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The Key Idea All Great Books on Learning Have in Common

February 2, 2022 by Eva Keiffenheim


And how you can implement the powerful way to learn.

Source: Created by author

No life skill can earn you greater dividends than learning how to learn.

After reading more than 30 books on learning, I noticed a recurring principle.

It’s a clear practice that integrates almost all of the most effective learning strategies:

  • Retrieval practice: recall something from your memory
  • Spaced repetition: repeat the same information across increasing intervals
  • Interleaving: alternate before each practice is complete
  • Elaboration: rephrase new knowledge and connect it with existing insights
  • Reflection: synthesize key lessons taught by experience
  • Self-testing: answer a question or a problem and identify knowledge gaps

The following lines will not only reveal the key idea and how it works but also show you an efficient way to integrate it into your daily life.


The Principle All Great Books on Learning Agree On

I spent countless hours trying to find a process that integrates all of the above aspects into a learning habit. For example, one result was an efficient (yet time-consuming) way to remember everything you want from non-fiction books.

Luckily, there’s a more efficient way: teaching in public.

Here’s why and how it works.

When you teach, you first have to retrieve what you know from your memory.

And the good thing: you don’t need to feel fully knowledgeable about the content before you instruct others. You’ll understand the material by teaching.

Dr Barbara Oakley writes in her book:

“You may think you really have to understand something in order to explain it. But observe what happens when you are talking to other people about what you are studying.

You’ll be surprised to see how often understanding arises as a consequence of attempts to explain to others and yourself, rather than the explanation arising out of your previous understanding.

This is why teachers often say that the first time they ever really understood the material was when they had to teach it.”

Moreover, by teaching, you make new material stick to your memory.

Learning through teaching is efficient because you have to rephrase new knowledge in your own terms and connect it with existing insights — the essence of elaboration, as the authors of ‘Make it Stick’ define it:

“Elaboration is the process of giving new material meaning by expressing it in your own words and connecting it with what you already know.”

Moreover, knowing you’re learning something to explain it to somebody else transforms how you process the material in the first place and includes a second repetition loop.

Jim Kwik, a renowned expert in memory improvement, explains in ‘Limitless’:

“Everything we learn should be learned with the intent to teach someone else. When we know we have to present information to someone else, we pay attention differently than when we learn just for ourselves.

So if we can take that mentality and apply it to everything we want to learn, we can increase our retention and understanding. The thing about learning to teach is we actually get to learn twice. The first time when we learn it ourselves, and the second when we teach it to someone else.

The information gets cemented through their questions and observations, making learning an interactive process instead of a passive activity.”

Effortful learning is far more effective than passive content consumption. And teaching is one of the most active things you can do.

The more work your brain does, the more connections you establish. And as you know, more connections increase the chances of remembering what you learn.

By teaching, you have to recall things from your memory actively. The authors of ‘The New Science of Learning’ state::

“To make good use of your study time, don’t just look over the material or read over the material passively, but actually try to recall the material.

Each time a memory is recalled, both it and its cue are strengthened, and you can access the desired information in your brain faster. Simply reading the material over is much less effective in building a strong memory process.”

Lastly, teaching helps you identify knowledge gaps and review the material strategically.

Award-winning science writer Benedict Carey explains why teaching something to others is so effective:

“These apparently simple attempts to communicate what you’ve learned, to yourself or others, are not merely a form of self-testing, in the conventional sense, but studying — the high-octane kind, 20 to 30 percent more powerful than if you continued sitting on your butt, staring at that outline.

Better yet, those exercises will dispel the fluency illusion. They’ll expose what you don’t know, where you’re confused, and what you’ve forgotten — and fast.”

Now that you know why teaching is so powerful (it naturally includes retrieval, spaced repetition, elaboration, self-testing, and reflection), let’s see how you can put this into practice.

Created by Eva Keiffenheim

The Best Way to Teach and Maximize Your Learning

You can do many things, but many of them are inconvenient. Likely, you don’t have the time or resources to give lectures, host a podcast, or have patient friends who listen to you trying to explain newly learned concepts.

I tested various ways to teach in public before finding the most effective way. For example, I created YouTube videos about cryptocurrencies or recorded Podcast episodes about communication and polyamory.

While I enjoyed the process, it was time-consuming and filled with secondary tasks (video and audio cutting).

Writing in public is the best way to teach what you learned to the entire world. It comes with less friction (you can write anywhere) and minimum time commitment (no video or audio skills required).

Since I’ve started writing in March of 2020, I learned more than in the combined five years of university education.

When you write, you put pressure on your thinking. It forces you to make your thoughts crystal clear. In this process, you learn and understand.

Writing helps you see how seemingly unrelated thoughts connect. That’s why writing is a mind-expanding, often even enlightening experience.

Through writing, you realize whether you truly got the concept or swim in the illusion of knowledge.

“The one who does the work does the learning,” learning scientist Doyle states. And when you write about your newly learned knowledge, you do the work.


“I’ve learned more in the course of writing and researching the thousands of articles to date than in all the years of my formal education combined.”

— Maria Popova, author of The Marginalian


How You Can Create a Consistent Writing Habit

A replicable writing habit is not as simple as having an idea, writing it down, publishing.

New writers often fail to acknowledge the micro-steps that are neccessary to move from idea generation to a well-articulated article.

Here’s what you want to focus on to stay consistent and create your personal learning engine.

1. Start with the right mindset

Write and publish 30 articles before expecting any joy or return on your time investment.

When you start out, writing can feel challenging. Words don’t come easily, and writing might feel slow and painful.

Likely, with every step of your writer’s journey, things become more complicated — you’ll become aware of everything you don’t know yet. But be sure that this is a sign of progress, not of desperation.

Just like any habit, it’s easy to stop after your initial enthusiasm. Answering the following questions early on have kept me going.

  • How does writing online fit into your story?
  • Why is writing online the right thing for you to do right now?
  • What might get in your way and prevent you from completing this course and publishing consistently?
  • How do you prevent this from happening? Can you use the energy from this fear to help you?

2. Set a clear goal and schedule

Again, the first few months of writing are tough. You will struggle to put words on paper, and nobody will be interested in your work because it’s not good enough (yet).

You don’t have external recognition; you don’t have the skills to write fast and good; you don’t have a backlog of content you can recycle; you don’t have a large following waiting for you to publish, which will increase your commitment.

Remember that building a writing habit is not linear but exponential. You will have to practice a lot before your words resonate with readers. In the early days, you will write in the void.

Source: Created by Eva Keiffenheim

What you want is to set up a routine and structure that carries you towards writing your first 100 articles. A couple of questions that can help you:

  • How many articles do you want to publish until the end of this month and year?
  • When and how often will you write? (days, time, duration)
  • What do you need to stop doing so you find the time to write?
  • How will you protect your writing time?

3. Get help and join a tribe of fellow writers

Steven King shared a piece of wisdom in his book on writing: “You don’t need writing classes or seminars any more than you need this or any other book on writing. You learn best by reading a lot and writing a lot, and the most valuable lessons of all are the ones you teach yourself.”

I agree. And yet, while you have to do the work yourself, the right tools and tactics can fuel your growth.

That’s why I started the writing online accelerator — a three-week cohort-based course that will help you transform from a dreamer into a doer. You will learn how to create your learning engine and attract a broad audience. You can pre-register for free here.

Writing is one of the rare professions that give you a ticket to lifelong learning by turning you into a teacher. Make sure to make the most of it.


Want to feel inspired and improve your learning?

Subscribe free to The Learn Letter. I read a book and 50 articles a week, and each Wednesday, you’ll receive the best in your inbox. This newsletter will make you find tools and resources that help you on your path to health, wealth, and wisdom.

Filed Under: 🧠 Learning Hacks Tagged With: How to learn, learning, Writing

You Want to Write Online in 2022? Publish Your Articles Here

November 20, 2021 by Eva Keiffenheim


Where you start makes all the difference.

Photo by Sincerely Media on Unsplash

Where will you publish your writing?

You face ever-growing options —Medium, Substack, your own website, and LinkedIn, and other publications.

This guide will help you make the right choice on where to start publishing your writing. The choice depends on your context. Some platforms might be more suitable for you than the other ones.

After reading this article, you’ll know the key factors for decision-making, and you’ll feel confident about your choice.


The key question to ask yourself

The most important thing you should look out for is to get sufficient data on your writing because this is what will help you improve.

You want to know which of your posts perform best and how much time people spend on your articles. Comments underneath your posts to learn about your readers’ needs and interests.

Through data, you can analyze your writing and create more from what works well. You can push the topics your readers are genuinely interested in and steadily attract more people.

But to get this kind of data, you need an initial audience of people reading your posts. That’s why the core question you should be asking yourself is: Do I have an existing +10K follower base on any social media platform or +2K newsletter subscribers?

In essence, you can break down all the existing options into this formula: They either distribute your content to their existing audience, or you have to bring in your own people.

You can write the best content in the world, but if nobody discovers your work, it will be worthless. So unless you have an existing audience, the key metric for your decision-making should be whether the platform you choose can help you grow your audience.


Writing on your personal blog

James Clear, Farnam Street, and many other successful writers post their writing on their blogs.

The key advantage of your own blog is that you own your audience. You can do with your blog traffic whatever you like: share affiliate links, advertise brands or sell your own products.

Another argument for blogs is your independence from algorithms. You’re not dependent on platforms to show your work to the readers. And you can design the website in your personal style.

You don’t need to be a programmer to publish your articles online. Content management systems like WordPress, Ghost, or Wix make website building easy.

Yet, unless you have an existing follower base, you’ll need to have a plan to drive people towards your blog. Are you good at SEO or plan to learn it? Can you spare +$2000 dollars and hire freelancers for sustainable traffic strategies? And is your writing good enough so that people will actually read your post once they find them?

When you’re starting out, you don’t know which articles people want to read from you. You might begin with a food blog and realize only later on that you’re not really into the topic. If you write on a blog and change your mind regarding your niche, you might have to start everything again from scratch.

That’s why — unless you have solid data on your niche and some 100 articles in your backlog — I advise against starting on a blog/website.


Writing on Substack

Newsletters are tempting. Platforms such as Substack, a platform for newsletters where subscribers have to pay for the creator if they wish to receive the recurring content, are on the rise.

Substack has grown from 0 to 1,000,000 paying subscribers within its first 4 years on the market. According to Hamish McKenzie, the co-founder of Substack, the top 10 publications of the platform together bring in more than $20 million per year.

“When you look at the economics of newsletters… If you can find 10,000 people to pay you $100 a year, you’re making $1 million a year. No one in media is going to pay you that.”

— Casey Newton, Platformer

Other success stories include Scott Hines, who grew his email list to 1,000 in less than a year. He writes personal essays about life, parenting, sports, and architecture. Scott says he started from scratch.

Yet, substack doesn’t help you gain an audience. You’ll have to bring in people on your own.

One of the most common Substack advice is to reach out to your family members, friends, colleagues and ask them to subscribe (out of solidarity).

Many of the people who experienced rapid growth on Substack, had an existing audience when they started their newsletter. So unless you can bring an audience from another platform, I’d advise against starting on Substack.


Writing on Linkedin

LinkedIn has 774,61 million active users and the platform is expected to reach 1,034.56 million by 2025. LinkedIn is the go-to platform for networking in the business world, and it can offer a large audience.

There’re two ways to write on LinkedIn in 2021. You can either publish articles or posts. Articles are in-depth pieces, while posts are quick ideas.

LinkedIn articles can be an option for you if you have an existing audience within your niche and you know which content works well for them. With that, you can get initial traction of people commenting and being interested in your content.

Yet, long-form articles mostly don’t perform well on LinkedIn even for people with a large follower base. You also won’t get paid anything on LinkedIn for writing, regardless of how many people have read your work.

Short-form posts can help you gain followers if you go viral or semi-viral. Yet, short writing mostly lacks in-depth information and expertise. To build authentic relationships and a loyal follower base, you’ll have to provide more valuable content to your audience than ‘few hundred words long’ social media posts. As on most social media platforms, creators fight for the attention of the users on LinkedIn as well.

Source: Wes Kao

If you want to build a loyal audience that values depth and clarity, I don’t recommend starting writing on LinkedIn. While the platform can be a growth tool to drive traffic towards your content, it’s not the best place to practice your craft.


Writing on Medium

Founded in 2012 by Ev Williams, the co-founder of Twitter, Medium users have grown steadily. The platform has gone through several changes through the years, including the introduction of the Partner Program, which allows writers to earn money based on members’ reading time.

In 2021, Medium proportionally reduced its paid journalists and started to support independent writers.

On Medium, publishing is frictionless. You tap into an existing audience of people interested in long-form content— unlike LinkedIn, where people mainly go to network and scroll. Through publications, comments, and curation, you receive feedback on your writing. Data on reading time, views, and the reading ratio will help you improve.

Plus, you don’t have to spend time building your website, doing SEO, and finding sponsorships or affiliates for your website. You get paid based on the user’s reading time on your articles.

Many creators complain their earnings aren’t in alignment with their time and energy investment. Indeed, only the top 10% of the writers regularly earn more than $100.

My income on Medium varies from $1,500 to $5,000 — but even if Medium wouldn’t pay me a single cent, I’d write on the platform. I get thoughtful comments and 10 to 25 e-mail subscribers a day.

I see the platform as a tool for testing and improving my writing and building an audience. The income is a nice side effect. If you’re starting out, the platform can offer you many growth and learning opportunities.


Conclusion

To make the best decision on where to publish online, you’ll have to consider the size of your audience.

While it makes sense to redistribute your 10k+ social media following to a paid newsletter subscription or to a blog filled with ads and affiliates, if you’re starting from scratch, it’s easier to tap into the audience of already flourishing platforms.


Do you want to build a consistent writing habit?

Pre-register for the next cohort of my writing online accelerator. You will transform into a consistent writer to attract an audience, create career opportunities, and become a better person. Find more details about the next launch date here.

Filed Under: ✍🏽 Online Creators Tagged With: inspiration, Writing

How the Meta Log Can Turn You Into a Better Writer

October 18, 2021 by Eva Keiffenheim


Steal my tool to build a consistent, deliberate writing habit.

All you need are four columns. Source: Canva.

When I started writing, it felt painful. I didn’t know how to write introductions and struggled to express my ideas. I thought my texts sounded trite (which they did), and I knew I was not as effective as I could be.

I almost stopped writing altogether.

Fast forward, and I’ve built a consistent writing habit and reached more than two million readers through my articles and newsletters.

If I had to name one tool that has kept me going and improved my writing it’s the meta log. It will support you in establishing a deliberate, consistent writing practice that will turn you into a better writer.


The Science Behind the Meta Log

I invented the tool out of necessity and only recently understood why it works. The meta log is rooted in metacognition. It’s a skill essential for learning, according to many educational scientists.

Different studies show high performers have better metacognitive skills than low performers across various disciplines. Educational psychologist Schraw writes:

“Metacognition is essential to successful learning because it enables individuals to manage their cognitive skills better and to determine weaknesses that can be corrected by constructing new cognitive skills.”

But what is metacognition?

In essence, it means noticing and understanding the way you think. It’s thinking about thinking, knowing about knowing, or becoming aware of your awareness.

When it comes to learning, educational scientists say: “It refers to the processes used to plan, monitor, and assess one’s understanding and performance.”

Here’s a visual explanation:

Metacognition Cycle. (Source: Abhilasha Pandey on the progressive teacher).

“The best performers observe themselves closely. They are in effect able to step outside themselves, monitor what is happening in their own minds, and ask how it’s going.”

— Geoff Clovin


How to Quickly Set Up Your Meta Log

According to research, three steps are necessary for unlocking your metacognition: planning, monitoring, and evaluating.

Before you start writing, plan. You first think about your desired goal and consider how you’ll use your time.

Second, you can use self-monitoring to remain aware of your progress. You question the steps you take and reevaluate whether you’re following your planned path.

Finally, you want to reflect on your performance. You evaluate what went well and what you can do better next time you sit down to write.

To integrate this into your writing habit, all you need is a journal or spreadsheet with four columns.

  1. The first column is for the date.
  2. The second column is for the duration of writing.
  3. The third column is for planning and self-monitoring.
  4. The fourth column is for evaluation.
Source: Created by the author.

When you fill out the columns before and after your writing practice, you use your experience to regulate and improve future learning behavior. You self-monitor and self-regulate. Thereby, you steepen the learning curve towards your desired goals.


The 3 Principles to Make the Most of It

This meta log is a variation of learning journals, which have been proven to enhance meta-cognition.

“However, how the learning journal is used seems to be critical and good instructions are crucial; subjects who simply summarise their learning activity benefit less from the intervention than subjects who reflect about their knowledge, learning, and learning goals,” this meta-analysis in Nature concludes.

To make this practice effective, keep these three principles in mind.

1) Fill the blanks without a reader in mind.

Contrary to your articles, you don’t write for any reader. The meta log is for you. Don’t obsess over word choice. Nobody will ever read it, and it’s only there for you. The more honest you are with yourself, the more helpful it’ll be.

2) Use it every time you write.

Unused tools are useless. The meta-analysis in Nature says the longer you stick with a learning journal, the more effective it is. Strong effects have been observed among students in the context of writing.

Make it a habit to finish your writing with an entry in your meta log. Specify the next step for tomorrow.

3) Bold your key insights.

At the end of a month, go through your meta log and bold your key learnings. That way, you’ll have an easy time revisiting the critical lessons from the past and bring them back to your mind.

Here’s how my meta log from April 2020. I still keep coming back to the highlights once in a while.

Source: Created by the author.

In Conclusion

If you want to become a great writer, consistency matters most.

The meta log keeps you motivated, shows your progress, and helps you move in the right direction. This tool will help you be more effective by including metacognition in your writing process.

Are you ready to set it up?


I’m building a course on how to write online based on evidence-based practices to make the most of your time. You won’t sit in front of pre-recorded videos and struggle to stick with them. If you’re interested in joining a group of 25 people, you can pre-register here.

Filed Under: ✍🏽 Online Creators Tagged With: Editing, Writing

This is How I Made My First $30,000 From Writing Online

May 15, 2021 by Eva Keiffenheim



7 beginner-friendly tips to get you started.

Photo by Julia M Cameron from Pexels

I published my first article in late March 2020. Since then, I made a full-time income from Medium and writing for clients that found me via the platform.

I had no prior writing experience, and English is not my first language.

Yet, I won’t say anyone can succeed. Writing is like running. You get better with practice, and almost anyone can do it. But how many of the people who fancy running end up running a marathon?

99% who read this will never start or quit too early. But if you’re in for the long-term, the following strategies and tips will help you make a solid income.


1) Is starting on a platform still worth it?

It depends on your answers to the following questions.

  1. Do you have an existing +10K follower base on any social media platform?
  2. Are you good at SEO or plan to learn it?
  3. Do you know how to code or want to build your website on a CMS like WordPress, Ghost, or Wix?
  4. Can you spare $2,000 to hire help in case you fail with SEO or programming?

If you answer yes to all of these questions, write a blog. Read this excellent guide by Natt Eliason, and stop reading this article now.

In all other cases, start on Medium.

Publishing is frictionless. You tap into an existing audience. Through publications, comments, and curation, you receive feedback on your writing. Data on reading time will give you additional insights. Plus, you don’t have to spend time finding sponsorships or affiliates for your website. You get paid based on the user’s reading time on your articles.

Even if Medium didn’t pay me a single cent, I’d write on the platform. I get thoughtful comments and 10–15 e-mail subscribers a day. I see the platform as a tool for learning and growing my business.

What you can do:

Create an account and enroll in the Medium Partnerships Program.


2) How to find endless ideas

When I wrote my first three articles, I feared I’d run out of ideas. But with a system in place, this won’t happen.

The more you create, the more creative you become. Research shows the best ideas will arise once you flow into the writing process.

Once you get the ideas, you want to capture them. Most of my ideas come while I write an article, read a book, or talk to friends. How I capture the ideas evolved over the months from Trello, to Notion, to Milanote.

v1 Idea Management on Trello March 2020 —July 2020 (Screenshot by author)
v2 Idea Management on Notion August 2020 —December 2020 (Screenshot by author)
v3 Idea Management on Milanote Jan 2021 —today (Screenshot by author)

But in the end, it’s less about the tool and more about a system. A lack of structure is a threat to creativity.

Thanks to the process of capturing everything on the go, I never start with an empty page. I know I have more ideas than I will ever be able to cover.

What you can do:

Pick your favorite tool and start collecting ideas today. What are you curious about? Do you have life lessons worth sharing? Any insights based on your studies or your profession? Write your first 10 article ideas and add a line or two. From now on, capture any idea.


“The essential ingredients for creativity remain exactly the same for everybody: courage, enchantment, permission, persistence, trust — and those elements are universally accessible.”

— Elizabeth Gilbert


3) The single metric you should measure

Unless you’ve written before, your first twenty articles will suck and not reach a broad audience. Don’t stress about it. Every good writer goes through self-doubt and the valley of despair.

The most important metric to measure is whether you created quality content. I found the Medium distribution guidelines very helpful for adding value to my writing.

Many first-time writers say they read and follow the guidelines when they don’t (me included).

How to spot it? They write journal-like entries instead of focusing on the reader. Burn the following advice from Medium’s editorial team into your mind:

“Does it add value for the reader? — Does it share new insights or perspectives? Offer an original take on a familiar issue? Does it stir emotions and/or thinking? Provide meaningful advice? Enrich a reader’s understanding of the topic? Does it feel like time well spent?”

Writing is different from journaling. Avoid using “I” too much. Posts are not about you but the reader. Always put the reader’s benefit first by putting yourself in their shoes. How can you derive actionable advice from your article? Where can you add more empathy for your reader?

Value creation is the single most important metric to focus on. Most successful writers I know went from a niche audience to a broader audience by focusing on the group of people they can truly help.

What you can do:

Study the distribution guidelines. Take notes. Read through the work of successful writers, such as Michael Thompson, Megan Holstein, and Niklas GĂśke.


4) Publish with big publications

Think about it this way: The official Headspace Youtube Channel with 425,000 subscribers would publish your article about meditating. You could reach almost half a million people without having to build this audience.

With Medium publications, you can do exactly that. Better Humans has almost 400,000 followers. If you publish an article with them, you can reach way more people than you would have ever reached by self-publishing.

Many writers feel demotivated by rejections and miss out on the power of publications.

You have to write quality content before big publications accept your work. Don’t feel angry if they don’t want you in the beginning. Your writing isn’t good enough yet.

I applied 9 times for Mind Cafe, 12 times to Better Humans, and 15 times to P.S.: I Love You before publishing with them. Some publications haven’t added me (yet). But I’ll try again and again.

What you can do:

Choose publications within your niche. Search for the top writers in your topic and look where the most successful articles were published.

Once you found your target publications read their submission guidelines and recent posts they published. Then, write quality content, and submit. Don’t feel discouraged by rejections. Be patient. Tapping into the existing audience is worth the wait.


5) Collect your reader’s emails

“You have to start collecting emails today,” Sinem Günel told me in one of our first coaching sessions.

I had just published my first article, and asking my 7 readers to sign up for a non-existing newsletter seemed hilarious.

But Sinem insisted: “Now is the right time to start one. If you’re trying to make money online, your email list is one of your biggest assets.”

A year and 1K+ subscribers later, I know she was right. Platforms change. Emails don’t. Your follower’s email address is their most permanent online identity.

What you can do:

Register on Convertkit, Mailchimp, Substack, or Mailerlite. I chose to go with Convertkit as it’s intuitive, free and helps me grow my audience. But again, the tool doesn’t matter that much. The important part is to get started.

Add a call to action at the bottom of each article. Until recently, my CTA was a fluffy “Do you want to connect? Sign-Up here”.

Don’t worry if you’re unsure about your newsletter’s content. I didn’t send a single email until six months in. But when I knew what I wanted to write about, I started with 400 subscribers.


6) Write headlines that make people click

Simple but sad: If your headline isn’t interesting, nobody will read your article. There’s so much great content that will never be read because the headline sucks. You can write the best blog post, but without a great headline, nobody will read it.

To succeed in online writing, you must learn to write great headlines. Writing headlines is unglamorous. That’s why many writers avoid practicing the craft.

But to make money with writing online, there’s no way around it. The best headlines make the reader curious, describe a transformation, offer a specific benefit, or a thought-provoking statement.

“I’ve written more than 15,000 headlines since I’ve started writing. Only one percent of them are really good. Those one percent of headlines I’ve written created 100 percent of my viral successes. Every single morning, I write down 10 ideas for headlines. […] I promise, if you don’t learn how to write good headlines, you’ll never have a career as a blogger. Never. So do it.”

— Ayodeji Awosika

What you can do:

Browse through your reading list and save the headlines that made you click. Write 10 headlines every morning before you start writing. Most writers never do it. By practicing, you gain a sustainable competitive advantage.


7) Use online tools to improve your writing

These tools won’t turn you into a professional writer; they will level up your writing process. These are the tools I use daily:

  • Improve your headlines with co-schedule
  • Format your headlines with Title Case Converter
  • Look beyond Unsplash pictures with Pexels, StockSnap, Freepik, or Burst
  • Run a health check with Grammarly or the Hemingway Editor
  • Look for alternative words with Thesaurus

Are you ready to increase your income?

Making money from online creation is a long-term game. You won’t see the desired results in the beginning. But if you keep working, you might suddenly hit a glass ceiling.

Progress is slow but exponential. Whenever you think about quitting, keep in mind, you’re in for the long term. Writing in 2021 isn’t hard.

Making money through writing works by providing value at scale. Here’s what to remember:

  • Enroll in the Medium partner program.
  • Collect every idea with your favorite tool.
  • Focus on creating value for the reader.
  • Pitch and publish with the big publications.
  • Start an email newsletter from day one.
  • Write ten headlines every day.
  • Use online tools to improve your texts.

Don’t waste time searching for a secret sauce. Use success stories as inspiration but don’t get lost in them. Creation is all that matters.

When looking at your metrics, don’t feel discouraged. Use data to analyze what works and do more of it. But apart from that, don’t agonize over low stats. Instead, spend all of your energy consistently creating user-centric content.

You’re not too late to the party. Today is the perfect time to start. Follow these steps and make a full-time living as an online writer.


Sign up for the Learn Letter and get weekly inspirations on reading, learning, and growth.

Filed Under: ✍🏽 Online Creators Tagged With: Entrepreneurship, Reflection, tutorial, Writing

Stephen King’s 8 Tips Can Improve Your Writing and Editing

March 30, 2021 by Eva Keiffenheim


A guide from one of the greatest authors.

Photo Credit: Wikimedia Commons, edited by Author

For the last 12 months, I’ve been absorbing advice from world-class writers.

One of the most useful books I read is Stephen King’s On Writing. He describes his writing journey and applicable lessons he learned along the way.

To date, King published 62 novels and is among the richest authors of our time. Here are his best tips.

1. You can learn only by doing

“You don’t need writing classes or seminars any more than you need this or any other book on writing. […] You learn best by reading a lot and writing a lot, and the most valuable lessons of all are the ones you teach yourself.”

— Stephen King

Every successful writer follows a writing schedule. King writes every morning. But the time doesn’t matter. What matters is that you sit down and write.

I read his book, searching for a secret sauce. But there’s none. If his success teaches us one thing, it’s that there are no shortcuts. You have to read a lot and write a lot.

2. Use rejections as resilience practice

“By the time I was fourteen (…) the nail in my wall would no longer support the weight of the rejection slips impaled upon it. I replaced the nail with a spike and went on writing.”

— Stephen King

As a young boy, King put the nail in his wall to collect the publisher’s rejection slips. But he didn’t look at it and feel discouraged. Instead, he used these slips as reminders for trying harder.

We all face rejection and failure. What differentiates the mediocre from the most successful writers is they never stop. Rejections don’t matter. But our reaction does.

Whenever you read a publisher’s ‘no,’ remember young King. Persistence ultimately pays off.

3. You should be the only person to judge your work

“I kept hearing Miss Hisler asking why I wanted to waste my talent, why I wanted to waste my time, why I wanted to write junk!”

— Stephen King

A movie inspired King to write his first commercial stories. After a cinema visit, he summarized the thriller on paper. He then printed the story and sold copies at his school. Another time, he wrote some not-so-kind words about one of his teachers for the school paper.

Both times teachers denounced his writing. They asked him to stop. When he didn’t, they sent him to work for a journal. King’s first paying job as a writer was the sports paper for a small-town.

Based on the teacher’s words, he depreciated writing horror stories. He thought of them as something serious people don’t do. Yet, he trusted his instincts and continued. If King followed his educator’s advice, he would have never become a world-class author.

Don’t stop because other people tell you to quit. There’s only one person who should choose what to do — you.

4. Treasure your relationships

“Writing is a lonely job. Having someone who believes in you makes a lot of difference. They don’t have to make speeches. Just believing is usually enough.”

— Stephen King

Carrie is King’s first published novel. But when he wrote the first pages, he didn’t like what he saw and tossed them into the bin. His wife found the pages. She was curious how the story of the 16-year-old girl with telepathic power would continue and urged King to continue.

Your loved ones believe in you when you fail to believe in yourself. Relationships provide crucial mental support for writers.

5. Master the art of deep work

“There should be no telephone in your writing room, certainly no TV or videogames for you to fool around with. Eliminate every possible distraction.”

— Stephen King

Cal Newport wasn’t born when King published his first novels. But likely, King’s work routine served as inspiration for ‘Deep Work.’

He creates a distraction-free environment. He banned his telephone, TV, videogames, and even YouTube from his writing space. That’s how King writes 2,000 words a day. He creates a 180,00 words novel in three-months.

If you get three focused hours of uninterrupted creation time, you solve most of your time management issues. Because once you’re in deep work and focus for an extended period, you immerse yourself in the activity in front of you.

When I write an article with LinkedIn open and my phone within reach, it takes me 5–6 hours. When I’m undistracted, I finish in 2–3. The equation is as follows:

High-Quality Work Produced = (Time Spent) x (Intensity of Focus)

6. Diffused thinking is as important as focused thinking

“Pow! Two unrelated ideas, adolescent cruelty and telekinesis, came together, and I had an idea.”

— Stephen King

To tackle any large task, our brains use the diffuse and focused mode. They have different purposes and to do your best work you need both of them.

We often optimize our days for focused mode thinking, for example, through deep work, flow states, and other highly productive sessions. Much of the learning process happens in this focused mode of thinking.

Yet, the diffuse mode is equally valuable. It only occurs when our minds can wander, e.g., during taking a shower or going for a lonely walk. Without actively thinking, our subconsciousness works on problems. While we feel like taking breaks, our mind continues to work for us.

King shares that the best novel ideas occurred to him while showering, driving, and taking his daily walk. Give your mind regular breaks. Your creativity will thank you for it.

7. 2nd Draft = 1st Draft — 10%

“The shorter the book, the less the bullshit.”

— Stephen King

On one of his rejection slips, an editor gave him invaluable advice. He wrote to him: “You need to revise for length. Formula: 2nd Draft = 1st Draft — 10%.” Here are some easy fixes for how to do it:

  • Replace adverbs with stronger verbs: The women said silently. → The women whispered.
  • Delete unnecessary “that’s” whenever you can. He feared that his brother loved the sandwich. → He feared his brother loved the sandwich.
  • Exchange nouns for verbs: He made the decision to meditate daily. → He decided to meditate daily.

Kill needless words and shorten long phrases. Or, as King says: “Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.”

8. Use the first words that come to your mind

“One of the really bad things you can do to your writing is to dress up the vocabulary, looking for long words.”

— Stephen King

It’s tempting to dress up your vocabulary. But when we try too hard, our writing becomes unnatural. It might even feel unrelatable.

Don’t disguise your language. Don’t obsess over the thesaurus for unnecessary fluff. The first word that comes to your mind is most often also the best one.

The best writers I know don’t try to sound intelligent. They use simple words in powerful ways. Whenever you catch yourself searching for ‘professional’ words, stop. Instead, use the vocabulary that first comes to your mind.


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Filed Under: ✍🏽 Online Creators Tagged With: Editing, Writing

3 Reasons to Write No Matter What Field You’re In

March 8, 2021 by Eva Keiffenheim


Plus my tips on how to write consistently.

Vienna University of Business and Economics. (Photo by Ngai Man Yan from Pexels)

Nobel Prize-winning physicist Richard Feynman was a genius, but he wasn’t a writer. He dictated his memoirs, and his friend transcribed the audio-tape.

Still, Feynman wrote. A lot. Because he realized something, many people don’t — writing equals working. He explains it in this interview:

Weiner: (Referring to Feynman’s journals) And so this represents the record of the day-to-day work.
Feynman: I actually did the work on the paper.
Weiner: That s right. It wasn’t a record of what you had done but it is the work.
Feynman: It’s the doing it — it’s the scrap paper.
Weiner: Well, the work was done in your head, but the record of it is still here.
Feynman: No, it’s not a record, not really, it’s working. You have to work on paper and this is the paper. OK?

Writing is working. But it’s so much more. Here are three reasons why you should write even if you’re not a writer.


1. When You Write, You Have to Understand and Think for Yourself

You can’t summarize an idea that you don’t really understand. So, through writing, you realize whether you truly got the concept or swim in the illusion of knowledge.

The problem is as follows, writes Schopenhauer:

“When we read, another person thinks for us: we merely repeat his mental process. â€Ś For the more one reads the fewer are the traces left of what one has read; the mind is like a tablet that has been written over and over. Hence it is impossible to reflect; and it is only by reflection that one can assimilate what one has read if one reads straight ahead without pondering over it later, what has been read does not take root, but is for the most part lost.”

Writing changes the game. You put pressure on your thinking. It forces you to push your thoughts into logic. And in this process, you learn and understand.

Scientists call this the Generation effect. In 1978, researchers discovered information is better remembered if it’s generated from one’s own mind rather than simply read.

And while research is still unclear about why it works, it has been shown to accelerate learning and remembering information.

You can’t just read through an idea, hear a conversation, or watch an online course to learn what’s in front of you. Learning requires effortful engagement.

“The one who does the work does the learning,” Doyle said. And when you write about what you read and think about, you do the work.

2. Writing Will Create Meaning in Your Life

There are more than writing’s benefits to learning and working. Writing helps us make sense of our lives. Or, as diarist Anaïs Nin writes:

“Writing to me means thinking, digging, pondering, creating, shattering. It means getting at the meaning of all things; it means reaching climaxes; it means moral and spiritual and physical life all in one. Writing implies manual labor, a strain on one’s conscience and an exercise of the mind. My life flows into ink and I am pleased.”

Think of Dumbledore’s pensive. When you put the wand to your head, the pen in your hand, you extract thoughts from your head. Once they flush into the bowl and on your paper, your thoughts take a different form.

Now you see your mind in front of you. Writing helps you see how seemingly unrelated thoughts connect with each other. That’s why writing is a mind-expanding, often even enlightening experience.

I wrote my first article on March 28, 2020. Since then, I write almost every morning. Writing has paid me +€15K. But I gained something that outpasses any monetary reward: I learned more about myself.

Once you see thousands of words and plenty of articles in front of you, you’ll start to see a pattern — a pattern that can tell you more about yourself than any life coach or any book ever will.

3. The More You Write the Better You’ll Get

In the past months, a lot of people told me they also want to write every day. But they don’t. Because deep inside of them is this belief that they can’t write.

Quantity trumps quality. The reason why most people feel they can’t write is that they’ve never really tried it. They’re stuck in a memory of their high-school writing.

My first few articles were bad. There was much resistance inside my head. I was scared. I obsessed. But what helped me get better was pushing myself to publish and to write more. And more. And more.

Research shows the more you create, the more creative you become. The best ideas and connections will arise once you flow into the writing process.

Don’t tell yourself you can’t write until you’ve really tried. If you don’t want to write it’s fine. Life is still great. But if you want to give it a try, don’t use your inability as an excuse. Publish 100 articles before you decide.


How to Write Consistently

Writing can be fun once you found your process. As with many skills you want to learn, starting is the hardest part. Here are the things that have helped me stick to writing for almost a year.

Set a writing schedule. Whether it’s daily, weekly, or bi-weekly is up to you. Block a time in the calendar and make it consistent.

Give yourself a time limit. According to Parkinson’s law, work expands to fill the time available for its completion. When you write, set yourself a timer. Aim to finish your writing before the timer is up. Even if you don’t, it’ll help you progress.

Write down topic ideas on the go. Keep a journal, or use your favorite note-taking app. When you go through everyday life, write down what you think you could write about.

  • What makes you curious?
  • What surprises you?
  • What can’t you stop thinking about?

Every thought that triggers your emotions is a good starting point. Don’t judge your ideas when you write them down. And don’t ever worry about what you’ll be writing about next month—consistency trumps strategy.

Practice in public. Writing is so much easier when you have a clear goal. You can start small. Set up a newsletter for your friends and tell them they’ll get one article a month. Publishing your work with others will also help you learn faster. Feedback is fuel for better writing. So don’t be shy and share your work.

“Everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt.”

— Sylvia Plath


Final Thoughts

Feynman was known to never settle for knowing a description of things. He wanted to discover the underlying truth. He really wanted to know, and it was curiosity that led him to his greatest work.

Use curiosity to guide your writing. Soon you’ll discover something about yourself you didn’t know before. All you need is time, motivation, and dedication.

So, when will you dare to write?


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Filed Under: ✍🏽 Online Creators Tagged With: learning, Writing

How to Create like Elizabeth Gilbert

November 24, 2020 by Eva Keiffenheim


Make your creativity work for you.

Photo by David Becker on Unsplash

Creativity is like Bertie Bott’s every flavor beans, a risk with every mouthful.

“You want to be careful with those. When they say every flavour, they mean every flavour — you know, you get all the ordinary ones like chocolate and peppermint and marmalade, but then you can get spinach and liver and tripe. George reckons he had a bogey flavoured one once.”

— Ron Weasley

With every new creation, you dare to eat another Bertie Bott. Even with a solid idea-to-paper process, your creativity will surprise you. You feel moody, surprised, vulnerable, depressed, and enthusiastic while writing the same paragraph. The dynamics make creative work harder than cognitive work, but you can learn to play with it.

Elizabeth Gilbert chewed more Bertie Botts than most of us. She’s been a writer for almost three decades and the personification of a self-made creative-genius. If you read her books about chasing happiness, 19th-century botany, and sexual liberation in the 40s, you’ll see nothing but growth.

From 2007 to 2019, her writing style and content depth drastically evolved. And, lucky for us, her 2015 book takes us through her insights on creativity. Here they are.


“When courage dies, creativity dies with it.”

Fear is part of any creative process. You might fear your lack of talent, inspiration, professionalism, experience. You might fear other people’s opinions, or, even worse, your own judgment. You might fear you’re too old or too young to start. See? Fear is intertwined with creativity.

“Your fear will always be triggered by your creativity because creativity asks you to enter into realms of uncertain outcome, and fear hates uncertain outcome,” Gilbert writes. “In fact, it seems to me that my fear and my creativity are basically conjoined twins — as evidenced by the fact that creativity cannot take a single step forward without fear marching right alongside it.”

You don’t need to be fearless to strive for your creative endeavors. But don’t let fear take the lead. Gilbert uses a car metaphor to describe the role of fear: “You’re allowed to have a seat, and you’re allowed to have a voice, but you are not allowed to have a vote.”

Courage isn’t the opposite of fear. Courage is to feel fear but risk it anyway.


“You can measure your worth by your dedication to your path, not by your successes or failures.”

Focusing on things outside of your control will leave you frustrated. You can’t influence how people react to your work. It’s pointless to measure your worth by external reactions, like monetary rewards, audience reach, or editor opinions.

All you can influence is your creative process.

Focus on the dedication to your path. Or, as Gilbert writes, “work with all your heart, because — I promise — if you show up for your work, day after day after day after day, you just might get lucky enough some random morning to burst right into bloom.”

When we look at the work of successful writers, we only see the tip of the iceberg. We envy other writer’s success but don’t look at the dedicated work they’ve done for years. We admire the great works of George R.R. Martin and Stephen King but forget how even they still struggle through the hard work of the creative process.

You have to stick to your path, even if you’ve achieved your definition of success.

“Most of my writing life consists of nothing more than unglamorous, disciplined labor. I sit at my desk, and I work like a farmer, and that’s how it gets done,” Gilbert writes. “No matter how great your teachers may be, and no matter how esteemed your academy’s reputation, eventually you will have to do the work by yourself.”

See? There’s no magic. No fast track. You have to drag yourself through ups and downs and eventually, just do the work.

Don’t wait for inspiration to strike you. Measure your progress by your dedication to writing. Inspiration and fear will join you along the way.


“Most things have already been done — but they have not yet been done by you.”

I remember my writing coach’s words, Sinem GĂźnel, who told me a harsh truth in one of our first coaching sessions. Unless I’m a scientific researcher, she said, I shouldn’t expect to create any groundbreaking work.

While I first felt offended — I wanted to innovate education with every written word — this also took away the pressure.

You don’t need to reinvent the wheel. All you need is to describe your experiences with the wheel and how it can benefit others.

As Gilbert put it: “Once you put your own expression and passion behind an idea, that idea becomes yours. Authenticity beats originality. While the latter often feels like an extraneous attempt to create something new, authenticity brings an inner serenity that creates calm resonance with your readers.”

Every great writer imitates before they find their own voice. Saying what you want to say is the definition of authenticity. Don’t worry about the degree of innovation.

This is what artist Austin Kleon meant when he wrote, “Every new idea is just a mashup or a remix of one or more previous ideas.”


“Debt will always be the abattoir of creative dreams.”

Creativity works best when there’s no pressure attached to it. Your inspiration creeps away when it feels the burden to feed a household. Plus, worries don’t go well with your creative flow.

To make creativity work for you, you’re better off keeping a job that can pay your bills.

Elizabeth committed to becoming a writer in her early twenties. Yet, she didn’t go to an expensive school to learn to write. Instead, she made a living on jobs like bartending, tutoring, flea-marketing, or waitressing. And meanwhile, she wrote every day throughout her twenties.

“I held on to my day jobs for so long because I wanted to keep my creativity free and safe,” she writes. “I knew better than to ask this of my writing because, over the years, I have watched so many other people murder their creativity by demanding that their art pay the bills. ”

Don’t drive your creativity away by relying on monetary rewards too early in your career. Instead, have a job that pays you bills while you create without monetary pressure.


“Learning how to endure your disappointment and frustration is part of the job of a creative person.”

Almost any creator can relate to the disappointing feeling after a rejection. But turndowns are part of any creative journey. If one creates with courage, one will face refusal again and again.

Elizabeth writes that she stacked all her rejection letters in one place. Every time she got a rejection from a publisher, she sent a new application at the same time: Whenever I got those rejection letters, then, I would permit my ego to say aloud to whoever had signed it: “You think you can scare me off? I’ve got another eighty years to wear you down!”

If you want to unleash your creative potential, you have to see rejection as part of the process. If you dare to reach high, hearing a lot of no’s is unavoidable. By playing the long-term game, you can stick to the process.

“The world is filled with too many unfinished manuscripts as it is, and I didn’t want to add another one to that bottomless pile. So no matter how much I thought my work stank, I had to persist,” Gilbert writes. “You try and try and try, and nothing works. But you keep trying, and you keep seeking, and then sometimes, in the least expected place and time, it finally happens.”


In Conclusion

Generalizing creative writing advice is hard since every brain works differently. What is good for Elizabeth Gilbert might not have the same benefits for you.

And while these five insights have been useful to my creative journey, they might be useless for someone who’s at a different stage of their creative process.

But if your goal is to create great content, support others, share your knowledge and struggles, and eventually make money online, these five pearls of wisdom can help.

  1. Courage means to feel fear but risk it anyway.
  2. Measure your success by the dedication to your path.
  3. Authenticity beats originality.
  4. Create without monetary pressure.
  5. Endure disappointment and keep on trying.

Creative work is like Bertie Bott’s beans. But if you dare to eat them despite your fear, one day after another, you’re on your journey towards your best creative self. In the words of Gilbert:

“The essential ingredients for creativity remain exactly the same for everybody: courage, enchantment, permission, persistence, trust — and those elements are universally accessible.”


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Filed Under: ✍🏽 Online Creators Tagged With: Writing

The Two Learning Curves First Time Writers Need to Master

November 5, 2020 by Eva Keiffenheim


It’s not only how you write but also what you write that matters.

Photo: Joshua Welch/Pexels

Many new writers start with an illusory superiority. Naïve as I was, I expected my first article to be a hit. Journaling, academic work, and well-rated high-school essays made me overestimate my writing ability. Together with all the other writers who start with overconfidence, I was on top of what social psychologists David Dunning and Justin Kruger label the ‘Mount Stupid.’

According to their research, incompetent people overestimate their own competence and, failing to sense a discrepancy between their performance and what is desirable, see no need to learn or improve. New writers know so little, they fail to see what they don’t know.

“We start at a disadvantage for several reasons. One is that when we’re incompetent, we tend to overestimate our competence and see little reason to change,” cognitive researchers Roediger & McDaniel write about this phenomenon. “To become more competent, we must learn to recognize competence when we see it in others, become more accurate judges of what we ourselves know and don’t know, adopt learning strategies that get results, and find objective ways to track our progress.”

Many new writers never get to this point. They quit after the disappointment of a bad performing first article. Or they gave up because of the daunting number of skills neccessary to become a prolific writer. While overcoming the first, I almost quit because of the latter. Comparing oneself to Niklas GĂśke, Michael Thompson, Ali Mese, or Megan Holstein can feel demotivating.

Yet, the few new writers that move past this point embark on an exciting learning path. Writing is one of the rare professions that offer a ticket to life-long learning. Here are the two learning curves that make writing worth mastering:

Curve 1: Learning how to articulate your ideas

Writing includes much more than writing. It’s not as simple as having an idea, writing it down, publishing, and watch it reach millions of readers. New writers often fail to acknowledge the micro-steps that are neccessary to move from idea generation to a well-articulated article.

Items on the first learning curve help new writers to organize their thoughts and pack them into a neat, coherent package:

  • content consumption as sources of inspiration
  • researching and applying for publications
  • a solid idea-to-paper process
  • writing clickable, non-clickbaity headlines
  • choosing article pictures
  • writing powerful introductions
  • engaging the reader using an appropriate style
  • editing articles including proofreading, writing flow, word choice, and grammar
  • formatting the article according to respective publication style guides

While the number of items might feel overwhelming, countless guides can help to gain mastery. For example, Cynthia Marinakos offers excellent advice on headline writing, Niklas GĂśke on the skill of captivating introductions, and Ali Mese provides a useful grammar cheat sheet.

How fast you move on this learning curve depends on your mindset and your discipline. After reading six books and taking three writing online courses, I’ve noticed a recurring statement: the only way to improve your writing is to write.

An open, learning mindset helps to digest and apply everything you learn from people more experienced than you and reach out to people you look up to. But a daily writing praxis is what makes you hone your craft.

Your speed on the first learning curve depends on mindset and consistency.

Curve 2: Becoming an expert in your writing areas

If you want it or not, you become an expert in the topics you write about. When you write about personal finance, you’ll know your way around money management. If you write about attention fragmentation, you might be able to recite a list of ten things you can do immediatly to minimize technological distractions.

When we write, we elaborate. “Elaboration is the process of giving new material meaning by expressing it in your own words and connecting it with what you already know,” cognitive researchers define. And elaboration, as this study showed, is one of the most effective learning strategies.

And as you become an expert on the topics you write about, it’s important to make a conscious choice. When you accept a writing client you don’t want to represent, you’ll soon find yourself in cognitive dissonance, meaning your actions don’t match your beliefs. You’ll represent something you no longer want to represent.

Nicolas Cole included a great tip for this learning curve in his current book on online writing. “In your first six months of writing online, you should be less concerned with “establishing” yourself and more focused on “discovering” yourself,” he wrote. Once you know what you enjoy writing about and see the data from what people want to read, you can move on.

“If you start writing about marketing strategies, but data tells you it’s your stories about being an angel investor people love reading most, you should pay attention to that. If you start writing sci-fi, but you discover it’s actually your historical fiction people are flocking to, data is trying to tell you something. If you start writing poetry, but you find your morning meditations are what get dozens of people to comment and engage with your writing, what are you going to do? Keep writing poetry? Once data enters the equation, this is where the “Who Do I Want To Be?” conversation gets interesting.”

— Nicolas Cole in The Art and Business of Online Writing

Closing thoughts

Writing is a life-long learning journey. It’s one of the rare jobs you (eventually) get paid for acquiring new knowledge.

Once you move up on both learning curves, writing will feel more natural. At the same time, one curve doesn’t go without the other. If you’re great at articulating your ideas but no expert in the topics you write about, you do not realize your full writing potential. The opposite is true as well: If you are a topic expert but don’t know how to articulate what you want to say, there’s no way you can get through to your readers.

To move from a new writer to a prolific writer, we must watch out for both learning curves. Fostering a growth mindset, learning from the best, experimenting, and deciding on a writing genre helps.

Whatever you’re doing, keep in mind: writing is one of those rare jobs where you get paid for learning. So, it’s worth doing the work it takes to improve your craft. Cambridge Editors’ Blog puts it best:

“Writing takes hard work and practice, just like everything else. If you want to be a good writer you need to put in the effort, plain and simple. And that means anyone can be a writer so long as they are willing to put in the work. It’s a comforting thought.”


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Filed Under: ✍🏽 Online Creators Tagged With: Writing

9 Free Writing Tools That Helped Me Make $4,167 In One Month

September 18, 2020 by Eva Keiffenheim


They can do the same for you.

Photo by Khachik Simonian on Unsplash

Let’s get this clear: Your writing won’t bring you money because of these tools.

Sitting down to write will make your writing better. With quantity comes quality, my writing coach continues used to say. And she was right.

I wrote my first Medium article on March 27. Since then, I have published 55 pieces with a >80% curation rate. In August, I earned $4,167 on Medium alone.

Screenshot by Author

And while these tools won’t turn you into a professional writer, they will level up your writing process.

Whether you’re struggling with headlines, keeping a writing routine, or are non-native speakers, these priceless tools will help.


1 Manage Your Articles With Trello

Trello is an idea keeper, a writing tracker, and a motivation booster. Here’s how I use my Trello Board, from left to right:

  • Medium Article Ideas
  • Working Projects
  • Articles Submitted to Publications
  • Articles Rejected by Publications that need Reediting
  • Articles Published

When to use it:

Your Trello board will be useful on five occasions.

  1. When an idea strikes you. Add the title or the idea as a new card to your very left corner. You can also access it from mobile. Write down everything that comes to your mind.
  2. When you start writing. Because of all the article ideas on your board, you’ll never have to worry about a blank page in front of you. When you start a new story, pick one of your ideas, drag them to the “Working Projects” column, and start writing.
  3. When you hit publish. This is a motivational booster. It feels great to move a working project card to the “articles submitted” column. In the card add a date when you expect to hear back. Thereby, you’ll see when you need to follow-up or submit your piece to another publication.
  4. When the publication publishes or rejects your piece. Being rejected is part of every writer’s journey. Move your card to “rejected” and improve your piece. Then, give it a new shot at another publication.
  5. When a publication publishes your piece. Boom! You’ll move your card from “submitted to publication” to “published.”
Screenshot by Author

2 Improve Your Headlines with Co-Schedule

Most writers ignore this fact. They write great content and bad headlines. Yet, readers will never read your writing if your headline isn’t catchy.

Nobody will read your article if your headline sucks.

I ignored this fact until I completed Benjamin Hardy, PhD’s online course writing course. He takes 20–30 minutes every time he writes an article. He’d jot down 10–30 headlines before he starts to write.

Headline writing is a craft. It leaves the reader asking questions and wanting more.

Headlines consist of a combination of words. And while there are great articles on headline hacks, this tool does a quick check-up for you.

When to use it:

Opinions vary on this one. I love to find the headline before I start writing. It’ll help me frame my idea in various contexts. Moreover, a clear headline will help you structure the content.

Screenshot by Author

3 Format Your Headlines With Title Case Converter

After you mastered the balancing act of crafting a headline that grabs the reader’s attention, you’ll want to format it. Many publications reject articles because of their first impression.

When to use it:

I use Title Case Converter before I paste the headline into my story.

Screenshot by Author

4 Look Beyond Unsplash Pictures

After you’ve leveled up your writing with a great and proper formatted headline, you want to make sure you choose an awesome picture.

Search images by emotions instead of keywords. Pick a picture that supports the feeling you’re trying to convey. Tim Denning is an incredible picture picker.

When you analyze his images, you’ll see he searches beyond Medium’s built-in Unsplash feature. Here’s a list of links to free high-quality stock images:

  • Pexels
  • StockSnap
  • Reshot
  • Pixabay
  • Flickr
  • Freepik
  • Burst

When to use it:

After you set and formatted the headline, and before you start writing.


5 Use A Leftover Graveyard To Edit Without Mercy

Excellent writing requires ruthless editing. A leftover graveyard is a simple tool for producing clear, dense, and solid writing.

It’s a simple text document containing every phrase that wasn’t good enough to remain in your piece but was too beautiful to be deleted.

With every passage, ask yourself: Does this add value for the reader?

If the answer is yes, keep what you wrote. If the answer is nay, move sections or words to your graveyard. Every time you doubt whether you should delete a sentence, cut the sentence out, and paste it into your leftover document.

When to use it:

When you do the editing after you’ve written your article.

Screenshot by Author

6 Engage Your Reader With Thesaurus

If you’re also a non-native English speaker, a synonym finder is a pure piece of gold. It’ll find words outside of your vocabulary and give you suggestions on how to use them.

By adding variety to your writing, you’ll make your texts more interesting.

When to use it:

I use it at the same time as the leftover graveyard. In my first round of editing, I’d cut out everything that’s not needed and look for words that make the writing better.

Screenshot by Author

7 Run a Health Check With Grammarly

Grammarly has gained a lot of popularity within the last year. And it’s well-deserved. This writing tool checks your writing for grammar and punctuation mistakes.

And, in the pro-version, it also offers suggestions on how to replace your words.

Yet, don’t let Grammarly ruin your copy. It’ll sometimes be very strict on suggestions and make you want to reach the 99, even though a 78 score might be more authentic and humane.

When to use it:

To ensure it’ll not change your message, only use it after your round of self-editing. A grammar health check will give your piece the final touch.

Screenshot by Author

8 Do A Second Audit With The Hemmingway App

Even though I love Grammarly, it’s not perfect. So anytime I submit a piece, I’d make it run through the Hemingway App and look for phrases that are very hard to read.

Most of the times, the very hard to read phrases contain some logical errors. I’ll try to split them into two sentences or change the overall structure.

By focusing on clear, logical writing throughout your entire article, you’ll attract more readers, and, after all, take your writing to the next level.

When to use it:

After you’ve run your writing through Grammarly and before you hit publish.

Screenshot by Author

9 Analyze Your Articles With an Excel Sheet

I first learned about this sheet in Sinem’s Medium Writing Academy. It’s a self-made excel sheet you can use after you publish your article. It serves as an analyzer and a motivator.

This sheet helps you to do more of what works well. Moreover, this system helps you keep track of the number of articles published, your curation tags, and the publications you’ve published with. You can use your sheet to set your writing KPIs.

When to use it:

Once a publication published your piece add all the details to the sheet. Once a month, add the stats and the numbers.

Screenshot by Author

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Filed Under: ✍🏽 Online Creators Tagged With: Tools, Writing

9 Free Writing Tools That Helped Me Make $4,167 a Month

September 18, 2020 by Eva Keiffenheim


Let’s get this clear: Your writing won’t bring you money because of these tools.

Sitting down to write will make your writing better. With quantity comes quality, my writing coach continues used to say. And she was right.

I wrote my first Medium article on March 27. Since then, I have published 55 pieces with a >80% curation rate. In August, I earned $4,167 on Medium alone.

Screenshot by Author

And while these tools won’t turn you into a professional writer, they will level up your writing process.

Whether you’re struggling with headlines, keeping a writing routine, or are non-native speakers, these priceless tools will help.


1 Manage Your Articles With Trello

Trello is an idea keeper, a writing tracker, and a motivation booster. Here’s how I use my Trello Board, from left to right:

  • Medium Article Ideas
  • Working Projects
  • Articles Submitted to Publications
  • Articles Rejected by Publications that need Reediting
  • Articles Published

When to use it:

Your Trello board will be useful on five occasions.

  1. When an idea strikes you. Add the title or the idea as a new card to your very left corner. You can also access it from mobile. Write down everything that comes to your mind.
  2. When you start writing. Because of all the article ideas on your board, you’ll never have to worry about a blank page in front of you. When you start a new story, pick one of your ideas, drag them to the “Working Projects” column, and start writing.
  3. When you hit publish. This is a motivational booster. It feels great to move a working project card to the “articles submitted” column. In the card add a date when you expect to hear back. Thereby, you’ll see when you need to follow-up or submit your piece to another publication.
  4. When the publication publishes or rejects your piece. Being rejected is part of every writer’s journey. Move your card to “rejected” and improve your piece. Then, give it a new shot at another publication.
  5. When a publication publishes your piece. Boom! You’ll move your card from “submitted to publication” to “published.”
Screenshot by Author

2 Improve Your Headlines with Co-Schedule

Most writers ignore this fact. They write great content and bad headlines. Yet, readers will never read your writing if your headline isn’t catchy.

Nobody will read your article if your headline sucks.

I ignored this fact until I completed Benjamin Hardy, PhD’s online course writing course. He takes 20–30 minutes every time he writes an article. He’d jot down 10–30 headlines before he starts to write.

Headline writing is a craft. It leaves the reader asking questions and wanting more.

Headlines consist of a combination of words. And while there are great articles on headline hacks, this tool does a quick check-up for you.

When to use it:

Opinions vary on this one. I love to find the headline before I start writing. It’ll help me frame my idea in various contexts. Moreover, a clear headline will help you structure the content.

Screenshot by Author

3 Format Your Headlines With Title Case Converter

After you mastered the balancing act of crafting a headline that grabs the reader’s attention, you’ll want to format it. Many publications reject articles because of their first impression.

When to use it:

I use Title Case Converter before I paste the headline into my story.

Screenshot by Author

4 Look Beyond Unsplash Pictures

After you’ve leveled up your writing with a great and proper formatted headline, you want to make sure you choose an awesome picture.

Search images by emotions instead of keywords. Pick a picture that supports the feeling you’re trying to convey. Tim Denning is an incredible picture picker.

When you analyze his images, you’ll see he searches beyond Medium’s built-in Unsplash feature. Here’s a list of links to free high-quality stock images:

  • Pexels
  • StockSnap
  • Reshot
  • Pixabay
  • Flickr
  • Freepik
  • Burst

When to use it:

After you set and formatted the headline, and before you start writing.


5 Use A Leftover Graveyard To Edit Without Mercy

Excellent writing requires ruthless editing. A leftover graveyard is a simple tool for producing clear, dense, and solid writing.

It’s a simple text document containing every phrase that wasn’t good enough to remain in your piece but was too beautiful to be deleted.

With every passage, ask yourself: Does this add value for the reader?

If the answer is yes, keep what you wrote. If the answer is nay, move sections or words to your graveyard. Every time you doubt whether you should delete a sentence, cut the sentence out, and paste it into your leftover document.

When to use it:

When you do the editing after you’ve written your article.

Screenshot by Author

6 Engage Your Reader With Thesaurus

If you’re also a non-native English speaker, a synonym finder is a pure piece of gold. It’ll find words outside of your vocabulary and give you suggestions on how to use them.

By adding variety to your writing, you’ll make your texts more interesting.

When to use it:

I use it at the same time as the leftover graveyard. In my first round of editing, I’d cut out everything that’s not needed and look for words that make the writing better.

Screenshot by Author

7 Run a Health Check With Grammarly

Grammarly has gained a lot of popularity within the last year. And it’s well-deserved. This writing tool checks your writing for grammar and punctuation mistakes.

And, in the pro-version, it also offers suggestions on how to replace your words.

Yet, don’t let Grammarly ruin your copy. It’ll sometimes be very strict on suggestions and make you want to reach the 99, even though a 78 score might be more authentic and humane.

When to use it:

To ensure it’ll not change your message, only use it after your round of self-editing. A grammar health check will give your piece the final touch.

Screenshot by Author

8 Do A Second Audit With The Hemmingway App

Even though I love Grammarly, it’s not perfect. So anytime I submit a piece, I’d make it run through the Hemingway App and look for phrases that are very hard to read.

Most of the times, the very hard to read phrases contain some logical errors. I’ll try to split them into two sentences or change the overall structure.

By focusing on clear, logical writing throughout your entire article, you’ll attract more readers, and, after all, take your writing to the next level.

When to use it:

After you’ve run your writing through Grammarly and before you hit publish.

Screenshot by Author

9 Analyze Your Articles With an Excel Sheet

I first learned about this sheet in Sinem’s Medium Writing Academy. It’s a self-made excel sheet you can use after you publish your article. It serves as an analyzer and a motivator.

This sheet helps you to do more of what works well. Moreover, this system helps you keep track of the number of articles published, your curation tags, and the publications you’ve published with. You can use your sheet to set your writing KPIs.

When to use it:

Once a publication published your piece add all the details to the sheet. Once a month, add the stats and the numbers.

Screenshot by Author

Filed Under: ✍🏽 Online Creators Tagged With: Medium, Tools, Writing

How a Leftover Graveyard Will Make You Edit Without Mercy

September 7, 2020 by Eva Keiffenheim


A simple tool for producing clear, dense, and solid writing.

Photo by Anna-Louise from Pexels

The first draft of anything is always shit, Hemingway used to say. And as a writer, your own experience will attest to the quote’s truth.

You know you need to be a merciless editor to get the best out of your articles. To seduce your readers, you need to distill the quintessence of your writing.

Yet, most of us are lousy editors. We’d rather clinch to the clutter in our pieces than deleting parts of our creations.

Humans avoid pain, so it’s natural we desist editing. It hurts. Deleting the words you carefully put on the paper feels like cycling backward.

There are two options to ease the ache. You‘re either fortunate enough to afford an editor or using a leftover graveyard.

I used the latter for my past 39 Medium articles. 35 were curated and resulted in over $4k Medium Partner Program income in August alone.

And as I feel much of the article’s performance is attributed to my leftover graveyard, I want to share this simple tool with you.

In the following lines, you’ll learn what it is and how you can set up your own.

What is a Leftover Graveyard

A leftover graveyard is a fancy name for a simple text document. It’s an archive containing every phrase that wasn’t good enough to remain in your piece but was too beautiful to be deleted.

A leftover graveyard’s sole purpose is to store all words and sentences you’re hesitant to delete. You cut out all fluff from your original piece and bury it in your graveyard. You’ll remove all the clutter as all your semi-rare sentences move to the document. Thereby, your leftover graveyard will make your writing more clear, dense, and solid.

It’s a psychological trick. You delete your words without deleting them forever. In case you miss your words or want to reuse them for other articles, you know where to find them.

I started with one big graveyard, but as I love to scroll through the graveyard’s to find inspiration, I split them into three different ones. I have one for business, one for love, and one for education.

Pictured by Author

How to Set Up A Leftover Graveyard

You don’t need any fancy tools to make your own one. All you need is a simple text document. I use a google sheet because the cloud makes it accessible from anywhere.

Here’s how my business graveyard looks from inside the document. You see sentence fragments that I cut off from writing a piece on spending less time on your phone.

Pictured by Author

Once you have the document set up, you’re ready to use it for your editing process.

How to Use It to Edit without Mercy

Your editing graveyard will fill with your first round of editing. That’s when you’ll start to burry your words. Every time you go over a written piece to improve it, open your leftover graveyard.

With every passage, ask yourself: Does this add value for the reader?

If the answer is yes, keep what you wrote. If the answer is nay, move sections or words to your graveyard. Every time you doubt whether you should delete a sentence, cut the sentence out, and paste it into your leftover document.

In case you miss the cutout part, you’ll be able to copy it back to your text anytime. When you feel something should be added, revisit your graveyard and take back sentences that add value for your readers.

Moreover, you can use this graveyard as inspiration when you’re crafting a new piece. I love to scroll through my leftover graveyard from time to add article ideas to my Trello board or to reuse sentence structures I haven’t used so far.

Final Words

Excellent writing requires ruthless editing. Using a leftover graveyard has helped me to make a full-time income from my writing. If that’s your goal, I hope this simple trick does the same for you.

By editing with a leftover graveyard, you’ll have the quintessence left. Your readers will want to read your articles until the end. Your writing, your rules. Use whatever works for you. Ultimately, you determine which process elevates your written words.


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Filed Under: ✍🏽 Online Creators Tagged With: Editing, Writing

19 Things I Learned About Writing From My $699 Medium Coach

June 15, 2020 by Eva Keiffenheim


90 hours of coaching broken down into 7 mins for you

Photo by KOBU Agency on Unsplash

Benjamin Franklin once said,

“An investment in knowledge always pays the best interest.”

This spring, I followed the advice and invested $699 in a medium coaching program. Until April, I hadn’t written anything except for 150 pages of academia and 1350 pages in my bullet journals. Since April, I’ve published 16 articles on medium and filed the resignation for my 9–5 job.

Here are 19 essential lessons I’ve learned about writing from my professional medium coach, and Benjamin Hardy, PhD’s online writing course:


1. If you’re a new writer, focus on white space

The less experienced you’re with writing, the more white space you’ll need. Section breaks, paragraphs, and subtitles help you deliver your message.

My first articles are living proof that white space works. I published this article before my first coaching session and this one after it. To this date, the first article earned 9$, the second 127$. These numbers show my medium coach was right about the importance of white space.

Reserve your longer paragraphs for the time you found your writing voice. Gary Provost, a famous American author, once demonstrated how to write longer passages that sound like music:

This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals–sounds that say, “Listen to this, it is important.”


2. Publish 100 articles before you expect anything

A writing career isn’t linear. In the beginning, while you’re learning the craft, don’t expect to earn anything. As with everything in life, there’s no such thing as an overnight success.

Making a living from writing is the result of hard work. Authors earning >2000$ on medium or other platforms have spent months practicing.

You can reach writing success as well if you’re willing to put in the work.

Most writers lose faith in their abilities before reaching exponential growth. Following my coach’s advice, I committed to publishing 100 articles before expecting any return on my time investment.


3. The only way to improve your writing is by writing

The only way to get better in writing is to sit down and write. Thinking about writing, speaking about writing, and reading about writing won’t be nearly as effective as writing.

Once my coach asked me the following question, and my writing practice changed:

Do you know there’s a difference between creation and consumption time?

While consuming is all about reading and learning, creating is the process of putting words on paper.

Here’s how I track writing vs. consuming time. Tracking helps me to find a balance between learning and writing.

Image By Author

4. Writing quality will improve with writing quantity

The quality of your words will increase with practice. Instead of editing yourself a fourth time, focus on producing more content.

As an economist, I’d label it as the diminishing return of editing: The longer you edit one article, the later you start a new one.

Ben Hardy explained it’s better to publish a lousy piece than not publish at all. Some of the articles he resisted to publish, went viral afterward.

Unless you stop editing a piece and spend your time on writing a new one, you don’t create. Don’t be too critical on yourself and identify perfectionism as another form of procrastination.

Publish before you think your piece is perfect. Writing quality will improve with quantity.


5. Build a daily writing/creating habit

To write a lot, you need a writing routine. While plenty of articles tout specific writing routines, you know best what works for you.

I get up at 6 AM, practice yoga, journal and meditate. At 6:40 AM, I start writing. By 9 AM, I’ve done all of my creative work and ride to work.

It doesn’t matter which routine you decide on, as long as you stick to the habit. Or, as Austin Kleon puts it:

“What your daily routine consists of is not that important. What’s important is that the routine exists. Cobble together your own routine, stick to it most days, break from it once in a while for fun, and modify it as necessary.”

Ask yourself,

When can you make time to write and focus without distraction?

What helps you getting into your creative state?


6. Always ask, “What’s in it for my readers?”

I felt incredibly proud to publish my first pieces. But my mentor made me realize my articles equaled personal journal entries. She asked:

Do you write for yourself, or do you write for your readers?

One should never write without your readers in mind. Here are some helpful questions, both from my mentor and the medium curation guidelines:

What’s in it for your readers?

Is your piece written for the reader?

Does this add value for the reader?

What do you want your readers to take away?

Which feelings do you aim to provoke?


7. Headlines make or break your stories success

Headlines are the entryway for your readers. If your headline doesn’t spark your readers’ interest, they won’t bother to read the first lines of your well-crafted introduction.

Benjamin Hardy jots down 10–20 headline versions for each of his pieces before he determines the best one. I follow this advice by spending 20 minutes on brainstorming headlines. Being strategic about headlines helps you reach more readers.


8. Check headlines, instead of your stats

My coach caught me on the spot with this one. Here’s what she said:

“The first times you get curated and published with bigger publications, it’s tempting to check your stats again and again. Especially if one article got published in a publication.

But instead of reviewing your cents trickling down, use your time wisely and study successful writer’s headline.”

Instead of checking your stats, study virality. Look at successful writer’s headlines, like Jessica Wildfire, Niklas Göke, Kris Gage, Liz Huber, and Tim Denning.


9. Combine logical with emotional writing

Before mentoring, I thought the number of high-quality sources lead to popularity. It turns out I’m wrong.

The combination of head and heart knowledge makes a story unique.

I come from academia, and it’s easy for me to combine other writer’s logic and craft a coherent story. However, when you look at best-performing articles on medium (like this one, this one, or this one), you’ll realize they don’t sound like peer-reviewed papers. Readers aren’t looking for pure facts.

Instead, it’s your personal experience, combined with a touch of logic, that speaks to your reader’s heart and triggers reactions. To start an article, my coach asked me the following helping questions:

What are the things you can’t stop thinking about?

What are you excited, angry, upset or inspired about?

Which difficult experience did you encounter and what helped you to overcome this?


10. Search images by emotions, instead of keywords

Choose a picture that supports the emotional message you’re trying to convey. Your answers to the questions above offer a great starting point for image search.

In the beginning, I used my pictures and searched at other platforms for the perfect image. But top medium stories demonstrate, in most cases, the built-in Unsplash image search is enough. While crafting your article, click on the + symbol and select the loupe. Then type in your emotion-triggering keyword.

Image By Author

11. Structure your article bones to write faster

Working for days on the same piece can leave you frustrated. Particularly, if you can’t see any progress. For writing development, Ben Hardy’s practice helped me the most. It might help you as well if you tend to get lost in your writing process. Here’s what he said:

“Always start with the headlines, then get all of the subsections.

Once you’ve got the subsections title them in powerful ways.

Once you’ve got the subsections titled, get quotes for each subsection or other essential elements you need.

Once you have these bones formed, begin writing.”


12. When you write, — write

Once you have the bones formed, focus on writing. When you stop for research or edit yourself, you break your flow state.

Focus on putting words on the paper. Don’t stop your flow. Don’t look for more knowledge. Use abbreviations for flowing through your craft.

  • LINK if you want to link something later on write
  • CHECK if you need to double-check what you’ve just written use
  • IMG in case you want to add an image or graphic

Editing and researching interrupt your flow state. Add all of the above once you’re done with the first draft of your piece. When you write, just write.


13. When you don’t feel like writing, write

As said in the beginning, writing quality improves with quantity. Hence, you need to write consistently. When you don’t write, you don’t produce content. You don’t learn. You don’t improve.

Create environments that help you to write. In case you don’t know how to focus without distraction, no matter what, read Cal Newport’s Deep Work. If you only have a limited amount of time for writing, focus on smaller tasks like researching headlines, images, or coming up with new ideas.

On days, where you don’t feel like writing, try to compose the worst piece you can. It’ll make your process more fun.


14. Bury mediocre passages in your editing graveyard

Editing can hurt. Deleting entire phrases might feel like going backward. But to craft excellent writing, you should edit without compromise. Mediocre sentences will ultimately lead to average articles. Not every word you typed deserves to stay in your piece.

A document that serves as editing graveyard can help. This document has the sole purpose of editing more strictly and not clunch to useless words. You cut out all fluff from your original piece and bury it in your paper. In case you miss your words or want to reuse them for other articles, you know where to find them.

If you’re unsure whether to keep or destroy a passage, read the entire paragraph out loud. Your voice is a great editing tool after you’ve written your piece.


15. Use a system to manage your ideas and articles

The more you write, the more critical it is to keep an overview. Inspired by my medium coach, I use Trello for ideas and article management. Here’s how I use Trello:

Image By Author

In the column “ideas,” I store all headline and topic ideas. I prefill most idea cards with an outline and the described bones structure. Prefilled content helps to get into writing quickly. You no longer have to sit and wait in front of a blank piece of paper, waiting for ideas to cross your mind.

Once I started putting an idea onto paper, the Trello card moves to “working projects.” Some longer articles, like this one, linger around in “working projects” for a few days as I add ideas to the piece in several writing sessions.

When I finished editing the article and found both the headline and an emotion-provoking picture, I submit the article to a publication. In the “submitted to publication” column is a timestamp on every card that indicates when I expect to hear back from the publication.

In case publications rejected my article, I move the card to the “re-edit” column as my work needs further improvement. If a publication publishes my piece, I slide the card to “published.”

All articles in the “published” column receive an entry in my article overview sheet, which looks like this:

Image By Author

This excel sheet is a great motivator for reminding you of the work you’ve completed. Moreover, this system helps you keep track of the number of articles published, your curation tags, and the publications you’ve published with. You can use your sheet to set your writing KPIs.

What indicates your on track in your writing process?

Do you measure your success by the number of articles you published?

By the words, you’ve put on paper?

Is it the total reading time in minutes, that shows your effort?

Or is it the variety of publications you’re looking for?

Be clear about your key performance indicators. The clearer your goals, the easier it’ll be to reach them.


16. Publish with publications to reach more readers

Instead of self-publishing my first articles, I should’ve spent more time researching suitable publications. Here are the three benefits of publishing with publications:

  • You reach more people
  • By following publication guidelines, your writing improves
  • Thereby, your chances of curation increase

Once you’ve written and edited your piece, research suitable publications, there are medium run publications like Onezero, Elemental, Gen, Zora, Forge and Human Parts, and prominent other publications like P.S. I love you, The Startup, The Ascent, or like this one The Writing Cooperative. If you’re unsure which publication might suit your writing, use medium’s search for your topic. Look which publications recently covered your area of expertise.

Don’t feel discouraged in case publications reject your piece. I applied three times for The Ascent before they accepted one of my articles. See the application process as a free learning opportunity; if editors reject your work, ask yourself how to improve your writing. Ask for feedback and use the publication guidelines to double-check.


17. Done is better than perfect

As a writer, you put your name behind everything you publish. I asked my coach several times how she determines a piece is “good enough.”

Instead of looking for the perfect breakthrough, give your best to produce as much useful content as you possibly can. You have to accept your okayish content if you want to become an exceptional writer.

Don’t overjudge your work and don’t fear to publish something that isn’t perfect. Once you’ve hit publish, you can let your fears go and focus on your next idea.

In retrospect, I wasted my time editing this article for 8 hours. I would’ve used my time better by posting earlier and creating more content.

Done is better than perfect. Hit “publish” once your piece is good enough.


18. Learn to write faster

Megan Holstein said in one of her inspiring articles on writing,

“Every writer’s business is a factory. We can choose to produce a better product, or we can choose to produce more of it. The more writing we put out to the world, the more readers might stumble across our writing.”

By publishing more than 30 pieces a month, my medium coach puts these words into action. Thereby, she earns more than most people I know. Moreover, with quantity comes quality. When you improve your writing speed, your writing quality improves likewise.

To increase my writing speed, I track the time I need to write an article. While this doesn’t sound highly creative, it helps me to keep my goal in mind and to focus on the process.


19. Ideas are everywhere

Whatever idea comes to your mind, be sure to capture it in your idea management board or a journal, so you don’t lose it. Ideas come best when you don’t aim to have them.

Here are some great prompts from my mentor, that helped me getting ideas:

Which stories can you tell from your life?

What’s interesting about your career?

Which resources have helped you in your daily life? How?

Which book have you read that triggered something in you?

What topic are you currently struggling with?

Which vulnerability do you dare to share?

Write about something you care about and be brutally honest about it.

Feel free to try anything you like, whether it’s investments one day and relationships the next. People follow you for your voice, rather than expertise on any given topic.

And whenever you lack ideas, check out Bookshlf to get inspired by academics, distinguished professionals, journalists, and online creators.


Want to join a life-long learning community? Sign up here for applicable insights on reading, learning, and growth.

Filed Under: ✍🏽 Online Creators Tagged With: Writing

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