your language. Don’t obsess over the thesaurus for unnecessary fluff. The first word that comes to your mind is most often also the best one.

The best writers I know don’t try to sound intelligent. They use simple words in powerful ways. Whenever you catch yourself searching for ‘professional’ words, stop. Instead, use the vocabulary that first comes to your mind.


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Filed Under: ✍🏽 Online Creators Tagged With: Editing, Writing

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